INTRODUCTION
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INTRODUCTION OF THE STUDY
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qualifications, knowledge, abilities to delegate plans, supervise, assume responsibility,
exercise leadership, personal qualities, creativity, decision making and interpersonal skills.
An appraisal motivates an employee into increased effort aimed at enhancing the
outcome of the assessment. It tells an employee what set of activities or what qualities are
considered desirable by the organization.
It is the systematic method of obtaining, analyzing & recording information about an
employee that is needed:
For effective management of business.
By the manager to help him improve the jobholders performance and plan his
career.
By the jobholder to assist him to evaluate his own performance and develop
himself.
In performance planning and review, the Reporting Manager is expected to set
targets or tasks for the appraise in the beginning of the year. In the middle of the year, the
appraise fills the self-appraisal form, indicating the extent which the target or task has been
completed, the difficulties faced and the suggestions for improvement. At the end of the
year, there is the annual review and targets/tasks set for the next year. Both in the mid-year
review and annual review, the self-appraisal is supplemented by a performance review,
discussion, the problems are discussed and the appraiser is given feedback on how he is
doing.
The appraisal system is an instrument for improving the work culture by
convincing employees that their career growth is linked with the performance of the
company.
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NEED FOR THE STUDY:
The need of the performance appraisal is to determine what aspects of performance
are required to be evaluated.
To identify those who are performing their assigned task well and those who are
not and the reason for such performance.
4
OBJECTIVES:
The objective is to know how effective is the execution of appraisal system
in PHOENIX MOTORS PVT LTD., Hyderabad.
system, job analysis, and internal and external environment factors influencing employee
performance.
The objectives is to identify the common goals of the organization, define
each individuals major areas of responsibility in terms results expected of him, review the
individual performance progress in a job and his potential for future improvement. It aims
at providing data to managers with whom they may judge future job assignments and
compensation.
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.SCOPE:
In the present study a attempt has been made to know the actual
implementation of performance appraisal techniques in general and some other aspects such
as awareness of the workers, effectiveness of the performance appraisal system in
particular.
Human resource projections are valid on appraisals. By improving job skills,
the employees have lot of scope for development and prepare themselves for higher
responsibilities.
A thorough analysis of the performance appraisal system will help the
management to know the short comings, if any. It also help the company in knowing
whether the performance appraisal techniques are used to full extent or not, there by the
researcher can understand the effective implement of the performance appraisal system.
METHODOLOGY & DATABASE:
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SAMPLING PROCESS:
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CHAPTER-II
INDUSTRIAL PROFILE
&
COMPANY PROFILE
8
Automobile industry in India
The automobile industry in India is the ninth largest in the world with an annual production
of over 2.3 million units in 2008 In 2009, India emerged as Asia's fourth largest exporter of
automobiles, behind Japan, South Korea and Thailand.
Following economic liberalization in India in 1991, the Indian automotive industry has
demonstrated sustained growth as a result of increased competitiveness and relaxed
restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki
and Mahindra and Mahindra, expanded their domestic and international operations. India's
robust economic growth led to the further expansion of its domestic automobile market
which attracted significant India-specific investment by multinational automobile
manufacturers. In February 2009, monthly sales of passenger cars in India exceeded 100,000
units.
bryonic automotive industry emerged in India in the 1940s. Following the independence, in
1947, the Government of India and the private sector launched efforts to create an automotive
component manufacturing industry to supply to the automobile industry. However, the
growth was relatively slow in the 1950s and 1960s due to nationalization and the license raj
which hampered the Indian private sector. After 1970, the automotive industry started to
grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars
were still a major luxury. Japanese manufacturers entered the Indian market ultimately
leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint
ventures with Indian companies.
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HISTORY OF THE TWO WHEELERS:
The invention of two wheelers is a much-debated issue. Who invented the first
motorcycle? May seem like a simple question, safety, bicycle, i.e., bicycle with front and
rear wheels of the same size, with a pedal crank mechanism to drive the rear wheel. Those
bicycles in turn described from high-wheel bicycles. The high wheelers descended from an
early type of pushbike, without pedals, propelled by the riders feet pushing against the
ground. These appeared around 1800, used iron banded wagon wheels, and were called
bone-crushers, both for their jarring ride, and their tendency to toss their riders. Gottiieb
Daimler (who credited with the building the first motorcycle in 1885, one wheel in the front
and one in the back, although it had a smaller spring-loaded outrigger wheel on each side. It
was constructed mostly of wood, the wheels were of the iron-banded wooden-spooked
wagon-type and it definitely had a bone-crusher chassis!
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FURTHER DEVELOPMENTS:
Most of the developments during the early phase concentrated on three and four-wheeled
design since it was complex enough to get the machines running with out having to worry
about them falling over. The next notable two-wheeler though was the Hildebrand & Wolf
Mueller, patented in Munich in 1894. In 1895, the French firm of DeDion-button built and
engine that was to make the mass production and common use of motorcycle possible. The
first motorcycle with electric start and a fully modem electrical system; the Hence special
from the Indian Motorcycle Company astounded the industry in 1931. Before World War 1,
IMC was the largest motorcycle manufacturer in the world producing over 20000 bikes per
year.
INCREASING POPULARITY:
The popularity of the vehicle grew especially after 1910, in 1916; the Indian
motorcycle company introduced the model H racer, and placed it on sale. During World War
1, all branches of the armed forces in Europe used motorcycles principally for dispatching.
After the war, it enjoyed a sport vogue until the Great Depression began in motorcycles
lasted into the late 20th century; weight the vehicle being used for high-speed touring and
sport competitions. The more sophisticated of a 125cc model. Since then, an increasing
number of powerful bikes have blazed the roads.
Indian is the second largest manufacturer and producer to two wheelers in the World.
It stands next only to Japan and China in terms of the number of V produced and domestic
sales respectively. This destination was achieved due to variety of reason like restrictive
policy followed by the government of India towards the passenger bike industry, rising
demand for personal transport, inefficiency in the public transportation system etc. The
Indian two-wheelers industry made a small beginning in the early 50s when Automobile
products of India (API) started manufacturing scooters in the country. Until 1958, API and
Enfield were the sole producers.
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The two wheelers market was opened were opened to foreign competition in the
mid-80s. And the then market leaders-Escorts and Enfield were caught unaware by the
onslaught of the 100cc bikes of the four Indo- Japanese joint ventures. With the availability
of fuel-efficiency low power bikes, demand swelled, resulting in Hero Honda then the only
producer of four stroke bikes (100cc category), gaining a top slot.
The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki
and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles
respectively. These two players initially started with assembly of CKD Kits, and later on
progressed to indigenous manufacturing.
The industry had a smooth ride in the 50s, 60s and 70s when government prohibited
new entries and strictly controlled capacity expansion. The industry saw a sudden growth in
the 80s. The industry witnessed a steady of 14% leading to a peak volume of 1.9 mn vehicles
in 1990.
In 1990 the entire automobile industry saw a drastic fall in demand. This resulted in a
decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles.
Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94.
Hero Honda showed a marginal decline in 1992.
The reason for recession in the sector were the incessant rise in fuel prices, high input
costs and reduced purchasing power due to significant like increased production in 1992, due
to new entrants coupled with recession in the industry resulted in companies either reporting
losses or a fall in profits.
CONCLUSION:
The two-wheelers market has had a perceptible shift from a buyers market to a sellers
market with a variety of choice, players will have compete on various fronts viz. pricing,
technology product design, productivity after sale service, marketing and distribution. In the
short term, market shares of individual manufacturers are going to be sensitive to capacity,
product acceptance, pricing and competitive pressures from other manufacturers.
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As incomes grow and people grow and people feel the need to own a private means of
transport, sales of two-wheelers will rise. Penetration is expected to increase to
approximately to more than 25% by 2005.
The motorcycle segment will continue to lead the demand for two-wheelers in the
coming years. Motorcycle sale is expected to increase by 20% yoy as compared to 1%
growth in the scooter market and 3% by moped sales respectively for the next two years.
The four-stroke scooters will add new dimension to the two-wheeler segment in the coming
future.
The Asian continent is that largest user of the two-wheelers in the world. This is due to poor
road infrastructure and low per capita income, restrictive policy on bike industry. This is due
to oligopoly between top five players in the segment, compared to thirsty manufacturers in
the bike industry.
Hero Honda motors LTd., is one of the leading companies in the two-wheeler
industry. At present it is the market leader in the motorcycle segment with around 47% the
market share during FY 2000 01. During the year, company posted a 41.15% yoy rise in
turnover to Rs.31, 686.5mn in motorcycles which driven by a 35.17% yoy rise in Motorcycle
sales volumes. The company has emerged as one of the most successful players, much ahead
of its competitions an account of its superior and reliable product quality complemented with
excellent marketing techniques. The company has been consistently addressing the growing
demand for motorcycles and has been cumulative customer base of over 4 million customers,
which is expected to reach 5min mark with rural and semi-urban segment being the new class
of consumers.
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COMPANY PROFILE
14
CORPORATE PROFILE
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer
of two - wheelers, based in India.
In 2001, the company achieved the coveted position of being the largest two-wheeler
manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of
unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position
till date.
Today, every second motorcycle sold in the country is a Hero Honda bike. Every 30 seconds,
someone in India buys Hero Honda's top-selling motorcycle Splendor.
Vision
The Hero Honda story began with a simple vision the vision of a mobile and an empowered
India, powered by Hero Honda. This vision was driven by Hero Hondas commitment to
customer, quality and excellence, and while doing so, maintaining the highest standards of
ethics and societal responsibilities. Hero Honda believes that the fastest way to turn that
dream into a reality is by remaining focused on that vision.
Strategy
Hero Hondas key strategy has been driven by innovation in every sphere of activity
building a robust product portfolio across categories, exploring new markets, aggressively
expanding the network and continuing to invest in brand building activities.
Manufacturing
Hero Honda bikes are manufactured across three globally benchmarked manufacturing
facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of
Haryana in northern India. The third and the latest manufacturing plant is based at Haridwar,
in the hill state of Uttrakhand.
Technology
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In the 1980s Hero Honda pioneered the introduction of fuel-efficient, environment friendly
four-stroke motorcycles in the country. Today, Hero Honda continues to be technology
pioneer. It became the first company to launch the Fuel Injection (FI) technology in Indian
motorcycles, with the launch of the Glamour FI in June 2006.
Products
Hero Honda's product range includes variety of motorcycles that have set the industry
standards across all the market segments. The company also started manufacturing scooter in
2006. Hero Honda offers large no. of products and caters to wide variety of requirements
across all the segments.
Distribution
The company's growth in the two wheeler market in India is the result of an intrinsic ability
to increase reach in new geographies and growth markets. Hero Honda's extensive sales and
service network now spans close to 4500 customer touch points. These comprise a mix of
authorized dealerships, Service & Spare Parts outlets, and dealer-appointed outlets across the
country.
Brand
The company has been continuously investing in brand building utilizing not only the new
product launch and new campaign launch opportunities but also through innovative
marketing initiatives revolving around cricket, entertainment and ground- level activation.
Hero Honda has been actively promoting various sports such as hockey, cricket and golf.
Hero Honda was the title sponsor of the Hero Honda FIH Hockey World Cup that was played
in Delhi during Feb-March 2010. Hero Honda also partners the Commonwealth Games Delhi
2010.
2010-11 Performance
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Total dividend of 5250% or Rs. 105 per share including Interin Dividend of Rs. 70 per share
on face value of each share of Rs. 2 each
EBIDTA margin for the year 13.49 per cent
EPS of Rs. 96.54
2009-10 Performance
Hero Hondas mission is to strive for synergy between technology, systems and human
resources, to produce products and services that meet the quality, performance and price
aspirations of its customers. At the same time maintain the highest standards of ethics and
social responsibilities.
This mission is what drives Hero Honda to new heights in excellence and helps the
organization forge a unique and mutually beneficial relationship with all its stake holders.
Hero Honda is a world leader because of its excellent manpower, proven management,
extensive dealer network, efficient supply chain and world-class products with cutting edge
technology from Honda Motor Company, Japan. The teamwork and commitment are
manifested in the highest level of customer satisfaction, and this goes a long way towards
reinforcing its leadership status
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BOARD OF DIRECTORS
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2 Hero Honda Finlease Limited Chairman and Director
3 Munjal Showa Limited Chairman and Director
4 Easy Bill Limited Director
5 Rockman Industries Limited Director
6 Shivam Autotech Limited Director
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One million production in one single year
New motorcycle model - "Joy" introduced
5,000,000th motorcycle produced
2002 New motorcycle model - "Dawn" introduced
New motorcycle model - "Ambition" introduced
Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh, Harbhajan Singh and Zaheer Khan
as Brand Ambassadors
2003 Becomes the first Indian Company to cross the cumulative 7 million sales mark
Splendor has emerged as the World's largest selling model for the third calendar year in a row
(2000, 2001, 2002)
New motorcycle model - "CD Dawn" introduced
New motorcycle model - "Splendor +" introduced
New motorcycle model - "Passion Plus" introduced
New motorcycle model - "Karizma" introduced
2004 New motorcycle model - "Ambition 135" introduced
Hero Honda became the World No. 1 Company for the third consecutive year.
Crossed sales of over 2 million units in a single year, a global record.
Splendor - World's largest selling motorcycle crossed the 5 million mark
New motorcycle model - "CBZ*" introduced
Joint Technical Agreement renewed
Total sales crossed a record of 10 million motorcycles
2005 Hero Honda is the World No. 1 for the 4th year in a row
New motorcycle model - "Super Splendor" introduced
New motorcycle model - "CD Deluxe" introduced
New motorcycle model - "Glamour" introduced
New motorcycle model - "Achiever" introduced
First Scooter model from Hero Honda - "Pleasure" introduced
2006 Hero Honda is the World No. 1 for the 5th year in a row
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2007 Hero Honda is the World No. 1 for the 6th year in a row
New 'Splendor NXG' launched
New 'CD Deluxe' launched
New 'Passion Plus' launched
New motorcycle model 'Hunk' launched
20 million production milestone achieved
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corporate entity" by CNBC Awaaz Consumer Awards
- "Most Recommended Two-Wheeler Brand of the Year" award by CNBC Awaaz
Consumer Awards
- Colloquy Loyalty Awards "Innovation in Loyalty Marketing International 2011" for
Hero GoodLife
- "Best Activity Generating Short or Long-Term Brand Loyalty" by the Promotion
2010 Marketing Award of Asia Order of Merit for Hero GoodLife
- Ranked No 1 brand in the Auto (Two-Wheelers) category in the Brand Equity "Most
Trusted Brand" 2011 survey
Company of the Year awarded by Economic Times Awards for Corporate Excellence 2008-
09.
Bike Maker of the Year by ET-ZigWheels Car & Bike of the Year Awards 2009
2009 'Two-wheeler Manufacturer of the Year' by NDTV Profit Car & Bike Awards 2009 and
Passion Pro adjudged as CNB Viewers' Choice two-wheeler
Top Indian Company under the 'Automobile - Two-wheelers' sector by the Dun &
Bradstreet-Rolta Corporate Awards
Won Gold in the Reader's Digest Trusted Brand 2009 in the 'Motorcycles' category
2008 NDTV Profit Business Leadership Award 2008 - Hero Honda Wins the Coveted "NDTV
Profit Business Leadership Award 2008"
TopGear Design Awards 2008 - Hunk Bike of the Year Award
NDTV Profit Car India & Bike India Awards - NDTV Viewers Choice Award to Hunk
in Bike category
IndiaTimes Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty Awards -
Customer and Brand Loyalty Award in Automobile (two-wheeler) sector
Asian Retail Congress Award for Retail Excellence (Strategies and Solutions of business
innovation and transformation) - Best Customer Loyalty Program in Automobile category
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NDTV Profit Car India & Bike India Awards - Bike Manufacturer of the year
CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of the Customer Awards 2006.
2006 Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler
Company).
One of the 8 Indian companies to enter the Forbes top 200 list of worlds most reputed
companies.
Best in its class awards for each category by TNS Total Customer Satisfaction Awards
2006:
Splendor Plus (Executive)
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CD Deluxe (Entry)
Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler
Company).
Top Indian company in the Automobile - Two Wheeler sector by Dun & Bradstreet -
American Express Corporate Awards 2006.
Hero Honda Splendor rated as India's most preferred two-wheeler brand at the Awaaz
Consumer Awards 2006.
Certificate of Export Excellence for outstanding export performance during 2003-04 for two-
wheeler & three- wheelers - Complete (Non SSI) by Engineering Export Promotion Council.
The NDTV Profit Car India & Bike India Awards 2006 in the following category:
Bike Maker of the Year
Hero Honda Motors takes considerable pride in its stakeholder relationships, especially ones
developed at the grassroots. The Company believes it has managed to bring an economically
and socially backward region in Dharuhera, Haryana, into the national economic mainstream.
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An Integrated Rural Development Centre has been set up on 40 acres of land along the Delhi-
Jaipur Highway. The Centre-complete with wide approach roads, clean water, and education
facilities for both adults and children-now nurtures a vibrant, educated and healthy
community.
The Foundation has adopted various villages located within vicinity of the Hero Honda
factory at Dharuhera for integrated rural development. This includes:
The Raman Munjal Vidya Mandir began with three classes (up to class II) and 55 students
from nearby areas. It has now grown into a modern Senior Secondary, CBSE affiliated co-
educational school with over 1200 students and 61 teachers. The school has a spacious
playground, an ultra-modern laboratory, a well-equipped audio visual room, an activity room,
a well-stocked library and a computer centre.
The Raman Munjal Sports Complex has basketball courts, volleyball courts, and hockey
and football grounds are used by the local villagers. In the near future, sports academies are
planned for volley ball and basket ball, in collaboration with National Sports Authority of
India.
In order to help local rural people, especially women, Hero Honda has set up a Vocational
Training Centre. So far 26 batches comprising of nearly 625 women have been trained in
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tailoring, embroidery and knitting. The Company has helped women trained at this centre to
set up a production unit to stitch uniforms for Hero Honda employees. Interestingly, most of
the women are now self-employed.
Marriages are organized from time to time, particularly for girls from backward classes, by
the Foundation by providing financial help and other support to the families.
At Hero Honda, our goal is not only to sell you a bike, but also to help you every step of the
way in making your world a better place to live in. Besides its will to provide a high-quality
service to all of its customers, Hero Honda takes a stand as a socially responsible enterprise
respectful of its environment and respectful of the important issues.
Hero Honda has been strongly committed not only to environmental conservation
programmers but also expresses the increasingly inseparable balance between the economic
concerns and the environmental and social issues faced by a business. A business must not
grow at the expense of mankind and man's future but rather must serve mankind.
"We must do something for the community from whose land we generate our wealth."
A famous quote from our Worthy Chairman Mr.Brijmohan Lall Munjal.
Environment Policy
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We at Hero Honda are committed to demonstrate excellence in our environmental
performance on a continual basis, as an intrinsic element of our corporate philosophy.
To achieve this we commit ourselves to:
Integrate environmental attributes and cleaner production in all our business
processes and practices with specific consideration to substitution of hazardous
chemicals, where viable and strengthen the greening of supply chain.
Continue product innovations to improve environmental compatibility.
Comply with all applicable environmental legislation and also controlling our
environmental discharges through the principles of "alara" (as low as reasonably
achievable).
Institutionalise resource conservation, in particular, in the areas of oil, water,
electrical energy, paints and chemicals.
Enhance environmental awareness of our employees and dealers / vendors, while
promoting their involvement in ensuring sound environmental management.
Quality Policy
We are committed at all levels to achieve high quality in whatever we do, particularly in our
products and services which will meet and exceed customer's growing aspirations through:
Safety Policy
Hero Honda is committed to safety and health of its employees and other persons who
may be affected by its operations. We believe that the safe work practices lead to better
business performance, motivated workforce and higher productivity.
We shall create a safety culture in the organization by:
Integrating safety and health matters in all our activities.
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Ensuring compliance with all applicable legislative requirements.
Empowering employees to ensure safety in their respective work places.
Promoting safety and health awareness amongst employees, suppliers and
contractors.
Continuous improvements in safety performance through precautions besides
participation and training of employees.
PVT LTD. is established on 21 st march 2003. The business is running by only one man.
The owner name is ch .madhu mathi the firm is located at habsiguda in Hyderabad.
Generally the sale will be either on cash basis or on institutional basis. Bank
They are giving the ads through newspapers, wall paintings, hoardings and
field staff. They are upgrading sales by introducing the schemes, group bookings,
for field staff, 5 members are recruited for sales for persons, 5 persons are placed for
evaluating for spare parts, 5 members are allotted for managerial accounts and another 3
persons for cash transaction and other members are allotted for remaining work.
Customer relationship:
game, internet facility and television with home there system. They provide bile maintenance
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According to other dealers PHOENIX motors in first in sales and best in service. They treat
customer, is the very important person at PHOENIX motors customer satisfaction is their
motto, why because, they will satisfied customer is the best advertisement. They provide
better value for the customers and as well as employees also. At PHOENIX motors the
Average they are selling 25 vehicles per day. PHOENIX motors PVT L.T.D is
the A.P s NO.1 dealership in sales and other activities? It is a QLAD (qualify leader through
quality dealer). At PHOENIX motor they gave the quality service to the customers why
because the cost is long forgotten but the quality is remembered for ever. They treat quality
has a...
Warranty on proprietary items like Tyros, Tubes and Battery etc, will be directly
handled by the respective original manufactures (OEMs) except AMCO for batteries and
Dunlop and Falcon tires and Tubes. In case of any defect in proprietary items, other than the
above two mentioned OEMS the dealers must approach the Brach office dealer of the
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respective manufacture. For AMCO batteries and Dunlop and falcon tires, tubes claims will
be accepted at our authorized dealerships per the mutually agreed terms and conditions
between HERO HONDA and of these two OEMs in case the claim is not accepted for
invalid reasons. Then the claim along with the refusal note form the OEM can be sent to the
warranty section at gorgon plan after due to recommendation of the area service engineer. If
any other six services or subsequent paid services is not availed as per the recommended
schedule given in the owners manual. If HERO HONDA recommended engine oil is not
used. To normal wear & tear components like bulbs, electric wiring, filters, spark plug,
clutch plates, braded shoes, fasteners, shim washers, oil seals, gaskets, rubber parts (other
than tyre and tube) plastic components, chain$ sprockets and in case of wheel rim
misalignment or bend.
If there is any damage due o modification or fittings of accessories other than ones
recommended by HERO HONDA. If the motor has been used in any competitive events like
tracking races or rallies. If there is any damage to the painted surface due to industrial
pollution or other extraneous factors. For clams made for any consequential damage due to
any previous malfunction. For normal phenomenon like noise, vibration, oil seepage, which
PHOENIX motors participate and conduct social service activities. Recently the
phoenix motors organized a BLOOD DONATION CAMP for the trust on 21 st January
2006.they motivated on the consumers to participated in this camp and also provide
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THE MARKETED BIKES OF PHOENIX (All Hero Moto Corp.)
31
32
33
34
CUSTOMER RELATIONSHIP:
To entertain the customers the showroom providing a customers huge having pool game,
Internet facility and television with home theatre system. They provide bike maintenance
programs on every week. According to other dealers PHOENIX motors in first in sales and
best in service. They treat customer, is the very important person at PHOENIX motors
customer satisfaction is their motto, why because, the well satisfied customer is the best
advertisement. They provide better value for the customers and as well as employees also.
At PHONIX motors the customer is the boss.
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CHAPTER-III
36
PERFORMANCE APPRAISAL
37
3. Grading
4. Graphic rating method
5. Forced choice description method
6. Forced distribution method
7. Checklists
8. Free from easy method
9. Critical incidents
10. Group appraisal
11. Field review method
Modern Methods:
1. Assessment center
2. Appraisal by results or management by objectives
3. Human asset accounting method
4. Behaviorally anchored rating sales
TRADITIONAL METHODS
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factor are awarded to him. This method is used in job evaluation, and is known as the factor
comparison method.
3. Grading Method:
Under this system, the rater considers certain features and
marks them accordingly to a scale. The selected features may be analytical ability,
cooperativeness, dependability, self-expression, job knowledge, judgment, leadership and
organizing ability, etc. they may be
A Outstanding,
B Very good,
C Good or average,
D Fair,
E Poor,
-B (or B-) very poor or hopeless.
The actual performance of an employee is then compared with
these grade definitions; such type of grading is done in semester examinations and also in
the selection of candidates by the public service commissions.
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The rating scale method is easy to understand and easy to use,
and permits a statistical tabulation of scores. A ready comparison of scores among the
employees is possible.
be placed at the higher end or at the lower end of the scale. It requires the rater to appraise
an employee according to a predetermined distribution scale. Under this
system, it is assumed that it is possible and desirable to rate only to factors, viz., job
performance and promotability. For this purpose, a five point performance scale is used
without any descriptive statement. Employees are placed between the two extremes of
good and bad job performance.
7. Check List:
Under this method, the rater does not evaluate employee
performance; he supplies report about it and the personnel department does the final rating.
A series of questions are presented concerning an employee to his behaviour. The rater, the
40
checks to indicate if the answer to a question about an employee is positive or negative. An
example of check list is given below:
41
Under this method, an appraisal group rates employees,
Consisting of their supervisor and three or four other supervisors who have knowledge of
their performance. The supervisor explains to the group the nature of his subordinates
duties. The group then discusses the standards of performance for that job, the actual
performance of the job holder, and the causes of their particular level of performance, and
offers suggestions for future improvement, if any.
Objectives of MBO:
42
MBO has an objective in itself. The objective is to change
behaviour and attitudes towards the affecting getting the job done. In other words, it is
result oriented; it is performance that counts. It is a management system and philosophy
that stresses goals rather has methods. It provides responsibility and accountability and
recognizes that employees have needs for achievement and self-fulfillment. It meets
These needs by providing opportunities for participation goals setting process. Sub
ordinates become involved in planning their own careers.
MBO Process:
This method emphasizes the value of the present and the future
instead of that of the past, and focuses attention on the results that are accomplished and not
on personal traits or operational methodology. An employee is not judged in terms of
operational methodology, or in terms of initiative, cooperativeness, attitude, emotional
stability, or any other human quality, but on the basis of the achievement of the targets that
have been set. This method is largely applied to technical, professional, supervisory or
execute personnel and not to the hourly paid workers because their jobs are usually too
restricted.
Under MBO programme, an employee and his supervisory
meet and together define, establish and set certain goals or objectives which the employee
would attempt to achieve within the period of, prescribed time.
It consists of five basic steps:
Set organizational goals i.e., establishment of an organization wide strategy
and goals.
Joint goals setting i.e., establishment of short term performance targets
between the management and the subordinate in a conference between them.
Performance review i.e., frequent performance review meetings between the
manager and the subordinate.
Set check points i.e., establishment of major check points to measure progress.
Feed back.
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The benefits of MBO programme are:
MBO helps and increases employee motivation because it reveals overall
goals to the individual goals and help to increase an employees understanding
of where the organization is and where it is heading.
MBO reduces role conflict and ambiguity. Role conflict exists when a person
is faced with conflicting demands from two or more. Supervisors and role
ambiguity exists when a person is uncertain as how he will be evaluated, or
what he has to achieve. Since MBO aims at providing clear targets and their
order of priority, it reduces both these situations.
MBO identifies problems better and early. Frequent performance review
sessions make this possible.
MBO forces and aids in planning. By forcing top management to establish a
strategy and goals for the entire organization and by requiring other managers
to set their targets and plan how to reach them.
MBO helps he individual manager to develop personal leadership especially
the skills of listening, planning, counseling, motivating and evaluating.
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4) Behaviorally Anchored Rating Scales(BARS):
This is a new technique for appraisals. It provides better, more
equitable appraisals as compared to other techniques. Though bars technique is more time
consuming and expensive than other appraisal tools. Since bars is done by persons expert
in the technique, the results are sufficiently accurate. It has got certain advantages:
More accurate
It clearly clarifies what we extremely good performance, average
performance & so forth.
More useful in providing feedback to the people being appraised.
Helps in making dimensions more independent if one another.
The technique is not biased by the experience and evaluation of the
rater.
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RESEARCH DESIGN OF THE STUDY
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Performance appraisal system serves the organizational
objectives and goals besides encouraging high level performance. This evaluation system is
useful in identifying employees, rewarding performance equitably and determining
employee needs for development. These are some of the activities that support the
organizations strategic orientation.
In PHOENIX MOTORS PVT LTD., Hyderabad, performance
appraisal system was carried out in two ways. For executives grading system is carried out
and for workers they implement merit rating system. These systems are carries on at
different intervals.
For executives the grading system is carried out once in a year
and for workers if his done ever six months. These systems have the following procedures.
Stages of Appraisal:
1). The appraisal consists of the following stages:
Job knowledge.
Mental ability.
Attitude.
General disposition.
Efficiency.
Leadership (for supervisory staff).
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Appraisal Ratings:
Individual factors failing within the areas including separate
weightages for WG 1 to 6, WG 5 to 6, WSI, administrative staff is follows:
Factors WGI WGV/VI WSI Administrative
to WGIV Staff
Job knowledge 4 2 2 4
Mental ability 3 2 5 4
Attitude 5 5 4 6
General ability 3 6 2 2
Efficiency/leadership 5 5 7 7
Factor Score:
ach of these factors has to be assessed on a 5-point scale multiplied by
the specified weightage from each other factor. Assessment of each factor will be done
separately by the reporting officer and the reviewing officer.
REVIEW DISCUSSION:
A review discussion between appraise n the reporting officer
will take place after the appraisal of the employee is completed both by the reporting and
reviewing officers.
FOLLOW UP ACTION:
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The personnel department in consultation with the head of the
department concerne will take the necessary follow up- action.
STAGES OF APPRAISAL:
The appraisal system consists of the following stages:
1. Appraisal rating of the workmen on job:
1. job knowledge
2. efficiency of work
3. volume of output
4. Quality of output.
2. General comments and overall assessment including development of the appraisal
leading to the final assessment.
3. A review discussion between the appraiser and appraise.
4. Follow up action, if any, to be taken.
Appraisal Rating:
Individual factors failing within the above areas have separate
weightages. The details are given below:
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FACTORS WEIGHTAGE
Job knowledge 4
Volume of output 6
Efficiency of work 6
Quality of output 4
Minimum score 60%
Factors Score:
Each of these factors has to be assessed on a 5-point scale and
multiplied by the specified weightage from each other. Both the reporting officer and the
reviewing officer will separately assess each other.
INTRODUCTION:
An accepted system of performance appraisal is a great asset in
the development of human resources in an organization.
It helps in assessing managerial strengths and weakness. Such a
system should be an effective tool of growth for the individual as well as contribute to
increase the recognition of the organization and the people in it. A performance appraisal
system has been evolved with this in mind.
OBJECTIVES:
To make known the performance base of the employees and to ensure an
objective assessment of employees performance potential,
To establish an objective basis for the different levels of performance and to
identify executives with potential to grow in the organization.
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To counsel the employees appropriately regarding their strengths and
weakness and assist in developing them to realize their full potential in line
with the companys objectives and goals.
STAGES OF APPRISAL:
APPRAISAL RATINGS:
Individual factors failing within the above areas have separate
weighages for supervisory and executive groups. These are given below:
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B. Managerial Ability Factors:
Factors Weightage
Supervisors Executive
Planning and organizing 2 2
Problem analysis and decision making 2 2
Interpersonal skills 2 4
Communication skills 2 4
Self motivation 2 3
Commitment 2 2
Responsiveness to change/innovation 2 3
Developing subordinates 2 3
Management of human resources 2 4
Positive discipline 2 2
TOTAL(B) 2 30
TATAL(A+B) 2 50
Factor Score:
Each of these has to be assessed on a 5-point scale and multiple
by the specified weightage from each other. Assessment of each factor will be done
separately by the reporting officer and the reviewing officer.
Total appraisal score:
In arriving at the total score, the following weightages are
given to the assessment of reporting/reviewing officers.
Reporting officer-60%
Reviewing officer-40%
The total appraisal score for each of this appraise are arrived at
by applying weightages as given below:
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GENERAL COMMENTS AND OVERALL ASSESSMENT:
A general descriptive assessment is provided along with a
development plan. In this, the reporting officer will mention the contribution, achievement,
strengths and weakness of the appraise, in the areas in which he needs improvement and
training.
A Final overall assessment should be arrived at as under:
Total appraisal score:
200 and above - outstanding
180 and above - very good
150 and above - marginal
120 and above - poor
Review Discussion:
A review discussion between the appraisee and the reporting
officer will the place after the appraisal of the employee is completed both by the reporting
and reviewing officers.
During the review discussion, the appraisee should give a list
of the factors to the appraisal of the employee is completed him approximately on the areas
of strengths and weaknesses. He should specially indicate the lines on which the appraisee
should make improvements and give him proper guideline. The response of the appraisee
should there after be recorded.
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Chief of personnel
Chief of works/division
B). PS VII and PS VIII:
Functional director
Business group director
Executive director not below the rank of GM
Chief of unit
Representative of director, finance
Representative of director, personnel
C). Unit chief and above- chairman, managing director and functional director:
The above performance shall also review the ratings of low
performers with the reference to the constraints, if any, faced by the appraisee. The
committees may also recommend development through training or change of job to enable
such low performers to improve their performance.
FOLLOW-UP ACTION:
The appraisal format shall be filled each financial year before
30th April, with effect from 1987-88.
INTERPRETATION:
The interpretation of the personnel directorate shall be final in
respect of this system.
SAVINGS:
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Management reserves the right to modify the performance
appraisal system partially of wholly.
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Exceeding high achiever Succession plan
Career growth
Higher achiever Challenging tasks
Training/retraining
Low achiever Counseling
Golden hand shake
Extremely low achiever Rehabilitation
Job rotation
Approach Participative management
MOU/Companys
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the same designation or play scale. The routine tasks are significant for these assume the
major portion of the activities of any job holder with any designation or skill.
II). Key Tasks:
Key tasks are the special assignment to the appraise as jointly
agreed to by appraiser and appraisee for the specific appraisal year. These shall be in
addition to the routine tasks as described above.
The purpose of the key tasks is to bring about improvement in
the individual job performance and functional effectiveness with creativity and innovation.
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THE APPRAISER SHALL:
Analyze the strengths and weakness and suggest corrective measures
Use of the performance review date for the various aspects integrated HRD
networks, such as training, retraining, counseling, job rotation, transfer,
carrier growth plans, succession plan rehabilitation and golden hand shake.
Evaluate quantitatively the achievements vis--vis the routine tasks.
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This factor shall vary or be substituted in terms of the nature of job carried out
by the corporate cadre and senior executives.
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(7 major routine tasks to be identified jointly)
Key tasks 3*20=60
(3 key tasks to be identified jointly)
Total 130
Performance factors
a). key performance factors 6*4*3=72
(6 key factors common to all cadres / disciplines
On 4 points scale multiplied by the weightage
Of three for each factor)
b). Varying performance factors 6*4*2=48
(6 cadres performance factors for different
Cadres/disciplines on four point scale multiplied
By the weightage of two for each factor)
Total 120
Weightage to reporting and reviewing officer:
In arriving at the total evaluation score, the following weightage
are given to the evaluation marks by the reporting and reviewing officer.
Reporting officer 60%
Reviewing officer 40%
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Quality chief of unit _ Director Finance
HRD chief of unit _ Executive director (HRD)
Vigilance officer of the unit _ Executive director
Internal audit chief of unit _ Director, Finance
Business group
Reviewing officers view:
The reviewing officer, while evaluating the performance of the
appraise shall also evaluate the contribution made by him to help achieve the
tasks/objective set him and also the fulfillment of the personnel development needs.
Interpretation:
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The PIDS is an integrated part of promotion and carrier growth
policies for PS cadre and other network such as personal department plan, HRD plans,
succession plan, golden hand shake etc,.
The interpretation of the director, personnel shall be final in
respect of all such integrated HRD policies/systems as mentioned above which will be
communicated by DPS directly or by ED(HRD) on his behalf.
COMMITTEE TO REVIEW
DEPARTMENT OUSTANDING & COUNCELING
HEADS LOW PERFORMANCE
REVIEW
REPORTING
OFFICER
REVIEWING
b) Where the reporting officer & reviewing officer are at different stations
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PERSONNEL
PERSONNELCHIEF
CHIEF DIRECTOR PERSONNEL TRAINING INVENTORY
COMMITTEE TO REVIEW
OUTSTANDING & COUNSELING
FOR LOW PERFORMANCE
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FLOW CHART (CHANNEL)-II
a) Where the reporting officer and reviewing officer are at the same place
PERSONNEL
PERSONNELCHIEF OF
CHIEF DIRECTOR PERSONNEL TRAINING
UNIT/OFFICER
COMMITTEE TO REVIEW
OUTSTANDING & COUNSELING
FOR LOW PERFORMANCE
REVIEWING OFFICER
REVIEW DISCUSSION
b) Where the reporting officer and reviewing officer are at different stations
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PERSONNEEL CHIEF TRAINING TRAINING & OD
INVENTORY DEPARTMENT
OF THE UNIT
REPORTING OFFICER
CHAPTER-IV
DATA ANALYSIS AND INTERPRETATION
65
DATA ANALYSIS AND INTERPRETATION
Data analysis has been done by arranging the data in a simple table form and
percentages are calculated. The quantitative data has been represented by drawing out the
charts where ever necessary.
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Interpretation:
To above question, almost 100% of the employees thought that the performance
appraisal is needed in a company.
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Interpretation:
About the useful of Performance appraisal system, 28% have said that
appraisal system helped them to identify areas of improvement, to 48% it helped in
identifying training & development needs, to 8% it helped in setting performance targets
and to 16% it was helpful in all the above areas. By this we can say that P.A is helpful in
one way or the other for the employees.
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Interpretation:
Above 28% of the employees responded that the outstanding Performance
appraisal is due to Actual Performance, 52% of the employees is due to Experience and 20%
of the employees is due to all the above.
4. Do you think that a good workman gets motivated with frequent Performance
appraisal? Is conducted?
(a) YES (b) NO
No. of
s.no Options Responses Percentage
1 YES 44 88
2 NO 6 12
TOTAL 50 100
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% of respondents
12% NO
88% YES
Interpretation:
A majority of 88% of the employees said that a good workman gets motivated
with frequent Performance Appraisal and 12% of the employees are not satisfied with above.
5. What are the factors taken into consideration while appraising an individual?
(a) Interpersonal effectiveness (b) Team building skills
(c) Self motivate skills (d) leadership
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4 Leadership 4 8
Total 50 100
Interpretation:
About 20% of employees considered interpersonal effectiveness while
appraising an individual, 24% of employees considered Teambuilding skills, 22% of
employees considered self motivate skills and 8% of employees considered Leadership. By
this we can say that these are the factors taken into consideration while appraising an
individual.
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Interpretation:
About 80% of the employees opinion is that the employee should be
effective and rest 20% of the employees opinion is that the employee should be
effective and moderate.
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1 Mgmt By Objects 24 48
2 360 degree appraisal 12 24
3 Assessment centre 4 8
4 BARS 6 12
5 Any other 4 8
Total 50 100
Interpretation:
About 48% of the employees using Mgmt by objects method for
evaluating Performance, 24% of the employees using 360 degree appraisal, 8% of the
employees using Assessment centre, 12% of the employees using BARS, 8% of the
employees using other method.
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s.no Options No. of Responses Percentage
1 YES 32 64
2 NO 18 36
Total 50 100
Interpretation:
About 64% of the respondents said that the performance appraisal is
expensive and time consuming. And 36% of the respondents said that the Performance
appraisal is not expensive and time consuming.
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s.no Options No. of Responses Percentage
1 Agree 46 92
2 Disagree 4 8
Total 50 100
Interpretation:
Majority of 92% of the employees responded that reporting officer was good
at grading the performance. Nearly 8% were disagreeing his duties as per the guidelines laid
down.
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10. Do you want any change in frequent between the appraisals?
(a) YES (b) NO
Interpretation:
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11. Have you been able to express all difficulties & problems which you have been facing
Regarding your job & achievement of your performance area?
(a) YES (b) NO
Interpretation:
About 100% of the employees are able to express all difficulties &
problems which they have been facing regarding their job.
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12. Frequency at which merit rating/Performance appraisal is conducted?
(a) 1year (b) 2years (c) half yearly (d) Quarterly
Interpretation:
About 36% of the employees conducted merit rating/performance appraisal at
the frequency 1year, 52% of the employees conducted at half yearly,12% of the employees
conducted at quarterly.
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13. Are you satisfied with present Performance appraisal system?
(a) YES (b) NO
Interpretation:
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14. The appraisal is an opportunity for self review & reflection?
(a) YES (b) NO
Interpretation:
About 80% of the respondents have agreed that its an opportunity to
review themselves. About 20% of them said that it does not help them in reviewing
themselves.
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15. Do you think the reward system is fair and adequate?
(a) YES (b) NO
Interpretation:
About 72% said that the reward system is fair and adequate and 28%
responded that it is not fair.
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16. Do you have a good relationship with appraiser after Performance appraisal?
(a) YES (b) NO
Interpretation:
82
17. Do you feel Performance appraisal promote you?
(a) YES (b) NO
Interpretation:
About 76% of the respondents feel that the Performance appraisal can
promote the employee. Remaining 24% of the respondents are not agreed with the above
sentence.
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18. In your opinion PIDS is necessary?
(a) YES (b) NO
Interpretation:
Majority of 96% of the respondents opinion is that the PIDS is necessary.
About 4% of the respondents opinion is that PIDS is not necessary
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19. By which way you are consistent for Performance appraisal in organization?
(a) Individual (b) Group (c) Both A & B
Interpretation:
85
20. Is Balance Score Card helps in improving the Performance?
(a) YES (b) NO
Interpretation:
About 88% of the respondents agrees that the Balance Score Card helps in
improving the Performance. About 12% of the respondents disagrees that the BSC helps in
improving the Performance.
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CHAPTER-IV
FINDINGS & CONCLUSIONS
SUGGESTIONS
QUESTIONNAIRE
BIBLIOGRAPHY
87
FINDINGS & CONCLUSIONS
1. In the light of the above discussion the following findings and conclusions are
made.
1. It is revealed that the executive are getting feedback on their performance though
which they can review their performance. Sort on the problems and can overcome the
difficulties.
2. The management has a clear understanding about the problem that the workers are the
best with moreover, they are eager to solve the problems of the workers as and when
they arise.
3. The management was giving requisite training to workers in the areas where they are
weak.
4. Workers awareness about the fact that the appraisal are one of the factor for
promotion was cent percent.
5. Performance appraisal system is considered as a means that aim at identifying the
areas of improvement, identifying areas of training and development setting
performance target for future.
6. The management desire having cordial relations with the work to hold mutual
discussions.
7. The performance appraisal system it exists as it exist now, is properly worked out
and appropriately evolved. This revealed from the opinion given by the majority of
the employees.
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SUGGESTIONS
89
QUESTIONNAIRE
PERSONAL DATA
NAME :
DESIGNATION :
DEPARTMENT :
EXPERIENCE :
4. Do you think that a good workmen gets motivated with frequent Performance appraisal is
conducted?
(a) YES (b) NO
5. What are the factors taken into consideration while appraising an individual ?
90
(a) Interpersonal effectiveness (b) Teambuilding skills
(c) Self motivate skills (d) Leadership
11. Have you been able to express all difficulties & problems which you have been
facing regarding your job & achievement of your performance area ?
(a) YES (b) NO
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(a) YES (b) NO
16. Do you have a good relationship with appraiser after Performance appraisal?
(a) YES (b) NO
(SIGNATURE)
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BIBLIOGRAPHY
WEBSITES:
www.hrindia.com
www.google.com
www.heromotocorp.com
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