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CAREERS

COLUMN Outreach works best when people CAREERS BLOG News and discussions on NATUREJOBS For the latest career
stumble over research unawares p.397 research jobs go.nature.com/z8g4a7 listings and advice www.naturejobs.com
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MOBI LE APPS

A conference in your pocket


Meeting attendees can use apps to network and ease logistical hassles.
B Y R O B E R TA K W O K separating the roles of science advisers and to expand their networking, search meeting
civil authorities. programmes, get schedule updates, discover

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tweet caught Jessica Balls attention Ball also met geologists and a science-com- under-the-radar events, share information and
at last years meeting of the Ameri- munication expert for drinks during the con- offer better explanations of their work. As long
can Geophysical Union (AGU). ference organized through Twitter. She used as attendees make sure that they dont spend
A panel had been added about the trial in her tablet to show other attendees videos about the entire meeting glued to screens, mobile
which six Italian scientists had been found the lava domes that she studies, and displayed a tools can facilitate lively online conversations,
guilty of manslaughter for their handling poster with Quick Response (QR) barcodes that inform research and pave the way for face-to-
of earthquake-risk communication, shortly allowed people to access the same videos online face meetings.
before a magnitude-6.3 quake struck the city using their smartphones.
of LAquila in 2009, killing 309 people. Ball, Conferences have come a long way in recent FOLLOWING THE BUZZ
a PhD student in geology at the University years. Attendees used to base their planning Twitter is by far the most popular channel for
at Buffalo in New York, added the session on phonebook-sized paper programmes that online conference chatter. The events official
to her itinerary using the iPad app for the they lugged around in tote bags, and com- hashtag can lead users to organizers, panel-
AGU meeting in San Francisco, California. municate only with people they happened to lists and attendees already tweeting about
During the panel, she tweeted about speak- bump into at coffee breaks. Now, a host of apps the meeting. Tweets about an upcoming ses-
ers key points, including the importance of on smartphones and tablets allows attendees sion might suggest whether it is worth

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CAREERS

attending, and comments about an ongo- talking on their phone, leaving the ringer on can maintain connections by sending friend
ing or completed panel allow people to pick or typing ceaselessly. They should also take requests through Facebook or the more profes-
up the main points if they couldnt attend. It care to avoid tweeting or posting excessively sional LinkedIn.
takes the stress out of feeling like you have to harsh critiques of data or presentations, given
be everywhere at once, says Kelle Cruz, an that they can be seen by just about anybody CONFERENCE LOGISTICS
astronomer at Hunter College in New York. online including the speaker. Critiques Increasingly, conference attendees can turn to
Scientists also can track the buzz about their in general are acceptable, but users need to apps that are tailored to specific meetings. The
own talks by creating a hashtag specifically for be as diplomatic digitally as they would be quality and features vary, but such apps often
their session. inperson. include schedules, abstracts, presenter bio
Twitter is also a crucial networking tool, Twitter can also be a good way to com- graphies, PDF and PowerPoint files uploaded
helping people to connect with fellow attend- municate with meeting organizers, who may by speakers, venue maps, lists of nearby res-
ees who have similar be able to answer logistical questions such taurants, and ways to take notes and save con-
interests. Users can as where to eat or how to deal with problems tacts. Some of them also work offline a boon

JACQUELINE FAHERTY
invite Twitter con- with the audiovisual equipment. It can be less when the conference Wi-Fi gets bogged down.
nections for cof- disruptive than ducking out of a session to You dont want to be sitting there waiting for
fee or look out for make a phone call, and multiple organizers pages to load, says Silke Fleischer, co-founder
their name tags at and attendees will be able to see the question, of ATIV Software in Santa Rosa, California,
the conference, pav- increasing the chances of a quick response. At which develops event-planning and confer-
ing the way for an the 2013 meeting of the American Associa- ence apps. Among others, it has provided app
in-person introduc- tion for the Advancement of Science (AAAS) software for the 2012 Society for Neuroscience
tion, says Emily Jane in Boston, Massachusetts, in February, organ- meeting in New Orleans, Louisiana, which had
McTavish, an evo- izers responded to tweets sent to the official about 28,000 attendees.
lutionary biologist @AAASMeetings account within minutes, Conference organizers can build their apps
at the University of says Tiffany Lohwater, director of meetings with various providers to get a range of fea-
Kansas in Lawrence. It takes the and public engagement for the association in tures. ATIVs EventPilot app lets users view
Thats made a big stress out of Washington DC. downloaded PowerPoint slides, which is useful
difference to me at feeling like Tweeting at conferences can even lead to if the projector quality is poor. Attendees can
meetings where I you have to be unexpected career developments. McTavish also exchange contact information by scan-
didnt know people, everywhere at once tweeted about the lack of other female ning QR barcodes on each others phones, even
she says. Jeremy once. attendees at a computer-science workshop. without an Internet connection.
Yoder, an evolution- Kelle Cruz One of her Twitter followers happened to EventMobi in Toronto, Canada, provides a
ary geneticist at the be organizing a computational phylogenet- live polling feature that allows speakers to ask
University of Minnesota in St Paul, used ics hackathon a meeting of biologists and questions of the audience and get a real-time
Twitter to help to organize a lunch for les- programmers to develop new software tools chart of the results. An app by Bizzabo in New
bian, gay, bisexual and transgender scientists and invited McTavish to apply to attend. York suggests attendees with similar interests
at the First Joint Congress on Evolutionary Her participation in the hackathon led to a for users to contact, and Bloodhound in San
Biology in Ottawa last year. And although paper and an opportunity to reconnect with Francisco will soon offer a feature to look at
these connections might not lead to imme- the scientist who ultimately became her post- sessions that users have chosen to attend, and
diate work advantages, one never knows who doc supervisor. suggests others that they might like.
might be on ones next grant-review panel or Other social-media tools may also help Users can turn to other apps if the confer-
job-search committee, says Cruz. attendants to navigate the myriad sessions ence software doesnt offer the required features
and plenary events at a conference. Organi- (see Appy to help). And some apps can help
SAVE IT FOR LATER zations sometimes post meeting updates or researchers in the lab, too (see Nature 484,
People sometimes tweet details about sessions highlights on their Facebook pages; users can 553555; 2012).
they attend, as a way of taking notes. Holly Like the page to see the updates in their news Online tools and mobile devices have even
Bik, a marine genomicist at the University of feed. And when the meeting is over, attendees infiltrated the old-fashioned poster session.
California, Davis, finds that her notes are often
too long-winded if she types them out in a
word-processing programme, but Twitters ON T H E G O
140-character limit helps her to distil out the
main points. She also can quickly add links to Appy to help
papers. Later, she uses Storify (a website that
is also available as an iPad app) to collect and Here are some of the most useful apps for or draw with a stylus.
archive relevant tweets so that she can easily conference-goers. WorldCard Mobile and CamCard: scan
access them later. Twitter, HootSuite and Echofon: read business cards and automatically import
Tweeting helps scientists who cant attend Twitter feeds, send tweets, follow other users the information into a phones contacts list.
the conference to follow important develop- and search for hashtags. Supports multiple languages.
ments, which is particularly appreciated at Notability and iAnnotate PDF: type or Scan: use Quick Response barcodes to
small meetings. Some people tweet to ask handwrite notes on a PDF file, such as a view associated websites automatically.
for clarification from other attendees dur- conference programme. Some apps sync Keeps history of past scans.
ing a talk for example, to request help notes to cloud services such as Dropbox and Yelp, Urbanspoon and OpenTable: search
understanding a figure, or to find out what Google Drive. for nearby restaurants, read reviews and
an acronym stands for. Users should make Notes, Simplenote, and Evernote: take make reservations.
sure, however, that the conference doesnt notes that are synchronized across devices. Expensify and Concur: scan receipts and
have a policy against tweeting and should GoodNotes and Papyrus: handwrite notes create expense reports. R.K.
be careful not to disrupt the presentation by

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CAREERS

Researchers can use websites such as Kaywa


to generate QR barcodes to embed in their
posters. Viewers can scan the barcodes with
COLUMN
Roadside science
a smartphone or tablet to automatically
open a web page showing videos, linked
papers or further data.
Apps come in handy for hallway conver-
sations, too. Ball uses Skitch and Paper to Sometimes the best outreach happens when lay people
draw pictures with her finger or a stylus,
illustrating concepts in her volcano research stumble over research unawares, says Carolyn Beans.
the locations of hot springs, for example,
or the direction of fluid movement in a lava
dome. She can e-mail the pictures to others species living in places both with and without

CLAIRE WELSH/NATURE
or save them as ideas for figures. the invasive plant. I could grow these seeds
Carol Finn, president of the AGU, uses in competition with the invasive species in a
the Keynote app on her iPad to show slides greenhouse, to test whether the native seed-
from her presentation, and EarthObserver to lings from invaded communities survived bet-
demonstrate features of the area she is study- ter than those from communities without the
ing, such as topography. For Android users, invaders. The neighbour was excited to learn
Quickoffice Pro and Google Earth, respec- that evolution could take place on his own
tively, perform some of the same functions. street, and that it was actually measurable.
In future, other conference interac- Sometimes I am tempted to brush off a curi-
tions may also move into apps. The AGU ous passerby. As the field season wanes, any
is considering adding scoring forms for its distraction feels as if it could result in enough
student-paper competition in which vol- data loss to ruin an experiment. But I have
unteer attendees judge students presenta- gained meaningful insights from my inter
tions at poster sessions to its app. It is also actions with the public. An older woman in
thinking about adding discussion boards on Camden who showed me the local childrens

A
which people can ask presenters questions s government funding of science library told me that she recalled seeing the
about uploaded posters or recorded talks. declines and public scepticism runs magenta flowers of the invasive jewelweed in
This year, Bizzabo will start offering poll- rampant, scientists are working hard her neighbourhood as many as 50 years earlier.
ing so that registered users can vote on their to find effective ways to explain their research This suggested to me that the native jewel
favourite sessions. to others. Although social media, magazines, weed has had at least half a century to evolve
Apps with indoor mapping might one day museums and nature centres are all important in response to the invasion. In return, I told the
pinpoint attendees location in the building vehicles for bringing science to the public, I woman that the plant she admired from her
and direct them to the next session on their worry that they draw only people who already bedroom window was originally from India.
itinerary. Organizers could make confer- appreciate research. How can we reach those Not everyone who stops to ask what I am
ences into a game by giving people rewards who are resistant or indifferent? doing hangs around long enough to hear my
for going to specific activities or booths. With this concern in mind, I take my job as response. Some are turned off by the mention
Some meetings might soon drop paper a roadside scientist very seriously. of science. Others are too busy to chat. But if I
programmes all together. The Association I study an invasive plant in the northeastern explain my research clearly enough, many pas-
for the Sciences of Limnology and Ocean- United States, and find myself working along sersby want to hear more.
ography in Waco, Texas, offered an app at roadways that encourage its spread. I wear red As a roadside scientist, I have the opportu-
its meeting for the first time in 2013, and rain boots, a reflective vest, a waist pouch that nity to talk to members of the public without
will probably go paperless in a few years, I have fashioned into a tool belt, and a baseball first drawing them to a blog or museum. Peo-
says co-organizer Hans-Peter Grossart, a cap draped with mosquito netting. I look ple who would never seek out a scientific dis-
microbial ecologist at the Leibniz Institute well, odd. Cyclists, pedestrians and drivers cussion come to me unaware that we are about
of Freshwater Ecology and Inland Fisher- often stop to ask what on Earth I am doing. to talk about invasive species, evolution and
ies in Neuglobsow, Germany. However, In Lubec, Maine, an electrician parked and what it is like to be a field biologist. I receive
the AGU and the AAAS plan to offer paper came over to check out my work. I pointed to them not knowing whether they accept evolu-
programmes for the foreseeable future. the seedlings of the native and invasive jewel- tion, or if science is going to be a tough sell. I
Conference attendees do need to exercise weeds that I study, then showed him the seed- offer them an explanation of my work and they
caution when turning to the blizzard of digi- ling that I was folding into my plant press. The offer me the chance to win them over.
tal tools. Taking photos of slides, or record- leaves of my sample were coloured like those Just as successful political campaigns recog-
ing talks without the speakers permission, of the native jewelweed, but shaped more like nize that knocking on doors brings people to
is generally considered bad form. And users those of the invasive species, suggesting that the polls, I believe that impromptu face-to-face
should try not to get distracted by the con- the sample was a hybrid. It made me wonder communication brings people to an apprecia-
stant stream of tweets and notifications dur- whether the invasive jewelweed might invade tion of science. In a way, we all become roadside
ing real-life conversations. You want to be not only the natives space, but also its genome. scientists every time we describe our research
present, says McTavish. Emma Borochoff, The electrician marvelled that this was what to a stranger at a bar or to our aunt at a family
a community manager at Bizzabo, agrees. science looked like a woman on the side of party. I am just fortunate to have the chance not
Connections arent complete if theyre just the road folding plants in newsprint. only to talk about science, but also to show peo-
online, she says. In Camden, Maine, a neighbour asked ple how it works on the streets where they live.
about the mesh bags that I was placing over
Roberta Kwok is a freelance science writer developing fruits of the native jewelweed. I Carolyn Beans is a biology graduate student
in Seattle, Washington. explained that I needed seeds from the native at the University of Virginia in Charlottesville.

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