AMOYO, Maureen Karylle C.

BSN 4B group 4

"MAG HL TAYO"
NATIONAL HEALTHY LIFESTYLE CAMPAIGN
RATIONALE:
The Department of Health, cognizant of the increasing prevalence of lifestyle
related diseases, has taken as one of its priorities for the year 2003, the Promotion
of Healthy Lifestyles. The promotion of healthy lifestyles emphasizes the anti-
smoking campaign, regular physical activity and weight control. It also includes
healthy diet and nutrition, stress management and regular health check up.
THE NATIONAL HEALTHY LIFESTYLE CAMPAIGN
The National Healthy Lifestyle Campaign is being undertaken in collaboration
with the Philippine Heart Association and a Coalition of Stakeholders composed of
various medical societies, professional organizations, academe and other
government agencies.
As a year round advocacy and IEC campaign it aims to:
1. Raise the awareness of the Filipinos on the need to practice healthier lifestyles.
2. Raise the consciousness of policy makers on the need to provide the Filipinos
with an environment supportive of healthy lifestyle.
Healthy lifestyle in this context is defined as a way of life which promotes and
protects one’s health and well-being. The campaign promotes the following
messages:
1. Don't smoke
2. Regular exercise
3. Eat a healthy diet everyday
4. Watch your weight/Weight control
5. Manage stress
6. Regular health check up
TARGET AUDIENCES:
Primary Audience:
1. All family members - grandparents, parents, sons and daughters belonging to
the C-D-E economic classes in urban areas.
2. Each of the 5 healthy messages will specifically prioritize the following target
audiences:
 Adults to elderly for exercise
 Schoolchildren for healthy diet
 Mothers and daughters for watch your weight
 Teenagers for Don't smoke
 Working adults for manage stress
3. For purposes of this campaign, the profile of the family members are as
follows:
 Grandparents: 60 years old and above
 Father: 40-45 years old
 Mother 30-35 years old
 Teenage son: 13-15 years old
 Preteen daughter: 9-12 years old
Secondary Audience:
1. Executives and employees of local government units
2. Legislators/politicians
3. Media
COMMUNICATION HANDLE/ACTION TAGLINE
MAG HL TAYO!
AMOYO, Maureen Karylle C.
BSN 4B group 4

COMMUNICATION STRATEGIES
The process of behavioral changes that will lead to the adoption of a healthy
lifestyle in individuals is long and tedious. Thus, the healthy lifestyle campaign
should be continuous, sustained and integrated. Because of limited resources, the
DOH needs to start small but intense and hope that various sectors of society jump
in the bandwagon. For the first year of implementation, the following strategies
were adopted:
1. Convened the National Healthy Lifestyle Coalition composed of stakeholders
from various sectors who formulated the health promotion and
communication plan and implement them in their various capacities.
2. Developed, produced and disseminated the various IEC materials to be used
for the campaign.
3. Highlight and schedule one Healthy Lifestyle message at certain times of the
year in connection with other more popular health campaign or traditional or
cultural celebrations of the country.
4. Mobilize politicians, legislators, media practitioners, and members of various
government and non-government agencies and organizations to push laws,
ordinances and activities to create supportive environments in communities
and places where most people are congregating.
Various activities lines up to drum up awareness are:
1. Tri-Media Campaign with a communication handle:
"MAG HL TAYO"
a. Exposure on TV and Radio of infomercials developed
b. Press releases
c. Articles/write ups on various publications/magazines
d. Rounds of TV and Radio visits to talk about healthy lifestyle
e. Postings of posters on strategic places: buses/LRT/MRT
f. Distribution of flyers to target population
g. Distribution of journalist's manuals to various media outlets
2. High Profile Launching of the Campaign on February 16, 2003
3. conduct of Periodic "MAG HL TAYO" Campaign to celebrate various awareness
weeks highlighting the following messages:
a. February- - - Hearth Month- - - Exercise Regularly
b. May 31/June- - - World No Tobacco Day/Month- - - Don't Smoke
c. July- - - Nutrition Month- - - Eat a healthy Diet Everyday
d. October- - - Mental Health Week- - - Manage Stress
e. December - - - - - - - - - - - - - - - - - - Watch Your Weight
The messages on regular health check up underlines all the other messages.
REGIONAL ACTIVITIES
The regions are given a free hand in implementing regional Mag HL Tayo Campaign
based on their own needs and resources. They are also enjoined to observe the
conduct of the scheduled periodic thematic Mag HL Tayo Campaign.
AMOYO, Maureen Karylle C.
BSN 4B group 4

Knock Out Tigdas 2007

“Knock-out Tigdas 2007” is a sequel to the 1998 and 2004 “Ligtas
Tigdas” mass measles immunization campaign. All children 9 months to
48 months old ( born October 1, 2003 – January 1,2007) should be
vaccinated against measles from October 15 - November 15, 2007 ,
door-to-door. All health centers, barangay health stations, hospitals and
other temporary immunization sites such as basketball court, town plazas and other
identified public places will also offer FREE vaccination services during the
campaign period.
Other services to be given include Vitamin A Capsule and deworming tablet.
Knockout Tigdas for the period of the Barangay and SK Elections
Executive Order No. 663
Promotional materials
What is “Knock-out Tigdas (KOT) 2007?
“Knock-out Tigdas 2007” is a sequel to the 1998 and 2004 “Ligtas Tigdas” mass
measles immunization campaigns. This is the second follow-up measles campaign
to eliminate measles infection as a public health problem.
What is the over-all objective of the Knock-out Tigdas?
The Knock-out Tigdas is a strategy to reduce the number or pool of children at risk
of getting measles or being susceptible to measles and achieve 95% measles
immunization coverage. Ultimately, the objective of KOT is to eliminate measles
circulation in all communities by 2008.
What does measles elimination mean?
Measles elimination means:
1. Less than one (1) measles case is confirmed measles per one million population.
2. Detects and extracts blood for laboratory confirmation from at least 2 suspect
measles cases per 100,000 populations.
3. No secondary transmission of measles. This means that when a measles case
occurs, measles is not transmitted to others.
Who should be vaccinated?
All children between 9 months to 48 months old ( born October 1, 2003 – January
1,2007) should be vaccinated against measles.
When will it be done?
Immunization among these children will be done on October 15-November 15,
2007.
How will it be done?
Vaccination teams go from door-to-door of every house or every building in search
of the targeted children who needs to be vaccinated with a dose of measles
vaccines, Vitamin A capsule and deworming drug.
All health centers, barangay health stations, hospitals and other temporary
immunization sites such as basketball court, town plazas and other identified public
places will also offer FREE vaccination services during the campaign period.
My child has been vaccinated against measles. Is she exempted from this
vaccination campaign?
No, she is not. A previously vaccinated child is not exempted from the vaccination
campaign because we cannot be sure if her previous vaccination was 100%
effective.
AMOYO, Maureen Karylle C.
BSN 4B group 4

Chances are a vaccinated child is already protected, but no one can really be sure.
There is 15% vaccine failure when the vaccine is given to 9 months old children. We
want to be 100% sure of their protection.
What strategy will be used during the campaign?
It is a door-to-door strategy. The team goes from one-household to another in all
areas nationwide.
My child had measles previously, is he exempted in this campaign?
There are many measles-like diseases. We cannot be sure exactly what the child
had, especially if the illness occurred years ago. Anyway, the vaccination will not
harm a child who already had measles. The effect will also be like a booster
vaccination. The previously received measles immunization has formed antibodies,
with the booster shot it will strengthened the said antibodies.
Is there any overdose, if my child receives this booster immunization?
Antibodies in the blood which provide protection against disease decrease as the
child grows older. Booster vaccinations are needed to raise protection again.
Measles vaccination during the said campaign will be a booster vaccination for a
previously vaccinated child. The child’s waning internal protection will increase. The
child will not harm because there is no vaccine overdose for the measles vaccine.
The measles vaccine is even known to enhance overall immunity against other
diseases.
What will happen to my child after receiving the measles immunization?
Normally, the child will have slight fever. The fever is a sign that the child’s vaccine
is working and is helping the body develop antibodies against measles.
The best thing to do when the child has fever is to give him paracetamol every four
(4) hours. Give him plenty of fluids and breastfeed the child. Ensure that the child
has enough rest and sleep.
What will happen after the “Knock-out Tigdas 2007”?
To interrupt measles circulation by 2008, ALL children ages 9 months will continue
to routinely receive one dose of the measles vaccine together with the vaccines the
other disease of the childhood like polio, diphtheria, pertussis, etc. All children with
fever and rashes have to be listed and tested to verify the cause of the infection.
ALL 18 months old children will be given a second dose of measles immunization to
really ensure that these children are protected against measles infection.
What other services will be given?
Vitamin A capsule will be given to all children 6 months to 71 month old and
deworming tablet to 12 months to 71 months old nationwide.
Additional messages:
• Once the child is vaccinated, the posterior upper left earlobe will be marked
with gentian violet, so do not try to remove for the purpose of validation.
• Houses will also be marked, so do not erase.
“I heard that there are cases where the child who was vaccinated who became
seriously ill or died. Is this true?
Measles vaccine is very safe. Minor reactions may occur such as fever but in an
already immunizes child, this may not occur. The most serious and RARE adverse
event following immunization is anaphylaxis which is inherent on the child, not on
the vaccines.
AMOYO, Maureen Karylle C.
BSN 4B group 4

Yesterday we have tackled about the different programs that our Health
Centers adopted and have already been institutionalized such as the expanded
program on immunization (Philippines) or EPI, TB control Program, Maternal and
Child Health Program, Control of Acute Respiratory Infection or CARI, Family
Planning and Adolescent and Youth Health and Development Program or AFRHS.

First was the EPI or expanded program on immunization