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Typography Workshop

PURPOSE OF WORKSHOP
TYPOGRAPHY WORKSHOP 1

Modernist typography
and the swiss grid

2 October 2013 1
15 Foster St, Surry Hills NSW 2010 Sydney Australia +61 (0) 2 9280 4233 Proprietary and confidential information Frost* 2013
Typography Workshop
MY BACKGROUND

1982 1985
BA Degree Visual Communication at Sydney College of the Arts
1986
Davis Madden Advertising Junior Art Director
1987 2003
Emery Vincent Design Junior to Senior Designer
2004 2005
Emery Frost Design Director
November 2005 2012
Frost Design Partner / Design Director
November 2012 Present
Frost Design Partner / Head of Environments

2 October 2013 2
Typography Workshop
PURPOSE OF WORKSHOP

To provide some insights


into the basics of
modernist typography
and the effective use of
the swiss grid system.

2 October 2013 3
Typography Workshop

The letter
2 October 2013 4
Typography Workshop 1
THE ORIGINS OF OUR ALPHABET
THE PHOENICIANS
c.1050 BCE The first phonetic alphabet

2 October 2013 5
Typography Workshop 1
THE ORIGINS OF OUR ALPHABET
THE ANCIENT GREEK ALPHABET
c.800 BCE

2 October 2013 6
Typography Workshop 1
THE ORIGINS OF OUR ALPHABET
ROMAN ALPHABET
c.700 BCE

2 October 2013 7
Typography Workshop
LETTER CONSTRUCTION GRID
EMPLOYING CLASSIC PROPORTIONS

2 October 2013 8
Typography Workshop
LETTER CONSTRUCTION GRID
EMPLOYING CLASSIC PROPORTIONS

2 October 2013 9
Typography Workshop 1
GUTENBURGS BIBLE
c.1450 The first major book printed with movable type in the West

2 October 2013 10
Typography Workshop
THE ANATOMY OF A TYPEFACE

Crossbar Ascender

Cap Height

Stem Terminal Ear Bowl Eye Shoulder


Meanline

X Height

Baseline

Bracket Counter Link/Neck Axis Overshoot Aperture


Descender
Loop/Lobe Tail

2 October 2013 11
Typography Workshop
UNITY OF DESIGN IN THE TYPE FONT

2 October 2013 12
Typography Workshop
TYPE STYLES

Serif Times New Roman

Sans Serif Akzidenz Grotesk

Slab Serif Archer

Display Rosewood

Script Edwardian Script

Monospace OCR

2 October 2013 13
Typography Workshop
HOW TO SELECT A TYPEFACE

http://inspirationlab.wordpress.com/2010/04/16/so-you-need-a-typeface/

2 October 2013 14
Typography Workshop
MODERNISTS PREFER
SANS SERIF TYPE STYLES

Preferred
Grotesques Akzidenz Grotesk

Preferred
Neo Grotesques Helvetica

Geometrics Avant Garde

Humanistic
Meta

2 October 2013 15
Typography Workshop
WHAT IS MODERNIST TYPOGRAPHY?

Is a ideological approach to typography that had its origin in


Europe in the first and second decade of the 20th century.
It was developed to combat all the wrongs developed by
industrialistion during the 19th century
It was a commitment against greed, commercialisation,
exploitation and cheapness

2 October 2013 16
Typography Workshop
THE MODERNIST TYPOGRAPHIC MOVEMENT
WAS A REVOLT AGAINST THE OVERLY DECORATIVE
19TH CENTURY APPROACH

2 October 2013 17
Typography Workshop
CHARACTERISTICS OF MODERNIST TYPOGRAPHY

Priority is to be given to function


Rational principles are essential
A preference for Grotesque or Neo Grotesque typefaces over
types modelled on earlier forms;
A dislike of decoration
A preference for sans serif type over type with serifs
A preference for asymmetric layouts and grids over traditional
centered arrangements
A preference for the honestly industrial over the handmade
Use of negative space

2 October 2013 18
Typography Workshop
WHERE DID IT ALL START?
ITALIAN FUTURISM 19091916

FILIPPO MARINETTI
I call for a typographic
revolution directed
against the idiotic and
outdated concepts of the
conventional book.

2 October 2013 19
Typography Workshop
WHERE DID IT ALL START?
DUTCH DE STIJL
19171931

2 October 2013 20
Typography Workshop
WHERE DID IT ALL START?
RUSSIAN CONSTRUCTIVISM
1919-1922

ALEXANDER
RODCHENKO
In order to educate man
to a new longing, everyday
familiar objects must
be shown with totally
unexpected perspectives.

Alexander Rodchenko

2 October 2013 El Lissitzky 21


Typography Workshop
WHERE DID IT ALL START?
THE BAUHAUS
1919-1933

LSZL MOHOLY-NAGY
Designing is not a
profession but an attitude.

Lszl Moholy-Nagy Herbert Bayer

2 October 2013 22
Typography Workshop
WHERE DID IT ALL START?

JAN TSCHICHOLD
The essence of the New
Typography is clarity.

Jan Tschichold codified


the principles of modern
typography in his 1928 book,
New Typography.

2 October 2013 23
Typography Workshop
THE PIONEERS OF MODERNIST TYPOGRAPHY
(also called the International Typographic Style)

JOSEF MLLER-BROCKMANN ARMIN HOFMANN EMIL RUDER MAX BILL

2 October 2013 24
Typography Workshop
JOSEF MLLER-BROCKMANN

JOSEF MLLER-
BROCKMANN
Reduction of content can
make all the difference in
the outcome of a design.

2 October 2013 25
Typography Workshop
ARMIN HOFMANN

ARMIN HOFMANN
There should be no
separation between
spontaneous work with an
emotional tone and work
directed by the intellect.

2 October 2013 26
Typography Workshop
EMIL RUDER

EMIL RUDER
Typography has one
plain duty before it and
that is to convey
information in writing.

2 October 2013 27
Typography Workshop
MAX BILL

MAX BILL
It is possible to develop an
art largely on the basis of
mathematical thinking.

2 October 2013 28
Typography Workshop

The word
2 October 2013 29
Typography Workshop
KERNING
By adjusting the spacing between characters in the
word, we achieve a visually pleasing result.

Poorly kerned word

Too open here Too tight here

The kerning game http://type.method.ac/

2 October 2013 30
Typography Workshop
KERNING
By adjusting the spacing between characters in the
word, we achieve a visually pleasing result.

The kerning game http://type.method.ac/

2 October 2013 31
Typography Workshop
KERNING
By adjusting the spacing between characters in the
word, we achieve a visually pleasing result.

Correctly kerned word

The kerning game http://type.method.ac/

2 October 2013 32
Typography Workshop
KERNING IS ABOUT EQUAL PERCEIVED SPACE

The spacing should get


progressively less.

Tip 1

Space between Space between Space between


straight-to-straight rounded-to-straight rounded-to-rounded
letters letters letters

http://www.paper-leaf.com/blog/2012/05/how-to-kern-properly-essential-tips-resources/

2 October 2013 33
Typography Workshop
KERN THE WORD UPSIDE DOWN

Tip 2

http://designshack.net/articles/typography/8-simple-and-useful-tips-for-kerning-type/

2 October 2013 34
Typography Workshop
KERN IN THREE LETTER BLOCKS

Tip 3

http://www.paper-leaf.com/blog/2012/05/how-to-kern-properly-essential-tips-resources/

2 October 2013 35
Typography Workshop
KERNING PAIRS
Pairs of letters with the spacing already adjusted for best
visual appearance so that manual kerning of headlines and
subheads is unnecessary.

Tip 4

Watch kerning after


characters with overhangs

http://desktoppub.about.com/od/glossary/g/Kerning-Pairs.htm

2 October 2013 36
Typography Workshop
ALWAYS KERN THE SPACE AFTER A 1

Tip 5

2 October 2013 37
Typography Workshop
TRACKING
The uniform spacing between all the letters in a
given selection of text.

Type TRACKING

2 October 2013 38
Typography Workshop
LIGATURES
Special characters that are two letters or more combined into one.
The are designed to allow letters to flow together more gracefully.

Waffle
With ligatures

Waffle
Without ligatures

2 October 2013 39
Typography Workshop
OLD STYLE NUMBERS V LINING NUMBERS
Numbers that have different heights, some aligning to the baseline,
some below. Oldstyle figures harmonise well with lowercase letters and
help keep the numbers from standing out too much.

1984 year
Old style numbers

1984 year
Lining numbers

2 October 2013 40
Typography Workshop
SET NUMERALS AND GROUPS OF INITIALS AT A
SMALLER SIZE TO BETTER INTEGRATE WITH THE TEXT

Tip 5

2 October 2013 41
Typography Workshop
WHEN SETTING A MULTI-PAGE DOCUMENT, SELECT A TYPE
FAMILY WHICH HAS A LEAST 3 WEIGHTS.

Tip 6

2 October 2013 42
Typography Workshop 1
ADJUST WORD SPACING

Dimensionally
equal word spacing

Tip 7

Optical word spacing

2 October 2013 43
Typography Workshop
ADJUST LEADING ACCORDING TO THE
SPECIFIC DESIGN OF A TYPEFACE

Tip 8 Futura has proportionately Helvetica has proportionately


longer ascenders and decenders. shorter ascenders and decenders.

Proportion of x height to Cap height Helvetica is designed to be set tightly.


is greater in Futura than Helvetica

2 October 2013 44
Typography Workshop
USE SMART APOSTROPHES

Tip 9

Smart

Dumb

2 October 2013 45
Typography Workshop
USE SMART QUOTES

Tip 10
Smart When using quotes
remember 66 and 99.

"Dumb"
2 October 2013 46
Typography Workshop
BASELINE SHIFT PARENTHESIS

Tip 11

2 October 2013 47
Typography Workshop

The column
2 October 2013 48
Typography Workshop
OPTIMUM LEADING FOR GROTESQUES

Optimum leading should be


Tip 12 CAPmax.
HEIGHT
120% greater than text.
CAPThis
HEIGHT
text is set in 10pt on
CAP12pt
HEIGHT
leading.
CAPThe
HEIGHT
space between lines is
CAProughly
HEIGHT equivalent to the cap
CAPheight
HEIGHTof the text.
2 October 2013 49
Typography Workshop
OPTIMUM COLUMN WIDTHS

Tip 13

2 October 2013 50
Typography Workshop
HOW TO ACHIEVE VISUAL ALIGNMENT

2 October 2013 51
Typography Workshop
HANG BULLETED POINTS, PUNCTUATION AND
NUMBERED LISTS TO ACHIEVE VISUAL ALIGNMENT

Tip 14

2 October 2013 52
Typography Workshop
LINE ENDINGS

Tip 15

2 October 2013 53
Typography Workshop
WHAT IS A WIDOW?
A paragraph-ending line that falls at the beginning of the
following page or column.

Hari aut que nonsed exerum hilicae non niminctem cus.


nest rae eris excepud iatam, ut eturibust,
omnihitatet acia volupta et, iderspercit Doluptatur moluptaquas illam latemquo
rentendae el incidesse occulpa escia blandit arumque parum nonsequ iatquis
volessendis eum nit quunt. Iciis vel eos nem. Maios ma auta volut facipsam
eturem nisitate ipsuntiorum con perum, rem eatae cusaecepel maios sa delignis
cuptati onsedis et ut adis aborem aditatu sanihillant, que mo est am et
incienimus vendicipsa dolest, sim re quiste debis nobis et et etur.
voloritae. Nemposse nihicid ut explabo
remporp orunt. Les inusdam volupta sperum facernat
mosapel iquidignis entissin peribus et
Re, core esto volo quiaesequi at erciet volenet lis dolorro earuptiunto
laboruptaes alicitasse verum nest, quiae essecatin ressitio veniminis dellorp
conseni hilibus conetur sundit. oriones inverest et lat. Il idellaut
Ibus, arum quamus is ut omnienimet il ilibusamet rectur aceriossit, simet expe
eum debit fugitate es molumenis eium venest qui tet debis si deliquia
imi, cullic tem autem. Et pratur ad que
plaut re liquia plias dolupita nihictem

2 October 2013 54
Typography Workshop
WHATS AN ORPHAN?
A paragraph-opening line that appears by itself at
the bottom of a page or column.

Hari aut que nonsed exerum hilicae non blandit arumque parum nonsequ iatquis
nest rae eris excepud iatam, ut eturibust, eos nem. Maios ma auta volut facipsam
omnihitatet acia volupta et, iderspercit rem eatae cusaecepel maios sa delignis
rentendae el incidesse occulpa escia aditatu sanihillant, que mo est am et
volessendis eum nit quunt. Iciis vel quiste debis nobis et et etur.
eturem nisitate ipsuntiorum con perum,
cuptati onsedis et ut adis aborem Les inusdam volupta sperum facernat
incienimus vendicipsa dolest, sim re mosapel iquidignis entissin peribus et
voloritae. Nemposse nihicid ut explabo at erciet volenet lis dolorro earuptiunto
remporp orunt. essecatin ressitio veniminis dellorp
oriones inverest et lat. Il idellaut
Re, core esto volo quiaesequi ilibusamet rectur aceriossit, simet expe
laboruptaes alicitasse verum nest, quiae venest qui tet debis si deliquia
conseni hilibus conetur sundit.
Ibus, arum quamus is ut omnienimet il
eum debit fugitate es molumenis eium
imi, cullic tem autem.

Doluptatur moluptaquas illam latemquo

2 October 2013 55
Typography Workshop
ALTERNATE THE LENGTH OF COLUMNS

As with line endings where we try to achieve Alternate the lengths of columns, varying them Alternate the lengths of columns, varying them

Tip 16
variations in widths, the same applies to from short to long. As with line endings where from short to long. As with line endings where
column lengths. Ideally the first column on a we try to achieve variations in widths, the same we try to achieve variations in widths, the same
page should be shorter than the following. applies to column lengths. Ideally the first applies to column lengths. Ideally the first
Alternate the lengths of columns, varying them column on a page should be shorter than the column on a page should be shorter than the
from short to long. As with line endings where following. Alternate the lengths of columns, following. Alternate the lengths of columns,
we try to achieve variations in widths, the same varying them from short to long. varying them from short to long.
applies to column lengths. As with line endings where we try to
Ideally the first column on a page should achieve variations in widths, the same applies
be shorter than the following. Alternate the to column lengths. Ideally the first column on
lengths of columns, varying them from short a page should be shorter than the following.
to long. As with line endings where we try to Alternate the lengths of columns, varying them
achieve variations in widths, the same applies from short to long. As with line endings where
to column lengths. Ideally the first coulmn on a we try to achieve variations in widths, the same
page should be shorter than the following. applies to column lengths.
Ideally the first column on a page should
be shorter than the following. Alternate the
lengths of columns, varying them from short
to long. As with line endings where we try to
achieve variations in widths, the same applies
to column lengths. Ideally the first column on a
page should be shorter than the following.

2 October 2013 56
Typography Workshop
FLUSH LEFT VS JUSTIFIED SETTING

Flush left setting Justified setting


As with line endings where we try As with line endings where we try to
to achieve variations in widths, the achieve variations in widths, the same
same applies to column lengths. applies to column lengths. Ideally the
Ideally the first column on a page first column on a page should be shorter
should be shorter than the following. than the following. Alternate the lengths
Alternate the lengths of columns, of columns, varying them from short
varying them from short to long. to long. As with line endings where
As with line endings where we try we try to achieve variations in widths,
to achieve variations in widths, the the same applies to column lengths.
same applies to column lengths. Ideally the first column on a page
Ideally the first column on a page should be shorter than the following.
should be shorter than the following. Alternate the lengths of columns,
Alternate the lengths of columns, varying them from short to long. As
varying them from short to long. with line endings where we try to achieve
As with line endings where we try variations in widths, the same applies
to achieve variations in widths, the to column lengths. Ideally the first
same applies to column lengths. column on a page should be shorter
Ideally the first column on a page than the following.
should be shorter than the following.

2 October 2013 57
Typography Workshop
FLUSH LEFT VS JUSTIFIED
Modernist typographers prefer flush left setting

Flush left setting Justified setting


As with line endings where we try As with line endings where we try to

Tip 17 to achieve variations in widths, the


same applies to column lengths.
achieve variations in widths, the same
applies to column lengths. Ideally the
Ideally the first column on a page first column on a page should be shorter
should be shorter than the following. than the following. Alternate the lengths
Alternate the lengths of columns, of columns, varying them from short Rivers
varying them from short to long. to long. As with line endings where
As with line endings where we try we try to achieve variations in widths,
to achieve variations in widths, the the same applies to column lengths.
same applies to column lengths. Ideally the first column on a page
Ideally the first column on a page should be shorter than the following.
should be shorter than the following. Alternate the lengths of columns,
Uneven
Alternate the lengths of columns, varying them from short to long. As word
varying them from short to long. with line endings where we try to achieve spaces
As with line endings where we try variations in widths, the same applies
to achieve variations in widths, the to column lengths. Ideally the first
same applies to column lengths. column on a page should be shorter
Ideally the first column on a page than the following.
should be shorter than the following.

2 October 2013 58
Typography Workshop
FLUSH LEFT RAGGED RIGHT

Tip 18

2 October 2013 59
Typography Workshop
INDENTING PARAGRAPHS
The first paragraph already has enough attention (it is first),
so theres no need for the special treatment.

As with line endings where we try As with line endings where we try

Tip 19 to achieve variations in widths, the


same applies to column lengths.
to achieve variations in widths, the
same applies to column lengths.
Ideally the first column on a page Ideally the first column on a page
should be shorter than the following. should be shorter than the following.
Alternate the lengths of columns, Alternate the lengths of columns,
varying them from short to long. varying them from short to long.
As with line endings where we try As with line endings where we try
to achieve variations in widths, the to achieve variations in widths, the
same applies to column lengths. same applies to column lengths.
Ideally the first column on a page Ideally the first column on a page
should be shorter than the following. should be shorter than the following.
Alternate the lengths of columns, Alternate the lengths of columns,
varying them from short to long. varying them from short to long.
As with line endings where we try As with line endings where we try
to achieve variations in widths, the to achieve variations in widths, the
same applies to column lengths. same applies to column lengths.

2 October 2013 60
Typography Workshop

The page
2 October 2013 61
Typography Workshop
DONT USE TOO MANY TYPEFACES IN A
DOCUMENT OR WEBSITE

Tip 20

2 October 2013 62
Typography Workshop
DONT USE MORE THAN 3 TYPE SIZES ON A PAGE !

Stand
first

Tip 21
Body
copy

Heading

2 October 2013 63
Typography Workshop
WHY THE GRID?

They are practical, particularly for multi-page documents


Help bring order to a page
Make the production process quicker
Make it easier to build visual consistency into the design
Unite the practical with the aesthetic
Frees up designer so they can concentrate on the detail

2 October 2013 64
Typography Workshop
WHY THE GRID?

The grid system is an aid, not a


guarantee. It permits a number
of possible uses and each
designer can look for a solution
appropriate to his personal style.
Josef Mller-Brockmann

2 October 2013 65
Typography Workshop
WHY THE GRID?
GOODMAN ANNUAL REPORT

415
1 Group operations
Goodman
Group
Securityholder
Review 2013

T
he value of Goodmans investment portfolio
was $5.2 billion at 30 June 2013, which is
unchanged compared with the 2012 financial
year. The portfolio consists of the Groups direct
Industrial and business
property investments, which are valued at $2.1 billion space properties
and located in Australia, Europe and the United
Kingdom, together with $3.1 billion of cornerstone
investments in its managed fund platform and other
financial investments. Significantly, Goodmans
investment portfolio gives it an ownership interest
in 415 high quality industrial and business space
properties in 18 countries around the world.

Property While the value of Goodmans investment portfolio


remained constant for the period, its composition
changed, reflecting an increase in our cornerstone

investment
investments through the growth in our third party assets
under management. This was partially offset by the sell
down of the Groups holding in Goodman Australia
Industrial Fund and the sale of investment properties.

Our customer focused approach, Goodman Interlink,


Hong Kong
size and scale of our quality
portfolio, active asset management
and diverse global operating
platform are key components
of Goodmans business.

The robust property fundamentals experienced


during the period ensured the Groups overall
investment portfolio performed well. Our customer
focused approach, size and scale of our quality
Olympus, portfolio, active asset management and diverse
Ferntree Business Park,

96
Melbourne, Australia global operating platform are key components of
Goodmans business. They ensured we were able to

%
meet the needs of our customers and continued to

5.2bn
benefit from the significant global demand for
quality industrial property and business space
experienced during the year. This was reflected in

$
the 2.9 million sqm of space that Goodman leased,
equating to $270 million of net property income.
Occupancy levels were maintained at a high 96%
and we achieved like for like rental growth of 2.6%.
Goodmans active asset management approach
occupancy
means that we continually review our properties
and assess opportunities to reposition assets to
achieve better performance. This includes the
adaptive reuse of older style industrial properties,
and pursuing higher and better use opportunities.
During the year, we also recycled a number of
properties owned by the Group and our managed
funds. These sales, coupled with the sell down of the
Groups fund cornerstone investments, have provided
net proceeds of $1.8 billion for reinvestment in new
value of Goodmans investment portfolio growth opportunities across our business.

2 October 2013 66
Typography Workshop
WHY THE GRID?
GOODMAN ANNUAL REPORT

415
3 Group operations
Goodman
Group
Securityholder
Review 2013

T
he value of Goodmans investment portfolio
was $5.2 billion at 30 June 2013, which is
unchanged compared with the 2012 financial
year. The portfolio consists of the Groups direct
Industrial and business
property investments, which are valued at $2.1 billion space properties
and located in Australia, Europe and the United
Kingdom, together with $3.1 billion of cornerstone
investments in its managed fund platform and other
financial investments. Significantly, Goodmans
investment portfolio gives it an ownership interest
in 415 high quality industrial and business space
properties in 18 countries around the world.

Property While the value of Goodmans investment portfolio


remained constant for the period, its composition
changed, reflecting an increase in our cornerstone

investment
investments through the growth in our third party assets
under management. This was partially offset by the sell
down of the Groups holding in Goodman Australia
Industrial Fund and the sale of investment properties.

Uses a 12 column grid


Our customer focused approach, Goodman Interlink,
Hong Kong
size and scale of our quality
portfolio, active asset management
and diverse global operating
platform are key components
of Goodmans business.

The robust property fundamentals experienced


during the period ensured the Groups overall
investment portfolio performed well. Our customer
focused approach, size and scale of our quality
Olympus, portfolio, active asset management and diverse
Ferntree Business Park,

96
Melbourne, Australia global operating platform are key components of
Goodmans business. They ensured we were able to

%
meet the needs of our customers and continued to

5.2bn
benefit from the significant global demand for
quality industrial property and business space
experienced during the year. This was reflected in

$
the 2.9 million sqm of space that Goodman leased,
equating to $270 million of net property income.
Occupancy levels were maintained at a high 96%
and we achieved like for like rental growth of 2.6%.
Goodmans active asset management approach
occupancy
means that we continually review our properties
and assess opportunities to reposition assets to
achieve better performance. This includes the
adaptive reuse of older style industrial properties,
and pursuing higher and better use opportunities.
During the year, we also recycled a number of
properties owned by the Group and our managed
funds. These sales, coupled with the sell down of the
Groups fund cornerstone investments, have provided
net proceeds of $1.8 billion for reinvestment in new
value of Goodmans investment portfolio growth opportunities across our business.

2 October 2013 67
Typography Workshop
WHY THE GRID?
GOODMAN ANNUAL REPORT

415
5 Group operations
Goodman
Group
Securityholder
Review 2013

T
he value of Goodmans investment portfolio
was $5.2 billion at 30 June 2013, which is
unchanged compared with the 2012 financial
year. The portfolio consists of the Groups direct
Industrial and business
property investments, which are valued at $2.1 billion space properties
and located in Australia, Europe and the United
Kingdom, together with $3.1 billion of cornerstone
investments in its managed fund platform and other
financial investments. Significantly, Goodmans
investment portfolio gives it an ownership interest
in 415 high quality industrial and business space
properties in 18 countries around the world.

Property While the value of Goodmans investment portfolio


remained constant for the period, its composition
changed, reflecting an increase in our cornerstone

investment
investments through the growth in our third party assets
under management. This was partially offset by the sell
down of the Groups holding in Goodman Australia
Industrial Fund and the sale of investment properties.

Uses a 12 column grid


combined with a
Our customer focused approach, Goodman Interlink,

14 row horizontal size and scale of our quality


Hong Kong

portfolio, active asset management


and diverse global operating
platform are key components
of Goodmans business.

The robust property fundamentals experienced


during the period ensured the Groups overall
investment portfolio performed well. Our customer
focused approach, size and scale of our quality
Olympus, portfolio, active asset management and diverse
Ferntree Business Park,

96
Melbourne, Australia global operating platform are key components of
Goodmans business. They ensured we were able to

%
meet the needs of our customers and continued to

5.2bn
benefit from the significant global demand for
quality industrial property and business space
experienced during the year. This was reflected in

$
the 2.9 million sqm of space that Goodman leased,
equating to $270 million of net property income.
Occupancy levels were maintained at a high 96%
and we achieved like for like rental growth of 2.6%.
Goodmans active asset management approach
occupancy
means that we continually review our properties
and assess opportunities to reposition assets to
achieve better performance. This includes the
adaptive reuse of older style industrial properties,
and pursuing higher and better use opportunities.
During the year, we also recycled a number of
properties owned by the Group and our managed
funds. These sales, coupled with the sell down of the
Groups fund cornerstone investments, have provided
net proceeds of $1.8 billion for reinvestment in new
value of Goodmans investment portfolio growth opportunities across our business.

2 October 2013 68
Typography Workshop
WHY THE GRID?
GOODMAN ANNUAL REPORT

Results in 168
individual fields

2 October 2013 69
Typography Workshop
WHY THE GRID?
GOODMAN ANNUAL REPORT

9 Group CEOs report


Goodman
Group Gregory Goodman
Securityholder
Review 2013 Group Chief Executive Officer

Sustainable
growth

48 % G
oodman Group delivered a solid financial
result in the 2013 financial year, driven by the
focused and consistent execution of our
business strategy and the accelerating momentum
of our activities across Goodmans key operating
markets globally. This has enabled us to successfully
complete major initiatives during the year and
selectively undertake high quality projects in Goodmans
core markets to grow our business and add value for
all stakeholders.
The result we have delivered reflects the strength
of Goodmans brand and leading position as one of
the worlds largest providers of prime industrial and
business space. We have worked hard to build a
specialist business of significant size and scale, with
earnings sourced outside Australia a quality product offering and proven capability which
is able to service the diverse needs of our customers
and secure attractive investment opportunities for
our global capital partners. This gives Goodman a
distinct competitive advantage and when combined
with the global diversification of our business, which
consists of an operating platform now spanning
Australia, New Zealand, Asia, Europe and North and
South America, we are uniquely positioned to drive
the future growth of our business.
The global reach of Goodmans operating platform
has seen the contribution of our international
businesses grow to 48% of operating earnings during
the year. A key advantage of the geographic
diversification of our business is the significant scope
it gives Goodman to access a broad range of
opportunities due to the different timing of economic
cycles, which in turn provides greater stability of
earnings. This is a real point of differentiation, with
the ongoing contribution from our international
operations expected to grow even further over the
medium-term, as the Group continues to build its
capabilities in key logistics markets.

2 October 2013 70
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WHY THE GRID?
GOODMAN ANNUAL REPORT

11 Group CEOs report continued


Goodman
Group
Securityholder

I
Review 2013

n Europe, we retained our market leading position

The result we have delivered reflects with solid activity levels, underpinned by robust
demand, in particular from the e-commerce, third
the strength of Goodmans brand and party logistics and automotive sectors, which has
seen total assets under management across our
leading position as one of the worlds European business increase to over $5 billion.

largest providers of prime industrial Importantly, the Group focused on the measured
and disciplined delivery of its initiatives and day to
and business space. day operational activities. We have maintained our
prudent development approach, ensuring that the
majority of new projects have customer pre-
commitments in place and are pre-sold to Goodmans
managed funds or third parties. We entered the
Brazilian logistics market during the period and
strengthened our capital partner relationships,
raising significant new third party capital across our
managed fund platform. Through the efforts of our
property teams, we delivered strong leasing results
and ensured our customers received the highest
standards of service, which was reflected in our high
occupancy and customer retention levels.
Goodman delivered full year operating earnings
of 32.4 cents per security, up 6% and operating profit
of $544 million, representing an increase of 17%
compared with the same period last year, and ahead
of our initial 2013 financial year targets.
For the full year, Goodman paid a total distribution
and dividend of 19.4 cents per security, consisting of
a 14.2 cents per security distribution from Goodman
Industrial Trust and a 5.2 cents per security fully
franked dividend from Goodman Limited.

32.4 The underlying performance from Goodmans


operations was a key strength of the 2013 financial Our experienced teams
year. Our experienced teams around the world
focused on the quality execution of our day to day
around the world
operational activities across all parts of the Goodman focused on the quality
business. This was reflected during the period
through the robust property fundamentals execution of our day to
we experienced, our ability to capitalise on the
undersupply of prime quality logistics space, and
day operational activities
the significant growth in our development and across all parts of the
operating earnings per security management businesses.
Goodman continues to benefit from the high level
Goodman business.
of customer and investor demand for its development
product. A major driver of our growing development
activity is due to various structural changes taking
place across the industrial sector globally, including
the rapid growth in e-commerce, greater supply chain
efficiencies and consolidation by third party logistics
providers. Over the 12 month period, development
activity in our Australian business remained strong
with over $850 million of new commitments secured.
Our development activity continues to grow in China,
with current development volume at approximately
600,000 sqm, reflecting the ongoing shortage of
quality logistics space and the growing wealth
of its population.

Toll, M7 Business Hub,


Sydney, Australia

2 October 2013 71
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THE BASELINE GRID
MACQUARIE EUROPEAN INFRASTRUCTURE FUND
PROSPECTUS

Uses a 12pt
baseline grid

2 October 2013 72
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THE BASELINE GRID
MACQUARIE EUROPEAN INFRASTRUCTURE FUND
PROSPECTUS

CASE STUDIES
3.1 INVESTMENT FOCUS Ut volorem quat prat loreet autat il dolenisim venim in hendre 3.1 INVESTMENT FOCUS 3.1 INVESTMENT FOCUS
Tum augait prate magna feum do velit augue dolortin er siscin mod er in enisl illupta tinisisl Tum augait prate magna feum do do exerciniam do Met non el utem eui te magna conum
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Ut luptat, sit luptatie tatisl duisim nullamcommy nibh eumsandit vel eum ilit volortie te magnim vulla faciliq uissit inci blam, consed duisisl doloreet dolut adiamet, se cor secte tem velestie dolor
vulla faciliq uissit inci blam, num vel dolore velesequis zzriustis nummolorer iure magnibh autat augiat, quisit alit lut aliquam: summodigna atio dionsequatem irilismodiat nim
consed duisisl doloreet autat euiscinibh exer in vulpute magna eugiamcommy nisi. nibh elessi bla at. Tio odolor amcommo dolenim
augiat, quisit alit lut aliquam: alit enim augiamet nullut alit Summy nos ad minim zzrit utpatem quamet prat duisissequis enim zzril diam elit wismodiam, vercilla
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Summy nos ad minim zzrit ut eriurem quisisi. dolesenit, quisi eugiat. er in enisl illupta tinisisl iuscing el erit lumsan ullam
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vullaor aliquat et, quam, sustie summodigna atio dionsequatem hent vel essed exeraes equam, siscin henis alisisisi bla aliquam alis nullamcommy onsenim quipit irilismod ea facilla consenit, sis et
enim in vulputat, velessed eugiam irilismodiat nim nibh elessi bla at. commodolore eu faci blam, sit nibh eumsandit num vel dolore velesequis euiscinibh iustrud molum do commy nonsecte conullaorero
zzriliquate dolum vulputpatem Tio odolor amcommo dolenim ing et luptatie tinciduisit dolorem exer in vulpute magna alit enim augiamet nullut alit con hent vel essed exeraes equam, commodolore
nos atum eu faccum eugue dunt duisissequis enim zzril diam elit am, quis aut wis num dui lumsan el diam niscili quisi. eu faci blam, sit ing et luptatie tinciduisit dolorem
in voluptat. wismodiam, vercilla consequamet blandre commy nonullandit wisl am, quis aut wis num dui blandre commy nonullandit

22/23 Section 1Macquarie Investment Management 5


(UK) Limited (MIMUK or the Manager)
is launching the Macquarie European
Uses a 12pt Ifrastructure Fund II (the fund or MEIF II) to take
advantage of a growing number of investment
baseline grid opportunities in the infrastructure sector within
combined with a the expanding European Union.
7 column grid and
a 7 row horizontal

Executive
3.1 INVESTMENT FOCUS
Tum augait prate magna feum do do exerciniam do dolorpe raessi. Ut luptat, sit luptatie
tatisl duisim vulla faciliq uissit inci blam, consed duisisl doloreet autat augiat, quisit alit lu:
Summy nos ad minim zzrit utpatem quamet prat niamet et accum quatum eraestrud tate
dolore mod dolesenit, quisi eugiat.
Onsed dolut aute dolum velit vullaor aliquat et, quam, sustie enim in vulputat, velessed
eugiam zzriliquate dolum vulputpatem nos atum eu faccum eugue dunt in voluptat.
Ut volorem quat prat loreet velit augue dolortin er siscin henis alisisisi bla aliquam alis

summary
nullamcommy nibh eumsandit num vel dolore velesequis euiscinibh exer in vulpute
magna alit enim augiamet nullut alit lumsan el diam niscili quisi.

3.1 INVESTMENT FOCUS


Met non el utem eui te magna conum
Numsandiatum dolor sequisissed tis nim dolut adiamet, se cor secte tem velestie dolor
summodigna atio dionsequatem irilismodiat nim nibh elessi bla at. Tio odolor amcommo
dolenim duisissequis enim zzril diam elit wismodiam, vercilla consequamet autat il
dolenisim venim in hendre mod er in enisl illupta tinisisl iuscing el erit lumsan ullam vel
eum ilit volortie te magnim zzriustis nummolorer iure magnibh eugiamcommy nisi.

Macquarie European Infrastructure Fund III

2 October 2013 73
Typography Workshop
THE BASELINE GRID
MACQUARIE EUROPEAN INFRASTRUCTURE FUND
PROSPECTUS

Regardless of point
sizes all baselines align
with the grid

2 October 2013 74
Typography Workshop
THE BASELINE GRID
MACQUARIE EUROPEAN INFRASTRUCTURE FUND
PROSPECTUS

Regardless of point
sizes all baselines align
with the grid

2 October 2013 75
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THE BASELINE GRID
MACQUARIE EUROPEAN INFRASTRUCTURE FUND
PROSPECTUS

2 October 2013 76
Typography Workshop
THE BASELINE GRID
MACQUARIE EUROPEAN INFRASTRUCTURE FUND
PROSPECTUS

2 October 2013 77
Typography Workshop
USE ODD NUMBERED GRIDS
TO ACHIEVE ASYMMETRIC LAYOUTS

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quae nullat incte cus ditatecto

7 column grid 5 column grid 3 column grid

2 October 2013 78
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EXAMPLES
ZEMBLA MAGAZINE

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EXAMPLES
ZEMBLA MAGAZINE

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EXAMPLES
ZEMBLA MAGAZINE

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EXAMPLES
GATEWAY BROCHURE

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EXAMPLES
GATEWAY BROCHURE

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EXAMPLES
OZ HARVEST ANNUAL REPORT

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EXAMPLES
OZ HARVEST ANNUAL REPORT

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EXAMPLES
EYE ANNUAL

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EXAMPLES
EYE ANNUAL

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Typography Workshop
EXAMPLES
AMPERSAND MAGAZINE

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EXAMPLES
AMPERSAND MAGAZINE

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Typography Workshop
EXAMPLES
AMPERSAND MAGAZINE

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EXAMPLES
AMPERSAND MAGAZINE

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EXAMPLES
POWERHOUSE MUSEUM

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REFERENCES

WEBSITES BOOKS

typetoken.net The Graphic Designer and


His Design Problems
swiss-miss.com J.Mller-Brockmann

aisleone.net Typographic Design:


Form and Communication
thegridsystem.org Carter, Day, Meggs

ilovetypography.com Basic Typography Design


with Letters
thinkingform.com Ruedi Regg

The Designer and the Grid


Roberts/Thrift

The New Typography


Jan Tschichold

Typography: Formation +
Transformation
Willi Kunz

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Thanks
2 October 2013 94