Purdue University, West Lafayette, IN GPA: 3.6/ 4.0
Bachelor of Liberal Arts in Public Relations and Strategic Communication May 2017 Minor in Organizational Leadership and Supervision Certificate in Entrepreneurship & Innovation
PROFESSIONAL EXPERIENCE
Civvies, West Lafayette, IN August 2016- December 2016
Prospective Campaign Manager Conducted in- depth research through interviews with Civvies owners, employees, and customers to create marketing materials such as a media kit and campaign report Organized and managed overall development of the prospective communication campaign, including strategy planning and development of potential event logistics Created custom social media content for Civvies social media channels and managed distribution and engagement on Facebook, Instagram and Twitter Developed first draft of company backgrounder to be sent out to media sources along with drafted press releases and possible feature stories Designed infographics and print advertisements to include in media kit with the goal of increasing brand awareness
Kivvit, New York, NY May 2016- August 2016
Public Affairs Intern Conducted in- depth research on behalf of clients, including New York State Nurse Association, Royal Bank of Canada, and Cardozo School of Law Developed first drafts for press materials including press releases and media pitches Compiled custom media lists for clients using tools such as Cision Contributed to public affairs campaign management by brainstorming ideas and providing input on strategic planning Drafted and distributed social media posts to be published on Twitter and Facebook Attended client meetings to maintain excellent communication and record meeting minutes
Kites & Ivy, Virtual Internship January 2015- May 2015
Public Relations Intern Contributed to promotion of Kites & Ivys product, health and beauty subscription boxes Drafted and distributed social media posts for Facebook, Instagram and Twitter to create brand awareness and publicize new products Developed first drafts for press material and promotional emails to send out to potential customers Participated in weekly phone conferences to discuss the weeks tasks and maintain communication with Co- founders
The Narrative Group, New York, NY May 2014- August 2014
Public Relations Intern Contributed to top client campaigns and activations including McDonalds, Lorna Jane, Bai5 Antioxidant Drink, Barrys Bootcamp Compiled competitive research audits and product research to assist in planning brand initiatives Assembled and distributed mailers and packages to top influencers and editorial contacts Compiled media clips from merchandise top placements on behalf of the PR team Created custom media and contact lists for clients using Cision and Quantcast Supported event logistics and execution, including on-site support for team and client- McDonalds FEFA World Cup Fry Box Launch Party
LEADERSHIP EXPERIENCE & CAMPUS INVOLVEMENT
Chi Omega, Chi Beta, Purdue University January 2014- Present
Member The National Society of Collegiate Scholars June 2014- Present Member The Lala, thelala.com September 2015- May 2016 PR & Marketing Rep