Kendall Mar

264 E. 2nd Street #17, New York, NY 10009

Phone: (916) 307-7023 Email: kendallmar38@gmail.com
Portfolio: www.kendallemar.weebly.com
EDUCATION
The Pennsylvania State University University Park, PA
Donald P. Bellisario College of Communications Class of 2017
Bachelor of Arts in Journalism (Digital and Print) and Minors in Entrepreneurship & Innovation and International Studies
Coursework Highlights: public relations, advertising, journalism, management, economics, multimedia

The Umbra Institute- Study Abroad Program Perugia, Italy

Coursework Highlights: history, Italian, psychology, photography Spring 2016

EXPERIENCE
Time Inc. | PEOPLE.com New York, NY
Sales Planning Intern Summer 2016
Researched, analyzed and compiled screenshots of competitive ad executions and delivered weekly reports
Responsible for filling out advertiser spec sheets and using marketing materials to create proposals for clients
Studied site ad specs to provide performance highlights while improving skills in Excel, PowerPoint, SnagIt, BOPR, and The Well
Participated in brainstorm meetings and collaborated with representatives from the marketing, creative, and sales departments to
develop ad proposals that aligned with clients needs
Happy Valley Communications (HVC) University Park, PA
Director of Communications Spring 2016-Spring 2017
Edited all materials produced by account executives and associates before they were sent to the press, clients, or published on the
Happy Valley Communications website
Created content and managed all of HVCs social media accounts including Facebook, Twitter, LinkedIn
Coordinated and led monthly agency meetings with 50+ people in attendance
Organized and conducted 30+ interviews for prospective account executives and associates to fill agency staffing needs
Account Executive Spring-Winter 2015
Led a public relations team of 5 account associates and delegated weekly projects relative to client goals
Interfaced directly with client, directors of the firm, and account associates on a daily basis
Researched local markets to develop a strategic communications plan for immediate implementation
Produced detailed case studies for clients that included all communications efforts executed by the team
Account Associate Fall 2013-Fall 2014
Wrote and distributed media pitches for client resulting in a television appearance and multiple media hits
Strategized business development ideas for clients with 4 other team members and account executive
Researched clients competitors, developed social media plans, and wrote press releases
Downtown Sacramento Partnership Sacramento, CA
Marketing Intern Summer 2015
Created content for website including two published articles about dining and shopping in Sacramento
Participated in content meetings, communications strategizing, and community outreach efforts
Assisted in social media campaign for client including interactive consumer scavenger hunt
Sacramento Antique Faire Sacramento, CA
Public Relations Intern Summer 2015
Strategized and executed effective communications efforts in conjunction with target consumers
Created social media development plan to increase followers, likes, and overall engagement
Worked with graphic designer and photographer to create content for the companys website, Facebook, and Instagram
ThirdChannel featuring Cosmopolitan Magazine and Marie Claire Magazine University Park, PA
Sales and Marketing Intern Fall 2014
Acted as exclusive marketing and sales agent for Cosmopolitan and Marie Claire Magazines at Penn State
Conducted sales campaigns through social media marketing and peer-to-peer sales strategies
Developed working knowledge of both magazines editorial content and target markets

LEADERSHIP
Delta Zeta Sorority University Park, PA
Vice President of New Membership Spring-Winter 2015
Responsible for planning and executing all aspects of 2015 Formal Recruitment including: designing apparel, selecting committee
members, overseeing and delegating to six committees, choosing all decor, and creating positive publicity on campus
Directed, produced, and edited recruitment documentary and promotional videos
Coordinated several recruitment events over the course of 10 days in order to evaluate approximately 1,700 potential new
members based on academic, moral, and social standards