Dynamic Duo
Reinhart Boerner Van Deuren congratulates Paralegal Donna Paulsen and
Legal Administrative Assistant Tracy Sperl on being named Unsung Heroes
in Wisconsins legal community. This award recognizes something we at
Reinhart have known for many yearsthat Donna and Tracy are two of the
heroes that help us deliver exceptional legal services to our clients.
Donna Paulsens work as a paralegal in our firms As the assistant to the CEO and CFO, Tracy Sperl
Employee Benefits practice has long elevated helps maintain the essential operations of one
and supported the service we render our clients. of the largest law firms in the state. In her
From her extensive subject matter knowledge critical role, Tracy always displays the highest
to her exceptional personal dedication, Donna levels of diligence and professionalism while
truly embodies the firms commitment to always infusing every interaction with friendliness,
provide the best possible counsel to our clients. enthusiasm and a great sense of humor.
The success of our law firm depends on the contributions we receive from individuals like
Donna and Tracy, and we are very fortunate to have them on our team. We salute Donna and
Tracyand all of the 2016 Unsung Heroesfor this well-deserved honor.
reinhartlaw.com 414.298.1000
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ISSN #1534-1917 | USPS #000-857
Presenting Sponsor:
8 9 10 11
Mary Kay Bradford Jill Bradshaw Kathy Brickl Jessica Curns
Michael Best & Friedrich Godfrey & Kahn Murphy Desmond Godfrey & Kahn
12 14 15 16 17
Pagette Fischer Rita Heyerholm Sara Hullermann Staci Jensen Kathryn Kirk
Davis & Kuelthau Boardman & Clark Grant County Quarles & Brady Quarles & Brady
Circuit Court
18 20 21 22 23
Kateri Knous William Kohl Megan Lison Jennifer Meyer Kelly Monaghan
Quarles & Brady Kohl Investigations Hager, Dewick & Zuengler Michael Best & Friedrich Wisconsin Department
of Agriculture, Trade, and
Consumer Protection
24 26 27 28 29
Shawn Nangle Donna Paulsen Tammy Raymond Rob Rosenberg Tony Pan Sanfelipo
Bell, Moore & Richter Reinhart Boerner Godfrey & Kahn Rosenberg Consulting Hupy and Abraham
Van Deuren Services
30 32 33 34 35
Hope Seegert Kristin Sommer Chandru Solraj Tracy Sperl Jill Wellskopf
Godfrey & Kahn Hupy and Abraham Wisconsin State Public Reinhart Boerner Hupy and Abraham
Defenders office Van Deuren
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We are excited for all of this years winners, especially our very own We think business.
Jill Bradshaw, Hope Seegert, Jessica Curns and Tammy Raymond.
OFFICES IN MILWAUKEE, MADISON, WAUKESHA, GREEN BAY AND APPLETON, WISCONSIN AND WASHINGTON, D.C. 2016 Godfrey & Kahn, S.C.
UNSUNG HEROES of wisconsins legal community
Bradshaw uses research skill to keep attorneys informed, prepared for trial
Jill Bradshaw never realized law firms had needs, Bradshaw said. It is always something sources available, she said. I view myself as a
libraries until she got a job in one. different, and that keeps it fun. problem-solver and Im very process-orientated.
While pursuing her masters degree in library Brady Williamson, a shareholder in Godfrey Shes also very organized.
science from Kent State University in Ohio, she & Kahns Madison office, called Bradshaw in- When Bradshaw receives a research request,
turned to a temp agency for help finding work. dispensable to the firms office. Her familiarity she looks it over, factors in how long it will take
She was eventually placed in a position at a local with rules and standards of the U.S. Supreme and puts it in her queue to get it done.
firms law library. Court and Wisconsin Supreme Court is some- Mary Koshollek, director of information and
I didnt know that law firm libraries existed, thing attorneys take advantage of when they records at Godfrey & Kahn, said Bradshaw plays
but I started working there and it just clicked, file briefs, he said. a vital role in helping attorneys prepare for both
Bradshaw said. I was as surprised as the next She not only checks citations and formatting, trial and client meetings. She does this, in the
person that you can be librarian for a law firm. for example, but suggests alternatives for cre- main, by making sure lawyers have not only up-
Bradshaw, who today manages the law li- ative and unusual supporting materials, William- to-date information but also information that has
brary at Godfrey & Kahns Madison office, over- son said. In the firms Madison office, few would been put into context.
sees the firms collection and looks up informa- consider filing an appellate brief or a significant Bradshaw does her job with humor, enthusi-
tion for attorneys. She said the research is what trial-court pleading without her involvement. asm and a conscientious approach and con-
she likes best about the job. Librarians use a number of sources, both paper sistently going above and beyond the task at
I look at legal histories, regulatory histories, and electronic, in their research, Bradshaw said. hand, Koshollek said.
legislative histories whatever the attorney I read a lot to keep up to date on the latest re- MaryBeth Matzek
Pagette Fischer
Fischer builds client-centric
niche in marketing
At only 33, Pagette Fischer has earned herself the role
of director of marketing and business development at Da-
vis & Kuelthau.
And if that feat werent extraordinary enough, she soon
earned the respect needed to work in direct collaboration
with the firm president and board of directors. Fischer
said few of her counterparts in the industry are afforded
the ability to truly exercise influence directly at the top.
Her presence at the leadership table is largely a result of
Davis & Kuelthaus desire to evolve with the rapidly chang-
ing business environment for our clients and integrate those
variables into our service and marketing approach.
Fischer has long been interested in the law but decided
that being an attorney was not for her. Now, as the mar-
keting director at Davis & Kuelthau, Fischer has the best
of both worlds. She is still part of a legal team but enjoys
much more leeway than is typically granted to lawyers.
Instead of focusing on a single area of law my role is
to know each of our clients and ensure our services are
communicated directly in line with their needs, she said.
What distinguishes her work, according to the attorney
James Braza, is that Fischer understands that the firms
strategy and its marketing function are inextricably linked.
That means we have to see ourselves through two
lenses: our own and through our clients eyes, Fischer
said. Marketing works best when the focus is on who re-
ceives the message. If they dont personally relate theyll
never hear the message.
Colleagues point to Fischers setting up of in-house indus-
try teams, each made up of attorneys specializing in a variety
of disciplines. The teams help plan marketing strategies.
Fischer, for her part, works with the teams to court pro-
spective clients and develop methods to establish mean-
ingful rapport. The efforts have given rise to new relation-
ships and, ultimately, new business.
Fischer has also taken to working with young lawyers
at the firm. She helps them expand their own networks
while becoming better communicators and producers of
day-to-day business.
DIRECTOR OF MARKETING, So, as Fischer has proved with abundant evidence, there
is life after law school.
BUSINESS DEVELOPMENT After dreaming of being a lawyer for so many years,
making the decision to change my career course wasnt
DAVIS & KUELTHAU easy, she said. But I found the right path for me where
I could bring value to the table and help businesses thrive.
Jerry Huffman
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Rita Heyerholm
Heyerholm wears many
hats for Boardman & Clark
Rita Heyerholms closet must be full of hats, consider-
ing how many she wears as a legal assistant at Boardman
& Clark in Madison.
For starters, she handles what Andrew Hebl, one of the
two lawyers she works directly with, calls a very signifi-
cant volume of correspondence. She ensures that things
such as letters, pleadings, briefs, motions and more get to
where theyre needed in a timely manner.
But beyond that, she also helps organize a multitude of
events, including private events held for as many as 250
guests during the Wisconsin Chamber Orchestras Con-
certs on the Square series.
The concerts take place on the Capitols lawn before
an audience that looks on from nearby streets. Boardman
& Clark holds private events on a few of those nights. The
firms location near the Capitol makes it an ideal location
for the gatherings.
In planning the events, Heyerholm has to maintain guest
lists, select menus, work with the caterers, arrange for
rentals, put together seating charts and keep a backup
plan in case everyone has to be moved inside because of
inclement weather.
Beyond that, she also serves as a campaign manag-
er for United Way. In that role, she helps organize the
groups Day of Caring. During this event, United Way vol-
unteers perform community service; Heyerholm said this
typically involves manual labor. Volunteers, for instance,
painted for a local senior-citizen center this August. Other
years have seen them helping to pull weeds and mulch.
Outside the office, Heyerholm coaches childrens groups,
teaches Sunday School classes, sings in her churchs choir
and serves as the president of the local condominium as-
sociation.
Even when her roles are demanding the most from her,
Heyerholm maintains her professional bearing, Hebl noted.
Hebl said its a quality that cannot be overvalued in
employees. Thats especially true for anyone who works
with planning events. Heyerholm, he noted, is often the
publics first point of contact with the firm.
LEGAL ASSISTANT To me, professionalism, its probably one of my primary
responsibilities I have to the firm, she said. (In) my role
as event coordinator, I am the front face of Boardman.
BOARDMAN & CLARK Anyone charged with organizing events and handling
correspondence must be able to set priorities. Heyerholm
said communicating clearly with the people she works
with is also essential. She credits both Hebl and Gary An-
toniewicz, the other lawyer she works with at Boardman,
for their patience.
Alex Zank
Jensen provides smooth transitions for pro-bono domestic abuse, guardianship projects
Staci Jensens juggling act is not for show. engagement letters, coordinating and schedul- It can literally be a mountain of paperwork, said
The 44-year-old works behind the scenes to ing to make sure the clients have coverage. Director of Pro Bono & Professional Development
balance her duties as a legal secretary at Quarles Since July of 2015, Jensen said she has co- Dawn Caldart, but with Stacis keen organizational
& Bradys Madison office with her volunteer work ordinated and scheduled attorneys to represent skills and calm demeanor, it all results in the smooth
with two of the firms pro bono endeavors. DAIS clients in more than 130 domestic violence transfer of a file folder to the attorney on the case.
Because of her ability to organize, administer and injunction hearings. Jensen said she is honored to work for a firm
motivate, she was approached by her boss, Emily She also volunteers with the firms new legal that is dedicated to providing pro bono services,
Feinstein, to be the point of contact for an injunc- guardianship program that began earlier this adding that without these programs, many would
tion initiative that works with Madisons Domestic year. Through the Dane County Department of not be given the opportunity to have support on
Abuse Intervention Services. These efforts have Human Services, the program connects low-in- their side. As for her colleagues, they said with-
her serving as a liaison among victims of domestic come, mentally challenged adults to guardians out her many attorneys would not be able to do
abuse or harassment who are being represented by who will care for them. the work they do for the programs.
Quarles & Brady, the nonprofit legal firm Community Obtaining the forms, preparing documents for Staci is amazing, Feinstein said. I know
Justice, three local firms, seven separate attorneys the attorneys, scheduling the hearings, filing the I can give her something she has never done be-
and the University of Wisconsin Law School. documents with the court and sending certified fore maybe she asks a question or two and
In addition, Jensen said she does whatever copies to the client, Jensen has already handled then she just makes it happen. She is self-direct-
she can to prepare attorneys before they meet five guardianship requests since the programs ed and gets things done.
with clients, including research, conflict checks, inception earlier this year. Alison Henderson
Kathryn Kirk
Quarles & Bradys Kirk
doesnt miss a beat
As a lawyer at Quarles & Brady, Leah McNeely has had
plenty of opportunities to appreciate the contributions of
Kathryn Kirk.
Kathryn is wonderful, McNeely says. She goes way
beyond her duties in all things. She does things before
asked; shes always thinking ahead. People dont realize
how much work she does behind the scenes and how
dedicated she is to the clinic.
Kirk has an associates degree in business technology,
but has been working as a legal secretary since before
she graduated. She arrived at the Quarles & Brady Madi-
son office almost four years ago and has been working as
a volunteer at the Legal Intervention for Nonviolence Clin-
ic. That organization works with Domestic Abuse Inter-
vention Services to provide brief legal advice, information
and referrals on matters that include family law, property
and consumer protection.
Kirk was instrumental in building the clinic from the
ground up when it was developed 2-1/2 years ago. She
helped McNeely by researching examples of free legal
clinics, drafting forms, conducting attorney outreach and
meeting with DAIS staff.
By greeting clients, preparing documents and helping
with follow-ups such as filing forms or conducting addi-
tional research, Kirk helps ensure lawyers are prepared
to serve their clients. But her contributions go beyond
assisting attorneys.
Just as important, she makes each client feel import-
ant and cared-for all while not skipping a beat in the
delivery of services to the five attorneys she services in
her day job, said Dawn Caldart, director of pro bono and
professional development.
Kirk said she is driven by the respect she finds at the
firm, but also by knowing that she helped make a differ-
ence in the life of someone in need.
Sometimes I talk to clients and they cry and I just lis-
ten because thats all they really want, Kirk said. Many
times you dont know the outcome of the story, but then
there are those rare times when you do see that youve
LEGAL SECRETARY made a difference, and watching them leave you can ac-
tually see relief.
I can only imagine how much better all of our organi-
QUARLES & BRADY zations and our communities would be with more people
like Kathryn around, Caldart said.
Alison Henderson
Kateri Knous
Do-it-all Knous helps clients
navigate immigration system
Kateri Knous never intended to work in the law.
Rather, Knous, who already had a bachelors degree in
business from Mount Mary College when she moved to San
Francisco, signed up with a staffing agency that placed her
at a boutique firm specializing in immigration law.
I was working in the HR department and heard they
were looking for a legal assistant, said Knous, a para-
legal at Quarles & Brady. I enjoyed the people I worked
with and asked if I could apply. They said yes and I guess
the rest is history.
When she moved back to Milwaukee, Knous brought
her experience in immigration law to Quarles & Brady.
She now specializes in helping with large and small com-
panies, as well as families, immigration-related matters.
The two biggest categories I deal with are green cards
and temporary visas, she said. I spend a lot of time filling
out paperwork and keep information up-to-date, as well as
keeping clients informed about what is going on.
Immigration law is complicated and clients can find
themselves waiting a long time for green cards, Knous
said. Most of the reason for the delay is because the
government is backed up.
Beyond her paralegal work at Quarles & Brady, Knous
helped put in place a new case-management, forms-prepa-
ration, and project-workflow systems and more. After
helping to select the new systems, Knous helped with the
migration of data.
When D-Day came to flip the switch and the IT pro-
vider doing the work had not sufficiently prepared, Kateri
spent a good part of a weekend redoing the work, said
Grant Sovern, a lawyer at Quarles & Brady, who supervis-
es Knous work. Kateri wants to find ways to work bet-
ter because she is part of the team and has an ethic that
drives her work for excellence.
Since the new system went online, Knous has become
an in-house troubleshooter and system expert.
Ive added that to my heavy caseload, she said, but
I enjoy all parts of my job, especially working with clients
and helping them as they look to work and live in America.
PARALEGAL MaryBeth Matzek
GMALP is affiliated with NALSthe association for legal professionals and the Wisconsin Association for Legal
Professionals (WALP). GMALP has been providing support and legal education for legal professionals since 1958.
Go to www.gmalp.org for more information about the benefits of joining this local legal professional organization.
GMALP is proud of the following current and former members who have previously been nominated for an Unsung
Heroes Award:
Jennifer Meyer
Meyer at home with
real estate transactions
Jennifer Meyer is not shy when it comes to acknowl-
edging how much she enjoys her job as a real estate
paralegal at Michael Best & Friedrich in Milwaukee.
Whether its the practices fast pace or the interactions
with her co-workers and clients, Meyer enjoys it all.
I simply enjoy the work and that everyday is some-
thing new, she said. I love working with the people and
the whole experience. We laugh a lot.
As a real estate paralegal, Meyer keeps the ducks in a
row for clients as they sell or acquire a property.
I find out what the clients want and then I try to make
that happen with as little pain as possible for the client,
she said.
Meyer initially planned to be an attorney herself and
earned a paralegal degree to learn more about the field.
She got a job with an attorney who counted real estate
law among his specialties.
I began doing some work in that and found I really enjoyed
it, Meyer said. I found my niche and it grew from there.
After that initial job, she gained more real estate expe-
rience working for a title-insurance company and a real
estate development firm.
I never expected working in a large law firm, but here
I am. And Im able to do what I enjoy, said Meyer, who
has handled several high-value and complex real estate
projects, including the Milwaukee Bucks new arena.
Danielle Bergner, managing partner of the firms Mil-
waukee office, said Meyers experience and abilities mean
she is up to a wide variety of tasks. She can do everything
from organizing corporate entities and drafting closing
documents to reviewing titles and surveys and closing
transactions.
Jennie handles complex real estate and loan closings
with the skill and efficiency of most lawyers, Bergner
said. She also has an inherent drive to get deals over
the finish line, which in real estate is a special talent that
cannot be taught.
Meyer likes being able to help clients reach their goals.
I like seeing my clients happy at the end of a deal and
PARALEGAL I do what I can to make that happen, she said.
MaryBeth Matzek
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UNSUNG HEROES of wisconsins legal community
Donna Paulsen
Paulsens work ethic
a benefit to her firm
Donna Paulsen is comfortable working behind the
scenes at Reinhart Boerner Van Deuren, where she spe-
cializes in employee-benefit plans.
What I do doesnt sound exciting maintaining the
tax-qualified status of 401(k)s and retirement plans but
it is interesting and something that affects a lot of people,
said Paulsen, a paralegal in Reinharts employee-benefits
department. There are a lot of procedures that 401(k)s
need to follow and keep up with.
She also has to follow up when rules are not abided by.
Theres all these procedures to go through if a mistake
is made, such as what to do if a company does not put in
the match that they were supposed to do, Paulsen said.
People dont think that happens, but it does.
Paulsen has been interested in personnel matters
since she was in college and attended a four-month para-
legal course on benefits.
Thirty years later Im still working on benefit issues,
she said. I really enjoy it, along with the research that
goes along with it.
Keeping clients 401(k) plans current with IRS require-
ments is not easy, Paulsen said.
This job is like putting together a puzzle. Youre trying
to construct an answer even though you may not have all
the pieces, she said. I am very detail-orientated, but still
can see that big picture.
Paulsen regularly puts together 50-page submissions
or fills out 12-page forms and deals with the IRS.
I know for some people, talking to the IRS is scary,
she said. But for me, its something I regularly do now so
its not a big deal to me.
Denise Goergen, a shareholder in Reinharts employ-
ee-benefits practice, said Paulsen embodies the attri-
butes and qualities of a first-rate paralegal. Among oth-
er things, Paulsen has a deep knowledge of the subject
matter, good rapport with clients and is eminently reliable.
Goergen also praised Paulsen for her commitment to
helping others in the department.
Donna strives to bring out the best in every member of
PARALEGAL the department with no regards for her personal recogni-
tion, Goergen said. Our associates know she is there for
them and her door is always open.
REINHART BOERNER VAN DEUREN MaryBeth Matzek
Tammy Raymond
Raymond provides
wit and wisdom
Tammy Raymond has been described as organized,
proactive and generous in her work as a legal secretary.
The 51-year-old is lauded by her colleagues for her role
as a leader among her peers, and is known as a tranquil
presence in stressful situations.
Whether it is day-to-day operations or court trials, this
litigation secretary is who you want to call when you need
an exceptional work product, fresh perspective, team
support, dedication and fun even in the most stressful sit-
uations, her colleagues said in a statement. Her phone
extension is on our speed dial.
But it seems her most appreciated quality is her wick-
ed sense of humor.
When things start to heat up, find a joke or prank to play
on somebody to lighten them up, Raymond said. You have
to have a sense of humor.
During her 25 years at Godfrey & Kahn, she has worked
with the firms labor and employment and corporate
teams but enjoys the fast-paced environment she finds
with the litigation team, where she has been for 11 years.
Whether Tammy realizes it or not, the inner drive she
displays each and every day helps make everyones job
around her easier, and also serves as an active bench-
mark, her colleagues said.
Raymond is also involved in a number of initiatives and
committees, including fundraising for the Boys & Girls
Club Bowl-A-Thon, the Susan G. Komen walk, the firms
Health and Wellness Committee and the committee that
helped plan the agencys transition from its Water Street
building to its East Michigan site.
I have had the privilege of working with Tammy Ray-
mond for nearly 20 years and helped with her onboarding
as a new employee at Godfrey & Kahn, said Carol Rehak,
who trained Raymond when she joined Godfrey & Kahn. I
learned Tammy is a quick study and a model career-mind-
ed support professional for this conservative industry.
Over the years, Tammys solid work ethic, organizational
skills and dry wit have always helped her teams to shine.
I am very proud of my work product. I try and make my
LEGAL SECRETARY work product the very best it can be because Im proud of
what the firm is as a whole, Raymond said.
Alison Henderson
GODFREY & KAHN
Rob Rosenberg
Rosenberg helps lawyers
get in touch with tech
Rob Rosenberg has seen his job become more import-
ant than ever, as evidenced by the technological upgrades
that can be seen in courtrooms throughout the country.
Rosenberg, president of Hartland-based Rosenberg
Consulting Services, said he helps law firms organize
their messages, evidence and presentations in a way that
can break down complex ideas and make them more un-
derstandable to members of a jury.
Throughout his roughly 20 years in the business, Rosen-
berg has seen technology become used much more widely
to present information and make arguments in the courtroom.
Using Waukeshas county courts as an example,
Rosenberg said every courtroom there is wired for multi-
media technology, including videos and animations.
That has happened nationally that courtrooms are
more wired, he said, noting that he used to have to lug
equipment with him when presenting information at trials.
Beyond that, juries and others have become much
more used to working with technology, he said. Even so,
the need for explaining often-complicated legal ideas and
court cases is as important as ever.
Rosenberg said lawyers sometimes forget, when
talking to jurors and others, that they take for granted
knowledge of certain details that might not be immediate-
ly apparent to everyone. His services help them explain
things in a way that others would understand.
Essentially, you have lawyers that are working with
complex issues and facts over the course of years, he
said. Unfortunately, what happens is that they get into
the mind frame of a lawyer and not a factfinder.
Rosenbergs connection with law firms reaches even
further back than the 20 or so years he has been providing
consulting services. He said that he was first introduced
to the industry at the age of 12, when he was delivering
quick transfers during the summer months to law firms
across Chicago.
From there, he started recording video of depositions
for a family firm. He then got involved with videotaping
trials. He worked in Phoenix for a consulting company be-
COMPANY PRESIDENT fore starting Rosenberg Consulting Services.
Rosenberg said he has worked on some big cases that
involved companies such as Microsoft, and even worked
ROSENBERG CONSULTING SERVICES on a case involving Michael Jordan in Chicago.
Alex Zank
Hope Seegert
Seegert keeps Godfrey & Kahn
on the move
When Godfrey & Kahn made the move last spring to its
new building on East Michigan Street in downtown Mil-
waukee, Hope Seegert was at the center of the action.
My goal was to keep business moving along during
the move, said Seegert.
As office services manager at the firm, Seeger played
a large role in bringing about the move of more than 300
employees.
Todd Womack, chief financial officer for Godfrey &
Kahn, praised Seegerts contribution.
Hope has extensive knowledge and experience in
smaller departmental moves from throughout her years at
the firm, and she used these past experiences to recom-
mend and execute a successful entire office move, he
said. She has continually focused on improving the level of
services provided by her department throughout the years.
Seegert began working at the Milwaukee law firm
parttime while in college. She soon moved into office
services and now heads the department, which is
responsible for copying and scanning services, purchasing
and delivery services and the coordination of moves within
the Milwaukee office.
The department includes all the things that make the
law firm run, Seegert said.
With such varied responsibilities, Seegert works with
employees from throughout the Milwaukee office.
The people is what I enjoy most about my job, she
said. I am a problem-solver. People come to me when
they have questions, even if its a question about where to
go to find help for their problem.
Seegert said moving Godfrey & Kahn into its new office
was no small endeavor. Above all, she and her colleagues
wanted to prevent the firms business or customer service
from being noticeably affected.
After being in the same building for 40 years, they had
a lot to go through.
There were definitely changes with the move, she said.
For example, we got new furniture so I had vendors bring in
some samples so employees could see everything.
OFFICE-SERVICES MANAGER As office-services manager, Seegert also oversees de-
partment employees and makes sure the law firms tech-
nology is up to date. She said she monitors industry trends
GODFREY & KAHN and is always looking for ways to help the department im-
prove its services to the rest of the firm.
I am always looking for ways to make everyones jobs
easier so we can provide the best possible service to our
clients, Seegert said.
MaryBeth Matzek
DATABASE ADMINISTRATOR
Jill Wellskopf
Wellskopf shines at
putting spotlight on others
Jill Wellskopf is used to helping others take center stage.
The director of marketing at Hupy and Abraham,
Wellskopf not only manages the development and execu-
tion of the Milwaukee law firms marketing endeavors, she
also organizes its large community-outreach initiative.
We work with hundreds of organizations on philan-
thropic efforts, giving a half-million dollars in donations
during the past few years, she said. We also have ed-
ucational programs like the orange bumper stickers that
urge drivers to Watch for Motorcycles and our Dont
text and drive pledge. Mr. Hupy and Mr. Abraham really
believe it is important to give back and have made a com-
mitment to do so.
Wellskopf began her marketing career in the staffing
and recruiting industry before meeting Michael Hupy and
joining the firm.
They wanted to develop a robust marketing plan and it
was during the recession and the hiring industry was not
doing well and I saw it as an opportunity I couldnt pass
up, she said. When you market a law firm, its a different
end product vs. staffing, but it is all of the same marketing
strategies.
Hupy said the firms marketing department was non-ex-
istent when Wellskopf joined in 2011. She has since
helped make the company more visible, turning it into a
leading authority on personal-injury law, especially on-
line. Hupy said that when he brought Wellskopf on board,
he was drawn to her magnetic pragmatism, optimism
and professional friendliness.
Wellskopf guided the team to several marketing
awards, including best law website at the Webby Awards
and best website reboot at the 2015 Legal Marketing As-
sociation Midwest Your Honor Awards.
Irene Sarumi, communications specialist at Hupy and
Abraham, said Wellskof is the behind-the-scenes orga-
nizer of many of the law firms undertakings.
Her strong leadership and constant availability not
only encourage autonomous work, but also generates the
motivation and genuine desire to strive for excellence on
DIRECTOR OF MARKETING behalf of the company, she said. Jills incredible work
ethic is only a fraction what makes her so inspirational.
Wellskopf admitted to having a lot on her plate and said
HUPY AND ABRAHAM she would have a hard time handling it all were it not for
her own organizational abilities and the energy constantly
shown by her colleagues.
Were all excited about trying new things and thats
a great motivator, she said. As things come up on my
to-do list, I just tackle them.
MaryBeth Matzek
UE 45
| Novemb
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