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DAFTAR ISI...................................................................................................... II
I. Pendahuluan ............................................................................................ 1
1.1. Latar Belakang ................................................................................. 1
1.2. Pendekatan Masalah ......................................................................... 3
1.3. Tujuan Penelitian ............................................................................. 4
1.4. Manfaat Penelitian ........................................................................... 4
1.5. Waktu dan Tempat ........................................................................... 5
II
3.3. Metode Analisis Data ....................................................................... 22
3.3.1. Analisis saluran distribusi ...................................................... 22
3.3.2. Analisis marjin pemasaran dan keuntungan pemasaran ........ 23
3.3.3. Analisis fishers share ........................................................... 24
3.3.4. Analisis rantai nilai ................................................................ 24
III
DAFTAR TABEL
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1. Alat yang Digunakan pada Penelitian ....................................................... 20
IV
DAFTAR GAMBAR
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1. Ikan Layang (Decapterus sp.) ..................................................................... 6