Tourism: Tourism is the act of travel and visiting places, independent from the purpose.
The sample size refers to the total number of observations that constitute the statistical sample.
The total sample size of the study was 100 respondents.
For the study the sample size was selected by through a non probability sampling-
convenience sampling.
The data collected will be about the satisfaction level of employees working in the travel and
tourism sector. Data refers to Facts and statistics collected together for reference or analysis. It
can be numbers, words, measurements, observations or even just descriptions of things.
Survey method: The Survey method is the technique of gathering data by asking questions to
people who are thought to have desired information. A formal list of questionnaire is prepared.
Generally a non-disguised approach is used. The respondents are asked questions on their
various working conditions and satisfaction levels.
Technique used in analyzing the data is through Pie charts, Bar diagrams, Line Graphs, Area
Graphs, Line Graphs, Radar graphs, Columns etc.
CHAPTERIZATION:
Chapter 1: Introduction
Employer branding is the 'image of the organization' as perceived by the employees as well
as other stakeholders. It helps differentiate a firm from its competitors. The employment
brand highlights the unique aspects of the firm's employment offerings. This study is a
comparative analysis of the employee perspective towards the branding practices adopted by
the employees in the travel and tourism sector and reveals that there exists a significant
difference in the branding practices in this sector.
Chapter 2: Literature Review
Literature review analyses the requirement for the study and selecting the topic. It is a
collection of articles through journals magazines etc. that has been collected for the study.
The articles are being analyzed and brief summaries have been formed for the benefit of the
study.
The chapter gives the description of the research methodology adopted for the data collection
for the study. The sample size for the research was 100 samples. The primary data was
collected through Questionnaires and the secondary data was collected from articles and
books etc. The primary data was collected through distribution of a questionnaire for the
employees working in the travel and tourism sector.
The chapter analyses the data collected through questionnaires in a pictorial form with the
help of different forms of pie charts,bar diagrams,area graphs etc. The table shows the
frequency of the respondents and the percentage of the data collected. The sample size was
100 in total. The chapter also interprets the data analyzed with the help of the graphs
mentioned above.
The chapter shows the findings on the research conducted. Later the suggestions from the
author are mentioned and suggestions formed are recorded. A general conclusion to the study
is then performed.