Project Synopsis

Title of the project: Critical Analysis of the Revenue generation of Aircel Delhi
circle through roaming services

Name of the student: Vaibhav Kumar Sinha

Course: PGDM in Finance

Institute: Xavier Institute of Social Service, Ranchi

Session of Study: 2016-18

Duration of Project: 2 months

Internal guide: Prof. Sanjeev Bajaj

External guide: Mr. Akshay Bindal

Company: Aircel Limited

Introduction

Aircel is Indias fifth largest and fastest growing GSM mobile service provider with a subscriber
base of 65.1 million. Aircel is a pan India operator with a presence across 23 circles. The company
offers voice & data services ranging from postpaid and prepaid plans, 2G and 3G services,
Broadband Wireless Access (BWA), Long Term Evolution (LTE) to Value-Added-Services
(VAS).
In Delhi circle, Aircel provides roaming services to other national and international telecom
operators. The services include Calling, SMSs, Internet, BBM etc.
Relevance of Study
The study focuses on the revenue generated through the roaming services provided by Aircel in
Delhi Circle

Research Objective:
Overall understanding roaming services offered and revenue generated through it.
Studying the trend over the years.
Studying the reasons of the rise or fall in the revenue generation.
Studying the policies followed by Aircel to optimize the services provided to keep up
the revenue generation.
Overall Data analysis and relevant adaptable recommendations for process change or
inculcating best practices.

Limitations

1. The study is limited to Delhi circle

2. The period of data analyzed was limited to 3 years from 2015 to 2017.

Research Methodology

Research design provides the glue that holds the research project together. A design is used to
structure the research, to show how all of the major parts of the research project --the samples or
groups, measures, treatments or programs, and methods of assignment --work together to try to
address the central research questions.

Problem Statement:
Critical Analysis of the Revenue generation of Aircel Delhi circle through roaming services.

Research Design:
For this study, Descriptive Research Design has been used.
Descriptive research, also known as statistical research, describes data and characteristics about
the population or phenomenon being studied.
Often the best approach, prior to writing descriptive research, is to conduct a survey investigation.
Quantitative methods emphasize objective measurements and the statistical, mathematical, or
numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating
pre-existing statistical data using computational techniques
Trend analysis will be used to project and study the revenue over the years.

Data
Ive been provided with the month wise revenue data in the Delhi circle with following heads:

UNIQUEROAMERCO Number of users in a month

UNT
NAT_MOC_MOU Network address translation Mobile Originated Call Minutes of
usage
NAT_MOC_BMOU Network address translation Mobile Originated Call Billed Minutes
of usage
NAT_MOC_CHRG Charges for Mobile Originated Calls
ISD_MOU International Calls Minutes of usage
ISD_BMOU International Calls Billed Minutes of Usage
ISD_CHRG International Calls Charges
MOCCALLCOUNT Number of Mobile Originated Calls
MTCCALLCOUNT Number of Mobile Terminated Calls
MTC_MOU Minutes of Usage of Mobile Terminated Calls
MTC_BMOU Mobile Terminated Calls Billed Minutes of Usage
MTC_CHRG Charges for Mobile Terminated Calls
SMS_MT_CNT Number of mobile terminated SMS
SMS_MT_CHRG Charges of mobile terminated SMS
SMS_MO_ISD_CNT Number of International SMS mobile originated
SMS_MO_ISD_CHG Charges of International SMS mobile originated
SMS_MO_NAT_CNT Number of (Network Address Translation) SMS which are Mobile
Originated
SMS_MO_NAT_CHG Charges of (Network Address Translation) SMS which are Mobile
Originated
GPRS_VOL_KB Volume of Internet Data consumed in KB through General Packet
Radio Service
GPRS_CHRG Charges of Internet Data Consumed through GPRS
WAP_VOL_KB Volume of Internet Data consumed in KB through Wireless
Application Protocal
WAP_CHRG Charges of Internet Data Consumed through WAP
MMS_UNITS Number of MMS
MMS_CHRG Charges of MMS
BLACKB_UNITS Units of Blackberry Services
BLACKB_CHRG Charges of Blackberry Services
3G_GPRS_ACTUAL_V Actual Volume of Internet Data consumed through 3G
OL
3G_GPRS_BILLED_V Billed Volume of Internet Data consumed through 3G
OL
3G_GPRS_REVENUE Charges of Internet Data Consumed through 3G
ISD_VT_MOU
ISD_VT_BILLED_MO
U
ISD_VT_CHARGE
NAT_VT_MOU
NAT_VT_BILLED_MO
U
NAT_VT_CHARGE
MTC_VT_MOU
MTC_VT_BILLED_M
OU
MTC_VT_CHARGE
OTHERS_MOU Other Minutes of Usage
OTHERS_BMOU Billed Other Minutes of Usage
OTHERREVENUE Charges on Others Minutes on Usage
OTHERS_SMS_CNT Number of Other SMS
OTHERS_SMS_REVE Charges of Other SMS
NUE
TOTALREVENUE Total Revenue Generated