11. When using social commerce, the user has to leave the social network page in order to
purchase a product.
Answer: False
17. Social ads are placed in paid-for media space on social networking Web sites.
Answer: True
18. Social apps are online apps that promote social interaction.
Answer: True
21. Social networks are helping marketing professionals understand who their customers are.
Answer: True
22. People making online posts know that they are providing market research data.
Answer: False
25. Human Resources departments only use social computing for external tasks.
Answer: False
26. More and more organizations are using social media for training sessions.
Answer: True
27. Recruiters only use social computing to find people who are unemployed.
Answer: False
28. Social computing sites are not utilized by passive job seekers.
Answer: False
29. With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users
_________________.
a) Use HTML, use CCS
b) Passively receive information, participate with the site.
c) Use wired connections, use wireless connections.
d) Haveto know the address of the site, can use search engines to find a site
e) Did not have to login to find information, have to login in to find information.
30. You sign up for an RSS feed from CNN.com. Which of the following would you expect
to happen?
a) When you sign up, you will need to download print templates.
b) You wont be able to search RSS content.
c) You will be able to choose only one topic area.
d) You will be notified of updates in the content areas you selected.
e) You will get content sent to you via e-mail.
32. Many companies are using ________ to capture updated product features and
specifications.
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
35. The comments of consumers in the blogosphere concerning a companys products are
called ____________________.
a) Free advertising
b) Consumer-generated media.
c) Consumer-generated PR
d) Rumors
e) Reliable feedback.
36. The reliability of the content in Wikipedia, the online encyclopedia, is questionable
because
a) All of the administrators are volunteers.
b) No author has to identify himself or herself.
c) The content is updated all the time.
d) It is difficult to test the authenticity of the content due to the fact that anyone can
contribute content.
e) All of the above are reasons why the content is questionable.
37. A Web site that combines content from other Web sites to form new content is called a(n)
______.
a) Social network
b) Aggregator
c) Blog
d) E-commerce site
e) Mashup
40. Which type of social network allows users to edit and contribute content posted to a
particular site?
a) Wiki
b) Blog
c) RSS
d) Mashup
41. A business that wants to create a forum allowing employees to interact with coworkers
would benefit from utilizing__________.
a) RSS
b) Mashups
c) Enterprise Social Networks
d) Microblogs
42. Building relationships, anticipating needs, and providing special deals for the
communitys members is a function of which category of Web 2.0 applications?
a) Social networking
b) Aggregators
c) Blogs
d) Crowdsourcing
e) Social commerce
43. Which of the following is an advantage of social commerce over traditional e-commerce?
a) Loyalty
b) The ability to predict buying habits based on real-time data
c) Processing speed
d) Crowdsourcing
e) Reduced expenses
44. Which of the following is a true statement about the impact of social computing on a
business?
a) There is a high cost to using viral marketing
b) It is difficult to gain information about customers
c) A small minority of individuals contribute the majority of feedback and can provide
skewed data
d) Social computing does not allow for rapid feedback from customers.
52. Social marketplaces act as online ______________ that harness the power of social
networks for introducing, buying, and selling products and services.
a) intermediaries
b) shopping carts
c) communities
d) collaborative consumption
e) mashup
55. Which of the following tools are not used by marketing professionals to compile market
research?
a) Blogs
b) Wikis
c) Online forums
d) Social networking sites
e) RSS
56. The monitoring, collection, and analysis of socially generated data is called
a) Social networking
b) Social commerce
c) Social intelligence
d) Social advertising
e) Social capital
57. All of the following are used to provide online market research except
a) Reviews
b) Recommendations
c) Voting
d) Emails
e) Blogs
60. Conversational marketing can take place in which of the following forums?
a) Blogs
b) Wikis
c) Online forums
d) Social networking sites
e) All of the above
61. The monitoring, collection, and analysis of socially generated data, and the resultant
strategic decisions are combined in a process known as_________.
a) social commerce
b) social intelligence
c) social capital
d) social networking
62. Which of the following is true about the impact of social computing on customer service?
a) Its harder for customers to be heard by a company.
b) Businesses can take their time responding to social media posts.
c) Customers themselves can be used to reduce problems.
d) Businesses will only get negative comments on social media posts.
63. Social computing has allowed customers
a) To be advocates and influencers.
b) To continue to have to be passive with their interactions with companies
c) To be forced to interact more often with customer service.
d) To be restricted to only posting positive feedback about products.
64. One of the problems that HR departments have with using social computing to recruit is
a) all candidates seek them out
b) they only receive qualified applications
c) they receive many more applications than they can process.
d) social sites each have their own special niche
e) they cannot be used for internal tasks
65. HR departments use social computing applications to assist them in which of the
following activities:
a) Recruiting
b) Training
c) Regrouping teams
d) Managing downsizing
e) All of the above