4.1.

STRATEGIC MANAGEMENT : INDIAN AND GLOBAL CONTEXT

Objectives : Students are expected to integrate their knowledge gained in various functional
areas to make business decisions, from the general manager's point of view in the global and
Indian context.
Teaching and Examination: Students are expected to keep abreast of the contemporary
business practices by reading the business practices by reading the business magazines and
management journals.
Case studies, application project Seminars and group exercises will supplement the class
lectures.

Unit I
Corporate Strategic Planning - Mission - Vision of the firm - Development, maintenance and
the role of leader - Hierarchal levels of planning - Streagic planning process. Strategic
management Practice in India. Competitive advantage of Nations and its implication on Indian
Business.

Unit II
Environment Analysis & Internal Analysis of Firm:
General environment scanning, competitive & environment analysis - to identify opportunities
& threat - Assessing internal environment through functional approach and value chain -
identifying critical success factors - to identify the strength & weakness - SWOT audit - core
competence - Stockholders' expectations, Scenario-planning - industry analysis.
Unit III
Strategy Formulation
Generic strategies - Grand strategies - Strategies of leading Indian companies - The role of
diversification - limits - means and forms. Strategic management for small organisations, non-
profit organisations and large multi product and multiple market organisations.
Unit IV
Tools of Strategy : Planning and evaluation :
Competitive cost dynamics - experience curve - BCG approach - cash flow implication -IA-BS
matrix - A.D.Littles Life-cycle approach to strategic planning - Business portfolio balancing -
Assessment of economic contribution of strategy - Strategic funds programming.

Strategy implication & Control :

Various approaches to implementation of strategy - Matching organisation structure with
strategy - 7S model - Strategic control process - Du Pont's control model and other
Quantitative and Qualitative tools - Balanced score card - M.Porter's approach for
Globalisation - Future of Strategic Management.

References :
1. Pearce & Robinson, Strategic Management, All Indian Travellors N D.
2. A.C.Hax and NS, Strategic Management: An Integrative Perspective, Majifu, Prentice Hall.
3. Michael Porter, Competitive strategies.
4. John A Pearce II and Richard B Robinson, Strategic Management: Formulation,
Implementation and Control, 9th Edition, TMH, 2007
5. Michael Porter, Competitive Advantage of Nations.
6. Samul C. Certo and J.Paul Peter, Strategic Management, Second Edn. Concepts &
Application, McGraw Hill.
7. Gregory G.Dess and Alex Miller, Strategic Management, McGraw Hill.
8. Gerry Johnson & Kevan scholes, Exploring Corporate Strategy: Text & Cases, Prentice Hall
India.
9. Jauch.L., Rajive Gupta & William.F.Glueck, Business Policy and Strategic Management,
Frank Bros&Co., 2003.
10. Fred R.David, Strategic Management Concepts & Cases, Pearson, 2003.
11. R.Srinivasan, Strategic Management, II edition, Prentice Hall of India, New Delhi.
 4.2. ORGANISATION DEVELOPMENT
Unit 1

Introduction to organizational development concept, nature, scope Historical

Perspective of OD Operational components of OD diagnostic, action research
components.

Unit 2

Action research as a process, as an approach, process maintenance components. O D

Interventions an overview, frame work of OD interventions.

Unit 3

OD interventions types, individual interventions, applications and scope, the process

of implementation. Dyad and triad interventions, team interventions inter group
interventions.

Unit 4

Comprehensive interventions structural interventions, interpersonal interventions.

Unit 5

O D implementation and assessment, conditions for failure or success of OD efforts,

Impact of OD in organizations, Consultant client relations- issues and facts. Future of
OD, SOME Indian experiences in the field of OD.

Text Books:
1. Wendell L French and Cecil Bell, Jr, Organisational Development, PHI, 9th Edition, 2007.
2. Thomas G Cummings and Christopher G Wory, Organisational Development and Change, 7th
edition, South Western, 2001.
 4.3. HUMAN RESOURCE DEVELOPMENT

UNIT I

Introduction to the field of HRD HRD trends and challenges HRD Mechanisms and
process, HRD in societies and social sectors.

UNIT II

Good HR practices Elements of Good HRD, HRD strategies HRD styles and culture,
HRD structure.

UNIT III

HRD system, HRD competencies, making HRD effective using instruments & Behavior
simulation for HRD. Methodology of HRD audit HRD scorecard HRD audit as OD
intervention.

UNIT IV

HRD OD interface, HRD implementing Strategies HRD experiences in India

Emerging trends & perspective

UNIT V

HRD & organizational Culture, learning Organisation and knowledge management,

leadership & change.

Text Books:
1. David Meggisam, Panl Banfield, Jennifer Joy Mathews, Human Resource Development,
Crest publishing House 6th edition, 2001
2. T.V. Rao & K.K.Varma, Khandelwas, Abraham Alternative approaches & Strategies of
Human Resource Development Rawat Publication, 4th edition, 2002.
3 T.V. Rao HRD audit, Sage publication, 4th edition, 1999
4 P.C.Tripathi Human Resource Development, Sultan Chand Publication, 19th edition 2005.
 4.4. EMPLOYEE RELATIONS AND WELFARE MEASURES

UNIT I

Industrial relation concepts Objectives and approaches Industrial Relations

factors for good IR causes for industrial dispute Machinery for prevention and
settlement of Industrial dispute.

UNIT II

Trade Union Trade Union movement in India, Collective bargaining Features purpose
and process. Grievance handling and redressal measures.

UNIT III

Building effective IR VRS & pink slips Quality of work life methods of to improve
QWL Managing absenteeism. Philosophy of Labour welfare concept definition,
scope aims and necessity, principles Historical development of labour welfare.

UNIT IV

Labour inspection systems development of factory inspection The directorate of

Industrial safety and health statutory welfare provisions and voluntary welfare
measures. Industrial Hygiene Importance occupational health services Hygiene
education occupational hazards occupational diseases Industrial hygiene
department statutory provisions Recommendations of NCL.

UNIT V

Social Welfare of special categories of Labour female labour child labour-

Handicapped and disabled contract labour Inter state Migrant workmen causal &
manual labour bonded labour SC/ST and other backward classes

Textbooks:
1. B.D. Singh Industrial Relations Emerging Paradigms, Excel books, 1st edition 2004
2. C.B.Memoria & S.V. Gankar, Dynamics of Industrial Relations, Himalaya Publishing
House, 22nd edition, 2002.
3. Prof.S.C.Srivastava, Industrial Relations & Labour Welfare, Waily Publications, 4th
edition, 2003.
 4.5. STRATEGIC HUMAN RESOURCE MANAGEMENT
Unit 1

Introduction to SHRM concepts and process. Formulating and implementation of HRM

strategies. HR specialists as strategic partners, changing circumstances in the industrial
environment.

Unit 2

Key business issues role of HR, role of directors. Strategies for improving
organizational effectiveness Strategies for organizational transformation.

Unit 3

Transformation through leadership transformation programme. Role of HR in

organizational transformation.

Unit 4

Change process change models. Strategies for developing the employment

relationship. Performance management strategy process of performance
management.

Unit 5

SHRM in practice National and International practices.

Textbooks:
1. Michael Armstrong, Strategic Human Resource Management, Koga Paye, 2nd edition, 2000.
2. Srinivas. R. Kandula, Strategic Human Resource Development PHI, 2002