August 2010 • VOL. 21 NO.
8
COMMERCE
INSIDE
2010
PRESIDENT’S CIRCLE
PREMIER SPONSORS
The Valley’s Daily News Source
DIAMOND LEVEL SPONSORS
Net-Flow Corporation
Accelerated Marketing Group
Redwood Credit Union
Silverado Resort
Napa Valley Marketplace Magazine
Markstein Beverage Company
Exertec Health & Fitness
Charter Oak Bank
Hawthorn Inn and Suites
Queen of the Valley Medical Center
Napa Recycling & Waste Services
Mark Coleman, State Farm
Travis Credit Union
Golden State Warriors
Umpqua Bank
Kathryn Fitzgerald, CFP®
NAPA CHAMBER OF COMMERCE • CONNECTING COMMERCE TO COMMUNITY
1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com
WE FOCUS ON BUSINESS.
Advertising Ops Available!
Ambassadors Promote Biz
Bring Power of Sun to Your Business
Mixer at Firefighters Museum
Welcome New Members Member Spot: Napa Printing & Graphics
and more...
• CREATING A STRONG LOCAL ECONOMY
What are your Economic Expectations?
E3 Conference Will Provide Attendees Connections For Success
A few years ago at the Economic Administration
Outlook, Barry Schuler shared this message, after being
“If you want to predict the future, invent it. appointed by
One, the only reliable is change. Two, the President George
economy is driven by innovation. Three, W. Bush and
innovation causes disruption. Four, embrace unanimously
disruption or die.” The Napa Chamber approved by
is embracing disruption by retooling and the United
renaming the fall conference. On Monday, States Senate on
October 18th the Napa Chamber will present July 25, 2001.
“E3 Education Economics Expectations from During his
9:00am – 2:00pm at the Silverado Resort. stewardship, the
Hector V. Barreto
Small Business expert Hector V. Barreto SBA exceeded
will kick off Monday morning at the Napa all previous records in small business
Chamber’s E3 – Economics, Education, loans, women and minority owned business
Expectations conference by providing support, disaster relief and private-public
inspirational and thoughtful advice on making sector procurement opportunities. Barreto
it as an entrepreneur. directed the delivery of financial and
“We are fortunate to have Hector leading business development programs to America’s
off this conference. His insight on the current entrepreneurs from a portfolio of direct,
economic climate will help us manage our guaranteed and disaster loans totaling more
expectations for 2011,” said Napa Chamber than $45 billion. Earlier this year he was
President & CEO Lisa Batto. appointed by Governor Schwarzenegger
Barreto served five years as the to serve on the California Commission for
Administrator of the U. S. Small Business See E3 on page 4...
How to Make Money with Social Media
By Jamie Turner, chief content officer, 60 Second Marketer
I had a fun and engaging dialogue today
with a company that was very interested in
learning how to make money with social Website
media. E-Newsletter YouTube Videos
If you’re like many marketing directors, Speeches
Forums
learning how to drive revenue with social
media may the the #1 thing on your mind. Your Company
Surprisingly, many companies think of Twitter Events
social media strictly as a branding tool. That eBooks Blog Postings
is, they use it simply to build awareness for Book
their brand rather than using it as a way to
Buzz
Webinars
specifically drive revenue.
But using social media simply as a
branding tool is 20th century thinking. See Social Media next page…
A more sophisticated approach is to use
• PROMOTING THE COMMUNITY
Advertising Ops Now Available in the 2011
City Guide and Business Directory
The Napa Chamber of Commerce
is pleased to announce that sales for its
upcoming CITY GUIDE AND BUSINESS
DIRECTORY are now underway. The
10,000 guides are on target for distribution in
January, and will be distributed in and around
the Napa County area.
The City Guide and Business Directory
is the most in-demand directory in Napa
Valley and will act as an ideal community
reference guide with the ability to serve as
a hospitality guide, business information
tool, relocation publication and exceptional
Chamber Member directory. This customized
publication will feature a refreshing writing
style, coupled with eye-popping design and
images - grasping the distinct character of the
community. In addition to the profile portion,
the publication will include a complete
Chamber membership directory and/or
comprehensive buyer’s guide (category
listing).
Advertising in the Napa City Guide
and Business Directory has unrivaled
advantages. The multi-platform advertising
bundle goes beyond the traditional print
publication to include: a community Website
and downloadable NewView eBook®,
which convert the publication’s editorial,
pictures and design elements into a digital
format; on-the-go wireless access via various
Web-enabled devices; and the searchable
vpMobile.us® Business Directory Portal,
• S
 upporting a
sustainable future
Bring the Power
of the Sun to Your
Business
One key way to help protect the
environment is to rely whenever possible
on clean renewable energy. At Pacific Gas
and Electric Company (PG&E), we strongly
encourage the use of solar power as a non-
polluting, renewable and sustainable form of
energy.
For businesses, solar energy works
and it is affordable. By taking advantage
of financial incentives that will soon be
available to business owners who install
thermal solar water heating system, you can
reduce your energy costs and help protect the
environment. Every hour the sun shines will
reduce your utility bill.
PG&E is now offering renewable
rebates to residential customers who are
See SOLAR on page 4...
August 2010
featuring the Chamber’s entire membership
directory, available wirelessly, 24/7.
In addition, new in 2010 is a user-
friendly Smartphone app - accessible via the
iPhone and Android--an extension of Village
Profile’s enhanced connectivity not offered
anywhere else in the Chamber publishing
industry. All of these elements come together
to offer the Napa Chamber of Commerce,
participating advertisers and the community
Ad Space Now Available!
in Napa Valley’s Most in Demand
City Guide & Business Directory
Opportunity Contact:
Dana Johnson
Cell: 707.322.3403
Email: mediamix51@hotmail.com
social media
continued from previous page...
it for a multitude of purposes, some that
specifically make the cash register ring.
With that in mind, here are the 5 most
common social media business models.
Which ones would work best for your
company? Do tell.
Social Media Business Models
You can use this hub-and-spoke model
to drive prospects to your website. Once
you’ve captured your prospects’ contact
information, you can re-market to them and
convert them to customers.
E-Commerce: If you can sell your
product or service online, then your #1 goal
for your social media campaign should
be to drive prospects to a landing page
on your website. That’s what DellOutlet
does. They make special offers to their 1.5
million followers and drive those followers
through to Twitter-specific landing pages
on their site. My research indicates they’ve
generated in excess of $5 million in
revenue this way.
| COMMERCE | Page 2 | napachamber.com
valuable added exposure to a global audience.
This leading-edge publishing program is
made possible through a partnership between
the Napa Chamber of Commerce and Village
Profile™ - an innovative Chamber publisher
that has worked with the Chamber since 2003.
For publication and advertising
information, contact the Napa Chamber of
Commerce or Sales Representative Dana
Johnson at 707-322-3403 to reserve ad space. ■
Published to support
our local economy
and encourage the use
of member services;
thousands of books will
be distributed throughout
the County.
The entire publication
is available online AND
new this year, a VP
Smartphone App for
both iPhone and Droid
platforms!
Research: You can also use social
media as a way to keep tabs on customer
sentiments about your brand. One way to
do that is to use a company like RapLeaf to
analyze what people are saying about your
brand online. Another way to do that is to
launch a website like MyStarbucksIdea.com
that asks customers to vote, discuss, share or
see ideas from the Starbucks community.
Branding: Social media can also be
used as a branding tool to build awareness
and interest in your product or services.
That’s what Toyota has done with this
funny, light-hearted YouTube campaign
promoting the Toyota Sienna.
Customer Retention: If it costs 3 to
5 times as much to get a new customer as
it does to keep an existing one, wouldn’t
it be smart to use social media to to keep
customers satisfied? That’s what Comcast
has done with their ComcastCares Twitter
page. Go Frank!
See Social Media on page 7…

Chairman’s Focus
By Randy Martinsen,
President & CEO
of Accelerated
Marketing Group
2010 Napa Chamber of
Commerce Chairman of
the Board
Napa Chamber
Ambassadors Promote
Your Business
The Napa Chamber Ambassadors
is a volunteer group that has been an
affiliate of the Napa Chamber for over 30
years. Its mission is to, “Create good will
and understanding among members of
the Chamber and business community.”
They do this by assisting the Chamber in
promoting member businesses and assist
staff at Chamber and other Napa Valley
events.
In addition to meeting once a month
to discuss activities, the Ambassadors
visit member businesses during the month
to learn about the business and help
to promote them to the community at
large. Ambassadors are asked to attend,
and sometimes conduct, Ribbon Cutting
ceremonies for businesses that are new or
recently remodeled. These events are also
highlighted in the Chamber’s monthly
newsletter, and forwarded to other Napa
Valley publications. For example, in
June there were four Ribbon Cuttings:
CEO’s Focus
By Lisa Batto ACE,
President/CEO
Change and Thrive!
I’m plagiarizing a chapter title from
Alan Deutschman’s Change or Die book
that I just picked up recently. Coming in
as a new CEO to a business where I have
7 years of historical knowledge, it has not
been difficult to analyze which programs are
thriving and also identify which programs
are struggling. When business isn’t working
then we have no other alternative to make
some changes to thrive in the marketplace.
You may have noticed we are making
some changes – recently we have stopped
the mailing of our monthly Hot Sheets.
August 2010
Carpe Diem Wine Bar and Bistro Sabor
in downtown Napa, Emeritus at Villa
DelRey on Villa Lane, and WineBev
Services on Technology Way. In July
there was a Ribbon Cutting at Valley
Gate Vineyards in Jameson Canyon, and
a visit and tour of Signorello Vineyards
on Silverado Trail. Each year the
Ambassadors assist the Napa Downtown
Association with the Annual Napa Wine,
Crafts, & Jazz Festival.
It’s not difficult to distinguish
an Ambassador from other Chamber
members at functions because they are
“I have had the privilege
of being an Ambassador
for almost five years,
and find the association
and activities to be an
important part of my
Chamber involvement.”
likely to be in their uniform – consisting
of a “Zinfandel” colored jacket or a shirt
bearing the Ambassador emblem. If
you’re a new Chamber member, you’ll
be given a special badge at our monthly
mixer so that the Ambassadors can
spot you in the room, and if you’re not
otherwise occupied the Ambassador will
be someone to introduce you to other
members to help you break the ice.
Those were the pink packet of flyers you
received in the mail, you may have delved
into them right away or you may have set
them aside for later viewing – and in some
cases may never have opened the seals. We
found by survey that many of you really like – E3 Economics Education Expectation
the E-Sheet program,
where we email you
once a month the “You may have
advertising specials noticed we are
of our members. One making some
thing we like, and I’m
sure our advertisers changes…”
do too, is that this
form of communication is much more viral
than papers running through your office.
Our E-Sheets not only are delivered to our
members via email, they live on the website
as well, available 24/7 to the membership for this program as we will provide you with a
viewing and sharing! This messaging spreads relevant look at the economy, educate you
much easier and faster than having a packet
of papers sit on someone’s desk for a few
days before it’s passed along to others. Oh
| COMMERCE | Page 3 | napachamber.com
Nominations for the Ambassadors
are based on past Chamber service such
as committee chairs, directors or other
positions of responsibility in the Chamber.
There is a nominal annual dues, and
60% attendance annually to Ambassador
functions is required to maintain a
position in the group.
The Ambassadors hold annual
meetings to select a chairman, secretary,
treasurer and two team captains. For
the past several years, at the Chamber’s
annual dinner meeting, a special award is
giving to an ambassador for distinguished
service. The honor is presented as a
memorial tribute to Gene Cufaude,
who was an original member of the
organization and played a major role in its
activities.
I have had the privilege of being
an Ambassador for almost five years,
and find the association and activities
to be an important part of my Chamber
involvement. Some of my fellow-
ambassadors have been part of the
organization for as long as it has been
around, and are faithful in their efforts to
promote member businesses, like yours,
and participate as a volunteer when
needed.
If you are interested in becoming an
Ambassador, or want an Ambassador visit
or Ribbon Cutting for your business, or
are just interested in learning more about
the organization you can contact Lynn
Page at lynn@napachamber.org or (707)
254-1145. She will help you connect with
the Ambassadors. ■
BTW!, we always post on the Napa Chamber
Facebook page that we’ve got new E-Sheets
available! Talk about going viral!
We are making changes in our Economic
Outlook program that I think will please
our membership and community. We’ve
done some retooling and renamed this event
to be held on October
18th at Silverado Resort.
We’ve seen over the last
three years a decrease in
attendance, and certainly
some of the drop of could
be expected due the
economy. However, we’re
taking a new look at this event to provide
you with access to economic leaders around
the state and hopefully, some motivation
by well known speakers. Keep your eye on
with opportunities and resources available
here in our community and give you some
realistic expectations of the future! ■
E3
continued from page 1...
Economic Development. Barreto also serves
as the Chairman of The Latino Coalition, a
national organization that represents Latino
interests with senior executives of many
Fortune 500 companies and government
agencies both federal and local.
Mr. Barreto serves as Chairman of
Business Matchmaking, the nation’s leading
non-profit small business procurement
program. Business Matchmaking brings
together countless entrepreneurs, including
women, minority and veteran owned
small business owners with procurement
representatives of federal and local
government agencies and several hundred
major corporations. The four year program
has been responsible for over 80,000 face to
face meetings and facilitated the granting of
more than $8,000,000,000 in contracts for
small firms.
This conference will provide you with
relevant information to help you weather
through what is happening now and guide
you into the future. Registration of $85 per
person including lunch is available online at
napachamber.com through September 17th.
After the 17th the price will increase to $95
per person.
Both Members and Prospective Members
are welcome to attend. ■

Save the Date!

SOLAR
continued from page 2...
investing in solar water heating systems and
will be offering the same rebates to business
customers soon. Approved by the California
Public Utilities Commission (CPUC), the
California Solar Initiative-Thermal program
will provide rebates to commercial customers
who install eligible solar water heating
systems in their business.
As one of the program administrators,
PG&E will begin accepting commercial
applications in the near future. The program
is slated to run for eight years, ending on
December 31, 2017.
To qualify for the California Solar
Initiative (CSI)-Thermal program, customers
must heat their water with natural gas or
electricity provided by PG&E and receive
their final permit after July 15, 2009.
CSI-Thermal incentives are intended to
encourage high-performing systems. CSI-
Thermal rebate amounts differ based on
customersí system size, class (e.g., residential
or commercial) and water heating fuel source
(e.g., natural gas or electric).
Incentives will be paid based on
estimated annual therm or kilowatt-hour
(kWh) displacement. Incentive calculations
differ depending on the Solar Rating and
Certification Corporation (SRCC) rating of
the system.
Incentive amounts will decline over eight
years of the program in four steps. Steps will
decline independently in each service territory
and for each customer class. The gas incentives
will decline when the budget allocations for
a given customer class are achieved. When
those decline, the electric steps will follow.
Commercial/multifamily incentives are capped
at $500,000 for gas customers and $250,000 for
electric customers.
For complete CSI-Thermal program
guidelines and to learn more about program
eligibility, incentive rates, the application
process and required documentation,
please visit www.pge.com/myhome/
saveenergymoney/solarenergy/csi/thermal/,
email PG&E at solar@pge.com or call
PG&Eís Solar Customer Service Center at
1-877-743-4112. ■
August 2010
3 The Napa Chamber is embracing disruption
by retooling and renaming our Fall Economic
conference. This revitalized program will provide
you with relevant information to weather through
econom ics what is happening now and guide you into the
education future. Small Business expert Hector V. Barreto
expectations will kick off E3 with dynamic and thoughtful
advice on making it as an entrepreneur.
October 18, 2010
• 8:30 a.m. to 2 p.m. • Silverado Resort
Lunch included • $85 pp by 9/17, $95 thereafter
Register at napachamber.com
for more information or
call 707.226.7455
creating a strong local economy
Hector V. Barreto
Tips from PG&E to help your business lower
energy costs during the summer months:
• Turn off all office equipment and lights • Retrofit incandescent or fluorescent exit
every night and weekend. If you can’t signs with long-lasting, low-energy LED
turn off the whole computer, turn off the exit signs.
monitor and the printer. • Clean dusty diffusers and lamps every
• When purchasing PCs, monitors, printers, 6-12 months for improved light output.
fax machines and copiers, choose Heating, ventilating, and
ENERGY STAR models that ”power air conditioning (HVAC)
down” after a user-specified period of • Set thermostats at 78 degrees for cooling
inactivity. in the summer.
• If appropriate, use laptop computers and • Install electronic time clocks or setback-
inkjet printers that consume up to 90 programmable thermostats to maximize
percent less energy than standard desktop efficiency.
computers. • Install locking covers on your thermostats
• Use e-mail instead of sending paper to prevent tampering with temperature
memos and faxing documents. settings.
• If you need to print, consider double-sided • Regularly clean condenser coils, replace
printing and reusing paper. air filters, and check ducts and pipe
Lighting insulation for damage.
• Retrofit T12 lights with magnetic ballasts • Consider installing an air conditioning
to T8 lights with electronic ballasts. economizer to bring in cool outside air.
• Replace incandescent light lamps with • Consider replacing old HVAC systems
compact fluorescent lamps. with new energy-efficient systems.
• Consider removing excess fluorescent • Install ceiling fans.
lights and installing reflectors. Lighter • Install blinds or solar screen shades. Use
colored walls need less light. reflective window film or awnings on all
• Install motion detectors to control lighting south-facing windows.
in frequently unoccupied areas, such as • Install ceiling and wall insulation.
restrooms.
| COMMERCE | Page 4 | napachamber.com
 Welcome New Members!
Advertising Agencies, Specialties Embroidery Roofing Contractors
& Direct Mail 707 Embroidery Zone Raneri & Long Roofing
Qponomics Carlos Salazar, (707) 252-1927 Dan Young, (707) 552-2008
Walter Farl, (916) 416-3141 3149 California Blvd Ste D, Napa 1850 Soscol Ave Ste 205, Napa
Email: walter.farl@qponomics.com Email: sales@embzone.com Email: dan@rlrco.com
Website: www.qponomics.com Website: www.embzone.com
Travel Consultants & Tour Agencies
Art Galleries & Dealers Film & Video Production As You Like It Wine
Gordon Huether Art Studio Napa Valley Film Festival Country Tours
Gordon Huether, (Open 8/21) Brenda Lhormer, (707) 939-3889 Paula Caddy, (707) 260-4305
1465 First Street, Napa PO Box 10994, Napa PO Box 3691, Napa
Email: mail@gordonhuether.com Website: www.napavalleyfilmfest.org info@asyoulikeitwinecountrytours.com
Website: www.gordonhuether.com www.asyoulikeitwinecountrytours.com
Restaurants
Bed & Breakfast Accommodations Browns Valley Pizzeria Wineries
Stahlecker House Norm Sawicki, (707) 224-2444 Toolbox Wine Company
Bed & Breakfast 3253 Browns Valley Rd, Napa Katie Hamilton Shaffer, (707) 257-6796
Ron & Ethel Stahlecker, (707) 257-1588 Email: info@brownsvalleypizzera.com 1021 McKinstry St, Napa
1042 Easum Drive, Napa Website: www.brownsvalleypizzera.com Email: katie@toolboxwineco.com
Email: stahlbnb@aol.com Website: www.toolboxwineco.com
Website: www.stahleckerhouse.com Red Rock North
Paul Menzel, (707) 253-2859
Computers - Design & Consultants 4084 Byway East, Napa Connect with us...
Valley Computer Networks
Derek & Barbara Hall, (707) 355-1240 Retail Stores
1832 Monarch Ct, Napa Sacred Mists Shoppe
Email: info@valcompnet.com Lorien Carrillo, (707) 255-8005
Website: www.valcompnet.com 633 Trancas St, Napa
For a complete listing of Napa
Email: orders@sacredmists.com
Chamber members, updated daily, go to
Website: www.sacredmists.com
napachamber.com

To learn more benefits of membership, visit napachamber.com or phone us at 707.226.7455

LABOR LAW WORKSHOP

What’s on the Horizon for 2011
Don’t miss this valuable workshop on what has happened in Employment
Law so far this year and what is projected for next year that will impact your
business. A tough economy and changing times all signal significant changes in
employment law and its enforcement. This workshop will focus on 2010 changes
and likely developments in 2011 laws affecting all employers, large and small.

If you’re ready for results, When? Thursday, September 9, 2010

join our next FREE TRIAL!
2:00 - 4:00 p.m.
• 5 Class Times and 3 Locations Where? Napa Chamber Board Room
• On-Site Corporate Programs 1556 First Street, Napa
• Chamber Member2Member Discount $50 Chamber members
Cost?
Visit us at www.NapaBootCamp.com $65 non-members
RESERVATIONS REQUIRED
Ph: 707-479-0866 RSVP by September 8, 2010
Register online at n a p a c h a m b e r. co m
707.226.7455

August 2010 | COMMERCE | Page 5 | napachamber.com

• PROVIDING NETWORKING OPPORTUNITIES

Chamber Benefit Golf Tourney a Swingin’ Success!

The 14th Annual Napa Chamber Foundation Benefit Golf
Tournament was held at Silverado Resort on Friday July 16. Over Hole in One tee sponsored
132 players filled the greens with expertise, enthusiasm and a by Napa Ford Lincoln Mercury
L-R James Villamante and
healthy dose of competition. The event is a benefit for the Napa Kevin Massie of Napa Ford,
Chamber Foundation, which is an affiliate of the Napa Chamber Sal Bianco from The Doctors
of Commerce. The Foundation’s mission is to support and Company, and
advance the educational, cultural and economic interests of the Nobu Mizuhara of Eagle
Vines Golf Course
communities of the regional City of Napa area and proceeds from

s
this year’s event will benefit the following organizations: Junior
Achievement, Family Service of the Napa Valley, Napa Valley
Community Housing, Napa Valley Adult Education and the Ross
Game Business Scholarship.
Play opened at 11:30 am on a field festooned with golf carts
heartily stocked with snack boxes from Silverado and goody

s
bags filled with treats, drinking water, rules of play and a custom
2nd Place:
designed score card noting where the many refreshment areas Team Twin Pine
were stationed. Local restaurant, Compadres, sponsored three Casino & Hotel
major pick-me-ups with their popular Quesadilla and Margarita L-R: Ray Simon,
truck at the 11th and 17th holes, mini Tequila bottles at the 3rd Jose Simon,
hole and a new Contest awarding a year’s free food to all players Jose Simon III,
Eric Verlarde,
in the winning foursome. Event Sponsor Markstein Beverages
did a great job of keeping everyone hydrated with their domestic
and imported beers. All in all the mood was good and play was
jovial.
Sponsors on T-10: Gina
The event partnership of Napa Chamber staff and Silverado Swankie from Sacramento
Resort went over and above from start to finish keeping play s County Airport and James
progressing and the players happy. The weather was agreeably Freeman of SuperShuttle
temperate for a Napa July and refreshment stations around
the course kept players in the swing of things. The tourney
completed at Silverado’s Grove picnic area for a Silent and Live
Auction and finished with a Silverado catered Chamber Mixer
under the shade of the massive oak trees of the Grove. Local
radio personality and past Volunteer of the Year, Ira Smith, led off
the live bidding showing some very professional auctioneering
skills and Chamber CEO, Lisa Batto announced the Tourney’s
s Team Riechers Spence & Assoc. take
a break at the Compadres truck!
winners: L-R: Alan Spence, Hugh Linn, Ryan
Congratulations to all the winners and to all the participants Gregory, and Chris Tibbits
who made this community fundraiser such a great day in support
of a great organization.
The goals of the Chamber Foundation are consistent AND THE GOLF WINNERS ARE!
with the Chamber’s mission and vision to support a healthy, Closest to the Pin:
thriving local community. For more information on the Andy Phipps from Union Bank
Foundation, including how to apply for a grant, go to Dave Davidson from Freidmans Appliance

www.napachamberfoundation.org. ■
Putting Contest:
Chris Denny from Twin Pine Casino & Hotel
1st Place: Team Union Bank – Wine Industry Division
s

Andy Phipps, James Barrett, Jason Scoggins, Aaron Nichols

Stephanie Goodson, Kathy 2nd Place: Team Twin Pine Casino & Hotel
and Jim Fleming from Jose Simon, Jose Simon III, Eric Verlarde, Ray Simon
Napa Valley Golf Academy
3rd Place:
Deanna Baille from Local Happenings, Annie Moore from
Pet Cuts, Dave Davidson and David Gidlof from Freidmans
Appliance
Best Ladies Team:
TR Vierra from Vierra Environmental Consulting, Debra
Visit our FB page Dommen from Winegrowers of Napa County, Jeri Gill from
to view a full Sustainable Napa County, Tracy Schulze from County of Napa
album of fun!
Compadres Ball winning team:
Stephen Kroyer, Dan Harberts, Jerry McCormick, Rod Stone
August 2010 | COMMERCE | Page 6 | napachamber.com
social media continued from page 2...
The Bottom Line:
There are some very smart, very
authoritative social media experts who
claim that social media isn’t measurable.
Quite frankly, they don’t what they’re
talking about. Social media is very
measurable. Better still, if you set up your
social media campaign properly, you can
We Focus On Business
Chamber Member Spotlight:
Napa Printing & Graphics
Napa Printing & Graphics is a
premier design, print and fulfillment
provider that has operated in Napa for
over 25 years. Based on a philosophy
of providing the highest possible level
of service while giving back whenever
possible to the community, they have built
a loyal following of clients that has seen
them through both flush and impacted
economic times.
The company was founded by Bob
Johnstone in 1981 as a Kwik Kopy
franchise on Soscol Avenue. Following
the flood of 1995, when the Soscol office
suffered under four feet of water, Napa
native Jeff Gerlomes joined Johnstone to
help in the rebuilding effort. Gerlomes
came from 12 years in the financial
services industry and by the end of 1995
he had established a direct mail division
that would eventually become a second
company, On Demand Direct Mail. On
Demand opened an office at 617 Airpark
Road in 1998.
1998 was a banner year as, after
20 years in the printing industry, John
Dunbar joined forces with Johnstone and
Gerlomes. Dunbar brought extensive
corporate
experience and a
strong customer
base that was
a perfect fit for
growing the Napa
Printing model.
Within 18 months,
On Demand
purchased the assets
of Napa Printing
& Graphics and
August 2010
use social media to drive revenue. And isn’t
driving revenue what it’s all about?
The 60 Second Marketer is an online
magazine and information station for
the marketing community. Visit http://
www.60secondmarketer.com/. ■
Bob Johnstone retired. In 2005 the printing
and mailing divisions were merged and the
combined companies moved to their current
location at 630 Airpark Road at the Napa
Airport Corporate Park and will complete
their 10 year buy-out agreement this year.
The printing and graphics industry
has not been immune to the current
economic climate and keeping abreast of
changing technology has been a major
challenge. Napa Printing and On Demand
has survived by providing new services
and focusing on hiring the best staff and
providing the highest level of service. The
company has an employee retention rate
many times above the industry average.
Employees are empowered to make
decisions consistent with the principal
that a client’s satisfaction is the only true
commodity. It is an expensive way to run
a company, but their loyal client base has
been the company’s salvation. As price
competition in the marketplace has become
fierce, service levels in their industry have
suffered. Napa Printing & On Demand have
used this as an opportunity to become even
more client based. With the consolidation
of services into a one-stop-shop business
model, Napa Printing
& Graphics has the
only full-service
printing, graphic and
direct mail company
in the area, which
offers clients the
convenience of an
unbroken supply
chain from design
to distribution. This
includes graphic
| COMMERCE | Page 7 | napachamber.com
design for both print and web vehicles,
database management, traditional offset
printing, variable data printing, in-house
bindery and fulfillment services, direct
mail, finished goods warehousing and
distribution. The company has increased
sales by about 400% since 1995 and, as
with any company; the challenge continues
to find the right profitable mix of products
and services.
Surviving in an inhospitable economic
environment drives Napa Printing &
Graphics to innovate; outside salespeople
have supplemented a strong inside
customer service team and the willingness
to risk capital is seen as imperative.
Avoiding the tendency to cut expenses to
the point where corporate identity erosion
occurs is a guide star for Gerlomes.
Further distinguishing themselves in their
industry, the company has earned the Bay
Area Green Business Certification as they
follow a stringent set of guidelines to
reduce their carbon footprint.
As past Chairman of the Board
for the Napa Chamber of Commerce,
Gerlomes has seen the value of Chamber
involvement firsthand, “the Chamber
has been a great vehicle for keeping the
company’s name visible. Getting involved
at a leadership level has created countless
contacts that have led to business. It is
one thing to say you will provide good
service. It is another to earn someone’s
business through commitment and work
on a common goal. Napa is a perfect
community for a string Chamber because
loyalty and community is still a big part of
working here.”
For more information visit
http://www.napaprinting.com/ ■
 Upcoming Events... maximize your networking!
For more information call
707.226.7455 or visit our
website and register
for events online at
napachamber.com
MISSION
As the membership organization for
business, we promote our community’s
economic vitality and quality of life
through leadership development,
advocacy, facilitation and education.
BENEFIT from being a
member of the Napa
Chamber of Commerce
• Creating a Strong Local Economy
• Promoting the Community
• Providing Networking Opportunities Compass; Shawn Milburn, Napa Valley Marriott Hotel & Spa; Dennis Pedisich, Napa
• Supporting a Sustainable Future
• Representing Business to Government Valley Register; Patrick Sweeney, Napa Valley Unified School District; Kevin Teague,
• Engaging in Political Action
For membership information call
Sherrell Harper at 707.257.4598
or Rebecca Johnson at 707.254.1142
Commerce editorial is exclusively produced by
the Napa Chamber of Commerce,
1556 First Street, Napa, CA 94559. 707.226.7455
EDITOR: Katherine Zimmer
Please email submissions to
katherine@napachamber.com
August 8, 2010 August 19, 2010 September 9, 2010
First Friday
Business
After-Hours Labor Law
Development Lunch MIXER Workshop
Compadres Rio Grill Napa Firefighters Napa Chamber Boardroom
505 Lincoln Ave. Napa Museum 2:00 p.m. to 4:00 p.m.
$30 Members;
Members $50
1200 Main Street,Napa Prospective Members $65
$35 Prospective Members
5:30 p.m. to 7:00 p.m.
11:30 a.m. to 1:00 p.m. Please register at
Sponsored by Bring plenty of napachamber.com
business cards!
Umpqua Bank
Napa Chamber 2010 OFFICERS
Randy Martinsen, Chairman of the Board..................... Accelerated Marketing Group
Ryan Gregory, Chair-elect...................................... Riechers & Spence Associates, Inc.
Debra Dommen, Vice-Chair Advocacy...........................Winegrowers of Napa County
Kent Kuhlmann, Vice-Chair Resources......................... Kuhlmann Associates Financial
Richard Rybicki, Vice Chair Membership ................................ Rybicki & Associates
Cherie Knox, Treasurer............................................................... Redwood Credit Union
Mike Silvas, Immediate Past-Chair.....................................Wine Country Fine Properties
NAPA CHAMBER BOARD OF DIRECTORS
Dean Bowen, Net-Flow Corporation; John Cardinale, State Farm Insurance; Linda
Champagne, Artesa Winery; Sandra Elles, Napa County Farm Bureau; Ken Frank,
La Toque; Pamela Gleeson, Santen Inc.; Clay Gregory, The Napa Valley Destination
Council; Cathy D’Angelo Holmes, Coldwell Banker Commercial; Stanton Lawson, Sequoia
Senior Solutions; Bill Lockhart, Edward Jones; Kara Long, Tugboat, Inc.; Barry Martin,
City of Napa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow Your
Community Bank; Jaime Penaherrera, Queen of the Valley Hospital Foundation; Richard
Rybicki, Rybicki & Associates; Don Shindle, Westin Verasa Napa; Brenda Speth, Napa
Holme Teague Roche Anglin LLP; Toni Renee Vierra, Vierra Environmental Consulting;
Jay Williamson, Williamson and Company.
HONORARY DIRECTOR: Julian Weidler, Retired.
Lisa Batto, ACE, President/CEO, 707.226.7455, lisa@napachamber.com
Katherine Zimmer, VP Marketing & Communications, 707.254.1147, katherine@napachamber.com
NCC STAFF
Sherrell Harper, Membership, 707.257.4598, sherrell@napachamber.com
Rebecca Johnson, Membership, 707.254.1142, rebecca@napachamber.com
Jayson Johnson, Creative Manager, 707.254.1144, jayson@napachamber.com
Paula Wick, Customer Service, 707.226.7455, paula@napachamber.com
Lynn Page, Sr. Administrator / Event Specialist, 707.254.1145, lynn@napachamber.com
Christine Sullivan, Administrative Assistant, 707.254.1143, christine@napachamber.com
Caryl Chakerian, Communications, 707.738.6053, caryljc@gmail.com
August 2010 | COMMERCE | Page 8 | napachamber.com