The Power of VIDEO

The power of Video
WWW.THINKDIGITAL.NET
Trenduri Video Advertising
Trendul global pe video
Motion, Sight and Sound
VIDEO IS CONTENT VIDEO IS DIGITAL VIDEO IS MOBILE
DISTRIBUTIA
VIDEO IS SM VIDEO IS NATIVE VIDEO IS TV

(offline)
Tipuri de ad-uri
01 Social Media: YouTube, Facebook, Video
02 Programmatic: local, international
03 Continut local/ Native
04 Productii
05 Artisti
your
LOGO WWW.YOURCOMPANY.COM
Youtube Ads
Facebook Ads
ZF Live
#ZF
Productie locala
Continut independent/ ne commercial
Audienta fidela
Public premium
Publicati brand pe piata locala
Sponsorship
Video Programmatic
#Proiect Agora/ Siteuri locale
Display local
Siteuri premium
Afisare controlata
Achizitie de audienta
Vizibilitate +75%
Motion
Video in continut local
# Siteuri locale
Integrare in continut
Grad redus de intruzivitate
Vizibilitate (relative) garantata
Display Video
# Siteuri locale
Format standard cu capacitate rich-media
Inventar semnificativ
Multiple optiune de interactivitate
Youtube Embed
Productii locale
# Nimic nou
Integrare brand in scenario episode
Participare echipa S7 in diferite activitati brand related
Product placement
Good case study- FB
Filmulete scurte/ lungime optima
Scop de teaser, cross-promo, postat in legatura cu

un event, show
Natural feel
Filmate cu telefonul
Se foloseste si de alte personaje

Good case study. Cross Platforms
When online humor meets a
Vodafone brief:
TEASING: instead of receiving comments and messages

from the haters, the guys from Nimic Nou integrated a
phone number in a Nimic Nou episode, and, invite all the
haters and commenters to call at one special phone no.
https://www.youtube.com/watch?v=dIls0nolf7w
Ce sa masuram?
Video Views: indicator cantitativ, destul de comun, superficial ca interpretare, (relativ) usor de atins
Completion rates: indicator de succes
Video Time/ Retention: timpul de vizualizare, per video/per canal/ per o anume perioada.
Video engagement: interactiunea la nivel de video
Video watch frequency: vizualizari per utilizator unic
Loyalty: numarul de vizualizari generat organic pe videourile produse
Average watch time: timpul mediu per utilizator/sesiune
% reach/ (complete) views: numarul de views per unitate de utilizatori atinsi (organic/paid)
% success rate: capacitatea de a transforma view-urile SI in: like-uri, share-uri, subscriberi
Facebook Video
Audiente & utilizare corecta de
targetari
Targeting as a source of creativity and relevancy
EE #Bufferface: A campaign fueled by data

EE #Bufferface: Personalized marketing at scale
4 pieces of original content for 4 different audiences

Early tech Football Google Maps X Factor & The
adopters lovers users Voice fans
8 Keywords for Video in 2016 (si poate 2017)
Nu totul trebuie sa fie productie Hollywood
Povestea vinde mai bine decat spotul; deci recomandadabil sa ai si personaje
Nu exista doar mediu de difuzare, exista si audienta si moment
Adaptare lungime potrivita mediului
Mobile nu este doar necesar, devine device-ul principal
Gandeste multi-screen/ TV + online sync ads
Continut customizabil in functie de audiente
Concentreaza buy-ingul pe audiente (programmatic) si mai putin pe network/site
Video Case Study
Jacobs Kronung
BRIEF
Jacobs Kronung vrea s readuc discuiile mpreun (pe bune) i a inventat primul site pe care nu trebuie s faci nimic.
Slogan Ofer-i timp mpreun
Campaign Story
Tehnologia ne-a promis c ne aduce mpreun.

Totui, ea ne-a izolat tot mai mult de cei dragi. n loc s vorbim cu ei, s fim ateni la ei, preferm tot mai mult s stm pe net,
cu ochii n telefon sau n laptop chiar i atunci cnd spunem c ieim cu prietenii.
Chiar i o cin romantic se poate sfri tragic pentru c, n loc s ne privim n ochi, ne lsm capul jos cutnd cele mai
recente posturi de Facebook.
Site-ul are doar un buton de cronometru care, odat apsat se va opri doar cnd micm mouse-ul. Deci trebuie s-l apei i
s uii de el, ncepnd o discuie pe bune cu cineva drag.
Objective Awareness & Reach pentru campanie (target 18-55)

Creare video-uri care se promoveze Campania
SOLUTION
Celebrity Audiences
Component 02 Component 03
Friends: Laura Cosoi & IT & Technology: George &

Component 01
Dana Rogoz Lorena Buhnici
Family: Cabral & Andreea
Ibacka
WWW.THINKDIGITAL.NET 3
TIPURI DE ACTIVRI
01 Video
02 Post Blog
03 Post Facebook
04 Youtube
05
Component 01
Family: Cabral & Andreea Ibacka
2 Posts Blog 4 Posts Facebook
1 Video Youtube
Component 02
Friends: Laura Cosoi & Dana Rogoz
1 Video Youtube
Component 03
IT & Technology: George & Lorena Buhnici
1 Video Youtube
Thank You
See You Next Time !!!

The Power of VIDEO

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The Power of VIDEO

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The power of Video

VIDEO IS SM VIDEO IS NATIVE VIDEO IS TV

01 Social Media: YouTube, Facebook, Video

02 Programmatic: local, international

03 Continut local/ Native

#Proiect Agora/ Siteuri locale

Filmulete scurte/ lungime optima

Scop de teaser, cross-promo, postat in legatura cu

Se foloseste si de alte personaje

TEASING: instead of receiving comments and messages

EE #Bufferface: A campaign fueled by data

4 pieces of original content for 4 different audiences

Tehnologia ne-a promis c ne aduce mpreun.

Objective Awareness & Reach pentru campanie (target 18-55)

Friends: Laura Cosoi & IT & Technology: George &

Family: Cabral & Andreea Ibacka

2 Posts Blog 4 Posts Facebook

Friends: Laura Cosoi & Dana Rogoz

2 Posts Blog 4 Posts Facebook

2 Posts Blog 2 Posts Facebook

See You Next Time !!!

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