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  • Promo-Social Media SQ 1-50

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    Christian Villahermosa Tolero
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    rfrf

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    rfrf

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PDF atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    7 tayangan12 halaman

    Promo-Social Media SQ 1-50

    Diunggah oleh

    Christian Villahermosa Tolero
    rfrf

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PDF atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 12
    ‘Mk.3564 Promo-Sosial Media Exam 1 Study Quest 6 | Merona Men plaoe_ he paramount pen hl model estctanoftn baal vals propeston Certain a psteion fe eget erent tein oft vari prsnon ols tht my be eloed spr of Ge ampigns psionic ern thin ge stamens Scenario 1-2 ‘Chug Enterprises is planing to create anew line of producs and ener nto the sports dink market. They plant adverize the frst produc fo teenagers as being he best-sting spo drinkin the market. The second product wil be advertised 0 dul as being the lowest calorie spor drink one can buy. The third product wil be advertised to senior etzens as ‘onaining eae, mineral needed o maintain a healthy bone structure Each product wil have separa, distinctive packaging 2. (Scenario 12) Chug Enterprises erated the thre products in away that appeals to separate target markets, This was done to prevent its products from competing with ae another for market share. This shows that Chug Enterprises the importance of intemal posioning extemal postoning. © Inelastity of demand. 4. selestve demand stimulation 3. The purchase of certain products, such as ars, shoes, and sunglasses, signily class membership, This nce that ‘hese brands have ‘economies af ele Qpoci meaning © interal postorng 4 bad ety 4. As asepment, vay seekers tnd to ‘be exremely commited oa brad uy brand based on sales, discount coupons, o ther incentives = eed lite enouragement o continue purchasing «brand, 4. be unusually eausastic and often exeesive in thee purchasing activities 5.87 196 ave hadelad hat veined bso itive ines te nl of rods, pete fen purely informational in ature. ‘Ml. 3364 Promo-Social Media Exam | Study Ouestions Ch 16 Scenario 3.1 Inthe erly and mif-18005, soaps were made from animal fats. The perishable quality ofthe soep, however, allowed ‘manufacturers 1 sla product with only replanal appeal This changed when soup makers began io use vegetable fas and erfime inthe soap-making process, According to Procter & Gamble, one etch of this vegtable-basedso4p was lef to mix too long. The result was a product that floated in water due oan excess amount of air. The company tuned this into sling pont and, in 182, launched ‘one ofthe first soaps with the potential for national sales—Ivory sosp—with the slogans “It Nous” and"99-44/100 percent pure." (Steen Fox, The Miror Maker, [New York: Random House, 1984, 24) 6 (Scenario 3-1) the Ivory soap was promoted during the er of industralization, in which ofthe following mediums ‘would their adsapear? Magazines Bb Newsbooks | iis Radio bowie 7 entity is a sociological concept and it maters a great deal o aversrs. The current thinking shat the pretence of| Celebrites in ads hp contemporary consumers: sninimize bying power. eptinize te symbolic value of consumption. work out hide sues. 4 rejet coneieuous consumption behaviors Scenario 64 Jay and Curie Ganet operate a smal retail store in a college town that sells only house plans and accessories, which ‘hey named The Plastarium. Theil feling when they went nto business was tht Viral everone was 8 potential exstomer ‘or house pans. Subsequent market research conducted fr them painted a diferent pte. Ths ‘esearch identified thee particulary strong market segments. The fst was college studens ages 18-24. The next segment ‘was ret seniors ages 65-80. The third segment was professional offices for doctors, accountants, and lawyers. The college stems ied houseplants because they dressed up thet ving spaces. The seniors like thm beease they ‘became the fous ofa hobhy. The profesional dd ot by them for any reson other than dor. 8. (Soenaro 64 A small group of eustomers have mentioned that they would Ike to browse trough several varieties of ‘eics, so the Games have decided to devote a small corner exclusively to rare cacti. These customer constite an eof Gm niche, ‘pachogrepic segmentation, geographic segmentation, 4. demographic segmentation Scenario $1 [As clothing and awessrisrtaller Gap, Ine. temp to carry its brand to greater heights, exestves fet that grest ‘vay fo refesh the company’s logo would be to changeit all together. However, perhaps even quicker thn the inital Azcsion ro change he logo, the masses rested so negatively tothe change tht the company went bck ont decison. A ‘umber of consumers tated that the new logo loked "cheap item crummy Powe:Point presetaton,” and tha wa all company executives neoded to ear. Gap admied that the idea of changing the companys logo was probly not the Faht move aor wasit the ight time odo so. The company wil look for other ways to develop the band. Cesly, Gap's reaction to consumer sentiments serves as proof tha the company cares a get eal about consume thoughts nd opinions. MMs 3364 Promo-Social Media Exam 1 Study Questions Ch1-6 (ko Han, "Gap's New Logo Proves he Company Knows How to Listen.” Comerline News, Otabe 13, 2010.) 9. Sn 5:1 Gap goa ben creney pop ado of ctor prized wed pot for yop guaie cipal “Chemiinas ray tng o area iter 4 stn cae Scenario 2-5 |n 2008, Chicago native Andrew Mason launched Groupon, website thatofered Chicago consumers various “deals of| the dy." At the tine, Groupon had «unique business model—each dy, one "groupon” wuld be offered ins paticlar city. Ifa certain number of peopl signed up forthe offer, then the dal became availabe all Nv, ony two years Inter, ‘the business continues to grow, and the sevice is being aflered in several more US. cites Google made a mui-ilion olla offer forthe company that Mason timed down in he Decembar of 2010, Contig the company's rap ese to ‘sucess will be achallenging task for CEO Andrew Mason and his tam because they willbe the fit oatempt to svertise the unique services. Groupon needs to find ways oat new users, and loking no new forms of advertising ‘ill be essential othe company's success. 10. (Scenario 25) Groupon decides to fn a frm that can hep them in planing, peeping, snd executing promotional campaigns. The company whose services Groupon is seeking refered to a8 client, > database concn cemal flan. 11. The __was established as part ofthe Dodd-Frank Wall Steet Reform and Consumer Protection Act of 2010, 1 Library of Congress Federal Communications Commission Finance Protestion Agency National Consumer Agency Scenario 21 ‘As one ofthe Word's lngest computer and technology developers, Dell ne. has never been a sange to advertising. “However, due toa consistent decline in market share, the Texas-based company s looking to overhauls averting for for the fist ime in years. In he past, Dell ound success promoting ts products a ome of the mos inexpensive ‘computer products inthe market. However, the company's new ad campaign, which wil be ageted toward more high: end ues, wll make no mention of product price. The company is looking to reinvent its image and believes that he fast, step in doing soit revamp is outdated adversing eampaion. (12. Ser 2:9 nr ave te comping, Del a topes conprkng men om ts king prin ws wpe orev spe fm nrg empl Th tonpny eis tat “wang copys nth campgn willl tomas eps pnd fon eho emp Ts ean witvetn camp ofa Sceatvtogee & fleniefvetsing ey. -

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