2.

6 Strategy plan

There are actually plenty of activities involving the target market strategies such as the
selection of the target market, the setting of a marketing objective, the development and
maintenance of a marketing mix and other activities that will produce satisfaction for our target
market. Usually the marketing strategies consist of four major steps or better known as the 4Ps
of marketing. If these steps are followed and planned carefully, it may produce and result a
creatively combined interrelated and independent marketing activities.

Team Ohhsemm has bright future to succeed in this business industry and is expected
to produce larger profits due to several factors. Our company will be providing excellent
products and services to satisfy our customer and at the same time making some profit as well.
In achieving our target, our company will be executing the marketing strategies by introducing
the product and service offered, price determination, locating a strategic place for our company
and also doing some promotion

In other words, marketing strategies plays an important role in achieving our companys
objective by introducing and attracting the customers. That is why team ohhsemm is setting
the marketing strategy based on the 4Ps formula that stands for:

i. Product
ii. Price
iii. Place
iv. Promotion
Product

The first marketing strategy in 4PS formula basically begins with the product and service
offering. To attract our customer, we will be offering them high quality product and serving
them with the best services at a very reasonable and affordable price. This is to make sure that
our customers needs are not neglected and for them to feel comfortable coming to our caf.
We think that it is not right for our company to only concentrate on getting profits without
giving our customers the best service and product. Based on our target market that is students,
children and adults, we have different strategy in our business to attract these type of our
customers based on their age and life style to choose our products.

Our mainly target customers is comes from students. Basically student age is range between
12 years old until 28 years old that study in many institutions around Parit Raja. So, we can
focus on our products by packaging method. Most of the students like to buy cakes, creampuff
and shawl for their friends as present. By designing our package box with unique and beautiful
feature. This surely can attract them to buy our products and can promote our products too to
their friends.

Lastly, our target is comes from children. As we know, children love something with variety
of design and type. This also goes to food. So, we also provide our product likes cakes and
creampuff that comes with many design and flavour to attract children to choose our products.
Example design that we use to decorate our cakes is by decorate the cake with various beautiful
icing. Parents surely will interested to buy our products for their children.

Price

The second most important strategy in business is price strategy. We made up some
strategies to promote our products to customers by planning some price tactics in our business:

Discount Pricing

Every month, we will come up our products with special discounts to our customers in first
week of every month depend on products they buy. Customers that buy our product in many
quantity, we will give them special discounts such as for the first month our business started
will get 30% of discounts. This tactics will surely attract many customers and existing
customers to our products.
Promotional Pricing

Our team also will offer promotional pricing to our products in some important day such as
promotion for Simulasi Perniagaan FKMP, Sukan Muafakat FKPM, and Deepavali. We will
give special price to every products they buy. From this, our income will increase more and at
the same time attract our customers too.

Product Bundle Pricing

Besides that, we also provide product bundle such as buy 2 set box of cakes that comes with 1
box set of creampuff with special price or buy 3 box set of creampuff with 1 box set of cakes.
Customers will have many choice in their buying.

Place

The place or location plays an important role and is surely to affect our business. That is
why before setting up any business, we must first consider the location that we choose on
building up our business company. The reason supporting our choosen location, that will be in
Taman Universiti is due to its strategical location. It is located in the center of attraction and
has a large target market. Besides that, it is the place that our supplier stay so it will easier for
us to get all the products.

We also used free home delivery strategy that provide free home delivery to kolej kediaman
& homes for select places. Besides that, due to student busy day, surely they dont have much
time to buy our cakes. It also can giving them more time to do their work.
Promotion

Team Ohhsemm used plenty of methods and approach to advertise the product and service
offered. This is very important since it has been seen that a good promotional strategy may
influence and increase our income. The main objective of conducting a promotional strategy is
to make sure that the customers are well informed about our offer promotion and discounts.
Another reason for promotional strategy is to attracted potential customers to come to our place
and at the same time can promote our business. This will be some of the promotional strategies
that we will be implementing for our business:
Flyers

We will be spreading our flyers around Parit Raja and Batu Pahat to inform the people about
our new business and the type of service that our company will be offering. By doing so, we
are hoping to attract them to come over to our place and try the service and product that we are
offering.
Internet Ads

Besides that, we also take opportunity to promote and sell our product and service in all
over the country by using internet as a medium to expanding our business opportunity. By
using internet ads that being offer by famous hosting website such as Whatsapp, Telegram,
Facebook and Twitter. So we can attract many customers in large scale and this can surely
increase our business income greatly.