WORLD MARKET FOR NON GOVERNMENT ORGANIZATION

FIVE TREND OF SHAPING OF THE NGO SECTOR

Over the past decade, NGO activity has been shaped by the spread of democracy and
the rise of the internet opening up societies. This spurred an expansion of all types of
NGOs that enjoyed support from northern governments and unfettered trust from the
public. In particular, we saw the rise of western-based international NGOs (or INGOs)
that now form a key bridge between business, government, and society.

To get a sense of whats in store for the next 10 years, I spoke with 15 NGO leaders
from around the world (with a particular focus on Brazil, India, and China) as well as
BSRs senior management team in the United States, Europe, and Asia. My aim was to
get their candid perspectives on how business-NGO relations will evolve over the next
decade.

Based on these conversations, what follows are five trends shaping the NGO sector,
and an analysis of what these trends will mean for business and NGO engagement in
the next 10 years.

Five Trends Shaping NGOs

1. Decline in North American and European Influence: The economic stagnation

and relative loss of political influence among countries whose governments
supported and helped build the INGO sector of today (the United States, United
Kingdom, and other OECD countries) has these countries looking inward to
address their own economic woes. As a result, they no longer have the same
ability to support INGOs by providing core funding and influence to tackle global
sustainability issues.This loss of support will result in some INGOs becoming
more open to collaborating with business on sustainability solutions. Its also
 likely that more grassroots-funded advocacy groups fueled by social networks
will bring issues to the table much more quickly with limited funds. INGOs also
risk losing their legitimacy, as resource-rich emerging countries become
obsessed with growth at all costs and curtail INGO activity on the ground. Finally,
economic stagnation in the West may mean INGOs need to focus on economic
justice issues at home.

2. Rise of the global south: Countries in the global south, particularly China, are
gaining economic and political influence, which is changing the landscape of all
NGO types in crucially important ways. The pessimists argue that this marks a
black period for NGOs, with China in particular repressing NGO activity,
especially on human rights, and the BRICs not making up for the funding deficit
left by the OECD countries.The optimists, however, say that the changing
geopolitical stage will pave the way for more locally relevant southern NGOs to
emerge and mobilize people using bottom-up approaches, just as we saw during
the Arab Spring. It appears unlikely that these southern NGOs will mirror their
northern counterparts when it comes to brand power, size, or operating structure.
Instead, the global south is starting to see the birth of social ventures and
technology-enabled advocacy groups such as the Awaz Foundation in India and
IBASE in Brazil.

3. The social network effect: Following the Arab Spring, there is growing interest
in using social networks to generate funds and grassroots support for NGOs,
particularly in the wake of institutional funding drying up. However, opinions are
mixed about whether social networks will amplify or erode the power of
NGOs.One school of thought believes that loosely organized groups may
compete with NGOs by using tools like Facebook and Twitter to organize people.
Indeed, WikiLeaks today breaks stories in a way that was traditionally done by
NGOs.
 Others view social networks as effective tools for NGOs to deepen their
connection with the public. This group believes social networks will play a greater
role in the South, in particular, as a way for smaller, leaner campaigning groups
to mobilize resources and people quickly and cheaply.

4. The era of hypertransparency: Over the next decade, universal data

accessand the emergence of new reporting standards (such as the Global
Reporting Initiative for NGOs) will force INGOs to achieve parity with business
and the public sector on transparency standards.The rise of companies
embracing hypertransparencywith more businesses reporting publicly on ESG
data and sustainability issues due to pressure from investors and othersalso
competes with NGOs traditional role as watchdogs reporting on company
activities.

5. resource constraints converge: In the next 10 years, the links between climate
events, growing population, and unsustainable consumption patterns will be
made clearer and give rise to food shortages, water wars, mounting land-use
concerns, and growing inequality between the haves and have-nots. Given the
magnitude of these problems, NGOs will be forced to work together on systemic
solutions.

The Next Generation of NGO-Business Strategies

In the wake of these trends, NGOs strategic engagement with business will change in
several important ways:

A move from confrontation to collaboration: The most successful NGOs

already recognize that real change requires campaigning
against and collaborating with companiesand this hybrid approach is likely to
intensify.In terms of confrontation, companies can expect social networks to
support more radical groups, bring more voices from the global south into the
 mix, and foster greater collaboration among campaigning organizations. To
remain credible, businesses and NGOs that are working together should be
prepared to demonstrate measurable impact from their partnerships.

More selectivity around partnerships: In general, both businesses and NGOs

are expressing fatigue about gathering for the sake of a conversation, and many
INGOs have been skeptical about the overall impact of NGO-company
partnerships to date. Going forward, successful NGO-corporate engagements
are likely to be time bound and focused on specific outcomes, and partnerships
in general are likely to be scrutinized more.

An increase in social ventures: In the global south, particularly in India, China,

and Brazil, the increasing number of social ventures funded by newly emerging,
high net worth individuals and social entrepreneurs will spur innovative solutions
(such as the ones we have already seen in clean tech) that also demonstrate a
clear return on investment.

More pressure on multistakeholder initiatives: The impasse on climate

change and ongoing challenges with human and labor rights have created a
sense that some multistakeholder initiatives need to sunset, while others need to
develop a greater clarity of purpose and accountability, including a tie-in to
regulation or other hard instruments.

More collaboration between NGOs: Historically, NGOs have operated in silos

based on their programmatic or priority issue areas. Given the complexity and
interconnectedness of sustainability issues, however, savvy NGOs will
increasingly collaborate with one another to, for instance, bring the human
dimension and the cost of displacement into climate conversations.
 Rise in virtual campaigns: To date, most NGOs have used social networks as a
communications tool. In the next decade, business should expect to see savvy
NGOs moving from communication to mobilizing the public with viral and
compelling campaigns that break human stories on the ground in a faster, more
connected way.

http://www.triplepundit.com/2011/09/ngo-trends-business-strategy/

INDIAN MARKET OF NON GOVERNMENT ORGANIZATION

NGO Network India, NGO Resources

NGOs India is a national level Social Network of Non Governmental Organisations

(NGO), Non Profit Organisations (NPO), Voluntary Organisations and Social
Organisations. The members of NGOs India are from all over India.
Presently NGOsIndia.com is also providing an online web directory and NGO resources
of Indian NGOs. All the NGOs enlisted in the web portal are not recognised and are not
members of our network. We are updating the information about the NGOs and we are
verifying the recognised NGOs and providing their information on certain terms. The
NGO portal is containing information about grassroot level Non-Governmental
Organizations (NGOs), Non Profit Organizations (NPOs), POs, GOs in India, Funding
Agencies, Social activists and concerned stakeholders, Volunteers, Volunteer service
organisers, Social issues, NGO Funding Projects, job opportunities in social sector,
success stories of individuals as well as organizations, and other relevant information
and resources.
NGOs India has been disseminating the online identity by the Web pages of the NGOs
to strengthen them and share their experience with other NGOs, groups and persons of
society. This identification can help the NGOs as funding agencies, supporters,
volunteers to find them out to support the enlisted NGOs. Presence and contact detail of
NGOs are useful for the persons who are seeking for support and help from the NGO in
their and other related areas for various purposes.

Visions and Mission of NGOs India

NGOs India is committed to social justice, sustainable development and human rights.
The right to communicate freely is a basic human right and a necessity for sustainable
development. Access to information is essential to informed decision-making at all
levels.
NGOs India is committed to the dissemination of information and promotion of
sustainable development initiatives, in response to the needs of under represented and
marginalized sectors of society. For bridging the data gap and improving information
availability NGO network is committed to develop and establish an ideal medium for the
Participation and exchange of a trusted and accurate source of quality information.

Authentic resource material, information and database

NGOs India is an online resource center for required resource materials, information
and all kinds of knowledge-based documents for NGOs. NGOs India provides the
resource material where NGOs can find various options and opportunities to get useful
and authentic information. Along with the resource material, NGOs India provides direct
support and help for NGO Registration, NGO Management, to find and get Funding and
financial Projects.

NGOs India guides and supports to get funds for all kinds of Social development issues.
On the online resource center, NGOs and their associates can find database and
information about the funding schemes of Government ministries, Government
departments, public sector units, Indian Funding agencies, foreign Funding agencies
and support groups.
Networking among NGOs, activists to implement concepts and objects
NGOs India has been promoting and making resource and information collaborations
for two decades with the creative and constructive networking among NGOs to develop
the effective partnership so they can work to implement their objects to develop and
improve the socio-economic status of the society. The Networking is for accessing,
sharing and contributing resources, issues, information and to associate with other like-
minded NGOs which are working on similar issues or other issues to improve the social
development and living with healthy conditions. The Networking is for strengthening of
NGOs and social organisations from improving their knowledge, identification about
their tasks and programmes by getting and sharing the experience with the NGO
partners in their certain relevant sectors.

NGOs India is dedicated, for a long time from capacity building of grassroot
organisations and their activists to get funds and support so they can implement their
projects and programmes, the available resources at this single platform can help
Charity organisations and groups of people to serve the society in a better way.

Support in NGO Registration and Funding

Many people including those of the new generation who wish to work to make social
changes and for social welfare want to form and register NGOs so they can work in their
relevant fields and the new NGOs and working NGOs which need financial support from
the Government and private funding agencies so they can implement their concepts.
NGOs India team and resource centre have been helping and supporting such persons
who wish to form NGOs and want economical and other support with he help of projects
and other support. At the online resource centre information regarding Funding
agencies, Funding Schemes, Funding projects and Funding and other resourceful
material regarding running, managing and implementation of concepts of social change
by achieving funding and support of Volunteers is available and being updated from
time to time.
NGOs India recommends its associates, recognised NGO Consultancy service
providers for NGO Registration, NGO Funding and other required support.

Network of Volunteers, Supports and NGOs

Many NGOs exist which do not have funds or do not want funds or want to work with
more than their available resources, this is possible through Volunteers and support
persons. NGOs India has been providing a network of Volunteers and the recognised
NGOs who wish to work with Volunteers for social cause. NGOs India has been
supporting the recognised NGOs who are transparently working for social changes in
the society and the Volunteers associated and working with such good NGOs feel
satisfaction to contribute their time and resources in various sectors of the society.

NGO : Non Governmental Organisation Non Profit Organisation

Non Governmental Organisation (NGO) is a non profit social service voluntary

organisation of community, persons, volunteers, civilians and citizens. NGO is
registered at Government registering authorities but it is managed, operated and
worked by its members and associated persons under and as per the rules, regulations
and laws of the Government of that country but independently from government control.
NGO is not a part and directly controlled and monitored by Government but works
according to the policies of the Government more specifically for development and
welfare of society, areas and communities as Governments use to work.

NGO works to improve the policies, enhances the work pattern, improves and
implements the welfare and development schemes of Government and causes for
human welfare. NGO can not be a part of Political party but works as organised civil
society, as an organisation to advocate, promote and monitor the political working
based on development of society with the human right issues, education, health,
environment and other welfare and development causes, aims, objects and issues.
NGO operates, organises, manages, supports and runs programmes, activities, projects
and works at local, regional, national and international level according to the
requirements and operational capacity of the NGO.
Orientation based NGO runs, manages, supports, undertakes and implements Natural
Resource Management, Empowerment, Social Development, Social Awareness,
Political Awareness, Animal Welfare, Economic and Financial Development,
Infrastructure Development, Improves and undertakes Livelihood programmes of
communities, improves and maintains culture, improves and implements technological
and science related tasks and programmes to improves the living of human beings.
NGO Works and supports to govern and implement laws, works to create laws and
policies for welfare and improvement of human life in mutual concern.

http://www.ngosindia.com/

CURRENT MARKET TREND IN NON GOVERNMENT ORGANIZATION IN INDIA

Vast numbers of NGOs operate in India.

The term NGO in India incorporates legal entities of Trusts, Societies and Section 25
non-profit companies which each have their own specific terms of reference and
governance and fiscal structures. The term includes religious and sporting
organizations. The exact number of NGOs that operate in India is unknown given many
are not registered. Attempts to quantify put the number at between 1 and 4 million,
many of which are operations of 1-3 individuals based in rural areas.

Reputation of lack of transparency, mismanagement and inefficiency

Over the last two decades, companies driven by CSR directives and evolving public
debate, started to engage in social outreach programmes. However, many got their
fingers burned. Bad experiences included corruption at various levels of government,
fraudulent or unprofessional NGOs, and financial mismanagement on all sides. Today,
due diligence processes have been put into place, but recent interviews with companies
still show that reputation and financial management are key concerns and criteria for
choosing NGO partners. There is a history of mutual suspicion between the sectors,
especially between NGOs and business causing the need for both to operate
transparently in a context that is demanding accountability.

THE NEXT GENERATION WILL BE HEARD

Based on the 2011 CONE / ECHO global corporate opportunity study, Indian citizens
are a compassionate inspired and eager group of [corporate responsibility] students.
Moreover, they want to be heard as they are more likely than average to voice their
opinion to companies (96% vs. 82% globally).

They also believe in companies and want business to not only support issues but also
advocate for change (36% vs. 30% globally). If a company supports the issue they care
about or takes the approach they most believe in, citizens in India almost unanimously
agree they would reward companies with their purchasing dollars, loyalty and trust.
Moreover, Indians are more likely than other nations to volunteer for and donate to a
cause that a company they trust supports (96% vs. 78% and 94% vs. 81%,
respectively).

Consumers in India are hopeful and believe companies have made a significant impact
both on issues and on their personal lives. Eight-in-ten agree companies have helped
educate them on social or environmental issues (vs. 59% globally), and 79 percent have
been inspired by a company to support a new issue (vs. 56% globally). They are also
highly trusting that companies are telling them the truth about their responsibility efforts
(86% vs. 61% globally).

The Cone study concludes that there is a significant corporate responsibility opportunity
in India as its citizens passion and optimism mean they are willing to be both a
companys fans and its evangelists. The environment is ripe for social entrepreneurism.
However, companies should be cautious not to take advantage of their unusually high
trust. Indias citizens are an outspoken and argumentative group who will not hesitate to
take a company to task if they sense a phony.

SEVEN EMERGING TRENDS IN BUSINESSNGO PARTNERSHIPS IN INDIA TODAY

1. GROWING BUSINESS DEMAND FOR COMMUNITY ProgrammeS AND
ENGAGEMENT WITH NGOS

CSR initiatives in India are driven in part by the CSR guidelines that either compel state-
owned companies or put pressure on non-state-owned companies and also derive from
company-driven moral drivers to participate in the betterment of society. Many
companies have started up CSR departments and new community development
programmes in the last few years and all see this as a growing trend. Whether initiating
from external or internal drivers, the trend appears to be infectious and is causing slow
but incremental growth in business-NGO collaboration. There is a strong sense from
companies that CSR and community involvement will soon be mandatory or considered
essential and that the years to come will see increased investment in organization and
management in this area.

2. MORAL IMPERATIVES AS STRONG AS BUSINESS CASE FOR DRIVING

CORPORATE ENGAGEMENT

Analysis of companies surveyed reflected that the drive to give back to society was still
at the forefront of CSR activities rather than value to core business. A number of
programmes are still based on a philanthropic model of giving whereby no benefit is
sought for the company outside of reputational value and often programmes have no
strategic alignment with either the nature of the business and its assets, or the
competency set of its people.

Companies with longer standing programmes in India have learned from experience
that partnering with NGOs can bring additional benefits that relationships at a distance
cannot. These companies CSR efforts are becoming more strategic and aligned to
company core competencies and business. Indeed, unlike a number of countries where
MNCs lead the way in terms of quantity of programmemes and sophistication, Indian
multinational companies are leading the way in India.

There are also examples of companies originating abroad with long term presence in
India, linking their community strategy with core business or their government relations.
For example Johnson & Johnson is supporting rural village running costs with medical
products, and Standard Chartered Bank invested in community sport in the run up to
Indias hosting of the Commonwealth Games.

3. INNOVATIVE APPROACHES FROM BUSINESS, GOVERNMENT AND NGOs ARE

EMERGING

A new paradigm of shared value or inclusive business that sees business

opportunities in development challenges has emerged. Building on the work of Indias
CK Prahalad and the notion of the fortune at the bottom of the pyramid this new
phenomenon sees large Indian companies increasingly address social issues as
business propositions, such as low-cost housing, healthcare and education solutions for
bottom-of-thepyramid populations. Examples of companies looking to understand
underserved markets and develop appropriate products include Tata, Nokia, Godrej,
DataWind, MCX, ICICI Bank, Hindustan Unilever and Airtel. Examples of social
enterprises include LifeSpring Hospitals, HarWa and Selco.

NGOs and government are adopting new approaches too, particularly in agriculture,
green tech, skills and technology. Pratham, Naandi Foundation, Business Community
Foundation and Bhavishya Alliance have all advanced approaches to engaging
business in development. The National Skills Development Corporation was established
by the government of India to find new, sustainable ways of supporting skills
programmemes in India at scale.

Support services also now exist to support large companies who wish to explore this
type of business activity such as the Business Innovation Facility, CII-ITC Centre for
Excellence in Sustainable Development, WBCSD, NASSCOM Foundation, Accenture
Development Partnerships, the International Business Leaders Forum and FSG.

4. CORPORATE FOUNDATIONS ARE LEADING STRATEGIC DEVELOPMENT

India is unusual in seeing corporate foundations driving the shift from philanthropic
giving to more strategic development, for example the ICICI foundation for inclusive
growth, Bharti Foundation, The Paul Foundation and Tata Trusts. In many parts of the
world a company foundation often becomes a way of outsourcing social responsibility,
removing the need to make corporate operations more responsible. In contrast, in India,
foundations have a greater legitimacy given the scale of social inequity and the amount
of work to be done to bring about inclusive growth. There are many examples in India of
companies separating

how they make their money, from how they give back. But there are also examples in
India of companies with strong values that underwrite the ethics and connectedness of
the business, while their foundation maximizes the developmental impact of the
company and pools resources and expertise. Ultimately, the leadership of each
business must understand and communicate the interconnectedness of their companys
success with that of society at large. Given the scale of India, there is potential for
foundations to make a large impact

5. GROWING DEMAND FOR EMPLOYEE ENGAGEMENT AND HIGH INCIDENCE

OF TRUE VOLUNTEERISM

Increasingly, companies are looking for opportunities for staff to get involved in
community programmes, which can be an excellent method for beginning interaction
and exchange between business, NGOs and communities, at the organizational and
personal level, and for achieving impressive community and business benefits.

In practice, some multinationals report high incidence of volunteering in their Indian

operations. Other companies find it hard to get staff to actually give time, even when
opportunities are provided. Often employee engagement is being driven by company
policy (top-down) rather than from growing demand from employees (bottom-up).

As in the West, volunteers tend to be either senior leadership or junior employees, with
middle management often too concerned with business pressures to be able to spare
the time. There are some instances of longer term engagement of employees utilizing
business skills, such as Turners production of Indias equivalent of Sesame Street Gulli
Gulli Sim Sim. Fifty percent of mJunctions staff give time to train disadvantaged youth
in IT, and HSBC use volunteer time to deliver skills training and education outreach in
communities, while building the capacity of NGOs. Initiatives such as the Apeejay India
volunteer awards, held for the first time in September 2011, showcase and recognise
volunteers and the impact they can make.
 There are also examples of self-organised volunteerism among professionals who
volunteer for a cause they feel passionate about in addition to their paid job, not linked
to their employer. This results in NGOs that function without any paid staff, but rather on
the co-operation between passionate young people who give their time for free in public
service. On the one hand this raises issues of sustainability. However, it also represents
a powerful spirit of responsibility and service and captures a new breed of visionary
Indian who is turning away from opportunities to go abroad for high earning jobs in
favour of staying in India to make a difference. Support to these organizations would
need to respect and protect the volunteer spirit and passion whilst helping them to build
sustainability into their systems.

6. INCREASING RECOGNITION OF THE CONTRIBUTION OF CIVIL SOCIETY

AND THE IMPORTANT ROLE AND DRIVE FOR NGO TRANSPARENCY AND
PROFESSIONALISM

On October 2nd 2011, The Times of India held its first Social Impact Award ceremony,
recognizing publically civil societys contribution to India, shifting focus from business
and government. The TOI ran a front cover story and a three page spread inside.

Some NGOs are tackling head-on the concerns of business about NGO reliability and
are seeking greater transparency in their operations. New initiatives are helping them do
this, such as the Credibility Alliance (www.credall.org.in), a consortium of voluntary
organisations, committed towards enhancing accountability and transparency in the
voluntary sector through good governance.

7. GROWTH IN DEMAND FOR PARTNERING EXPERTISE AND

INTERMEDIARIES/BROKERS

Organisations that can advise on or facilitate a matching process between companies

and NGOs are growing, consistent with global trends, in recognition of the need and
value of a third party to help navigate the partnering process. Online matching tools
such as Karmayog.in, iVolunteer.in or Samhita.org, and organisations such as Business
Community Foundation, Dasra and Common Purpose are just a few examples.

http://thepartneringinitiative.org/wp-content/uploads/2014/08/BizNGO_India1.pdf