Creative and Innovative Management Idea 1

UNDERSTANDING THE THEORETICAL AND PRACTICAL ASPECTS OF CREATIVE

AND INNOVATIVE MANAGEMENT SYSTEMS

Name

Edexcel BTEC ID number

Institution
 Creative and Innovative Management Idea 2

Contents

1 Introduction.....................................................................................................................2

1.1 Innovation...............................................................................................................3

1.1.1 Creative and Innovative process.......................................................................4

1.1.2 Implementation of Creative and Innovative Process at Colliers International...5

1.2 Effective leadership and its importance..............................................................6

1.2.1 Good leadership.................................................................................................6

2 Support creative and innovative management processes for an organization 2.1

Influence of Vision and Mission.....................................................................................7

2.2 Analytical tools.......................................................................................................8

2.3 Risks and benefits................................................................................................11

2.4 Change models.....................................................................................................11

3 Influence others to effect change in an organization.............................................13

3.1. Rationale to persuade stakeholders.................................................................13

3.2 Communicating a creative and innovative management idea........................13

3.3 Goals and priorities..............................................................................................15

4 Plan to overcome barriers.........................................................................................15

4.1 Barriers..................................................................................................................15

4.2 Strategy to overcome identified barriers...........................................................15

4.3 Strategy plan for overcoming barriers...............................................................16

 Creative and Innovative Management Idea 3

4.4 Communicate a strategy plan.............................................................................16

 Creative and Innovative Management Idea 4

Task-1

Understand the importance of creative and innovative management in

organizations.

AC1.1. Evaluate current creative and innovative management processes in your

organization.

AC1.2. Explain how to lead others to positively embrace innovation and change.

1 Introduction

Creativity and innovation have resulted in many changes in the world for many

years. Any form of innovation or creativity in a real estate company is essential to the

achievement of growth and success. Furthermore, employees have begun to be

empowered to be free and integrate new ideas and thoughts that would benefit the

overall organization. This essay will consider the creative techniques and innovation

that have been adopted by Colliers International, a real estate company, and strategies

followed to support the same. Colliers International is a real estate company, and has

been in operation for 19 years. The company has grown to be one of the most profitable

real estate company, dealing with management of both commercial and private

properties. The company has grown tremendously over the past five years. Colliers

International is often at the forefront of innovations in the real estate industry.

Furthermore, it enjoys an enormous market share. The innovations have ensured that it

remains as a leader in real estate. The company is in a position to provide various

clean-up equipment such as chemicals and machines for the real estate

industry[ CITATION Col16 \l 1033 ]. The cleanup strategies will apply in dealing with

former hoarders houses, foreclosed homes, cleaning properties between tenants and
 Creative and Innovative Management Idea 5

customized cleaning services for properties. In this regard, it is imperative that Colliers

International innovates to ensure it retains profitability.

The Scenario:

Colliers International is a popular property management company. The company

holds a prestigious position in designing clean up strategies for contaminated

properties. The company has about 16,000 employees. The primary processes in the

company involve a value chain analysis that ensures all its business operations work

towards achieving the overall goals of the organization. The company operates in over

15 countries. The company has several divisions and departments. Some of the main

departments include the property-leasing, building consultancy, residential real estate,

valuation, administrative, marketing, property management, and the HR department. My

tasks in this assignment as a senior project manager are to assist the organization to

design clean-up strategies for contaminated properties in the real estate industry

(Colliers, 2016). It will be my responsibility to make strategic decisions, encourage

changes in service provision, business and HR and other areas that are affected by the

organization. Furthermore, I would be advising the CEO on issues and policies related

to the services on offer, and their influence on the company.

1.1 Innovation

Innovations are strategies that would lead to the improvement of business.

Innovation does not just rely on the invention, but also considers the style of corporate

behavior and if they are accommodative to risk and new ideas. Creativity and innovation

have proven beneficial in organizations especially those engaged in the real estate

industry. Designing the clean-up strategies would greatly rely on the companys efforts
 Creative and Innovative Management Idea 6

in the past within the industry. The changes in services provided mean that it could be

possible to design new cleanup strategies that would be suitable for the real estate

industry[ CITATION Placeholder1 \l 1033 ]. There is a rising number of clients who want

to sell their properties. These are locations where tenants have resided for long and

have become contaminated due to a variety of factors such as disposal of waste and

weathering. Other properties have become contaminated with trash from hoarders.

Other clients also want their properties cleaned after previous tenants move out. This

will improve the appearance of the property, as new clients are attracted to properties

that look new and are clean. The clean-up strategy will consider the development of

new and innovate clean-up strategies to ensure that clients can restore their properties

to the original state and value. It will entail the use of machinery such as vacuum

cleaners and chemicals to disinfect and remove contaminants such as mercury and rust

(Colliers, 2016). Research and development (R&D) would prove beneficial in coming up

with new cleaning strategies for consumers.

1.1.1 Creative and Innovative process

Innovation can be described as the strategies applied by a company where it

utilizes a creativity to add value. Value can be regarding social, economic, aesthetic, or

psychological. The implementation of innovation at Colliers International will occur in

several stages. The process is categorized as:

i. Conception It entails establishment and creation of new ideas

ii. Implementation The development of commercial services or concepts

 Creative and Innovative Management Idea 7

iii. Marketing The commercial launch and market establishment for a clean-up

strategy

The three stages of innovation will prove as a path that would lead Colliers

International towards a successful innovation management strategy. The conception is

the phase that entails discussion and nurturing new plans and ideas to assist the given

target market in innovative ways. It comprises of clients who want to sell their

properties. The ideas arrived at during the conception stage can be influenced by the

existing ideas on the market, from innovations or competitors. This phase entails

concentrating and thinking of a single thing long enough to come up with an idea about

it[ CITATION Kei10 \l 1033 ]. Furthermore, this stage involves a feasibility study of the

new concept to ascertain whether the company can allocate resources towards its

development.

The implementation phase will first begin with a prototype. It will prove beneficial

in testing before launching a beta version of the final clean-up strategy. The beta version

will be close to the end product, and individuals chosen by the company would review it.

The individuals are comprised of people in the real estate industry who provide an

opinion on the kind of equipment that would be required for cleaning purposes. The

implementation phase will rely on product reviews before launching the product for

public beta testing. The feedback from customers will then be considered and

implemented. Finally, the product will be released after a marketing campaign. The

higher management team at Colliers International and the CEO will apply this model to

embrace positively innovation. Furthermore, they will be able to come up with new clean

up strategies for contaminated properties.

 Creative and Innovative Management Idea 8

1.1.2 Implementation of Creative and Innovative Process at Colliers International

Colliers International can apply an innovation model. In this context, the

employees are encouraged to use about 20% of their working hours to come up with

projects that they are passionate about. It will prove beneficial for the real estate

company, and a large number of their successful service for the real estate industry

have emerged from this innovative strategy (Colliers, 2016). It influences employees to

interact and discuss new and innovative ideas and would encourage them to peruse

them.

1.2 Effective leadership and its importance

An innovative and creative environment should have a creative leadership. The

individual would be influential in re-thinking organizational designs. A creative leadership

should encourage positive relationships in the organization to promote profitable growth

in the organization. The leader should have several attributes such as confidence,

motivation, integrity, and communication. The management of the creative enterprise is

a science and art. A creative individual is influenced by the quality of work and not the

payment. Mostly, they express themselves through their work. An effective leader

should be able to encourage staff to do away with bureaucracy and make the firm more

nimble. The change in Colliers International is transformational in nature. The leader

works with employees to ensure that they determine the required changes in the

organization. The leader also inspires the employees. They create a vision that would

lead to a change in the organization[ CITATION Kei10 \l 1033 ].

 Creative and Innovative Management Idea 9

1.2.1 Good leadership

A good leader encourages problem-solving skills, motivation, and a relationship

between the employees. The leader also brings changes that can be justified by the

leader. Colliers International is an organization that has a compelling history. It is also a

successful real estate company with permanent strategies and innovations. The

leadership styles that apply to the organization include affiliative, authoritative,

democratic, coercive, and coaching. The company has varying management styles. It

depends on the management level. Affiliative Leadership is a style where employees

interact with each other through discussions and open communication. In Colliers

International, the employees are comfortable with the management. It leads to a high

level of productivity in the organization (Colliers, 2016). The democratic style is also

applied to the organization. It encourages the employees to communicate and

collaborate to discuss new ideas and services that can be applied by the organization.

Many different styles can work in an organization. The best way to lead others is

through an open leadership style. The goals are set for employees and managers, and

they are allowed to get along with their job[ CITATION Sch02 \l 1033 ]. It provides the

employees with a sense of responsibility and a chance to develop their potential.

 Creative and Innovative Management Idea 10

Task-2

Be able to support creative and innovative management processes for an

organization

AC2.1. Assess the influence of Vision and Mission on generation of creative and

innovative management

processes in an organization.

AC2.2. Use analytical tools to identify potential creative and innovative

management ideas.

AC2.3 Assess risks and benefits of creative and innovative management ideas.

AC 2.4 Use change models to support the implementation of creative and

innovative management ideas.

2 Support creative and innovative management process for an organization

2.1 Influence of Vision and Mission

The vision of an organization is detailed as what the organization intends to

achieve in future. It provides a picture of an ideal that the real estate company wants to

achieve. On the other hand, the mission is detailed as how the company intends to

achieve its vision. A mission statement also provides a way to determine the companys

primary objectives (Colliers, 2016). Essentially, the process is used in the achievement of

the vision. The mission and vision statements are inspiring words chosen by the

company leadership to define clearly the direction of the organization. The statements

encourage employees to work towards a given goal. It also motivates the workforce.

The Colliers International vision statement is simple: to deliver the best service

experience." The vision combines the vision of the industry, professionals, and strategic
 Creative and Innovative Management Idea 11

partners. On the other hand, the mission statement is accelerate the success of our

clients by providing a full service line of management best practices that add value to

the real estate asset through the application and delivery of timely and effective

services with an organized team of knowledgeable, experienced real estate

professionals. The statement defends the purpose of the company as a whole. It also

acts as a positive message for its employees. Essentially, the vision statement has a

profound effect on how the organization works, how people view the organization, and

what is required of them (Colliers, 2016). The organization leadership should have a

clear vision of what the organization would achieve if it were innovative. Furthermore,

an environment should be created that encourages innovation. It is known as the

strategic context. It provides an opportunity for the organization to harness its creativity.

Without a strategic context, creativity might still emerge, but it would be misplaced. The

strategic context gives direction and purpose, role models and benchmarks. It details

the way forward for the organization. The organization should implement a culture of

creativity and innovation that is supported by the vision and mission statement.

2.2 Analytical tools

There is a myriad of factors in the organization that influences its innovativeness.

Before understanding these analytical tools, it is imperative to comprehend other issues

such as team working, training, and development, organizational culture, creative

climate, and teamwork. The organizational structure is based on the hierarchal structure

of the organization. It depends on the rules of the employees in the organization, and

their responsibilities towards to the achievement of the goals of the company[ CITATION

Placeholder1 \l 1033 ]. The employees should interact with each other. It is achieved
 Creative and Innovative Management Idea 12

through training and development. It encourages innovation among the employees.

Through training, the employees can work and learn effectively, and prepares them for a

new task. The analytical tool in this context will involve a SWOT analysis that so

outlined below.

Strengths

Colliers International is a reputable brand, and can easily create products that

would become popular in cleaning contaminated properties. It also has a reputation for

creating user-friendly products. The real estate industry can quickly adapt to the new

products. The company also develops innovations and technologies. It also has a

strong working culture. It can implement new ideas with the current us of its products.

These would prove beneficial in coming up with new clean-up strategies.

Weaknesses

A large number of the products from the company are unknown to people. The

company produces a wide variety of real estate solutions, and consumers are often

spoilt for choice when choosing a particular product. It is also difficult to guarantee the

effectiveness and safety of the products. Cleaning contaminated properties entail

dangerous chemicals. It means that it would increase the risks faced by the company

arising from lawsuits due to the use of chemicals and other hazardous cleaning agents

that could remain and harm the new tenants (Colliers, 2016).

Threats

The threats faced by the company arise from competitors offering similar

products. It includes companies such as Sotheby International who have products for
 Creative and Innovative Management Idea 13

clean-up purposes in contaminated properties. The company also offers cheaper

alternatives. The threat also arises from opposition to new creative and innovative

ideas. Many companies avoid innovations, as they fear taking risks and failure.

Essentially, it is a major issue that threatens the success of the clean-up strategy,

considering it is a new market segment for the company.

Opportunity

The large market share already held by the business means that it could

leverage itself once it introduces the new products. It would prove beneficial in

marketing its product, and influence the adoption rates among clients who want to sell

their properties. The company also has a keen eye on competitors. It allows the

company to introduce new products that are of high quality but cheap.

2.3 Risks and benefits

Risks and benefits characterize the creative and innovative process. The

organization has to ensure that it converts any risks that arise from benefits. There are

several causes of risks in the organization. Risk can arise due to irrelevant details and

information unavailability about the clean-up strategy. It would lead to issues in the

process as the organization or employees involved are not aware of their roles. The

organization can also deviate from its goals leading to the emergence of issues in the

creative and innovative process. Furthermore, countries have different laws and

policies[ CITATION Mar08 \l 1033 ]. It creates a major risk to the organization, especially

when the clean-up strategies could be a danger to new tenants. These risks could divert

the focus of the objectives and goals of the organization. However, the risks might not
 Creative and Innovative Management Idea 14

be an issue with the company in the end. It is through strategies to deal with the issues

to avoid further problems for Colliers International. Despite the risks, Colliers

International has bene able to reach a point where a large number of consumers trust

its products. The benefits arise from the fact that the company will be the first to launch

these products into the market. It can be able to capture the market initially. The

company can also charge premium prices that could improve its revenue. The company

will also enjoy a significant market share. Since it is the first to release the product, it will

access a new market. Finally, the benefits arise from increased morale and motivation

among employees. It leads to a rise in productivity in the organization[ CITATION

Hof04 \l 1033 ].

2.4 Change models

The change entails designing clean-up strategies for the real estate industry.

Clients who intend to sell their contaminated properties would use the solutions. The

key goals and strategies for the implementation can be determined using the IDEAL

model. It defines each step of the implementation process in a holistic way.

Initiation The initiation involves the provision of clean up services for cleaning

contaminated properties. Some of the equipment relies on the chemicals to function

effectively.

Diagnosis After the innovation, the CEO attends meetings with employees and

conducts interviews about innovative ideas. The workers are allowed an opportunity to

make their inputs.

 Creative and Innovative Management Idea 15

Establishing Colliers International has established R&D centers worldwide in the

major countries like Japan and the US. The activities of this department are evenly

distributed to handle new projects and work based on the provided components.

Acting It entails provision of services to clean contaminated properties. These clean-

up strategies are formulated to cater to the different needs of clients.

Learning The employees are provided with an opportunity to learn about new

technologies and its importance.

 Creative and Innovative Management Idea 16

Task-3

Be able to influence others to effect change in an organization

AC 3.1. Produce an appropriate rationale to persuade stakeholders of an

organization of the benefits of a

creative and innovative management idea.

AC 3.2 Communicate a creative and innovative management idea to stakeholders

of an organization.

AC 3.3 Establish key goals and priorities for implementation of a creative and

innovative management approach using feedback from stakeholders.

3 Influence others to effect change in an organization

3.1. Rationale to persuade stakeholders

The stakeholders are important individuals in the organization. The organization

influences the stakeholders by allowing them the freedom to control activities in the

organization. The new clean-up strategies are also launched before the stakeholders. It

encourages the stakeholders to be involved and collaborate with the company. In this

regard, the stakeholders are persuaded of the benefits of a creative and innovative

management idea[ CITATION Sch02 \l 1033 ]. They are influenced to support it as they

are allowed to have a firsthand experience of the service before it is released to the

larger market. They would then support its release.

3.2 Communicating a creative and innovative management idea

Communication is key to ensuring the success of a new creative and innovative

management idea. Stakeholders comprise people, groups, and bodies that have a stake

in the company. The interested parties in this context are directors, creditors,
 Creative and Innovative Management Idea 17

government, suppliers, shareholders, and the community. The most important

stakeholders are the management of the organization[ CITATION Hof04 \l 1033 ]. They

define how the company operates. The customers, which comprise clients who intend to

sell their properties, are also important stakeholders. It has to win their trust to be

competitive in the market.

Motivation is essential when communicating the new creative and innovative

idea. The company has to pursue its stakeholders to understand that there is a market

for the new clean-up strategies and that it is effective. Team briefings would also play a

role in communicating ideas to stakeholders[ CITATION Placeholder1 \l 1033 ]. The

company to ensure that they are aware of the new developments can deploy it. Finally,

presentations, coaching, and social media are also effective ways of communicating to

stakeholders. The management should also carry out regular meetings to update all

stakeholders.

3.3 Goals and priorities

The organization gives priority to its employees and ensures that the market will

remain sustainable. Furthermore, Colliers International should focus on areas with a

flourishing real estate industry such as residential areas or industrial areas with

contaminated properties. The primary goal is to establish a link with clients and provide

then with the product at a good price point (Colliers, 2016). The clean-up strategy

should be sold at a reasonable price to ensure the customers to purchase it. Finally, the

focus should be on the ease of use and safety of the products. The stakeholders will

provide feedback on issues that the company believes it can work more by considering
 Creative and Innovative Management Idea 18

these objectives[ CITATION Kei10 \l 1033 ].

Task-4

Be able to plan to overcome barriers to implementation of creative and innovative

management

ideas in an organization.

AC 4.1 Assess the barriers to the implementation of a creative and innovative

management idea in an

organization.

AC 4.2 Plan a strategy to overcome identified barriers to the implementation of a

creative and innovative

management idea in an organization.

AC 4.3 Explain how a strategy plan for overcoming barriers will ensure innovative

change is achieved.

AC 4.4 Communicate a strategy plan for overcoming barriers to relevant

stakeholders in an organization.

4 Plan to overcome barriers

4.1 Barriers

Several barriers would arise in the implementation of creative and innovative

management idea. The first is poor leadership. The leadership should be able to foresee

the direction of the company and make the necessary plans. The organization requires

a flat style of leadership where employees are given the power to make decisions. It
 Creative and Innovative Management Idea 19

ensures the flexibility of the organization. The fear of trying is also a barrier. Many

organizations fear change as they are engaged in the current ways of working. The

leadership should be efficient and should have the courage to make strategic decisions

and implement them[ CITATION Hof04 \l 1033 ].

4.2 Strategy to overcome identified barriers

Empowering and encouraging people can overcome the barriers. It is achieved

through a style of leadership that encourages innovation and new ideas, leading to

increasing productivity. Furthermore, the organizational designs have to be changed. In

this regard, the management must have leadership, workspace, and vision that are

favorable to employees. Marketing is also essential. The marketing team will portray the

true innovation that the company produces. It would inspire success. Essentially, the

marketing tool allows Colliers International to reach a broader customer base before

releasing the new product.

4.3 Strategy plan for overcoming barriers

A strategy plan for overcoming barriers will require the use of a stakeholder

analysis tool. The tool is used in the identification of the relevant stakeholders who play

a significant role in the organization. It will prove beneficial in overcoming barriers in the

organization. The major stakeholders consist of a board of directors and higher

management. These are considered as internal customers that would help approve and

promote the product. They also make demands for new products and

services[ CITATION Mar08 \l 1033 ]. In this regard, the suggestion to the CEO would

easily be implemented if all stakeholders were aware of a need for clean-up strategies
 Creative and Innovative Management Idea 20

for contaminated properties. Essentially, the strategy plan will encourage the

stakeholders to support the new creative and innovative management idea.

4.4 Communicate a strategy plan

Team meetings would prove beneficial to communicate a strategy plan for

overcoming barriers. It provides a way to communicate with stakeholders and educate

them about the changes in the organization. Essentially, the stakeholders will be able to

understand that the change is of their benefit. Employee rewards and incentives would

also prove beneficial. The incentive encourages behavior among employees. Incentives

can be through bonuses or increase in salaries. The company should also create an

environment of innovation. The employees would feel motivated in the process, and

would make innovative inputs[ CITATION Kei10 \l 1033 ]. Finally, the stakeholders

should also be motivated. The stakeholders will become excited about the companys

new vision, and would naturally support and pursue it.

Total word count: 3412

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 Creative and Innovative Management Idea 21

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