Survey of Consumer Awareness towards

Organic Food
Please ll the below questionnaire for a Survey of Awareness among Consumers towards Organic Food Products in
Ahmedabad Region conducted by Group of student of Entrepreneurship Development Institute of India(EDII-
Ahmedabad). The main objective of this survey is to know the awareness people have about the organic food products
available in the market and to nd out their willingness to try or switch over to organic foods by the Households. The
survey will be collected across the Ahmedabad city and your cooperation is much valuable for the study and we
promise your details will be kept condential. Please ll the form at the earliest and your information will help the rapid
growing organic food industry to serve you better.

Thanking You.

* Required

You are a ? *
Male

Female

Age group *
15 - 24

25 - 34

35 - 44
 35 - 44

45 and Above

Are you a one who take decision on purchasing Food ? *

Yes

No

How many member are there in your family? *

2

more than 5

Your locality ?
(street, area , pin code.)

Your answer

Are you familiar with term "Organic Food"? *

Yes

No

How often do you consume organic food? *

Several times a week

More than once a month

occasionally

Never

Don't know

Which kind of organic food do you prefer to buy? *

Fruits and vegetables

Cereals and Pulses

Spices
 Spices

Milk

All organic products.

Do you know where to buy organic food? *

Super market

Certied Organic stores

Traditional sabzi mandi nearby (local sellers)

Online portals

Other:

Usingthefollowingnumericalscalepleaseratetheoverallimpactoforganic
agricultural oneachofthearealisted *
1=Verypositive2=Somewhatpositive3=Neutral4=Somewhatnegative5=verynegative6= Dontknow
Markonlyoneovalperrow.

1 2 3 4 5 6

ImpactontheEnvironment

ImpactonHuman Health

Impactonfarmviability

Impactonpeopleand communities

Whetheryoupresentlybuyorganicfoodornotpleaseindicatehowimportant
eachofthe
followingfactorswouldbetomakeyoumorelikelytobuyorganicfood. *
1=ExtremelyImportant2=veryimportant3=Quiteimportant4=Slightlyimportant5=Notatall
Markonlyoneovalperrow.

1 2 3 4 5
 1 2 3 4 5

Lowerpriceoforganicfood

Moreknowledgeaboutorganic food

Generalavailabilityoforganicfood

Moreadvertisementfororganic food

Widerproductselectionfor organicfood

Stronginuencefromfriends& family

Howmuchaveragemoneyareyouspentonweeklyfoodconsumption? *
1 - 2.5 k

2.5 - 5 k

5 - 10 k

10 - 20 k

20 k and above

WhatisyouropiniontowardsPriceofOrganicProductscomparedtoNon -
organic products. *
Very high

high

average

same

Willyoureadytobuyorganicproductsifitwillbeaccessibleandatreasonabl
epricein yourlocalmarket? *
Yes

No
 Maybe

Pleaseusethespacebelowforanyadditionalcomments,suggestionsorque
stions.
Your answer

Detailsconnectingtoyou?
( email id)

Your answer

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