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Sales & Marketing, Retail Brand & Marketing Communication, Visual Merchandising

Executive Summary
MBA in Retail Management & Marketing (2008-10) from Institute for Technology and Management, Navi
Professional exposure of 9 yrs in sales & marketing
Did Sales to top class international Retailers as well as Indian Retailers.
Exposure in charting out marketing strategies and contributing towards enhancing business volumes & growth and
achieving profitability norms.

Career Sketch

Tata sky Ltd. Mar 2014 Till Date

- Assistant Sales Manager (Mathura, Bulandshahr, Khurja, Mainpuri)

Product Category:



Currently handling a team of Four distributors. Handling reporting of 4 RSOs and 16 ISDs.
Handling Primary and tertiary of channel partners.
Planning and achieving subscriber acquisition target on monthly basis
To ensure required extraction as par pin code wise population retail base / subs acquisition/ revenue
Expanding distribution network to reach up to end consumer.
Resolving trade issue and consumer complaints to ensure complete customer satisfaction
Training and educating distributor, ISD and dealers.
Propagation of companys offering and uniqueness at best possible level.
C-ordination with servicing team & Dealer base to provide hassle free experience to end users.
Daily Sales Activities and drives to increase daily APD and for a higher market share in the assigned territory.
Ensuring proper investment of all partners with respect to industry requirement.
Quarterly review of ROI with all channel partners for better understanding with partners.
Market Intelligence.

HCL Info systems Ltd. Feb 2011 Mar 2014

- Area Sales Manager (Agra & adjoining Areas UP west) Feb 2013- Mar 2014
- Area Sales Manager ( Delhi) Feb 2011 Feb 2013

Product Category:
Nokia Handsets, Gear Accessories & Digital Entertainment products.

Managing five RDS & Avg. monthly Business of Rs. 6 cr.

Implementing sales target at Distributor / Dealers Level and ensuring its achievement as well.
Ensuring service efficiency of the distributor to the dealers.
Accountable for proper coverage at Distributors level & Distributors investment in terms of credit to the
market & days of stock.
Ensure on time claim settlements against previous month trade schemes.
Maintaining influential and amicable business relationships with retail Dealers/sales teams for smooth
functioning of the business/ Channel sales.
Driving the sales effort for a higher market share in the assigned territory.
Sales Forecasting for better stock fulfillment.
Sales Analysis to enhance ASP & growth of Dealers.
Order processing and planning to ensure product fulfillment and a healthy financial atmosphere.
Managing sales & marketing operations; implementing sales promotional activities (BTL) as a part of product
launch, brand building and market development effort.
Planning/Developing promotional opportunities and creating an in-store experience for certain product
Keeping track of competitor activities & Promotions.
Enrolling new retailers from existing and other cities.
Market Intelligence.

Team Management
Managing 3 Sales officers, 6 Team leaders and 24 sales promoters.
Leading & monitoring the performance of team members to ensure efficiency in sales operations and meeting
of individual & group targets.
Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth
functioning of sales operations

Recruitment & Training

Appointment of New Channel Partners.
Recruiting Promoters for our Brand.
Providing on-counter training and motivate our sales staff.
Motivating retailers to promote our brands by sharing promotional ideas / campaign details/best practices with
them independently.
Ensuring Brand Hygiene at store level.
Motivating retailers to maximize our Brand sales.

Shahi Exports Ltd. Sr. Merchandiser / Marketing Aug 07 June 08



Sales Achievements against Set Targets for the Stores Reporting.

Inventory Management and Stock Distribution.
Review and analyze stock and sales reports monitoring over- and under stocks , implementing corrective
action to be taken.
Review and effectively deal with fast / slow lines, new ranges and end of ranges and implement necessary
Pricing of merchandise as per norms and matrix format
Verification and implementation of price revisions.
Supplier reviews after 45 days
Monthly feedback on Sales performance, Stock Positions, events & promotions, product feedback.
To get involved in the Business development and implementation and integration of new initiatives within the
territory along with the Concept Manager
Trading And Management
Stores internal and external signage, lighting , all operational aspects in working order.
Maintaining commercial layouts in each store, flexing according to seasons and trade through initial planning
and regular visits
Setting of annual / seasonal operational objective for each store
Trading Calendar & Seasonal Planning
Plan and execute annual event calendar
Stock levels sufficient for major events
Ensure all store sales, promotions are planned effectively, executed and promptly and maintained
Conduct SWOT review to analyze the customer profile
Providing monthly feedback on competitor and event activities to Concept Manager
Building trade relations with retailers.
Pricing of products and deciding on the mark-ups or Discounts.
Developed new potential suppliers/vendors for any new fabric or trims requirements.
Coordination with Logistics, production & other department to assure in time arrivals at stores.

Superior Clothing Pvt. Ltd. Asst. Manager Marketing July'03 - July'07


Identifying New distributors for MBO's.

Setting up new stores .
Range presentations to dealers.
Maintaining sales reports - primary & secondary, stock reports of distributors and their analysis.
Sales Analysis and preparation of achievements report.
Coordination with Logistics, production & other department to assure in time arrivals at stores.
Regular Market visits and Follow-ups.
Payment follow-ups and collections.
Motivating retailers to promote our brands by sharing promotional ideas / campaign details/best practices with
them independently.
To provide on-counter training and motivate our sales staff.
Motivating retailers to maximize our Brand sales.

Crew Bos Product Pvt Ltd.(Gurgaon) Asst. Merchandiser Aug'02 - June'03

Presentations to potential clients to sell our products.
Developing accessories as per Buyers request & fashion forecasts.
Costing for every new enquiry.
Sample approvals.
Order execution - Preparing & following Time & Action plan to ensure timely delivery.
Production follow ups.

2008-10 Institute for Technology and Management, Kharghar, Navi Mumbai
Post Graduate Diploma in Retail Management and Marketing

2000-02 National Institute of Fashion Technology, Kolkata

Post Graduate Diploma in Apparel design & Technology

M S Office( Adv. Excel)
Adobe Photoshop
Corel Draw
Personal Dossier
Date Of Birth: 19 October, 1978
Languages known English, Hindi

Ref: Can be provided on request.

Date: Sanjeev Singh Chandel