An ecotourism plan is a tool to guide the development of tourism in a protected area by synthesizing
and representing the vision of all the stakeholders while fulfilling the conservation objectives for the
site. It should result in a document expressing the stakeholders recommendations for how ecotourism
is to be carried out in a particular protected area.
1. Site profile
Site profiles are forms that require readily available information about the past and present uses
of a site, as well as basic land descriptions.
2. Tourism situation
This describes the state and condition of a site or location with regards to its current tourism
activities. For instance, its current tourist spots, tourism numbers, and present and future
tourism projects from the local government.
It also includes the goals or the desired results or possible outcome that the stakeholders
envision, plan and commit to achieve for the preservation of the natural environment.
Lastly, it includes the objectives or the intermediate steps between establishing goals and
defining specific activities to carry them out. It brings the abstract goals to a more realistic level.
6. Component strategies
a. Zoning this identifies where specific activities will take place. This is essential to prevent
conflicting use and for safety reasons.
b. Visitor site plan and design this consists of a detailed, large-scale map of the specific site
where ecotourism activities will occur. Factors that should be considered in visitor site
planning and designing are as follows:
Capacity
Density
Slope
Vegetation
Wildlife
Views
Natural hazards
Energy and utilities
Water
Visitor circulation
The main tools that can be used for the situation analysis are published toolkits, websites,
government documents, statistical reports, and existing plans. The material for this section was taken
mainly from DOT-JICAS tourism development planning Guidebook for Local Government units.
SITUATION ANALYSIS
The Situation Analysis section of a tourism plan is carried out to establish where the destination
stands in terms of (1) socio-economic data, (2) land use, (3) infrastructure, (4) tourist attractions, (5)
visitors, and (6) existing plans and programs. Examples of data requirements for each variable are shown
below.
1. Socio-economic situation
Population at base year and at projected year.
Economic indicators at base year and projected year (GDP) Gross domestic Product,
(GRDP) Gross regional domestic product.
Employment in tourism at base year and projected year.
2. Land use
Land use classification [Forest, agriculture, settlement (urban/rural residential area),
zones specified for tourism use, etc.]
Area in hectares and percent of total area:
Land use maps may be prepared digitally or manually.
3. Infrastructure
Data on infrastructure can be from topographic maps or from the provincial Geographic
Information System. A planner or engineer can help locate infrastructure information to provide
a copy of an infrastructure map.
INVENTORY OF INFRASTRUCTURE
In coming up with a list of infrastructure, you have to get the name , length, capacity,
any issues with current facilities, and future plans, such a building a new one, expanding the
current facility, or just improving it.
Seaport
a. Name of seaport
b. Number of piers or wharf for passenger vessels
c. Passenger terminal activity
d. Any problems/ constraints on existing facilities
e. Future plan (New expansion/ improvement)
Road
a. Total length of road network in LGU/Province by classification
b. Total length of paved road by classification
c. Map of road network by classification
d. Any problems/ constraints on existing facilities
e. Future plan (New expansion/ improvement)
Water supply
a. Name of water supply company or organization
b. Location of water treatment plant and capacity
c. Any problems/ constraints on existing facilities
d. Future plan (New expansion/ improvement)
4. Tourist Attractions
For tourist attractions, you have to list them by name, type and category.
TYPE CATEGORY
Nature
a. Mountains
b. Lakes and pond
c. Marine park
History & Culture
a. Cathedral and church
b. Museum
c. Zoo & Botanical Garden
Industrial Tourism
a. Farm and ranch for tourism
b. Fishery Tourism
c. Art and craft
Sport
a. Golf
b. Tennis
c. Cycling road and area
5. Visitors and Supply Data
Visitor Data
Visitor arrivals at major entry points (airports/seaports)
Visitor profile
The survey on visitor arrivals at the entry point will yield data that will be useful for calculating the
demand for rooms or commercial accommodation.
Visitor profiles
It helps you to understand your visitors individual behavior by summarizing and listing your
visitors visits.
It can be analyzed from reviewing the questionnaire survey. The questions within the
questionnaire survey include place of residence (name of province or name of country); age,
sex, nights of stay, the number and typed of companion and placed visited.
Supply data
Accomodation Establishments
Total # of rooms available by size
Total # of accommodation establishments by type (hotel, condotel, tourist inn, serviced
residence, apartelles, motel, pension house, homestay site, etc)
Number of rooms by type
Classification of accommodation establishments by size:
LARGE: 60 or more rooms
MEDIUM: 20-59 rooms
SMALL: 19 or less rooms
Tour operators
Travel agents
Tour guides
Souvenir shops
Restaurants