AINSLEY

ELIZABETH LEBLANC
901.619.0346 | ainsleyleblanc@gmail.com | linkedin.com/in/ainsleyleblanc
EDUCATION
Bachelor of Arts in Communication and Information Sciences, May 2017
The University of Alabama, College of Communication and Information Sciences, Tuscaloosa, AL
Minor: Business
GPA: 3.5

STUDY ABROAD
Student, Summer 2015
Lorenzo de Medici: Florence Italy
Gained interpersonal communication experience with language barriers and cultural differences
Learned in depth concepts and skills about Italian cuisine and Florentine art history through university course work

WORK EXPERIENCE & LEADERSHIP
Aramark Marketing Intern, January 2017 May 2017
Bama Dining Office: Tuscaloosa, AL
Wrote press releases and email marketing contents for upcoming events
Conducted surveys with the student body using peer-to-peer selling through Salesforce
Generated $241,917.00 in revenue with a 20 member sales team
Planned and executed marketing events and promotions via digital and print content

Account Executive, January 2017- May 2017
The Side By Side Restaurant: Tuscaloosa, AL
Analyzed sales data and executed primary and secondary research to assess problems, opportunities and brand perception
Created a campaign designed to grow sales, drive online traffic and increase awareness on paid, earned and owned channels
Established and maintained relationships with clients to build alignment on strategic initiatives and priorities

Industry Immersion Intern, December 2016 May 2017

College of Communication and Information Sciences: Tuscaloosa, AL
Conducted demographic research, campaign strategy reviews and itinerary building for upcoming trips
Collaborated with a team dedicated to details and logistics in order to recruit participants through marketing campaigns
Corresponded with businesses to ensure the Industry Hub itinerary caters to participants priorities

Capstone Men and Women, February 2015 April 2017
University of Alabama Student Ambassador: Tuscaloosa, AL
Facilitated interaction with future potential students, financial donors, members of the presidents office and government
Presented 3-4 official guided campus tours weekly for 100+ prospective students and special guests of the president

Strategic Communications Intern, Summer 2016

The University of Alabama: Tuscaloosa, AL
Wrote copy for Internal Communications collateral while curating social media content calendars
Assisted Broadcast Production team in creating digital mail video campaigns
Analyzed decreasing rate of campus news readers and pitched modern approaches to drive website traffic

President, November 2015 November 2016
Alpha Omicron Pi: Tuscaloosa, AL
Managed a $400,000 financial budget and oversaw events that raised $56,000+ for the Arthritis Foundation
Implemented Service Learning Pro to better track community service involvement for 425+ chapter members
Led chapter to win the Robert E. Witt Cup award, which recognizes one Greek chapter that excels among other chapters

Alabama Greek Missions, December 2016

Mission Trip: Leon, Nicaragua
Distributed water filters to villages in need of sanitary water and built houses for impoverished village members

HONORS, ACTIVITIES & VOLUNTEER WORK

Omicron Delta Kappa Senior Honorary Cardinal Key Junior Honorary Blue Key Senior Honorary
Habitat for Humanity American Heart Association University of Alabama Homecoming Queen

SKILLS
Public Speaking Project Management Microsoft Office
Event Planning Adobe Creative Suite Financial Management