Automobile Industry
In 2006-07, the local automotive industry for the fifth year running made an impressive
contribution towards the economic growth of the country. The market for locally assembled
passenger cars and light commercial vehicles grew by 9% to 204,212 units compared to
187,436 units sold in 2005-06. Continued import of used cars and rise in interest rates
restricted the growth rate compared to earlier years.
The Engineering Development Board, in consultation with the industry, has finalized a long term policy
framework for the auto industry. This policy set out tariffs for CBUs, CKDs, and components looking forward six
years. This is a very welcome development and we commend the GOP for putting in place an environment that
is forward looking and provides the much needed framework in which the industry can confidently invest for the
future.
Company Review
The Company is pleased to report that 2006-07 was another record year. Significant milestones were achieved.
Your company crossed production of 250,000 units since its inception. We achieved over 50,000 units of sales
during the year. Our dealership network expanded from 25 to 29 dealers. In Product Quality and Safety, we
improved upon previous benchmarks.
Sales
Sales of locally manufactured vehicles and CBU variants for the year ended June 30, 2007 were 50,557 units,
compared to 42,406 units last year, up by 19%.
Toyota Corolla out-performed its competition and established a market segment leadership position in Pakistan
with 59% market share in the year 2006-07.
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Daihatsu Cuore increased its share to 26% in 2006-07 from 18% last year in the economy car segment that
continues to show impressive growth.
The New Generation Camry introduced in the beginning of 2006-07 fiscal year showed impressive
performance. It increased its share from 16% last year, to 54% by June 2007, in its segment.
In the new SUV category, we increased our market share from 62% to 88% this year, with increased focus on
fleet customers who are secure in the reliable performance, durability and after sales service and product
support capability of Indus.
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Our Hiace and Hilux increased market share from an already impressive 63% last year to a market dominant
position of 84% this year.
Preparations are underway to commence manufacture of the New Generation Hilux in Pakistan in late 2007.
This new generation model, which is featured in our Annual Report, has performed exceptionally well
throughout the world and is both powerful and stylish. It is a quantum upgrade over the previous model.
Dividend
The Company's Return on Equity for the year was 34.1% (2005-06 of 42.3%) while Earnings per Share rose
3.7% to Rs 34.9 and Shareholders Equity was up 28.5% to Rs 8 billion. A final payment of Rs 8 per share has
been proposed to shareholders, making the total payment for the year of Rs 13 per share, a 8.3% increase
compared to the Dividend payment in 2006. An amount of Rs 1,723.9 million is recommended for appropriation
to the General Reserves which will be utilized for continuing growth and capacity expansion.
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Visits by Toyota Senior Management
Mr Akio Toyoda, EVP, Toyota Motor Corporation
It was a matter of great honor and pride for us that Mr Akio Toyoda, the grandson of "Toyota's founder" and the
Executive Vice President, Toyota Motor Corporation, Japan visited Indus Motor Company on November 10,
2006. He was given a rousing welcome by our senior management followed by a tour of the plant and facilities,
where he was briefed on the manufacturing processes. The performance and milestones achieved by IMC were
highlighted during a presentation.
We were also honored to welcome Mr Junzo Shimizu, President, Toyota Tsusho Corporation to Indus Motor
Company on May 3, 2007. Following a detailed plant visit and presentation, Shimizu San praised Indus's record
breaking sales and presented the Vehicle Sales Record Award to Indus and congratulated the Indus Team in
Mr Junzo Shimizu, President, Toyota Tsusho Corporation, presenting the Vehicle Sales Record Award
to Mr Parvez Ghias, CEO, Indus Motor Company
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increasing production capacity to over 50,000 units per year. Expressing optimism on Pakistan's auto market,
Shimizu San mentioned that the Company will continue to expand capacity by enhancing investment in the
current plant as well as consider setting up an additional plant. He noted that the automobile industry has a key
role to play in increasing employment and transfer of technology and is the major contributor in the growth of
the engineering sector in Pakistan.
Mr Junzo Shimizu, President, Toyota Tsusho Corporation during plant visit
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Toyota Marketing Award 2006 (Overall) Toyota Marketing Award for Excellence
2006 (Vehicles)
Marketing
This year marked another milestone for Indus
Motor Company with record sales of 50,557 units in
a fiscal year.
Corolla continues to dominate as the market leader in its segment, and overall, it is the second largest volume
seller in the country amongst all passenger cars. Corolla's popular 1.3 XLi, the powerful, fuel efficient 2.0
Diesel, and the high performance ALTIS have made Corolla the highest selling brand in the 1300-2000 cc car
segment.
Corolla Diesel, the only diesel sedan in Pakistan, is an extremely popular car liked by rural as well as urban
customers. Responding to customer feedback, a new variant, the Corolla 2.0D SE was launched in early 2007.
This variant is a mid-level entry in the Diesel Corolla lineup and comes with a wooden trim, CD Player, rear
headrests, power windows and power locks as standard options. Concurrent with this introduction, we also
increased our production, so that Corolla Diesel delivery times reduce further. Compared to the inconvenience
of frequent CNG refueling, Corolla Diesel is preferred by customers who are looking for both luxury with
economy and fueling convenience.
With its powerful, yet efficient 1.8 VVTI engine, Toyota ALTIS has established itself as the car of choice for
customers who desire top features and specs with solid drive and superior performance.
Cuore, giving the promise of quality, durability and reliability to its customers, has grown from strength to
strength, capturing a sizable share of the economy car segment. It is recognized as the small car with an
excellent drive, comfort, performance and resale. To add greater luxury to this popular car, known for its
comfortable ride and acceleration, an MP3 audio player has been offered in its Automatic variant, providing
more pleasure in driving. Cuore is the only automatic car amongst small cars.
Our Toyota Camry has scripted its own success story. Launched in mid-2006, this luxury car has overtaken
people's imagination and has become the dominant brand in its segment.
IMC is the only automobile company in Pakistan to achieve this milestone. We achieved 27% growth in the after
sales parts business compared to 2005-06, through aggressive marketing and increasing customer awareness
to use genuine parts for reliability and performance.
Mr Yasuhiko Yokoi, Managing Officer, Toyota Motor Corporation and Mr Ali S. Habib, Chairman
Indus Motor Company present the overall Nationwide Best Dealership Performance Award to
Toyota Faisalabad Motors during the 16th Annual Dealer Conference
Kenya Trip - Our Dealer principals visited Kenya on their annual trip, mixing business with pleasure! 27
Turkey Trip - Dealership and IMC staff on another trip to Istanbul which they enjoyed very much
With increasing motorization, our auto market is expanding and Indus wants to continue to play a lead role.
Apart from introducing new products and auto solutions, we are enhancing the spatial presence of our
dealership network. During the year, four new 3S dealerships were added to our network in the cities of Sialkot,
Hyderabad, Rahim Yar Khan and Gujranwala. Besides these, all our existing dealerships are undergoing major
renovations and upgrade to offer customers and their families a friendly environment to conduct sales and
service business. We want our customers to have the best possible auto buying and ownership experience.
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New Dealerships Signing Ceremony - (seated from left to right) Mr Zahid Jamil, CEO, Toyota Rahim
Yar Khan Motors, Mr Mohammad Ashraf, Chairman, Toyota Sialkot City Motors, and Mr Mohammad
Shoaib, CEO, Toyota Hyderabad Motors with IMC’s top management and Marketing Team
New Dealerships’ inauguration
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There is a strong emphasis on After Sales Service at Indus and its dealerships. Our Service and Parts
Departments jointly organized the After Sales Kaizen Marathon on 20-21 February, 2007. This event was an
opportunity for dealers to share the best Kaizen practices implemented during the year at their dealerships
leading to improved performance.
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The award winners and IMC team at the National Skill Contest
Every year, our Service Department conducts T-TEP (Toyota Technical Education Program) Career Days at
the Govt. College of Technology, Lahore and St. Patrick's Technical Institute, Karachi. T-TEP, which is sponsored
by Indus Motor Company with the assistance of Toyota Motor Corporation, is a comprehensive three years
automobile diploma training program where students receive practical advanced training in the latest
automobile technology that enables them to find career opportunities upon graduation.
In living up to this vision, we hope to achieve our long-term goal of becoming # 1 in Customer Satisfaction in
Pakistan by implementing CR strategies and policies that will motivate CR staff to perform at increasingly higher
standards.
Our Complaint Handling Procedure provides clear guidelines on how to achieve swift resolution of customer
complaints. Co-ordination with key departments at the plant and dealerships helps improve teamwork and instill
a customer focus that is quickly cascading throughout the Company and our Dealer network.
Dealerships’ CR Managers and Indus CR Team at the Quarterly CR Workshop held at Swat
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Toyota. Since then, VOC has been implemented successfully at Indus and all 29 dealerships. It is used to
record, classify and analyse inquiries and complaints. Customer feedback is regularly studied by senior
management at Indus and our dealerships for continuous improvement.
The CR Performance Criteria and individual dealer Action Plans identify minimum operating standards for
CR. Relevant, transparent and measurable, this performance management tool allows us to evaluate progress,
identify performance gaps and provide feedback to management regularly.
This year, for the first time ever, the top-performing Dealership CR Managers, who achieved their CR
performance target of 80%, earned themselves an opportunity to visit Toyota Lanka, Colombo to undertake
Genchi Genbutsu and see first-hand the CR practices, processes and systems adopted by a leading
distributor and dealership in the region.
To reinforce our commitment to developing our people, CR regularly undertakes Training in Customer
Handling Skills and conducts Quarterly Workshops to keep a continuous dialogue with our dealership CR
teams. By doing so, we wish to bring about positive change in their knowledge, skills and behaviours and
improve the customer experience in their every interaction with us.
To promote visible demonstration of Customer First policies among our customers, CR staff at our Dealerships
conduct Free First Service and Regular Maintenance follow-ups and solicit Post-Service feedback to not
only highlight CR in a positive way, but also to build long-term relationships with customers while promoting
customer retention and loyalty.
At Indus, we introduce CR to our customers each time a car leaves our plant. A CR introduction letter with
contact details of our CR team is placed in every vehicle to encourage customers to call or write to us with any
complaints, inquiries or suggestions they may have.
Another way we engage customers is through the quarterly Customer Satisfaction Index and Product
Quality Surveys that is conducted through an independent research agency. More than 2500 customers are
randomly selected to provide feedback on the quality of our products as well as the quality of the Sales and 33
Service that they experience at our dealerships.
With the above initiatives already in place, CR has progressed in leaps and bounds in the last one year. This
is clearly evident from the numerous acknowledgements and appreciation letters that we receive from satisfied
customers.
Operations
While your Company has continuously increased production to meet the growing demand for the products, our
capacity now is at an all time high of 200 cars/day or 53,000 cars/year. We have undertaken several measures
to further enhance our engineering capability, production quality, standardization of work processes, safety, skill
development of team members, etc.
For the first time in the history of IMC, M-Type Jig has been installed for Hilux production which is used in the
weld shop for assembly of the main body. This advanced jig has the flexibility of handling the main body of all
future IMV models.
As in other Toyota companies, KI-J activity has been initiated at IMC to further enhance the quality of product
while maintaining a safe working environment. KI-J stands for Kaizen Initiatives through Jiritsuka. Jiritsuka is a
Japanese concept that means self-reliance. KI-J involves hazards identification, visualization and fixing
problems on a priority basis. The basic concept of KI-J is to visualize and share weaknesses globally, by setting
common targets voluntarily, considering capability and built-in-quality and achieving these targets through team
work and cross functional support.
In order to achieve the desired targets results, training and awareness sessions were conducted to enhance
the capabilities of our members in the areas of Quality, Safety and Standardized Work, as these areas ensure
Built-in-Quality. A total of 550 man hours training was provided to staff. Furthermore, to enhance Safety at plant-
site, several display and message boards were installed at prominent locations to create greater awareness
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A group photograph of Asia Pacific Skill Contest at APGPC. IMC secured the Gold Medal in Paint
(Team Leader) category and the Bronze Medal in Inspection (Team Member) category.
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During 2006-07, training at 112,000 man-hours was up 13% compared to the same period last year. On a
cumulative basis, Indus has completed around one million man-hours training since inception.
The trainings targeted technical skills as well as soft side competencies. On the infrastructure side, in addition
to the existing facilities, construction of an impressive Technical Training Building was undertaken. It is designed
to boost core and multi-skills trainings and refreshers for the production staff. The project is planned for
completion in September 2007.
The Apprenticeship Training Program continued to be pursued aggressively. Around 400 apprentices were
inducted during the year and given quality class room and on-the-job training.
The traditional IMC Family Day was organized with its usual enthusiasm and excitement at the PAF
Museum lawns. Over 3600 employees and their family members attended this event. The occasion was
also used to recognize employees with the Best Attendance Award.
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Corporate Social Responsibility
Our slogan, "Concern Beyond Cars", reflects what we really are. We are not just a Company that makes cars.
We go beyond. While doing our utmost to satisfy customers, as a good corporate citizen, we also serve in many
areas of Pakistani society. The Company sets aside 1% of profit before tax for social projects and contributions.
People from several villages get relief goods and medical treatment
We are amongst the first to respond when natural calamities affect our beloved country. In the recent floods
that hit Balochistan and Sindh after cyclone "Yemyin", we immediately responded by not only donating dry
food rations for airlift to Balochistan, but as after the earthquake of Oct 8, 2005, we also conducted relief
operations working with an NGO, HOPE, in interior Sindh and set up a medical camp treating over 1000
patients and providing food and temporary shelter to 100 families.
At Indus, we run a very successful Apprenticeship Program that has done over 400,000 man-hours of training
since inception. We provide internships in different departments of the Company to engineering, business,
accounts and IT students of various universities from within and outside Pakistan.
In continuation of our commitment
towards spreading technology, we
have started an All Pakistan
Engineering Students Design
Competition in which engineering
students from different universities
will work on real engineering
problems and design technical
solutions, particularly in the area of
robotics.
The Road Traffic Injury Research Project Team collecting data from road accident victims and
entering into the database
In order to promote road safety amongst school children, your Company, in partnership with WWF and Family
Educational Services Foundation (FESF) conducted an extensive Toyota Road Safety Campaign targeting
around 25,000 children in nearly 100 schools.
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Toyota Road Safety Walk in which about 1500 school children, their parents, NGOs, the Indus
Team and other safety conscious citizens participated
During the UN Global Road Safety Week (April 23~29, 2007) as a member of United Nations Global
Compact, we also undertook a number of other activities. These included the 1st National Road Safety
Conference which was organized with the help of Sindh Education Foundation on April 24, 2007. With
participation of about 500 people, the conference aimed at initiating a dialogue with different stakeholders on
road safety issues and developing
recommendations through five working
sessions on Corporate Sector,
Engineering Sector, Health Sector,
Education Sector and Road Traffic
System.
IMC is a major promoter of sports and during the year sponsored a number of sporting events across Pakistan.
The Prime Minister presenting the key of a Toyota Corolla to the winner of Hole-in-One at the
Pakistan Open Golf Championship
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Mr Jahangir Khan Tareen, Minister of Industries, Production and Special Initiatives with the winning team
at Toyota Polo Cup, Lahore
During the year, altogether, we welcomed over a thousand visitors including senior management from TMC,
TTC and DMC, shareholders, customers, delegations from government organizations, educational institutions,
engineering companies, defense organizations, shareholders, financial analysts, press and media, regulatory
departments, banks, associations and trade bodies, companies from the private sector, etc.
Dr Ashfaq Hassan Khan (Economic Advisor to Prime Minister) observes our manufacturing processes
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In appreciation of its CSR initiatives, Indus Motor received the Pakistan Centre for Philanthropy (PCP)
Award for the third largest donor in Pakistan. The Award was presented by the Prime Minister.
Indus Motor received the First Helpline Trust CSR Award for its "commitment to customers as well as the
community within which it operates". The Management Association of Pakistan presented us a Corporate 43
Excellence Award in the Engineering and Allied Sector.
In consonance with our Company's vision of being the most respected and successful enterprise, we reaffirm
our commitment to demonstrate responsible corporate conduct in all our activities and operations, and to do
our best to meet societal expectations.
Future Outlook
The success of any sector is largely dependent upon the economy as well as the policies that govern the sector.
Our country has witnessed economic growth in recent years and we are pleased that this year the Auto Industry
Development Plan has been finalized. This is a positive step which will enhance the confidence of local auto
manufacturers and auto parts assemblers and will encourage further investment, employment and
sustainability of the domestic auto industry.
We are grateful to the government for its efforts to reduce the inflow of used cars into the country by restricting
imports of vehicles older than three years. However, this decision, announced in June 2007 has been
postponed for implementation till September 2007.
There are challenges ahead for us from the perspective of rising interest rates also. For the auto industry and,
indeed for the country to grow, we pray that the political and business environment continues to remain stable.
On our part, we continue to increase capacity to meet the requirements of our customers and will make full
efforts in being competitive in both cost and quality, in delivering maximum value to our customers, and in
working very closely with the industry, our business partners and other stakeholders.
As a member of the UN Global Compact and a Concern Beyond Cars, we will strive to be the most respected
Corporate Citizen and will continue to enhance our social initiatives. Our CSR projects, particularly in the areas
of Road Safety, Education and Health, are making a significant impact.
I thank our Board of Directors and the management team for steering the Company towards another successful
year.
We are grateful to our customers for buying and driving our vehicles. We continue to do our best in providing
them the best designed, most durable and high quality products as well as efficient after sales service.
I would also like to thank our Indus Team, our shareholders, our dealers and vendors and business partners.
Ali S. Habib
Chairman
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