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Sponsorship brochure


SAE India Baja 2014

The competition

The Society of Automotive Engineers (SAE) founded in 1905 is an

international engineering society established to further develop
mobility on land, in air, and in space. SAE sets the standards in
fields such as ground vehicles, aerospace, refrigerants and fuel
cells, to name only a few of the areas currently in SAEs purview.
The organization sponsors intercollegiate events of which the MINI
-BAJA is the most prestigious event.

Originated as Mini BAJA, in the year 1976 at University of
Carolina, the event has spanned across six countries USA,
Mexico, South Africa, Korea, Brazil and India. BAJA SAE
challenges the students to design, fabricate and validate a single
seater fourwheeled off road vehicle to take part in series of
events spread over a course of 4 days. The events test the vehicle
for the sound engineering practices that have gone into it, the
agility of the vehicle in terms of gradability, speed, acceleration
and maneuverability and durability. Baja SAE India, co-sponsored
by Mahindra under the leadership of Dr. Pawan Goenka, is an
annual event conducted at NATRAX, Pithampur, Indore. The
event, which has excessive media coverage, is dignified by the
presence of Big names of the automobile industry such as
General Motors, Cummins, DC and Polaris.
About Amrita

Amrita Vishwa Vidyapeetham is a dream come true, a dream nursed by Mata

Amritanandamayi to have a centre of excellence in learning for the benefit of
all. Satguru Sri Mata Amritanandamayi Devi, Amma, one of the foremost
humanitarian leaders in the world today, is the Chancellor of the University. In
less than two decades, Amrita Vishwa Vidyapeetham has blossomed into a
multi-disciplinary, multicampus centre with headquarters at Coimbatore and
campuses at Amritapuri, Kochi, Bengaluru and Mysore, that offers over 150+
undergraduate, postgraduate and doctoral programs in Engineering, Business,
Medicine, Dentistry, Pharmacy, Nursing, Journalism, Biotechnology, Information
Technology, Arts and Sciences, Health Sciences, Education, Microbiology,
Hospital Management, Visual Media Studies, Communication, Social Work,
Nanosciences and Ayurveda.

Based on evaluation of all campuses and programs by a peer review

committee, the university has been accredited by the National Assessment and
Accreditation Council (NAAC) with an 'A' grade. In a recent review of Deemed
Universities by a high-power committee of reputed academicians, popularly
known as the Tandon Committee, set up by the Ministry of Human Resources
Development, Amrita Vishwa Vidyapeetham was placed in Category 1.
Research is a highly significant activity at the university. Centres of excellence
have been started in cutting-edge areas like Nano sciences, Biomedical
Engineering, Environmental Sciences, Molecular Medicine, Wireless Sensor
Networks, Computational Engineering & Networking, Cyber Security, Biostatistics,
Cancer etc. with the support of major national laboratories, industry leaders and
Microsoft, Hewlett Packard, Media Lab Asia, Infosys, MDS Pharma, Biocon etc.
The team
Team Agraganya Baja comprises of 25 budding engineers
passionate about designing, manufacturing, analysing
and marketing of an All-Terrain Vehicle through their Mini
Buggy named Airavat from Amrita SAE collegiate club,
Amrita Vishwa Vidyapeetham, Amritapuri. The club has a
glorious past being National champions of Efficycle,
securing a good rank for BAJA 2013, being the only Supra
racing team from Kerala and the list goes on.

These charismatic young boys are determined to conquer

the prestigious SAEINDIA BAJA event and gain a valuable
learning experience by redefining the power of creativity.

Our legacy
o 2011

Team Agraganya debuted for SAE SUPRA with Garud, an

F1 car prototype manufactured with college facilities.
Secured Best Suspension design award.

o 2012

Team Agraganya emerged National champions of

Efficycle event, held at Chandigarh, India & also bagged
the awards for Best Acceleration and Endurance.

o 2013

Team Agraganya, one among the two Kerala

participants of Baja SAE 2013 held at Pithampur, Indore.
Our future

o Team Agraganya is preparing for the upcoming Baja

2014 held at NATRAX-(National Automobile Test Track,
Pithampur near Indore, Madhya Pradesh). We plan to
put the best off-road buggy weve ever built on the
track with no compromise on performance or safety

Tech specs of the vehicle

o Engine: Briggs and Stratton 10 HP 305 cc engine.
o Steering : Rack and Pinion Type with 12 steering wheel
o Brake : Disc Brakes with Diagonal Split Arrangement
o Suspension : Double Wish-bone A-Arm suspension in the
front and Swing arm with Fox dampers in the rear
o Transmission : COMET 780 Series CVT with DANA
o Wheels : Alloy wheels with heavy grip tires for enhanced
o Roll Cage : Carbon Steel Alloy Tubes
o Exhaust system : Indigenously developed
Catalytic converter
o Safety Equipment : Premium standard FIA approved
racing safety gear
Be a part of our journey

The task of putting together an automobile is of

Particulars Cost ( in INR ) paramount altitude that cannot be scaled without
Team registration 50,000 the support of sponsors

Chassis 72,000 In return for your kind heart and helping hand we
can provide you back the following benefits
Bodyworks and Paint job 30,000
o TAX BENEFITS income tax rebate of 25% for
Suspension 1,10,000
research purposes(section 35,income tax act)
Steering 17,000 o PRODUCT TEST ON CAR buggy will be available
Engine and Power-train 43,000 for the sponsors to test new products and
made available for promotional events
Electricals 30,000 CONFERENCES vehicle will be displayed in
Wheels and tires 75,000
Seat and Safety equipments 25,000 VISHWA VIDYAPEETHAM, Amritapuri along with
Vehicle transport 62,000 sponsors
Miscellaneous 25,000 positions of the car used for sponsor logo
display. Banners are displayed at the pitstop
Grand total 5,84,000 during events.

A detailed chart of sponsorship benefits is given in the next page, Please refer to this page

Detail title platinum gold silver partner team adopter logistic partner
Above 1.5 Lakh 1 to 1.5 Lakh 50,000 to 1 Lakh 25,000 to 50,000 10,000 to 25,000 75,000 50,000

Organisation Name incorporated

into Team Name yes
Organisation's color theme for the car yes
Organisation's Logo on the Driver's Helmet yes yes
Publicity Whenever the Vehicle is Exhibited yes yes
Stalls in the Campus during Events yes yes
Organisation's details on our website yes yes yes
availability of car for promotional events yes yes yes
Visibility on Newsletters and Articles yes yes yes yes
Recognition During Auto Expos on Campus yes yes yes yes yes
Publicity during National Level Tech Fest yes yes yes yes yes yes
Recognition during Media Exposure yes yes yes yes yes yes
Poster at the race pitstop at Indore yes yes yes yes yes yes yes
Poster at manufacturing location yes yes yes yes yes yes yes
Organisation's Logo on the Car yes yes yes yes yes yes yes
Organisation's Logo on the Team Apparels yes yes yes yes yes yes yes
Organisation's Logo and Link on our Website yes yes yes yes yes yes yes
Organisation's Logo on the Brochure yes yes yes yes yes yes yes

* note that all figures mentioned above are in Indian National Rupees
Previous sponsors

Reach us through
Aravind Memana
Nikhil Unnikrishnan
Marketing Executive
Team Captain

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