Implementing Predictive Analytics Projects in Corporate Environments

Verena Pieger INWT Statistics GmbH

July 5th , 2017 UseR! Brussels

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Agenda

What kind of Predictive Analytics Projects do we deal

with?

How do Corporate Environments differ?

How does the Best Implementation look like?

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What we do!

INWT Statistics GmbH

INWT Statistics specializes in intelligent data analysis and delivers solutions in the elds of online
marketing, CRM, data management and business intelligence/reporting.

Online Marketing/ CRM/ BI/Reporting/

Customer Journey Analysis Customer Lifetime Value Data Management

Conversion Optimization Customer Segmentation Data Consolidation
Fraud Detection Churn Management Dashboards

Training/

Selected Customers:

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How we use R internally . . .

. . . within the Predictive Analytics workow:

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How we use R internally . . .

. . . within the Predictive Analytics workow:

1 Development

Modeling

Data Preparation Data Validation Reports Model Validation

(in addition to SQL preprocessing) (R Markdown)
Predictions

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How we use R internally . . .

. . . within the Predictive Analytics workow:

1 Development

Modeling

Data Preparation Data Validation Reports Model Validation

(in addition to SQL preprocessing) (R Markdown)
Predictions

2 Implementation

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How we use R internally . . .

. . . within the Predictive Analytics workow:

1 Development

Modeling

Data Preparation Data Validation Reports Model Validation

(in addition to SQL preprocessing) (R Markdown)
Predictions

2 Implementation
3 Maintenance

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Our clients have . . .

Tasks/ Technology/ People/

predictions R backend data science team

real time?
database handshake IT team
model recalibration
required?
implementation with
automated? alternative programming
language

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Our clients have . . .

Tasks/ Technology/ People/

predictions R backend data science team

real time?
database handshake IT team
model recalibration
required?
implementation with
automated? alternative programming
language

Challenge: What does the best implementation look like?

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Challenges & Solutions

Use Case 1:
Banking Industry development of scoring algorithm

Setting:
Task: predictions in real time
automated model
recalibration
Technology: R backend
People: Data Science Team

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Challenges & Solutions

Use Case 1:
Banking Industry development of scoring algorithm

Setting: Solution:
Task: predictions in real time Development: INWT
automated model
Implementation: client:
recalibration
R micro services
Technology: R backend kickoff training
People: Data Science Team Maintenance: client

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Challenges & Solutions

Use Case 2:
Inbound Callcenter demand forecast

Setting:
Task: predictions on a weekly basis
automated model
recalibration
Technology: R instance
data warehouse approach
People: IT Team

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Challenges & Solutions

Use Case 2:
Inbound Callcenter demand forecast

Setting: Solution:
Task: predictions on a weekly basis Development: INWT
automated model Implementation: client & INWT:
recalibration scheduled R job
Technology: R instance database handshake
data warehouse approach Maintenance: INWT
People: IT Team

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Challenges & Solutions

Use Case 3:
Online Marketing conversion score for RTB

Setting:
Task: real time!
no (frequent) model
recalibration
Technology: no R
JAVA backend
People: IT Team

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Challenges & Solutions

Use Case 3:
Online Marketing conversion score for RTB

Setting: Solution:
Task: real time! Development: INWT
no (frequent) model Implementation: client:
recalibration lookup tables for model
Technology: no R coecients
JAVA backend predict function in JAVA:
People: IT Team simplicity is essential!
Maintenance: client & INWT:
model recalibration
updated lookup tables

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Remark

Implementing
Predictive Analytics
in Corporate Environments is
not only
a technical issue!

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Thank You for Your Attention!

INWT Statistics GmbH

E-Mail: info@inwt-statistics.de
Internet: www.inwt-statistics.de
Tel.: +49 30 609857990

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