Anda di halaman 1dari 64

USRSA NEWS FACILITY MANAGEMENT EDUCATION

New certifications Communication With NJTLs, the


to be introduced at is key with players, USTA Foundation
inaugural conference members and staff serves our youth

August 2017 / Volume 45 / Number 8 / $5.00

Taking
PLUS
In This Issue

Care
of Business
Our exclusive guide will
help you find the perfect Customer Service
stringing machine Racquet techs play
a key role in keeping
players on the court

Market Forces
Understand the appeal
pickleball can have
in your community

Net Generation
Tennis providers
register for the new
youth brand

5
.3
TA pg
USP
ating
or
corp
In
ads.indd 1 4/29/16 12:43 PM
TEAM BABOLAT PRO PLAYERS MAY PLAY WITH A CUSTOMIZED OR DIFFERENT MODEL THAN THE EQUIPMENT DEPICTED.
(ARG)

*Except in Japan

BABOLAT - OFFICIAL TENNIS RACKETS, SHOES*, PERFORMANCE APPAREL,


BAGS AND ACCESSORIES OF THE CHAMPIONSHIPS, WIMBLEDON
www.tennisindustrymag.com
TennisIndustry

Contents August 2017


DEPARTMENTS p. 26
5 Industry News
14 USRSA World Conference
16 Racquet Tech
18 Grassroots Tennis
20 USTA Foundation
22 TIA News
34 Your Serve, by Terri Graham
and Chris Evon

FEATURES
32 Building Relationships

INDUSTRY NEWS
5 USTA Florida approves new
Tennis Management Division
5 Trost, Hassan nominated for
top USPTA positions
5 10th annual TIA Tennis Forum
set for Aug. 28 in NYC
6 Peter Max creates 20th
anniversary art of Arthur
Ashe Stadium
6 WTCA schedules conference,
is new PTR corporate member
6 UTR to gather results from
USTA adult leagues
8 Tennis providers register for
Net Generation youth brand STRINGING MACHINES
10 Peoplewatch
10 TIA plans 2018 industry
conferences for S.C., Calif. 26 Your Business 28 2017 Guide
10 Lacoste develops clothing Machine to Stringing
line for Novak Djokovic Find a stringing Machines
11 PlaySight receives support
from Verizon Ventures, machine that fits your Our exclusive guide
Greg Norman business and provides of machines on the
12 Short Sets
a good return on the market will help you
investment. pick the features that
suit your operation.

PLUS
p.35 36 CEOs Message
38 Past Presidents Message
42 NEXT Generation Tennis
42 46 50 52 Innovation Workshop
The NEXT Workshop Practice 20 Ideas for 50 Master Pro Corner
Generation Schedule: the Shots Building a
54 USPTA News
Tennis Innovation Speakers, Used Most Successful
Workshop Seminars, etc. Revenue Stream 56 Growing Your Business
58 Career Development
60 Member News
Visit ADDvantageUSPTA.com for more articles and follow us on Facebook and Twitter.

2 TennisIndustry August 2017 www.tennisindustrymag.com


PREMIUM COURT
SURFACING PRODUCTS
Contact us for referrals to qualified installers in
your region. SportMaster Products are installed
by sport surfacing professionals throughout the
United States and around the world.

sportmaster.net

OFFICIAL PLAYING SURFACE


OF THE CITI OPEN
TENNIS TOURNAMENT

Citi Open is a registered service mark of Citigroup Inc.


BE COURTSIDE,
STATESIDE.
2017 US OPEN
AUG 28 - SEPT 10

MARY CARILLO
BRETT HABER
STEVE WEISSMAN
JON WERTHEIM
MARTINA NAVRATILOVA
AMERICAS FASTEST
LINDSAY DAVENPORT GROWING NETWORK
TRACY AUSTIN
JIM COURIER
JUSTIN GIMELSTOB
PAUL ANNACONE

FIND TENNIS CHANNEL ON YOUR TV LINEUP NOW!

DOWNLOAD TENNIS CHANNEL EVERYWHERE APP TO WATCH ON THE GO.

062317_TC_TNSIND_USOpen17_prepress.indd 1 6/23/17 2:26 PM


IndustryNews Information to help you run your business
Trost, Hassan Nominated
For Top USPTA Positions

The USPTAs national Nominating


Committee has submitted its slate for
the 2018-2019 USPTA national Board of
Directors. The proposed slate is:
President: Gary Trost
First Vice President: Feisal Hassan
Vice Presidents: Alan Cutler, Cari Buck,
PUBLIC TENNIS FACILITIES Mark Faber, Bill Mountford, Rich Silvocka

USTA Florida Approves New


Immediate Past President: Chuck Gill
According to USPTA bylaws, additional
nominations may be made by the general
Tennis Management Division membership for vice president positions.

T

To challenge a candidate nominated by
he board of directors for the from several cities that have asked us if the Nominating Committee, the individ-
USTA Florida section unani- we could help with the management of ual must have applied to be a candidate
mously approved the creation their public tennis centers, says Robert to the Nominating Committee during the
of a new Tennis Management Division, Hollis, president of USTA Florida. After current election cycle, and he or she must
aimed at helping improve public tennis seeing many of those facilities struggle be nominated by at least 120 members
facilities across the state. The division and face possible closure, we felt it was crit- and submit the list of names prior to
will be led by a new director of tennis ical to our mission that we put the pieces in Aug. 1. Only one challenger can oppose
management, and will focus on working place to help improve these facilities. one nominated vice president.
with municipalities that are struggling We want to work with communities
to maintain quality public tennis facili- who are as committed to the success of 10th Annual TIA Tennis Forum
ties and programs. the tennis center as we are, says USTA Set for Aug. 28 in New York City
The board also approved negotiations Florida Executive Director Doug Booth. The 10th Annual TIA Tennis Forum will be
to manage one public facility by the Each partnership will be unique. We are held in New York City on Monday, Aug. 28.
end of 2017, with the expectation that not in this to make money. Were in this This years Forumalong with related indus-
several more facilities will come under to deliver high-quality tennis programs try meetingswill be held at a new location:
the USTA Florida umbrella in 2018. and to ensure that tennis grows in local the Intercontinental New York Barclay, which
This year alone, we have received calls communities for future generations. is at Lexington Avenue and 49th Street and is
the official hotel of the ATP World Tour.
The Forum will include the latest news
COLLEGE TENNIS
about the state of the tennis industry and

National Campus to Host outline ways to better define and boost


economic growth. Attendees will receive a

NCAA Championships summary report on key industry research.


In addition, top retail expert Dan
OConnor, founder and CEO of RetailNet
The USTA National Campus at Lake Nona in Orlando, Fla., will host the NCAA Group, will speak to how the industry can
C O U RT E S Y U S TA F L O R I DA

Division I Mens and Womens Tennis Championships in 2019 and 2021, as well as take control of its future through a clearer
the Division III Mens and Womens Tennis Championships in 2022. picture of the future player and consumer.
The top eight mens and womens collegiate programs will compete for a team This years Forum also will honor the 2017
championship, the top 64 men and top 64 women will compete for NCAA singles inductee into the Tennis Industry Hall of
titles, and the top 32 mens and womens doubles teams will compete for NCAA Fame, International Tennis Federation Presi-
doubles titles. This reflects a format change for the team championship that will dent and former USTA President David Hag-
take place starting in 2019, and see the introduction of super regionals. gerty. Also, new this year will be the Tennis

www.tennisindustrymag.com August 2017 TennisIndustry 5


TennisIndustry IndustryNews
PUBLISHER
JEFF WILLIAMS

EDITORIAL DIRECTOR
PETER FRANCESCONI 2017 US OPEN
MANAGING EDITOR
SCOTT GRAMLING 20th Anniversary Art of Ashe
CREATIVE DIRECTOR
IAN KNOWLES Stadium Created by Peter Max
SENIOR EDITOR
ED McGROGAN

ART DIRECTOR
CRHISTIAN RODRIGUEZ

PRODUCTION EDITOR
SAM CHASE

SPECIAL CONTRIBUTOR
BOB PATTERSON

CONTRIBUTING EDITORS
ROBIN BATEMAN, CYNTHIA CANTRELL, PEG
CONNOR, KENT OSWALD, CYNTHIA SHERMAN,
MARY HELEN SPRECHER

CONTRIBUTING PHOTOGRAPHERS
BOB KENAS, DAVID KENAS

WEBMASTER
GREG RAVEN

ASSOCIATE EDITOR
TIM McARTHUR

EDITORIAL DIRECTION
10TEN MEDIA
Peter Max's
theme art for the
TENNIS INDUSTRY 2017 US Open
250 Park Avenue, Suite 825, NY NY 10017

R
646-402-5031
info@tennisindustrymag.com enowned artist Peter Max has created the 2017 US Open theme art, which
ADVERTISING DIRECTOR
celebrates the 20th anniversary of Arthur Ashe Stadium. Max also was
JOHN HANNA commissioned to create the US Open theme art in 1997, which featured
770-650-1102, x125 Arthur Ashe Stadium for the first time.
hanna@knowatlanta.com This years theme art showcases Maxs vibrant, colorful style, featuring two
crossed tennis racquets against a fiery sky. The intent, says Max, is to suggest two
APPAREL ADVERTISING
swords, depicting the competition at the Open.
CYNTHIA SHERMAN
203-558-5911
We could not think of a better way to kick off the 20th anniversary of Arthur
cstennisindustry@gmail.com Ashe Stadium than by returning to source and having Peter Max create another
signature work that truly captures the power of tennis grandest stadium, says
USTA Chairman of the Board and President Katrina Adams.
Tennis Industry is published 10 times per year: With a capacity of more than 23,000 fans, Arthur Ashe Stadium is the largest
monthly, January through August with combined
issues in September/October and November/ tennis-only stadium in the world. In 2016, a retractable roof was added.
December, by Tennis Media Company, 250 Park
Avenue, Suite 825, New York NY 10017. Periodical
postage paid in Duluth, GA and at additional mailing
offices (USPS #004-354). August 2017, Volume 45, Industry Innovation ChallengeNYC. in support of coaches working with
Number 8 2017 by Tennis Media Company. All rights
reserved. Tennis Industry, TI and logo are trademarks
While the Forum is free to attend, space is female players.
of Tennis Media Company. Printed in the U.S.A. Phone limited, so registration is required. Visit Ten- The WTCA, in partnership with PTR, will
advertising: 770-650-1102 x 125. Phone circulation nisIndustry.org. host a conference dedicated to coaching
and editorial: 646-783-1450. Yearly subscriptions
$25 in the U.S., $40+ elsewhere. POSTMASTER: Send female players Aug. 26-27 in New York
address changes to Tennis Industry, 250 Park Avenue,
Suite 825, New York NY 10017. Tennis Industry is the
WTCA Schedules Conference, City. For more information and to register,
official magazine of the USRSA, TIA and ASBA. Is New PTR Corporate Member visit www.wtcatennis.org.
The Womens Tennis Coaches Associa-
C O U RT E S Y U S TA

Looking for back issues of Tennis Industry/Racquet


Sports Industry? Visit the archives at our website tion is the newest corporate member of UTR to Gather Results
at TennisIndustryMag.com for free digital versions.
the PTR. Founded in 2015, WTCA is the From USTA Adult Leagues
firstand currently the onlyprofes- Universal Tennis Rating (UTR) has begun a
sional global organization formed solely nationwide program to gather results from

6 TennisIndustry August 2017 www.tennisindustrymag.com


Join the Leader
PTR August 2017.qxp_Layout 1 6/13/17 10:48 AM Page 1

in Coach Education
5
Externally Accredited Pathways to Certification

3
Specialist Programs

3
Master of Tennis Programs

PTR Certification and Education Workshops are the most successful training courses for tennis teachers and coaches.
More than 300 PTR Workshops are conducted on five continents each year. All are led by specially trained PTR Clinicians.

10 & Under Adult Development Performance


Aug 12 Weston, FL Aug 12 Reston, VA Aug 5 Virginia Beach, VA
Aug 12 Berwyn, PA Aug 19 Villanova, PA Aug 12 Austin, TX
Aug 19 Austin, TX Aug 26 Princeton, NJ Aug 12 Colorado Springs, CO
Aug 19 Wheaton, IL Sept 9 Roseville, CA Aug 19 Neehah, WI
Aug 20 West Harrison, NY Sept 14 Irving, TX Aug 23 Cincinnati, OH
Aug 26 Littleton, CO Sept 16 Boca Raton, FL Aug 26 Fremont, CA
Sept 9 Alexandria, VA Sept 22 Naples, FL Aug 28 New York, NY
Sept 18 Brewster, NY Sept 30 Littleton, CO Sept 1 Colleyville, TX
Sept 23 Naples, FL Oct 27 Fairhope, AL Sept 9 Palatine, IL
Sept 23 Miami, FL (in Spanish) Oct 14 Alexandria, VA
Oct 20 Marina del Rey, CA Oct 14 Newport, RI
Oct 28 Springfield, MO
11 to 17 Oct 21 Louisville, KY
Oct 28 Tempe, AZ Oct 28 Miami, FL (in Spanish)
Aug 19 Fremont, CA
Sept 9 Cincinnati, OH
Sept 9 Wayland, MA
Sept 9 East Hartford, CT
Sept 24 Miami, FL ( in Spanish) Senior Development
Oct 28 Cincinnati, OH Aug 12 Mission Viejo, CA

Level 3
Junior Development
Aug 28 Boston, MA
Maxisport/Shutterstock

For the most up to date list of PTRworkshops, call or visit


843-785-7244 www.ptrtennis.org
IndustryNews

NET GENERATION

Tennis Providers Register For


New Net Generation Youth Brand

N
et Generation is the new youth (American Youth Soccer Organization) Ive been educating tennis
tennis brand from the USTA, and youth football has with Pop Warner, coaches for decades, and the most
designed to bring more young says Andrea Barnes, executive director of common thing they tell me they
players into the sport. Providers who are USPTA Northern California and a junior need is exactly what Net Genera-
listed on the Net Generation website will tennis instructor at the Fremont Hills tion will providecompetencies,
have access to a variety of resources and Country Club. lesson plans, assessments and
tools, and will be included in a free search- Tennis providers also are excited curriculum, Capestany adds.
able directory, so parents can find local about the Net Generation curriculum for The format is easy to use and will
programs and places to play. Importantly, delivering instruction to youngsters. provide a roadmap for what should
to register for Net Generation, tennis This program is going to be monumen- be covered for players ages 5 to 18.
providers will need to complete a compli- tally helpful to teaching professionals and Plus, coaches can customize their
mentary background check. coaches, says USPTA and PTR Master existing programs by implementing
For youth tennis, especially the Professional Jorge Capestany, manager whatever parts of Net Generation
instructional side of it, we need a national of the Dewitt Tennis Center at Hope they feel will serve them best.
brand, like youth soccer has with AYSO College in Michigan. In addition to curriculum and a
free listing in a searchable data-
base, Net Generation also provides
customizable marketing materials
and campaigns, a free coaching
app, and a welcome pack.
The USTA engaged a lot of
experts, including from the USPTA
and the PTR, to create this curricu-
lum, says Scott Colebourne, vice
president of operations for Cliff
P H O T O S C O U RT E S Y U S TA

Drysdale Management.
Craig Morris [USTA general
manager of community tennis and
youth tennis] and his team have
done a great job."
To register for Net Generation,
go to netgeneration.usta.com.

8 TennisIndustry August 2017 www.tennisindustrymag.com


High-Performance LED Sports Lighting

CourtBlade
(XARL)
LED Sports
Lighting

Personalized Service. Exceptional Technology.


We proudly combine 35 years of sports lighting experience and the industrys
most advanced sports lighting technology with most of all a passion to serve you.
High Performance, Full Cutoff LED Consistent lumen output over fixture life
Aerodynamic, Low-Profile Shape Instant On and Dimmable
50% Energy Reduction vs. 1000W Metal Halide Optional wireless control available
60,000 - 100,000 Hr Expected Life 5-Year Warranty
Direct Retrofit Mounting of LSI Courtsider
and Aerosystem fixtures
Matching Poles & Brackets Available

The Clubs at
Houston Oaks
Hockley, TX

Please scan the QR Code or


visit www.frasurereps.com
for more information.

Frasure-Reps-Full-Page-Ad-PRINT.indd 2 6/16/17 10:19 AM


IndustryNews

USTA Adult Leagues (mens and wom- Charleston. The conference will
ens singles and doubles), to provide include specialty courses, innova-
league players with Universal Tennis tion training, educational sessions
Ratings. Most of these USTA League on equipment, tech, on-court demos
players are new to UTR. and a trade showall designed to
Creating UTRs for more groups of position businesses for the future.
players will provide an additional tool The first day of the TOM Confer-
for finding partners, opponents and ence also will be finals day at the
events that ensure more level-based nearby Volvo Car Open WTA tourna-
play, say UTR officials. ment on Daniel Island, S.C. The fifth
The majority of USTA League results annual TOM Conference is presented
are from doubles matches. While the by the Tennis Industry Association.
UTR doubles rating is still in its beta The TIA also has tentative plans
testing phase, the company says it for a Tennis Forum in early March in
will continually refine its algorithm as Indian Wells, Calif., during the BNP
needed to ensure accuracy. Paribas Open.
For more on upcoming events,
TIA Plans 2018 Industry visit TennisIndustry.org.
Conferences in S.C., Calif.
The 2018 Tennis Owners & Lacoste Develops Clothing
Managers (TOM) Conference will Line for Novak Djokovic
be held April 8-11 at Wild Dunes Lacoste has developed a line of per-
Resort on Isle of Palms, S.C., next to formance clothing for Novak Djokovic.

People
Watch
The USTA has hired Josh Bram- Pedroso had been UVAs mens
lett as Section Liaison, to reach out tennis associate coach from 2010
to sections to develop programs. to 2014. He replaces Brian Boland,
who joined the USTA as head
Columbia University recruit of mens tennis for USTA Player
Austen Huang, of Elk Grove, Calif., Development in March.
and Princeton-bound Stephanie
Schrage, of Milburn, N.J., were Marlynn Orlando has resigned
recently named recipients of the as executive director of the USTA
2017 USTA National Junior Scholar Middle States section.
Athlete Award, honoring high-
school tennis players who best USTA New England inducted
demonstrate that tennis is the four people into its section
sport of opportunity for education, Hall of Fame on June 10: Lisa
advancement and character devel- Albano-Fu of Andover, Mass.;
opment. The two will be honored Chris Holmes of Harvard, Mass.;
in September at the USTA Semi- Jerry Albrikes of Daniel Island,
Annual Meeting in New York City. S.C.; and Paul Shaw of Norwell,
Mass. In addition, Clare Bunny
Serena Williams has been Lahey received the Gardner Ward
appointed to the board of direc- Chase Memorial Award.
tors of the online poll-taking
service SurveyMonkey. Camille Clark is the deputy
director of Sportsmens Tennis &
Andres Pedroso was named Enrichment Center in Dorchester,
director of tennis and mens tennis Mass., in a new position created
coach at the University of Virginia. for the nonprofit organization.

10 TennisIndustry August 2017 www.tennisindustrymag.com


LOVE LOVE
Club members and students will LOVE facing
ENDORSEMENTS
off against the phenom. You will LOVE
PlaySight offering the added advantage.

Receives

Support follow lobste


t rsports on
te play more. win more.

From For more information, please call 888.380.9460 or visit www.lobstersports.com

Verizon
Ventures,
Greg
Norman

PlaySight has announced a strategic


investment from Verizon Ventures and
legendary golfer Greg Norman to as-
sist in its global SmartCourt expansion
and roll-out of its technology into new
sports.
Selected in 2017 by Fast Company
as one of the 10 Most Innovative
Companies in Sport, PlaySight uses
multi-angle video and proprietary
analytics to improve sports perfor-
mance and connect athletes. In tennis,
the companys technology is used at
leading federations, academies, clubs
and over 40 NCAA tennis programs,
as well as the USTAs new National
Campus and high-performance facility
in Lake Nona, Fla.
We are connecting courts, fields,
C O U RT E S Y P L AY S I G H T

arenas and athletes all over the world


through our technology, says
PlaySight CEO Chen Shachar.
And, just like our new partners, we
are changing how sports are played
and consumed.

www.tennisindustrymag.com August 2017 TennisIndustry 11


IndustryNews

The company says the items in the collection


Short were engineered from materials picked for
Sets quality and performance, with details geared
toward comfort, such as ergonomic stitching
Cliff Drysdale Tennis will manage New TGA Premier Tennis franchises to prevent chaffing.
the tennis operation at The Clubs at are in Tucson, Ariz., covering the areas
Houston Oaks, located 35 miles north- of Marana, Rita Ranch and Vail, and Lobster Releases Elite 10
west of Houston. The company also will Portland, Ore., covering the south Port- Remote for Apple Users
manage the tennis operations at the land area including Lake Oswego. The Tennis ball machine manufacturer
Lake Norman Tennis Center in Moores- Tucson franchise is owned by USPTA pro Lobster Sports has released its new
ville, N.C., which has 11 outdoor courts Mike Owens, and the Portland franchise Elite10 remote control for Apple. The new
remote offers all the features of Lobster
and five indoor courts. is owned by Kendall Moore and Casey
Sports standard Elite10 remote, but
Kreis (it is their second franchise).
allows customers to use an Apple Watch,
The controversy surrounding com-
iPhone, iPod, or iPad to control the feed,
ments by 24-time Grand Slam champion Wansport.com is a new corporate
speed, spin, elevation and sweep.
Margaret Court on same-sex marriage member of the PTR. Wansport.com is The new app-based remote is an
has prompted calls for the Australian a cloud platform for the management optional accessory and compatible with
Open to drop the name Margaret Court of tennis clubs, academies and sport the battery-powered Elite 2 or Elite 3 por-
Arena. In early June, while the public centers. It also contains modules for table ball machines and the AC-powered
waited for Tennis Australias response, booking tennis courts and lessons, models. Current owners can upgrade
Google Maps responded, labeling the academy management, and program- to the new Elite 10 remote for Apple by
stadium Evonne Goolagong Arena, ming, as well as functions for tennis contacting Lobster at 800-526-4041 or
after the former world No. 1 player. directors and coaches. sales@lobstersports.com. The complete
line is at www.lobstersports.com.

12 TennisIndustry August 2017 www.tennisindustrymag.com


PLAY
IS ONE CLICK AWAY

Your instant pass to play is now available on the new USTA.com. Plus game
improvement videos from top coaches targeted to your level and all your tennis
newsfrom the pro tour to the local scene. Stay on top of your game.

Visit the new USTA.com


2017 USTA. All rights reserved.

13601 USTA_Website_Ad_Tennis mag-full.indd 1 6/1/17 4:14 PM


IndustryNews

CONTINUING EDUCATION SATURDAY, OCT. 7


8-10:30 a.m.
Certified Check Racquet Fitting
This seminar on the finer points of frame
New certifications to be introduced and string technology teaches you how to
apply that knowledge to fit your custom-
at inaugural USRSA Conference ers with the best racquet ( frame and
string setup), so they maximize their
in October at National Campus potential and enjoyment of the game.

10:30 a.m.-12:15 p.m.


Machine Purchase and Maintenance
A look at how to choose the best stringing
machine and equipment for your busi-
ness, and how to keep them in top shape.

1:30-6 p.m.
Frame Customization
This workshop will provide an in-depth
look at frame customization, from
matching of frames to more complex
processes. A hands-on portion will show
various techniques, as well as how to
implement or expand customization
services in your business.

7 p.m.
Sponsoring Manufacturers Reception,
Doubletree by Hilton Hotel
A networking opportunity with other
attendees and manufacturer reps will

R
include an informal roundtable and Q&A
session on the state of the industry.

egistration is filling customization skills. SUNDAY, OCT. 8


up for the first USRSA Interested MRTs may apply for either 8-10 a.m.
World Conference, certification at www.usrsa.com, or by Servicing Indoor Sports
which will be held calling 760-536-1177. A comprehensive look into the intricacies
Oct. 6-9 at the USTA As of mid-June, sponsors for the of stringing and servicing badminton,
National Campus in USRSA World Conference include racquetball and squash racquets.
Orlando, Fla. The conference will include Alpha, Ashaway, Babolat, Dunlop, Head,
two days of seminars and workshops, Pacific, Tecnifibre and Tourna. 10 a.m-12:15 p.m.
followed by a day of certification testing. Conference attendees will each Mastering Racquet Service
Two new certificationsMRT receive a swag bag full of products, and A review of the knowledge and skills
Tournament Stringer and MRT other prize drawings will take place needed to be certified as a USRSA Master
Customization 1will be introduced at throughout the event. Racquet Technician. This workshop will
the conference, and are available only to Space is limited. To register, visit include hands-on components for the
current USRSA Master Racquet Techni- www.usrsa.com. practical sections of the MRT exam.
cians. (These certifications will not be
available at all test locations.) 2017 USRSA World Conference 1:30-6 p.m.
MRT Tournament Stringer certifica- Schedule Tournament Stringing
tion tests the applicant on the knowl- This seminar and hands-on workshop
edge and skills needed to string in the FRIDAY, OCT. 6 covers the skills and techniques required
fast-paced environment of a tourna- 6:30 p.m. to work on a tournament stringing team.
ment stringing room. Welcome Reception
MRT Customization 1 certification At Doubletree by Hilton HotelOrlando MONDAY, OCT. 9
provides a more stringent test of the Airport Certification Testing

14 TennisIndustry August 2017 www.tennisindustrymag.com


New Account
Special!
( Valid for: August 2017)

I C N O W!
F
t PACI tion
Contacete a no obliga:
Compl pplic ation
cc ount A
New A
l:
p o n a pprova
eu
Receiv Poly Force
s t
- 6-set PLX Syn-Gu -pc. packs
e t s O 3
- 6-s X Tack PR
s .
- 2-pc

Marcos Baghdatis
photo by ATP, Getty Images

For further information on PACIFIC in the USA:


Contact us via email: usainfo@pacific.com or Phone: (941) 795-1789, Fax: (877) 847-7721
TennisIndustry

RacquetTech
CUSTOMER SERVICE

Above and Beyond


Racquet technicians are on the front
lines of this industry and play a key
role in keeping players on the courts.
By Bob Patterson

A
re you a racquet techni-
cian, or a string installer?
This seemingly strange
question comes across
my desk more often than
you would think. Every time someone
passes the three practical, hands-on
sections of the Master Racquet Techni-
cian (MRT) or Certified Stringer exams
and then fails the written section, I
have this discussion. It usually goes
something like this: Ive been stringing
racquets for years. How could I fail? Im
a really good stringer!
Properly installing strings is, of
course, an important part of a racquet
technicians job, but its not the whole
job. Think of a cars engine. You can
be taught to replace a specific part
and become very proficient at it with
instruction and practice. But that alone
doesnt make you an auto mechanic.
A racquet technician should be able
to assist players in choosing the right There are far too many players using the wrong
string and the correct tension for their
games. That can only be accomplished racquet, or wrong string and tension.
by having knowledge of racquet and
string technology, and knowing how to
apply that knowledge to fit the player
with the best set-up for their needs and
particular style of play. string and tension. There are far too have that expertise, use it! Ask every
But even if you have the knowledge many players using the wrong racquet, customer about their game. Dont
and skills, you have to know how to use or wrong string and tension. If their assume that what they are using is still
them. I also hear from racquet techni- game stagnates or their racquet causes working. Players change. There is a
cians, and even some MRTs, who tell injury, they are likely to quit playing. need for constant re-evaluation.
me they give their customer just what Your business will suffer, but so will We need to keep our players happy
C O U RT E S Y A N I TA A G U I L A R

they ask for. As important as that is, others: facilities, teaching pros, retail- and enjoying this great sport. As
if thats all youre doing, youre doing a ers, manufacturers and court builders. racquet technicians, we are on the front
disservice to your player and to your There is a lot riding on what you do to lines of that effort.
business. And in the end, that approach keep players on the court.
doesnt help our sport grow. If you have just been installing Bob Patterson is the Executive Director
We need to educate players about the strings, make an effort to increase your of the United States Racquet Stringers
importance of using the right frame, knowledge and expertise. And if you Association.

16 TennisIndustry August 2017 www.tennisindustrymag.com


20170523Tennismag_FP_print_v3.pdf 1 2017-05-16 4:36 PM

REQUEST A DEMO
sales@playsight.com
OR FIND OUT MORE AT
www.playsight.com

CONNECTING THE NEXT GENERATION OF ATHLETES

SMARTCOURT

Y
Track your activity online
playsight.com

CM

MY

CY

SMARTCOURT PRO
The only all-in-one video and
CMY

K analytics tennis system

SMARTCOURT PLAY
On-court video for coaching,
PlayFair challenges and more

SMARTCOURT LIVE
HD live streaming and video
recording from one camera

MULTI-ANGLE VIDEO REVIEW LINE CALL CHALLENGES GET THE EDGE


Train smarter, improve faster and win
more with PlaySight SmartCourt
STROKE ANALYSIS & TAGGING 3D SHOT SPOT ANALYSIS
technology. Our product line has
something to offer all tennis facilities
LIVE STREAMING GAMIFIED TARGET AREAS & DRILLS from clubs to high schools and colleges,
to academies, federations and
AUDIBLE LINE CALLING CREATE, EDIT & SHARE VIDEO CLIPS tournament venues.
TennisIndustry

GrassrootsTennis

BUILDING COMMUNITY

Play It Forward!
CTAs, public parks, schools and NJTLs
are on the front lines when it comes to
growing our sport in communities.

NORTHERN CALIFORNIA

Volunteer Vincent
Owens Honored
for Youth Program

L
ongtime USTA Northern Cali-
fornia Diversity and Inclusion
Committee member Vincent
Owens has always had a passion for
tennis. He has also had a passion for
giving back to his community. Through
his work at UPS, which also is a partner
with the United Way, he was able to
combine both passions.
In 2002, Owens and former Mills
College tennis coach Mark Weinstein
started the Mills Community Tennis
FLORIDA Program (MCTP), an athletic and edu-
State Special Olympics Teams with USTA Florida

A
cational program for 7- to 10-year-olds.
Combining tennis and education
thletes reciting the Special Athletes participated in a skills event was something I desired to do, and
Olympics oath kicked off the and varied levels of ROG match play. when I saw how isolated tennis was
C O U RT E S Y U S TA F L O R I DA ; U S TA N O RT H E R N C A L I FO R N I A
45th Special Olympics Flor- USTA Florida gave each athlete a tennis for minorities, it just made sense to
ida State Summer Games in towel to commemorate the event. bring tennis to them, Owens says.
June at Disneys ESPN Wide World of USTA Florida staff and volunteers I really wanted to get kids onto
Sports in Orlando, where USTA Florida were joined by five outstanding USTA- [college] campuses to give them
staff and volunteers assisted approxi- certified officials who volunteered, something to aspire to.
mately 150 tennis athletes. Harkins says. Nine local pros and ten- Over the past 16 years, Owens has
Volunteer Cindy Harkins has been nis enthusiasts volunteered as skills- raised $250,000 for MCTP, on top of
our ambassador working with Special event leaders and on-court monitors the countless hours he has spent teach-
Olympics Florida in our partnership to and scorekeepers. Forty local volun- ing tennis. In April, he and UPS were
grow statewide participation to 5,000 teers also assisted. recognized by USTA NorCal for their
athletes, says USTA Florida Executive In 2014, USTA Florida and the Sec- efforts in supporting MCTP.
Director Doug Booth. She volunteered tion Foundation teamed with Special Its important to get kids involved
to be the tournament director, and has Olympics Florida to provide tennis play in education and tennis, Owens says,
worked hard to make the sport more opportunities, provide local training and by having the program on cam-
accessible using 36- and 60-foot courts and operate the Summer Games. puses, we get to both.
and Red, Orange and Green balls. Rick Vach Mylene Mukhar

18 TennisIndustry August 2017 www.tennisindustrymag.com


THE # 1 CHOICE
FOR TENNIS SURFACING

150 Dascomb Road Andover, MA 01810 USA | 978.623.9980 | www.californiasportssurfaces.com

2017 ICP Construction. California Sports Surfaces and other marks on this advertisment are trademarks of ICP Construction, Inc.
TennisIndustry

USTAFoundation

In order to better serve


youth from under-resourced
communities, we must
continue to expand our
programming on and off
the court.

USTA Foundation Chairman James


Blake knows this better than most. He
got his start at an NJTL, the Harlem
Junior Tennis and Education Program,
using that as a springboard to Harvard.
His professional tennis career included
10 tour titles and a career-high ranking
COMMUNITY TENNIS of No. 4 in the world.

Serving Up Dreams I always joked that my parents were


too cheap to pay for a babysitter, Blake
says of enrolling at HJTEP. But really,
By joining with the NJTL network, I loved it from the start.
Now Blake and the USTA Founda-
the USTA Foundation is bringing tennis, tion are working to ensure that a new
generation of children has that same
education and healthy habits to kids. chance to fall in love with the game.
In order to better serve youth from
By E.J. Crawford under-resourced communities, we
must continue to expand our program-
ming on and off the court, says USTA
Foundation Executive Director Dan
Faber. This will in turn help the USTA
Foundation raise more money that will

T
allow us to continue to serve more kids.
This is a model with proven success.
hree years ago, the USTA being NJTL programs and their More than 90 percent of USTA Foun-
Foundation combined students throughout the United States. dation scholarship recipients attend
forces with the National The result is more kids off the streets college for four years, and studies
Junior Tennis and Learn- and on tennis courts, learning healthy have shown that kids who play tennis
ing (NJTL) network. The habits and leading active lifestyles, all are healthier and less prone to risky
marriage joined the Foundations while being immersed in the NJTLs behaviors. Additionally, in 2016 the
mission to utilize tennis and education ACE Curriculum, an out-of-school Foundations capacity-building initia-
to make a difference with the NJTLs academic offering designed to improve tive helped 29 NJTL chapters increase
network of 350 programs nationwide kids attitudes and behaviors around youth participation from 74,000 in
serving more than 200,000 students, math, literacy and school climate. 2014 to nearly 80,000.
most often in under-resourced com- Over the last few years, weve had Our mission, goal and guiding light
munities. And the union has yielded the privilege to reach out to communi- is to utilize tennis and education to
spectacular results. ties across the country, to support their make a difference, Blake says. Serving
C O U RT E S Y U S TA

This year, the USTA Foundation great work and ensure that everyone up dreams isnt just a marketing slogan.
surpassed $25 million in total giving who takes part in our programs has the Its what we do.
including nearly $3 million in 2016 opportunity to achieve their dreams, To support the NJTL network, visit
alonewith the primary beneficiary says USTA President Katrina Adams. USTAFoundation.com.

20 TennisIndustry August 2017 www.tennisindustrymag.com


monogut-zx-third-advert-image-update.pdf 1 06/07/2016 22:23

CM

MY

CY

CMY

K
INDUSTRY ASSOCIATE BUSINESS SUPPORTING AFFILIATE PARTICIPATING
PARTNER PARTNER PARTNER PARTNER PARTNER PARTNER
$100 $325 $750 $1250+ $1500+ (TIERS)

TENNIS COMMUNITY BENEFITS & SERVICES


PerkSpot Network Benefits 4 4 4 4 4 4
CollegeSave Tuition Discounts 4 4 4 4 4 4
TENNIS TIA Network - Learning Series Webinars 4 4 4 4 4 4
NETWORK
$35 TennisInsure/Health IQ Life Insurance 4 4 4 4 4 4
Subscription Discounts/Insider News 4 4 4 4 4 4
Careers In Tennis Job Bureau 4 4 4 4 4 4

TIA MEMBER BENEFITS & SAVINGS


TIA Learning Series Webinars (unlimited) 4 4 4 4 4 4
TIA Business Directory Listings 4 4 4 4 4 4
Careers In Tennis Job Postings (unlimited) 4 4 4 4 4 4
PAI Credit Card Processing Discount 4 4 4 4 4 4
GrowingTennis System Usage 4 4 4 4 4 4
PartnerShip Shipping Discounts 4 4 4 4 4 4
Facility/Retail Manager Manuals 4 4 4 4 4
TOM Conference/Trade Show discounts 4 4 4 4 4
SaaS Partner /Business & Tech Product Discounts 4 4 4 4 4
Database Usage (eblasts/mailing) 4 4 4 4
TI Magazine ad discounts 4 4 4 4
Partner/Perkspot Offers 4 4 4 4

RESEARCH
TIA State of the Industry Report 4 4 4 4 4 4
Facility/Retail Assessment Reports 4 4 4 4 4
PAC Tennis Participation Report 4 4 4 4
Player Overview/Buying Habits 4 4 4
Industry Insider Report 4 4 4
Global Tennis Marketplace 4 4
Census Reports:
Racquets, Strings, Balls 4
Tennis Consumer Reports:
Racquets, Shoes, Strings, Apparel, Balls 4
Pro/Specialty Store Retail Audit:
Racquets (monthly), Footwear, Strings 4
Dealer Trends:
Retailer Satisfaction & Brand Perception 4
Store Trends, Racquets, Footwear 4

All members of the tennis industry, whether in the U.S. or global No matter your role in tennis, sports or your community, the TIAs
including businesses and organizations, tennis facility owners or new Tennis Network membership, for just $35 a year, makes you a
managers, retailers, court builders, coaches, and morecan enjoy partner in helping to grow the tennis industry and our great sport, says
benefits and key information from the Tennis Industry Association to TIA Executive Director Jolyn de Boer.
grow their network and their business. A Tennis Network member receives valuable benefits and services,
The TIA recently revamped its membership levels and increased including the new CollegeSave Tuition Discounts, PerkSpot discounts
benefits and services, designed to better serve individuals and companies and savings, subscription discounts, Tennis Network Insider News,
of all sizes. The foundation for all TIA partner levels is membership in Careers in Tennis Job Bureau, and more.
the Tennis Network, which includes any business, organization or For more information and to join the Tennis Industry Association, visit
individual looking to support this industry. TennisIndustry.org.
22 TennisIndustry August 2017 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . TennisIndustry.org
Of
fi
cialBal
l
2017 Tennis Forum NYC
August 28-29th | InterContinental New York Barclay Hotel

TENNIS FORUM SV
CONNECTING THE ELITE WORLD OF SPORTS AND TECH

SV
CONNECTING THE ELITE WORLD OF SPORTS AND TECH

This August the tennis industry is gathering on opening day of one of the worlds most exciting sporting
events - the US Open - to discuss the state of the tennis industry, future of the sport and its businesses,
explore new innovations, network and collaborate on ways to tell the great story of tennis, its benefits,
and ways to buildmore players, more fans and more consumers!

TIA TENNIS FORUM & SCSV TECH EVENT SCHEDULE TIA Tennis Forum
MONDAY, AUGUST 28 Tennis Industry Hall of Fame
8 :30 - 10:15am TIA TENNIS FORUM
State of the Industry Presentations
Business and Consumer Insights
Future Thinking for Tennis Business Sports Council Silicon Valley
Innovation Challenge
Innovation & Tech Event
10:15 - 1:30pm Networking Break - INNOVATION SHOWCASE
Start-ups & Demos - VR, AR, AI
1:30 - 4pm SCSV - FUTURE OF TENNIS & TECH - Part I
Start-Up Panel and Demos (Focus: How tech helps tennis) Networking and Tabletops
World Cafe - Small-Group Conversations
Top Speakers, Panelists and Judges
TUESDAY, AUGUST 29
9:00 - 11:30am SCSV - FUTURE OF TENNIS & TECH - Part II
Keynote Speaker
Celebrity Fireside Chat REGISTER TODAY - Space is Limited
Start-Up Demos
(Facilitated Networking / Small-Group Meetings) TIA FORUM Open to Industry
FUTURE OF TENNIS TECH EVENT
START-UP TECH COMPANIES (AS OF 6.21.17): ASAP-SPORT | BLUEFOX | HEXOSKIN | KITMAN LABS | VKTRY
VREE | BRICK SIMPLE; (TBC): LADUMA VR | SANA | SPHERICAM | TURINGSENSE | VNTANA | VSTRATOR $75 per session

For more information or to register - go to TennisIndustry.org or call the TIA at 866-686-3036

24 TennisIndustry August 2017 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . TennisIndustry.org
SALE NOW AT
TICKETS ON
.O RG
USOPEN

#USOPEN

AUGUST 28 SEPTEMBER 10

Past participant shown. 2017 USTA. Photo Getty images.

USO 2017 Ticket Onsale Tennis Magazine Full-Aug.indd 2 6/30/17 9:23 AM


TennisIndustry

D I S T I N G U I S H E D F A C I L2I 0
T Y-
1 7O F - T H E -Y E A R A W A R D S

G U I D CE OTUOR ST TCROI N SG TI NR GU CMT AI OC NH I N E S

E

very morning when I
arrive at my office, Im
Your Business Machine reminded of just how
much our tradecraft
Use our exclusive guide to find has evolved.
Just outside my
a stringing machine that fits door, the reception area of the USRSA
office is filled with stringing machines
your business and provides a good and tools dating back more than 100
years. Calling the earliest ones
return on your investment. machines is really a stretch, since
all they did is hold the frame while the
By Bob Patterson stringer applied tension by rolling the
string on a dowel and pulling. But, in
its time, I am sure it was seen as a huge
improvement over using your knees as
the vise to hold the frame still.
Along the same lines, clamps were
simply awls inserted into the hole
alongside the tensioned string to hold it
in place for the next pull. Keep in mind
that uncoated natural gut was the only
string used at that time, which makes
this feat even more amazing.
Over time, ratchet devices were
introduced to ensure greater accuracy
of tension, rather than simply plucking
the string and listening for the correct
pitch. In time, tensioning devices were
added to the viseand the basic shape
and function of a modern stringing
machine begins to appear.

Achieving the Basics


Today, stringing machines take many
forms, from high-end drop-weights to
lockout cranks and computer-driven
models that attract attention and
simplify the task. But even with all the
advances, we still need the machine
to help the stringer achieve the three
basic goals of a good string job:
Maintain the frames original shape
and condition.
Install the string undamaged.
C O U RT E S Y U N I Q U E S P O RT S

Obtain the proper tension on each


string, and hold that tension.
With more than 50 machines to
choose from on the market, the task of
selecting a new stringing machine can
be daunting, but it doesnt have to be.
Our 2017 Guide to Stringing Machines

26 TennisIndustry August 2017 www.tennisindustrymag.com


TennisIndustry

The best method for choosing the right stringing


machine starts with assessing your needs.

provides a comprehensive look at all If you are the only stringer using the how little that expensive machine actu-
the features of the machines available. machine, an easy height adjustment ally costs in the long run. Because this
If you are looking for a new machine, is probably not high on your wish list. will be a major investment, you dont
this guide is the place to start. But we But if you share the machine with other want to pinch pennies now and then
recognize that this expansive chart stringers, it can be a must have. have regrets later.
can also be a bit intimidating. The best Make a list of your must-have When your final list contains two
method for choosing the right stringing features. This will be your first cut, or three machines, you should try and
machine starts with assessing what you eliminating all machines that do not demo them. If the vendor in your area
need the machine to do for you. meet those criteria. cannot provide a machine to try, per-
Once you have the list narrowed haps they can arrange for you to string
Assessing Your Needs down, look at features you would like on one at another dealer after hours.
As you will see from the chart, there are to have but that may not necessarily There are other important factors
many bells and whistles to consider. be essential. This should allow you to to consider. Make sure you look at the
Determining what you need and what further narrow the list. after-the-sale service and the warranty.
you want is a good place to start. This is vital for all operations, but espe-
C O U RT E S Y B O B PAT T E R S O N/ U S R S A

Consider each feature and what it Return on Investment cially if you only have one machine and
would bring to your operation. If you Now, its time to consider your budget. would essentially be out of business
have a high-volume shop stringing 20 Remember, this is an investment in if it is ever out of commission. Make
or more racquets a day, then having a your business. It is not uncommon for a sure you know the companys policy for
quick-mounting system may allow stringing machine to last more than 10 repairs, turn-around time and loaners.
you to string another three or four years, even in a high-volume shop. For your business and for your play-
more racquets per day. If you only Consider the money the machine ers, your stringing machine may well be
string three or four racquets a week, a brings in over the expected lifespan to the most important piece of equipment
quick-mounting system may not be a get an idea of the potential return on you can own. Make sure you take the
high-priority item. investment. You may be surprised at time to find the perfect one.

www.tennisindustrymag.com August 2017 TennisIndustry 27


TennisIndustry
2 0 17

GUIDE TO STRINGING MACHINES

e
eas
p

ull
leto

l
tro
nd

Rel
ar P
p
n
Con
Tab

Sta

Dro
tio

ion
ull

ine
d

le

g
g

g
g

ota
dar

on

on

dP
m-
tin

ed
tin

tin

ens
op
b

tin
on

gL
le

-De ock
sta
ed

ff
eR
Spe
ds
ads

ste
oun

pee
oun

-Dr
oun
tan
ilab

kou ull
pti

oun

dT
ran

atin
Dro ning
ht

/O
lud
ll

nk
u
a

le L
2-P ing
ton

gre
tba

P
t Sy

l
h
eig
pO

h
j
gP

gP
pS

ate
Pul
le S
tM
tM
t Ad

tM

ble
Ava

On
dC
tM

etc
utc

Cra

t
Inc

lev
Model Price Warranty

n
b

t
t
min
que

pW
sio

ic
unt
leto

elin

elin
ash

leto

che

sta
igh

tom
nta
oin
oin

oin

nta

ltip

ear
ide
oin

ps

str
nis

l Cl

f-E
igh

ctr
nd

nd

nd
(MSRP) (years)

Ten
360

Bee

Con
Bad
Rac

Squ

Lev

Lev

Rat
6-P

Pre
Mo

5-P

Tur
Tab

Loc
Tab
Ten

Tur

2-S
He

Lin
Sel
4-P

Mu
Ful

Ele
Sta

Sta

Au
Ha
He
Alpha 800-922-9024 www.alphatennis.com info@alphatennis.com
Pioneer DC Plus $499 5 x x x x x x x x x x
Revo 4000 $699 5 x x x x x x x x x x x x x
Axis Pro $799 5 x x x x x x x x x x x x x x
Apex Speed $1,099 5 x x x x x x x x x x x x x
Ghost 2 $2,795 2 x x x x x x x x x x x x x x x
Babolat 877-316-9435 www.babolat.com
Sensor $5,795 5 x x x x x x x x x x x x x x
Sensor Expert $8,500 5 x x x x x x x x x x x x x x x x x
Star 5 $3,695 3 or 5 x x x x x x x x x x x x x x x
Racket Station - Perf $6,595 5 x x x x x x x x x x x x x x x x
Racket Station - Perf Link $7,895 5 x x x x x x x x x x x x x x x x
Racket Station - Ultimate Link $9,395 5 x x x x x x x x x x x x x x x x x
Gamma 800-333-0337 www.gammasports.com
X-2 $189 Life x x x x $119
x x x x x x x x
Progression 200 $184 Life x x x x x x x x x x x
Progression 602 $389 5 x x x x $119
x x x x x x x x
X-6 $399 5 x x x x $119
x x x x x x x x
Progression 602 FC $519 5 x x x x $119
x x x x x x x x
X-6 FC $529 5 x x x x $119
x x x x x x x x
Progression ST II $769 5 x x x x $119
x x x x x x x x x x
X-ST $779 5 x x x x $119
x x x x x x x x x x
Progression Els $1,189 5 x x x x $119
x x x x x x x x x x x
X-Els $1,199 5 x x x x $119
x x x x x x x x x x x
5003 w/6pt QM System $999 5 x x x x x x x x x x x x x x
5003 w/6pt QM SC System $1,099 5 x x x x x x x x x x x x x x
5003 w/2pt SC System $1,199 5 x x x x x x x x x x x x x x
6004 w/6pt SM SC System $1,399 5 x x x x x x x x x x x x x x
6004 w/2pt SC System $1,399 5 x x x x x x x x x x x x x x
6900 Els w/6pt SM SC System $1,999 5 x x x x x x x x x x x x x x x x x
6900 Els w/2pt SC System $1,999 5 x x x x x x x x x x x x x x x x x
7900 Els w/6pt QM System $2,399 5 x x x x x x x x x x x x x x x x x x x x
7900 Els w/6pt QM SC System $2,499 5 x x x x x x x x x x x x x x x x x x x x
7900 Els w/2pt SC System $2,599 5 x x x x x x x x x x x x x x x x x x x x
8900 Els w/6pt SM SC System $3,499 5 x x x x x x x x x x x x x x x x x x x x
8900 Els w/2pt SC System $3,499 5 x x x x x x x x x x x x x x x x x x x x
9900 Els w/6pt SM SC System $3,999 5 x x x x x x x x x x x x x x x x x x x x
9900 Els w/2pt SC System $3,999 5 x x x x x x x x x x x x x x x x x x x x
Klipper USA 800-522-5547 www.klipperusa.com
Klippermate $169 Life x x x $125
x x x x x x x
Klippermate Badton $189 Life x $125
x x x x x x x
280-CS $295 10 x x x x $125
x x x x x x x
440-CS $495 10 x x x x $125
x x x x x x x
Pacific North America LLC 941-795-1789 www.pacific.com usainfo@pacific.com
Digital DX8 $9,995 2 x x x x x x x x x x x x x x x x x
Digital 700 $7,995 2 x x x x x x x x x x x x x x x
Tronic DX6 $6,495 2 x x x x x x x x x x x x
Prince 800-283-6647 www.princetennis.com
Neos 1000 $1,399 3 x x x x x x x x x x x x x
Neos 1500 $1,599 3 x x x x x x x x x x x x x x
Prince 7000 $6,495 3 x x x x x x x x x x x x x x x x
Stringway 800-922-9024 www.alphatennis.com
M100 - O92 - TH+TH18 $628 10 x x x x x x x x x x x
ML100con - O92 - TH+TH18 $708 10 x x x x x x x x x x x x
M100 - O92 - T92 $892 10 x x x x x x x x x x x
ML100con - O92 - TH $848 10 x x x x x x x x x x x x
ML100con-O92 - T92 $963 10 x x x x x x x x x x x x
ML120con - O92 - T92 $1,058 10 x x x x x x x x x x
MS 200con T92 $1,518 10 x x x x x x x x x x

1 Magnetic clamp base release. 4 Flying clamp starting pins.


2 Babolat Racket Station machines are fully upgradable to the next level of 5 Single swivel fixed clamp; flying clamp starting pins.
machine. Two different stands available: manual ($385) or electric ($1,295). 6 Available with 4-point or 6-point mounting system.
3 Motorized height adjustment.

28 TennisIndustry August 2017 www.tennisindustrymag.com


TennisIndustry

nit
y
et

ps
p

Bar
pla

ure djust C ps
d
nS

rU
Gri

ed
ixe

lam
lam
le

eo
Dis
o

Fix
lide
e
tab
r

ead

nF
nsi
ing

ion

Vid
ato

se C
uch tting

Bar
en

on
y

nG
jus

ctio
e
ett

ens
H

a
ctiv

ns/
T

cre
ion

i
l

eo
lea
Act
on

isp

de

ps
pad
Ad

rs
so
nS
e

le A
ic T
ner

Vid
hS
nA

ctio
inu sion S

we
l Ca s Tens

lam

A
nsi

Gli

l Ne se Re
ngu ion D

mp
alib ation

e
o

rs
e

d to
ctr

oub
ngl
t Pe Tensio

ouc
nsi
sio

Dra
atio secon

ers

al/
ded

rs
t Te

Plie
on

tru
ing

rer
st C
ing

Cla

le

ls
ded
Ele

Plie
nd
s To
n

a
Ten

ede
ens

lam
al T
lo

lab

utt
Cla s

anu
libr

Too
el D
el S
s

Ins
asu
Coa

dT

p
ith
dB
Rem nsion
l Te

r
mp

lbs
rat

mp

ose
Du

clu
ree

ule

l
Ma s & Ki

Cab t Sta

m
s.
eat

w
ble

ing
o

al C
DT

vai

ose
nal

ypa
dal

tW

gC
wiv

bly

sM
ate
wiv

5 lb
Dia
/N

Cla

bly
Me
ncl

gA
ck
Cla

lbs
50
nd
nd

In R

s In

eN
ay

t
ova

ra F

er A
/LC

-De

igh
s/M

que
mp
e

gon
l Ra

rtin

t-N
ine

s
blo

em
er I
tom
nua

l Ke

Too

ner

em
nd

ltili

idin
al S
ob/

ot T

mo

l Tr
mo

er 7
al S

ing

ing
der
f-C

75
ing

ote
edl
ed

ilt-

ool
360

Ben
LED

Cov
Pou

We
Ext

Ree
Dia

Ass
Rac
Cla

Cov
Too
Rot

Sta
Foo

Ass
50-

Dia
Plu

Mu

Dia

Ow
Dia

Ful
Sel

Du
Fix

Aw
Str

Fly
Du
Kn

Un
No
Fly

Gu
Au
Kn

Ov

Ne
Bu

N
T
x x x x x x x x x x x
x x x x x x x x x x x x x x
x x x x x x x x x x x x x x
x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x

x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x 1
x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x 2
x x x x x x x x x x x x x x x x x 2
x x x x x x x x x x x x x x x x x 1, 2

x x x x x x $29 x x x x x x x
x x x x x x $29 x x x x x x x
x x x x x x $29 x x x x x x x
x x x x x x $29 x x x x x x x
x x x x x x x $29 x x x x x x x
x x x x x x x $29 x x x x x x x
x x x x x x x x $29 x x x x x x x x x
x x x x x x x x $29 x x x x x x x x x
x $35
x x x x x x x x x x x $29 x x x x x x x x x
x $35
x x x x x x x x x x x $29 x x x x x x x x x
x x x x x x x $29 x x x x x x x x x
x x x x x x x $29 x x x x x x x x x
x x x x x x x $29 x x x x x x x x x
x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x 3, 12

x x x x x x x x x x x 4
x x x x x x x x x x x 4
x x x x x x x x x x x 4
x x x x x x x x x x 5

x x x x x x x x x x x x x
$895 x x x x
x x x x x x x x x x x x $45
x x x
$395 x x x x
x x x x x x x x x x x x
$795 x x x x

x x x x x x x x x x
x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x 6

x x x x
x x x x
x x x x
x x x x
x x x x
x x x x x
x x x x x x x x x x

www.tennisindustrymag.com August 2017 TennisIndustry 29


TennisIndus-
2 0 17

GUIDE TO STRINGING MACHINES

e
eas
p

ull
leto

l
tro
nd

Rel
ar P
p
n
Con
Tab

Sta

Dro
tio

ion
ull

ine
d

le

g
g

g
g

ota
dar

on

on

dP
m-
tin

ed
tin

tin

ens
op
b

tin
on

gL
le

-De ock
sta
ed

ff
eR
Spe
ds
ads

ste
oun

pee
oun

-Dr
oun
tan
ilab

kou ull
pti

oun

dT
ran

atin
Dro ning
ht

/O
lud
ll

nk
u
a

le L
2-P ing
ton

gre
tba

P
t Sy

l
h
eig
pO

h
j
gP

gP
pS

ate
Pul
le S
tM
tM
t Ad

tM

ble
Ava

On
dC
tM

etc
utc

Cra

t
Inc

lev
Model Price Warranty

n
b

t
t
min
que

pW
sio

ic
unt
leto

elin

elin
ash

leto

che

sta
igh

tom
nta
oin
oin

oin

nta

ltip

ear
ide
oin

ps

str
nis

l Cl

f-E
igh

ctr
nd

nd

nd
(MSRP) (years)

Ten
360

Bee

Con
Bad
Rac

Squ

Lev

Lev

Rat
6-P

Pre
Mo

5-P

Tur
Tab

Loc
Tab
Ten

Tur

2-S
He

Lin
Sel
4-P

Mu
Ful

Ele
Sta

Sta

Au
Ha
He
Tecnifibre 888-301-7878 www.tecnifibreusa.com
Ergo Pro ATP $9,000 3 x x x x x x x x x x x x x x x
Ergo 1 $6,000 3 x x x x x x x x x x x x x x x
Tourna 800-554-3707 www.uniquesports.us
600-ES $1,695 2 x x x x x x x x x x x x x x x x x x
300-CS $795 2 x x x x x x x x x x x
600-EST $1,600 2 x x x x x x x x x x x x x x x x x
800-ES $3,490 2 x x x x x x x x x x x x x x x x x
Wilson 800-272-6060 www.wilson.com
Baiardo $6,000 3 x x x x x x x x x x x x x x x x x
Wise USA 888-836-7466 www.tennishead.com
2086 Professional Electronic Tension Head $595 2 x x x x x x x x x x x
Yonex 800-449-6639 www.yonexusa.com
Pro Tech 8 Deluxe $8,499 3 x x x x x x x x x x x x x x x

7 3-D turntable rotation with adjustable tilt; angled stand for more leg room.
8 Adapter available for drop-weight machines ($35); adapter for Gamma machines ($35)
9 Mobility system with wheel lock, Aero cover.
10 Humidity and temperature gauges.
11 USB port for phone/tablet charging.
12 Auto tension start.

30 TennisIndustry August 2017 www.tennisindustrymag.com


Dia
blo
/N
Rot o
atio secon
nal e

x
Foo
t Pe Tensio
dal ner
Pou Ten
nd sio

$45
Ma s & Ki nA
ctiv

x x
lo

x
nua ato
Sel
l Ca s Tens r
f-C libr ion
alib ation
Dia rat Ad
mo ing jus
nd tab
le
Kn Coa
ob/ t Te
Dia nsi
Plu l Te on
s/M n H ead
inu sion S Gri
Ful s To e p

x x x
x x x
l Ke uch tting
ypa

www.tennisindustrymag.com
pad
LED dT
e nsi T e nsi
/LC
DT onS o nS
Mu ens ett et

x x x x
ltili ing
ngu ion D
Kn isp
al T la

x
ot T
e
ouc y
hS

x x x x
Rem nsion cre

x
ova ing en
ble Dis
pla
Cla Ele
ctr y
mp ic T
Fly ing ens
ing ion
Cla e rU
Fix mp nit
ed
Cla s
Du mp
al S s on
wiv Gli
Du el D de
al S Bar
wiv
oub
le A s
360 el S
-De ingl
ctio
nF
g e ixe
Dia ree Act
i d

x x
mo Cla on
nd mp Fix
Au Du so ed
x tom st C nG
ate lam lide
No dB ps Bar
Too a s

x x x x x x x x x
x x x x x x x x x x x
x x x x x x x x x x x x
x x x x x x x x x x x x

l Ne se Re
lea
x x
x x x x
x x x x x x
x x x x x x

Ext ede se C
ra F d to
eat A lam
Too ure djust C ps
l Tr
ay s lam
ps
x
x
x

Cov
er I
ncl
Cov u ded
er A
vai
Str lab
ing le
Me
Bu asu
ilt- rer
In R
ule
Ree
l Ra r
ck
Rac
que
Cab t Sta
ine nd
tW
x

We ith
igh Dra
t we
Un rs
der
50
x x

50- lbs
75 .
lbs
Ov .
er 7
5 lb
x x x x

s.
x x

T ool
s In
Sta clu
rtin ded
gC
Dia lam
gon p
al C
Ne utt
edl ers
eN
Aw ose
l Plie
rs
Fly
ing
Cla
Ass m p
em
bly
Ow Ins
tru

August 2017
ner ctio
sM ns/
Gu anu Vid
idin al/ eo
gA Vid
Ben w l
eo
tN
ose
x x x x x x x x x x
x x x x x x x
x x x x x x x x x x
x x x x x
x x x x x x

Ass Plie
em rs
bly
-To
ols
N
x x 8
x x x x x x x x 3, 7

ote
s
x x x x x x x x 10, 11

x x x x x x x x 9

TennisIndustry 31
TennisIndustry
TennisIndustry

CUSTOMER SERVICE

Relationship Advice
Communication is key when dealing with your
staff, customers, members and players.
By Dr. Michelle Cleere

W
hen it comes to Always greet staff and members with in others. These powerful nonverbal
building relationships a hello and a smile. cues often have more impact than the
and working with Get to know your members and be on spoken word.
others, there is no a first-name basis. What can affect your nonverbal
single formula for success. Facility Express empathy and/or sensitivity communication? Stress. You need to be
managers and tennis directors know to employees emotions. aware of the times you may be experi-
that to be successful, they need to Explain to employees why a particular encing stress or pressureand be sure
accommodate many different person- activity should or should not be done. to take a breath to calm yourself before
alities among employees, members, Ensure members are kindly intro- having or continuing a conversation.
customers and players. They also need duced to the policies of your facility Distractions also affect nonverbal
to train their staff to do the same, which from the minute they enter, so there is communication. It is impossible
will optimize performance and improve no question or conflict later. to communicate effectively while
both member and staff retention. Communicate consistently with staff multitasking. Stay focused on the
The real key is understanding who and members, and be authentic. moment-to-moment experience.
all of these different personalities are, Consistently use encouraging, Inconsistencies between what you
what makes them tick, and how they supportive, positive communication. say and what your body says may be
want to be treated. To do that, you need interpreted as dishonesty or insincer-
open, reciprocal communication. Nonverbal Communication ity. Postures such as crossing your
You and your staff need to be aware arms, tapping your foot or avoiding eye
Build the Foundation of nonverbal communication. If body contact can be interpreted as disagree-
Managers must be on and engaged at language and gestures are positive and ing with or not being interested in what
all times. Communication can make the inviting, the perception will be positive someone else is saying.
difference between success and failure as well. If the nonverbal cues are nega-
in how your staff works with members, tive and unappealing, the perception Verbal Communication
and whether or not members continue will rightly be undesirable. Communication is more than just an
coming to your facility. Among staff, positivity and negativity exchange of information. It involves
Building a relationship begins with will influence motivation, confidence understanding the motivation and
the first conversationand, keep in and productivity. With customers, non- intention behind the message, includ-
mind, you have only 20 seconds to verbal cues will influence their experi- ing how the message is conveyed and
make a good first impression. This ence, attitudes and retention rate. how it is received and understood. Its
conversation can occur face-to-face, Facial movements communicate important to verify that the other party
over the phone or via social media and feelings, likes, dislikes, agitation, gets the right message.
other communication apps. happiness and disgust. Other forms A basic approach to communication
Research indicates that effective of nonverbal communication include ensures that you work with each indi-
communication, both verbal and physical appearance, posture, gestures vidual in a genuine, collaborative way.
nonverbal, is a learned behavior. To and body position. Were programmed Changing the way you communicate
enhance your communication skills: to notice these small, physical changes can make a huge difference:

32 TennisIndustry August 2017 www.tennisindustrymag.com


TennisIndustry

Communication is more than just an exchange of information. It involves


understanding the motivation and intention behind the message.

Listening: True listening is more members. These types of questions pro- individual really is. Managers must
than just hearing words. It requires vide the opportunity to express chal- listen carefully to know what to affirm.
engagement and empathy. Often, com- lenges, barriers, failures and successes. Generally, individuals feel more vali-
munication is more effective when the dated by positive comments regarding
focus is on listening instead of talking. Reflections: Often forgotten, their thoughts, plans and skills.
Managers who are good listeners enjoy reflections are clarification state-
successful, rewarding and enjoyable ments that express the meaning of Create A Win-Win
relationships with staff and members. what the other person has said. Reflec- Building relationships with different
Staff needs to feel they are being heard tions can validate interest and confirm personalitieswhether staff, members
by their manager, and great listening that an individual is listening as well or customersisnt as hard as it sounds.
skills can assist a manager in empower- as understanding. But watch how you It all begins with a managers ability to
ing staff, motivating them and giving approach this technique and the tone communicate effectively with staff and
them a sense of ownership. To build of voice you use, so that it isnt interp- to motivate based on how they learn.
positive relationships with members, reted as patronizing or condescending. This can help optimize performance
ensure that you provide an environ- and boost morale.
ment for open communication, feed- Affirmations: Affirmations show In turn, staff retention leads to mem-
back and suggestions or ideas. appreciation for staff and their ber retention, and that means money
C O U RT E S Y S H U T T E R S T O C K

strengths, and for members and their continues to come into the facility.
Ask Questions: Ask open-ended value. Affirmations are different than Members who have a good experience
questions, rather than questions compliments, which typically contain are likely to refer friends and family to
requiring a simple yes or no an evaluative judgment and usually your facility. Having a more effective
answer, which invite discussion and are begin with I. Changing an I communication approach and under-
important to building collaborative, statement to a you statement com- standing how people learn is a win-win
deep relationships with staff and municates an appreciation for who an for everyone. 

www.tennisindustrymag.com August 2017 TennisIndustry 33


TennisIndustry

YourServe
That translates into additional revenue
BUSINESS OPPORTUNITIES
for your pro shop, where new players

The Pickleball Advantage will come looking for shoes, paddles,


balls and apparel.

Follow trends and implement a new Pickleball is a natural transition


from higher-impact sports, primarily
sport at your facility to become a because it doesnt detract from them.
We often hear people say, I love tennis,
betterand more profitablemanager. but I cant play anymore, and I re-
ally missed it. Im so thankful I found
By Terri Graham and Chris Evon pickleball. Theyre not saying, I found
pickleball and I put down my tennis
racquet for good. Its simple: would
you rather keep or lose a player?

Pickleball is a valuable recruitment


tool for your facilities. Adding pickle-
ball programs translates into added
income. Lining existing courts is an
inexpensive way to implement that.

A key to any business is listening to


what people want and then deliver-
ing it. If you say, Were not adding
anything new, are you really doing
your job?
The smartest communities, like
Naples, Fla., in Collier County, are
adding pickleball and realizing the
benefits. Its the home of the Minto US
Open Pickleball Championships, and
the park district hosts lessons, league
play and camps all year long, attracting
players from all over the country.

A
Housing developers, including
Minto, understand that pickleball
s a member of the racquet racquetball and running. Its a fact: you courts are a sales advantage. Latitude
sports industry, chances are already have a ready-made player base. Margaritaville in Daytona Beach is
you know about pickleball doing something similar and adding a
and its growing popularity. That age group wants to stay active. pickleball complex in a pursuit of the
The question many people have been Putting in pickleball courts, or lining active lifestyle market.
asking is whetherand whythey your current facilities for pickleball Its easy to say youre a purist and C O U RT E S Y M I N T O U S O P E N P I C K L E B A L L C H A M P I O N S H I P S
should offer pickleball at their facilities. play, means you can capitalize on that are only going to stick with so-called
As the organizers of the annual Min- demand and reap the financial rewards. traditional sports, but the participation
to US Open Pickleball Championships, We have seen clubs and parks smartly numbers dont lie, and neither do the
we can tell you that the people who are offering pickleball at times when tennis sales. The sports industry is evolving
implementing pickleballand in turn, courts arent as busyfor example, dur- are you going to serve your public?
benefitting from itare the ones who ing morning hours when lessons arent
understand these trends: taking place and leagues arent run- Terri Graham and Chris Evon are
ning. Charging for pickleball court time the founders of the Minto US Open
Baby-Boomers (age 50 and up) are means additional income. Pickleball Championships, held each
driving the pickleball market. That April in Naples, Fla. They previously
age group accounts for 45 percent of Baby-boomers spend more on spent a combined 38 years at Wilson
all adults, according to the U.S. Census consumer products and services than Sporting Goods.
Bureau. Theyre taking up pickleball those under 50. This means they lead
because injuries and joint pain have Millennials and Gen X (the age groups We welcome your opinions. Please email
driven them out of sports like tennis, that get all the attention) in buying. comments to info@tennisindustrymag.com.

34 TennisIndustry August 2017 www.tennisindustrymag.com


August 2017

Welcome to
Orlando!
Office TM

Relocates to Florida
NEXT Generation:
A Tennis Innovation Workshop
Preview Issue

USPTA CEO John Embree

BACK UP _Aug 2017_tt.indd 35 6/22/2017 1:35:45 PM


CEOs Message
NEXT Generation:
A Tennis Innovation Workshop by John Embree

I
t is that time of year when we of technology, experiential learning we will have the usual buffet dinner
begin to promote the usual USPTA and innovative thinking. If we are to during our Buying Show on Thursday
World Conference which will be successfully move the needle in our night and the Awards Lunch on Friday
held on October 11-15 here in Orlando. sport, we cannot keep doing what we will boast an expanded menu. Friday
This issue of ADDvantage is dedicated have done in the past. What does the is your one night off to partake in the
to previewing the event and all of the tennis professional of the future look trappings of Disney World and Orlando,
activities planned for the week. Please like? What skills do they need to possess then Saturday night enjoy the division
note that the dates are different than in order to succeed in this marketplace parties which may be co-oped with your
our previous which is driven respective USTA section.
conferences by technology? As for the education, the first full day
and the fact that How can USPTA of the workshop is Thursday, October
the bulk of the professionals utilize 12 when a proverbial Disneyland
education will be the new USPTA of tennis is scheduled at the USTA
from Thursday headquarters and National Campus. Plan for a wide
through Sunday. the USTA National array of on-court seminars conducted
Owing to the collaboration with Campus, both in Lake Nona, to better throughout the day covering high
the USTA, we are temporarily putting their respective business? performance, youth tennis, and drills
on the shelf the moniker of USPTA Those provocative questions are for the club player, etc. We will also
World Conference and are going to fundamental to what is driving the have an open house in our new USPTA
be marketing this event as the NEXT planning for this combined event. While building so you can meet the new staff
Generation: A Tennis Innovation there is plenty of generic education and see the hi-tech facility we have
Workshop, powered by the USTA and available on-line, there will be no constructed. The USPTA will then
USPTA. Because the USTA typically substitute for being in Lake Nona in host our annual Buying Show at the
hosts their own Tennis Development October to see and hear the very best Renaissance Orlando at SeaWorld
Workshop (TDW) in the late fall our industry has to offer. While the Resort that night with 75-80 vendors
(after our usual World Conference in USPTA is known for producing world participating. It is the largest tennis
September), we knew we would have to class conferences (both at the division trade show in the industry during the
compromise on a variety of elements level and nationally) that is must- see year. Here is the chance to meet with
to make it work, including the name. for people who desire to learn, the all of the major manufacturers along
How does one give equal visibility to additional resources that the USTA will with entrepreneurs who are launching
each association while creating a theme bring is going to make this particular new products. A highlight of the show
or name that encompasses the breadth workshop one-of-a-kind. Plus, the is always when the USPTA Foundation
and depth of doing a joint event? This networking among CTAs, NJTL conducts its silent auction to help raise
was a branding challenge but I believe chapters, Park and Recreation leaders money for programs that introduce
the name that evolved out of many with our professionals will be unrivaled tennis to underprivileged children.
meetings and discussions is impactful. and could not be replicated unless one The next three days of education and
Another such compromise was the attends. social events take place at the hotel along
date. Mid-October is different for both And how about this for added value: with our annual Awards Lunch on Friday
entities. I dont know in our history Registration fees have been reduced when both the USTA and USPTA present
that we have ever held this annual get- $50 (early bird rates are $339 vs. $389 its highest honors. Also on Friday, you
together this late in the year nor has the in 2016) to make it more affordable to can look forward to an incredible panel
USTA held such a major undertaking so attend. Expect a wonderful opening discussion of three members of the
early after an exhausting three weeks reception/dinner around the hotel International Tennis Hall of Fame. With
in New York for the US OPEN. But, our pool on the first night (Wednesday), CEO Todd Martin facilitating, It is a
commitment is mutual to produce an bus transportation to/from the USTA presentation certainly not to miss.
outstanding week! National Campus on Thursday where We look forward to welcoming you to
Finally, we each had a genuine a lunch will be served to all, and on Orlando and the NEXT Generation: A
desire to think outside the box for this Friday/Saturday and Sunday mornings, Tennis Innovation Workshop, powered
conference and create an explosion breakfasts are planned. Of course, by the USTA and USPTA. TM

36 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 36 6/22/2017 1:35:45 PM


17-0339_ADDvantage_USPTA_Magazine_August_Ad_Racket_FNL.pdf 1 6/15/17 11:23 AM

wilson ad

CM

MY

CY

CMY

BACK UP _Aug 2017_tt.indd 37 6/22/2017 1:35:45 PM


From the Board
Term Closure, Reflections
and Visions by Tom McGraw, Immediate Past President

T
here comes a point in ones reflect nationals. post-certification education
life when you realize just how We overhauled and improved the requirements.
quickly time goes by. Never tennis resource center. Continue to look at the big picture
have I been more aware of that as I was ADDvantage magazine was and have a vision of where the
writing this, my last board message for merged into Tennis Industry association should be five and 10
ADDvantage. I have thoroughly enjoyed Magazine. years down the road.
the challenges and opportunities of the CEO John Embree and General Support and help our endorsees so
past six years as I have cycled through Council George Parnell were its a win-win partnership.
as 1st VP, President, and currently as hired. Continue to develop and nurture
Past President. Improved alignment and relationships with associations
As I reflect and stroll down memory cooperation with all allied in the industry. Without
lane, Im proud how the USPTA has associations were realized. collaboration you end up working
embraced changed. With a commitment We secured Wilson as a racquet in a vacuum, which isnt effective.
to our strategic plan, huge strides have and ball endorsee. Be passionate about your opinions
been taken to shore up our financial Our World Headquarters but once the majority has decided
stability, increase education, improve relocated to Lake Nona (Orlando). the direction, be respectful and
the certification process, offer different We hired new staff. Unfortunately, supportive of the decision.
types of memberships and realign with many former employees decided Be financially responsible and
our allied partners. One of my favorite to not relocate. transparent in all areas.
quotes is from a former Secretary of Get involved in your association
State John Foster Dulles: The measure This is an incredible list of at the divisional or national
of success is not whether you have a accomplishments, feats resulting from level. You dont understand how
problem to deal with; but whether it is a true team effort. All of the recent rewarding it actually is until you
the same problem you had last year. progress and all of the future steps that do it. You wont regret it!
The USPTA must continue to evolve will guarantee our success will come
and change directions to better serve from the National Board, Executive It has been an honor and a remarkable
our members and the industry. As usual, Committee and the National and experience for me to be on the
there has been resistance to change, but Division Staff working together towards national board. My leadership style
the majority has understood this need if the same vision. and approach to everything has
the organization is to keep relevant. Okay, thats enough about the always been about individuals
The following list represents past. As we move forward, here are my working together as a team. It was
highlights during my six-year term: hopes for current and future USPTA Vince Lombardi that said: Individual
members: commitment to a group effort that is
Membership categories were what makes a team work, a company
changed to Elite and Professional First and foremost, I urge work, a society work, and a civilization
to ease the confusion related to everyone to do their part in work.
our previous ratings. growing the game. As tennis I have been very fortunate to
Certification and testing professionals, we have a serve with an incredible group
procedures were updated. responsibility to take the lead. Our of individuals from the board,
We added membership categories game is struggling and its going executive committee and staff, a
for platform pros and high school to take an industry wide effort to group committed about the future of
coaches. tackle the issues facing tennis. the USPTA and its members. I have
The first step of pre-certification Be supportive of industry tremendous confidence that the next
education was required. initiatives such as Net board will have a positive impact on
Professional Development was Generation. the USPTA and its members.
required and we stood our ground. Continue to raise the standards Thanks to everyone for their
National bylaws were updated. for tennis professionals with support and hard work, as well as their
Divisional bylaws were updated to pre-certification as well as friendship along the way! TM

38 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 38 6/22/2017 1:35:46 PM


17-0339_ADDvantage_USPTA_Magazine_August_Ad_Monfils_FNL.pdf 1 6/15/17 11:20 AM

wilson ad/p.39

CM

MY

CY

CMY

BACK UP _Aug 2017_tt.indd 39 6/22/2017 1:35:46 PM


NIKECOURT FOOTWEAR
NIKECOURT FOOTWEAR

fromuth full page ad/


p40

Up your game in our latest


Up your game in our latest
innovations for the court.
innovations for the court.

Shop online
Shop online at
at uspta.fromuthtennis.com
uspta.fromuthtennis.com for
for all
all your
your Nike
Nike Footwear.
Footwear.

The Official Distributor of Nike Footwear & Apparel to the USPTA.


The Official Distributor of Nike Footwear & Apparel to the USPTA.

Preferred USPTA MEMBER Pricing online at uspta.fromuthtennis.com.


Preferred USPTA MEMBER Pricing online at uspta.fromuthtennis.com.

BACK UP _Aug 2017_tt.indd 40 6/22/2017 1:35:46 PM


D
LY BIR
EAR ENDS
E
RAT T. 8
SEP

The Future of Tennis is Here.


The USTAs TDW & USPTAs World Conference have joined
together to bring you a new Fall Workshop focused on innovation.

Event Highlights

Thursday, October 12
On-court sessions at the USTA
National Campus and new USPTA
Headquarters
Premier Tennis Industry Exhibitor Show

Friday, October 13
Awards Luncheon

Register Now at
nextgeneration17.com

October 11-15, 2017


Orlando, Florida

2017 United States Tennis Association. All rights reserved.

13987-Next-Generation-Conference-Register-Now.indd
BACK UP _Aug 2017_tt.indd 41 1 6/22/17
6/22/2017 11:57
1:35:52 PMAM
NEXT Generation
6 Reasons You Must Attend

E
very year, the USPTA 3. Meet the Experts
produces the premier event Where else could you stand
in the tennis industry. No shoulder-to-shoulder with some
other event brings together of the most powerful leaders in the
tennis-teaching professionals and tennis industry? The Workshop
coaches, manufacturers and industry offers a chance to make a connection
representatives like this annually. But with an influencer and even pitch
if you still need convincing, here are a business concept or partnership.
six reasons why you should attend Following a session or the buying show, event is held during the Workshop
the 2017 NEXT Generation: A Tennis consider continuing the conversation. and is recognized as the largest
Innovation Workshop. Nothing is better than an intimate tennis-only trade show in the
environment to seal the deal. country. Exhibitors showcase
1. #GetYour6 their new product and services to a
If you havent earned your 6 continuing 4. New Venue crowd of pro shop managers, tennis
education credits yet, this is the place Not only is Orlando the site of the teaching professionals and sports
to do it. For most members, this year new USPTA World Headquarters, fans.
is the first year in a three-year period it is also the location of this years
to earn your credits, so why not knock Workshop. The event is hosted at the 6. Have Fun!
them out in just a few days at THE Renaissance Orlando at SeaWorld, If you have been stuck in a rut at work
education event in the tennis industry? a hotel dedicating 165,000 square few things will give you a better jolt of
feet to event space and offers deluxe inspiration and fresh perspective than
2. Sharpen Your Knowledge room accommodations, an on-site attending the Workshop. Look forward
Sometimes the best ideas transpire when waterpark, full-service spa and fitness to division parties, the poolside
people break routine and step into a new center, five restaurants, Starbucks and reception and various other
creative environment. While mingling more. Being one of the most visited opportunities that will allow you to
with hundreds of industry leaders, be destinations in the world, O-Town will meet new friends and reconnect with
prepared to talk shop and sharpen your not disappoint. old ones. If youre seeking to build
skills. Its here where youll learn the meaningful relationships, theres no
latest teaching techniques, discover new 5. New Tools and Technology replacement for face-to-face
drills and programming concepts to take Mark your calendar for the Buying interaction. The Workshop provides
back to your club or facility. Show on October 12. This half-day the ideal scene. TM

Get the Most Out of the Workshop...


LOOK BEYOND THE SCHEDULE. Theres more to attending the
conference than just sitting in a lecture. Keep your eyes and ears
open as you walk from session to session. You might run into an old
acquaintance you havent seen in years. You might see a pro youve
always heard about but never met. Take some time to have a cup of
coffee with someone new. This is a great opportunity to network.
You never know where your next job might come from or where you
might find the perfect employee. Schedule a meeting in the app!

DONT LEAVE EVERYTHING UP TO CHANCE. Where else


are you going to go where you will be around hundreds of other
people in the tennis industry? Make plans ahead of time to have
lunch, dinner or drinks with a group of your peers and chat. Your
downtime is a great time for picking up new ideas. Download
the app to see who is on the attendee list and send them a
message!

42 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 42 6/22/2017 1:35:53 PM


A Tennis Innovation Workshop
Registration Information

T
he 2017 NEXT Generation: Hotel Reservations Need a Car? Save On Rentals
A Tennis Innovation Renaissance Orlando SAVE up to 30 percent
Workshop is right around the at SeaWorld at participating
corner. To get the most out 6677 Sea Harbor Drive locations and lower
of your experience in Orlando, here are Orlando, Florida 32821 your travel costs for business or pleasure.
some tips and the latest information. Room Rates Go to bit.ly/AvisUSPTA and enter
$169 per night + taxes & fees Avis Worldwide Discount (AWD) No.
NEXT Generation Tennis Parking U353920 or call 800-831-8000.
Innovation Workshop $22/daily rate
Registration Rates Reservations SAVE up to
(Registration is available now!) Call 407-351-5555 or register 5 percent at
Full Registration online at bit.ly/18YBkh3 . participating
$339 by Sept. 8/ $389 after Sept. 8 locations. Go to bit.ly/EnterpriseUSPTA
Spouse/Guest Registration Need a Roommate? and enter account number XZ06853 and
$200 by Sept. 8/ $250 after Sept. 8 Contact Kelli Ferry (kelli.ferry@uspta. Password USP.
(no continuing education credits) org or 800-877-8248, ext. 100) at the
Daily Registration USPTA World Headquarters to be added SAVE up to
$175/day ($75 last day) on a room-share list. Kelli will send 10 percent at
Specialty Courses regular updates. participating
$50/course locations. Visit www.nationalcar.com
Stay Connected and enter account number XZ06853 and
#NEXTGeneneration17 password USP.

facebook.com/USPTA.Official Certification, Upgrading


Need to take the Certification Exam or
twitter.com/USPTA_Tennis upgrade your rating? The PTCA I and
Certification Exam is offered at the
instagram.com/uspta/ Workshop. Contact the membership
department at membership@uspta.org
youtube.com/user/TheUSPTA or 800-877-8248 to sign up. TM

How to Work
the Workshop
1 3 5
Review the agenda and Pack smart. Bring plenty Stay organized. Keep
determine which activities, of business cards and track of all the people you
workshops and speakers materials for a potential talk to by taking notes
benefit you most. impromptu sales pitch, after each conversation,

2
and dont forget your laptop and highlighting important points. This
Find out whos going in phone charger. will help make your follow-up

4
advance. Sometimes conversation flow smoothly as if
the people who attend If attending with co- you didnt miss a beat.

6
sessions are as important workers, divide and
as the sessions themselves. conquer so that youre You undoubtedly learned
attending different a lot at the conference,
sessions. Splitting up allows you to so make sure to set aside
gather more information that you time to pass on that
can later share. knowledge to your staff or team.

TM
ADDvantageUSPTA.com August 2017 43

BACK UP _Aug 2017_tt.indd 43 6/22/2017 1:35:56 PM


NEXT Generation
Technology in Orlando:
Modern, Helpful and Fun
A
t last years convention, colleagues or manage new connections
tennis industry professionals with the ability to message other
and experts from all over attendees right through the app. Social
the world were connected sharing is even easier. Attendees can
through technology. Using technology also update their social media status
during the 2017 NEXT Generation: A and monitor their feeds and the
Tennis Innovation Workshop, powered #NEXTGeneration17 hashtag during
by USTA and USPTA, will make the Workshop.
information even easier to access and Download the Crowd Compass App
communication much quicker than ever. and your conference information will be
The Workshop is offering at your fingertips. Live Streaming
CrowdCompass by CVent, self check-in The app will be available for iPhone, Live streaming is a technology used to
registration, a Quick Response Code, Android and tablets. Just search NEXT deliver content, usually audio and video,
live streaming and several social media Generation: A Tennis Innovation to computers and mobile devices over
channels. All of these platforms are Workshop in your phones app store. the internet. Streaming transmits data
easily accessible from mobile devices and Visit uspta.com/conference for details. as a continuous flow, which allows the
computers. recipients to begin to watch or listen
Self Check-in almost immediately.
CrowdCompass by CVent App When arriving to the Workshop, you One of the most successful aspects
For the third consecutive year, want the ability to check in quickly, of the 2016 event was the ability to
a smartphone app through receive the necessary information and live stream four general sessions
CrowdCompass will be used exclusively get on your way. To help faciliate the to professionals and coaches who
for the NEXT Generation: A Tennis process, a self check-in option is available were not able to attend. Hundreds
Innovation Workshop, powered by where attendees simply approach a tablet of members from multiple countries
USTA and USPTA. The App gives station and input information. Moments tuned in to the live stream to learn
attendees the ability to create a custom later, your ID badge can be retrieved and earn education credits. This years
schedule and personalized stream from a nearby staff member. How quick Workshop offers the same technology,
for events and seminars, learn more and easy is that? allowing members to view sessions
about speakers and exhibitors, as well and earn education credits remotely.
as provide instant survey feedback Quick Response (QR) Code USPTA members have the option to
following sessions. Once you register for the Workshop, purchase live-streaming of general
In addition, attendees have the option you can submit your session education sessions (excluding seminars or
to receive notifications tailored to credits automatically by scanning your specialty courses) and view through
their experience. Imagine, for instance, badge and session QR Codes. In order to YouTube. Tennis pros are able to hear
receiving announcements that remind scan the codes, follow these steps: about the latest happenings in the
you about an upcoming seminar, what Make sure you have a QR Code organization, while earning continuing
time the Buying Show starts, changes scanner app on your phone. education credits.
to the schedule or hotel room, exclusive If you dont, download one before
offers from sponsors and vendors and arriving at the Workshop from the Social Media
much more. Apple App Store or Google Play Store. Social media is the modern way to
Then theres the interactive maps that Scan a QR Code to make sure the connect with other attendees,
make navigating the Workshop easy and app is working properly. colleagues, speakers and friends and the
intuitive. Learn how to navigate Orlando, At the end of the sessions you NEXT Generation: A Tennis Innovation
the layout of the hotel, or explore the attend, scan your badge, follow the Workshop is the place to interact. After
Buying Show floor plan. Click on the instructions to open a browser, then a great session or meeting, keep in touch
map to zoom in and out, tap on pins for scan the session QR Code and follow through Facebook, Twitter, Instagram
exhibitors and session information, as the instructions to open a browser. and YouTube. Search
well as click on links to full profiles. You should receive a green check #NEXTGeneration17 to monitor the
The CrowdCompass app makes when the credits are submitted conversation or join in and share the
staying social a cinch. Meet up with old along with a confirmation email. experience. TM

44 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 44 6/22/2017 1:35:56 PM


GAME, SET,
NEVER MATCHED!
LITERALLY EVERYTHING FOR THE LIFE OF YOUR COURTS!

10-S.com 800-247-3907
Text to Chat 954-800-6790
Official Court Equipment Supplier of the

BACK UP _Aug 2017_tt.indd 45 6/22/2017 1:35:56 PM

Official Court Equipment Supplier of the


10/11/2017 10/12/2017 10/13/2017 10/14/2017 10/15/2017
7 8 a.m. 7 8 a.m. 7 8 a.m. 7 8 a.m.
Breakfast at Hotel Breakfast at Hotel Breakfast at Hotel Breakfast at Hotel

8:30 12:30 p.m 8:30 9:30 a.m. 8:15 9:15 a.m. TBD 8:15 8:30 a.m.
Specialty Course: (Ct.) USTA Adult (Cr) General Session General Session Closing Session
Bill Riddle Tennis Craig Morris

NEXT Generation (Ct) Tracy Davies


(Ct) Dave Miley
9:45 10:45 a.m. 9:30 10:30 a.m. 10 11 a.m. 10 11 a.m.

Schedule: Speakers, Seminars, (Ct) Ann Wunderlich,


Sarah Stone
(Cr) Tracy Almeda-
Singian
(Cr) Page Love
(Cr) Len Simard
(Cr) Mike Barrell,
(Cr) Matt Grayson

Buying Show, Dining, etc.


(Ct) Bo Gard (Cr) Luis Mediero (Cr) Scott Schultz (Cr) Paula Scheb,
(Ct) USTA Player (Cr) Elliott Pettit (Cr) Greg Frias Team (Cr) Bill Leong
Development (Cr) Matt Barnhart (Cr) Jeff Waters (Cr) Todd Carlson
Coaches and Training (Cr) Craig Jones Team (Cr) Trina Singian
*Schedule is tentative and subject Staff to change (Cr) USTA Marketing (Cr) Newlyn Wing
11 12:30 p.m. 10 :45 11 :45 a.m. 11:15 12:15 p.m. 11:15 12:15 a.m.
(Ct) Craig Jones HOF Panel (Cr) Gen. Dunwoody (Cr) Ajay Pant
WEDNESDAY (Ct)THURSDAY
Elliott Pettit (Cr) FRIDAY
Jim Courier (Cr) Team USA
SATURDAY (Cr) Peggy
SUNDAY Sealfon
10/11/2017 (Ct) Emilio
10/12/2017 Sanchez (Cr) Anne
10/13/2017 Davis Collegiate
10/14/2017 (Cr) Stephen
10/15/2017 Esser
WEDNESDAY THURSDAY 7 8 a.m. (Cr)
FRIDAY USTA
7 8 a.m.Junior (Cr)
SATURDAY Jeff Waters
7 8 a.m. SUNDAY (Cr) Robert
7 8 a.m.
10/11/2017 Breakfast at Hotel 10/13/2017
10/12/2017 Competition
Breakfast Staff
at Hotel Breakfast
10/14/2017 Team HowlandsatTeam
at Hotel 10/15/2017
Breakfast Hotel
7 8 a.m. 7 (Cr)8 a.m.High School 7 8(Cr)a.m.CTA Team 7 (Cr) Rafael Rivera
8 a.m.
8:30 12:30 p.m Breakfast 8:30 at Hotel
9:30 a.m. Breakfast 8:15 Hotel
9:15 a.m. Breakfast at Hotel
atTennis TBD 8:15
(Cr)
Breakfast Hotel
Ginny
at 8:30 a.m.
Levines
Specialty Course: (Ct.) USTA Adult (Cr) General Session General Session Closing TeamSession
Bill p.m
8:30 12:30 Riddle 9:30Tennis
8:30 12:30 a.m.
1 :30 p.m. 8:15 9:15 Craig
Noon Morris
a.m.2 p.m. TBD 1:30 p.m. 8:15 12:30
12:15 8:30 a.m.
4:30 p.m.
Specialty Course: (Ct) Tracy
(Ct.) USTA LunchDavies (Cr) General
Adult Awards Session
Luncheon General Session Lunch Closing(Cr)Session
Greg Rose
Bill Riddle (Ct)
(On Dave
Tennis Miley
Your Own) Craig Morris (On Your Own)
9:45Davies
(Ct) Tracy 10:45 a.m. 9:30 10:30 a.m. 10 11 a.m. 10 11 a.m.
(Ct) Ann
(Ct) Dave Miley Wunderlich, (Cr) Tracy Almeda- (Cr) Page Love (Cr) Mike Barrell,
1-5 p.m. 1:30
Sarah
9:45 10:45 a.m. 2:30
Stonep.m. 2:15
9:30 10:30 a.m. 3:15
Singian p.m. 1:45
(Cr)
10 11 a.m.
Len2:45 p.m.
Simard 10 11 a.m. Grayson
(Cr) Matt
(Cr) Craig Jones,(Ct) Ann Wunderlich,
(Ct)
(Ct)Joy
Bo Macci
Gard (Cr) Tracy (Cr)Almeda-
(Cr) Joel Mediero
Luis Drucker (Cr) Page (Cr)
(Cr) Dave
Scott
Love Herman
Schultz (Cr)Barrell,
(Cr) Mike Paula Scheb,
Specialty Course (Ct)
(Ct)
Sarah Stone Nick
USTA Saviano
Player (Cr)
(Cr)
Singian Allstair
Elliott McCaw
Pettit (Cr)
(Cr) Womens
Greg
(Cr) Len Simard FriasPanel
Team (Cr)
(Cr) Matt Grayson Bill Leong
(Cr) Greg Lappin (Ct)
(Ct) Bo GardUSTA
Development Player (Cr)
(Cr) Elliott
Matt
(Cr) Luis Mediero Pettit
Barnhart (Cr)
(Cr)Jeff
Jeff
(Cr) Scott Schultz Salzenstein
Waters (Cr) Paula Scheb,Carlson
(Cr) Todd
(Ct)CoachesDevelopment
USTA Player (Cr)
and Training(Cr) Elliott Net Generation
(Cr) Pettit (Cr)
Craig Jones (Cr) Greg FriasTeam Scott
TeamSchultz (Cr)Leong
(Cr) Bill Trina Singian
CoachesStaff
Development and Training (Cr)
(Cr) Matt (Cr) Junior
USTA
Barnhart Team (Cr)(Cr)
Marketing (Cr)Greg
Jeff FriasWing
Newlyn
Waters Team(Cr) Todd Carlson
Coaches and Staff p.m. (Cr) 10
11 Training
12:30 Craig Tennis
:45Jones
11 :45 a.m. (Cr) Jeff
11:15
Team Waters
12:15 p.m. (Cr) Trina
11:15Singian
12:15 a.m.
Staff (Cr)
(Ct) Craig Jones (Cr) USTA Marketing Craig
HOF Panel Jones (Cr) Gen.
(Cr) Newlyn Team
Dunwoody
Wing (Cr) Ajay Pant
11 12:30 p.m. Pettit 10 :45 (Cr)
(Ct) Elliott 11Ginny
(Cr) Jima.m.
:45 Levines11:15 (Cr)
Courier (Cr)Newlyn
12:15 Team Wing 11:15 (Cr)
p.m.USA Peggy
12:15 a.m.Sealfon
(Ct) Emilio
(Ct) Craig JonesSanchez HOF(Cr) Panel Team
Anne Davis (Cr) Gen. Dunwoody Collegiate (Cr) (Cr)
AjayStephen
Pant Esser
(Ct) Elliott Pettit (Cr) Jim(Cr) USTA Junior (Cr) Team
Courier (Cr) Jeff
USAWaters (Cr) Peggy(Cr) Robert
Sealfon
(Ct) Emilio Sanchez Competition
(Cr) Anne Davis Staff Collegiate Team Howlands
(Cr) Stephen EsserTeam
(Cr) USTA(Cr) Junior
High School (Cr) Jeff(Cr) CTA Team
Waters (Cr)(Cr) Rafael Rivera
Robert
CompetitionTennis Staff Team (Cr) Ginny
Howlands TeamLevines
(Cr) High School (Cr) CTA Team Team
(Cr) Rafael Rivera
12:30 1 :30 p.m. Noon 2 p.m.
Tennis 12:15 1:30 p.m. (Cr) Ginny 12:30 4:30 p.m.
Levines
Lunch Awards Luncheon Lunch (Cr) Greg Rose
Team
12:30 (On 1 :30Your
p.m.Own) Noon 2 p.m. 12:15 (On 1:30Your
p.m.Own) 12:30 4:30 p.m.
Lunch Awards Luncheon Lunch (Cr) Greg Rose
(On Your Own) (On Your Own)
1-5 p.m. 1:30 2:30 p.m. 2:15 3:15 p.m. 1:45 2:45 p.m.
(Cr) Craig Jones, (Ct) Joy Macci (Cr) Joel Drucker (Cr) Dave Herman
1-5Specialty
p.m. Course 1:30 (Ct) 2:30Nickp.m.Saviano 2:15 (Cr) 3:15 Allstair
p.m. McCaw 1:45(Cr) 2:45Womens
p.m. Panel
(Cr) Jones,
(Cr) Craig Greg Lappin (Ct) Joy (Ct)Macci
USTA Player (Cr) Joel (Cr) Elliott Pettit (Cr) Dave
Drucker (Cr) Jeff Salzenstein
Herman
Specialty Course (Ct) NickDevelopment
Saviano (Cr) Net
(Cr) Allstair Generation
McCaw (Cr) Scott
(Cr) Womens Schultz
Panel
(Cr) Greg Lappin (Ct)Coaches
USTA Player and Training(Cr) Elliott(Cr) Junior
Pettit Team (Cr) Jeff (Cr)Salzenstein
Greg Frias Team
Development Staff (Cr) Net Generation Tennis (Cr) Scott(Cr)Schultz
Jeff Waters
Coaches and Training (Cr) Team
(Cr) Junior Craig Jones (Cr) Greg FriasTeam Team
Staff (Cr) Ginny Levines (Cr) Jeff
Tennis (Cr)Waters
Newlyn Wing
(Cr) Craig Jones Team Team
(Cr) Ginny Levines (Cr) Newlyn Wing
Team

46 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 46 6/22/2017 1:35:57 PM


Tennis Innovation Workshop
*Schedule is tentative and subject to change
WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
10/11/2017 10/12/2017 10/13/2017 10/14/2017 10/15/2017
2:45 3:45 p.m. 3:30 4:30 p.m. 3 4 p.m.
(Ct) Anne Davis (Cr) Rick Macci (Cr) Feisal Hassan
(Ct) USTA Adult (Cr) Craig (Cr) Carrie
Tennis OShannessy Zarraonandia
(Ct) Hank Pfister (Cr) Anne Davis (Cr) James Schor
Team (Cr) Iztok Bombac
(Cr) Bill Mountford (Cr) Team USA
(Cr) Elliott Pettit Collegiate
(Cr) Jeff Waters
Team
(Cr) CTA Team
4 - 7:30 p.m. 3:45 4:45 p.m. 4:45 6 p.m. 4:15 6 p.m.
Welcome Reception: Shuttle Return to (Cr) Panel Discussion (Cr) USPTA
Collegiate Tailgate Hotel Kurt Kamperman Membership
Theme John Embree Meeting:
Update & Awards,
(Cr) Section Power
Sessions
5 9 p.m.
USPTA Buying Show
& Reception

5:30 7 p.m. 6 8 p.m. 6:30 8:30 p.m.


Dinner Reception Dinner District, Section, &
(Own Your Own) Division Dinners

The USPTA Buying Show Heres what to expect from some of the exhibitors
at the nations largest tennis-only trade show.

WILSON: As the official hard goods SPORTMASTER: We will have product HAR-TRU: As a new USPTA endorsee, we
provider of the USPTA, Wilson will samples, brochures, and catalogs with will feature products such as teaching
display the popular Blade, Burn and our product offerings. There will also carts, ball baskets and ball mowers, plus
Ultra Rackets at the Buying Show. These be some give-aways at the booth, and a new LED light called VUE TENNIS and
rackets feature the unique Countervail representatives will be there to promote Top Score, a new, 100 percent electronic
Technology that maximizes energy, and answer questions about the new scorecard. We will almost certainly have a
reduces fatigue and increases shot SportMaster Fix-A-Court programs in show special running on these products,
childrens lives. making it a good time for USPTA
control while directing the balls energy
professionals to place orders for 2018.
within the frame instead of the body. Visit
TGA PREMIER SPORTS: We are
our booth to check them out! showcasing three innovative franchise FROMUTH TENNIS: We are excited to
opportunities. TGA franchises empower present the latest in Nike footwear and
NETKNACKS: We will display all of the entrepreneurial-minded sports enthusiast apparel, as well as the NEW embellished
latest and greatest tennis awards, players to start a turnkey business that utilizes USPTA merchandise. Were looking
gifts, apparel, etc. Swing by and see what several different sports, including tennis, forward to seeing old friends and meeting
mind-blowning giveaway we have. as a vehicle for making a positive impact. new ones! TM

TM ADDvantageUSPTA.com August 2017 47

BACK UP _Aug 2017_tt.indd 47 6/22/2017 1:35:58 PM


NEXT Generation
Exploring Orlandos Wonderland
C entral Florida offers everything from
shopping to museums to theme parks.
When joining us for the NEXT Generation:
return home without first checking out
some of the activities that make Orlando
extraordinary. Heres a list of ideas to get
TM

A Tennis Innovation Workshop, dont you on your way.

Kennedy Space Center


The Center brings to life the epic story of the
U.S. space program, including the new $100
million home for Space Shuttle Atlantis. The
historic complex is about an hours drive east
of Orlando and accessible via Toll Road 528.

Waterparks
Families looking to cool off will be happy to
know Orlando is home to the worlds top wa-
ter parks including Aquatica at SeaWorld,
Disneys Typhoon Lagoon and the newest
addition Volcano Bay at Universal Orlando
Resort.

Beaches
About an hour drive from Orlando are
Cocoa Beach (via Toll Road 528), Canaveral
National Seashore (SR 50 east to US 1) and
Daytona Beach (via Interstate 4) East. If your
schedule allows for a two-hour drive, visit
Floridas tranquil west coast to enjoy St. Pete
Beach and Clearwater Beach.

Theme Parks
Orlando is famous for its major theme parks
and a thrill to tourists of all ages. Visitors
will find Walt Disney World Resort in Lake
Buena Vista, while Universal Orlando Resort
and SeaWorld Orlando are about ten miles
southwest of downtown. USPTA members
receive a discount to Universal and Disney
World (purchase Disney World tickets at
mydisneygroup.com/uspta2017).

Live Entertainment
While exploring O-Town kick back and
take in the many different sounds of live
music. With several options, you wont go
wrong with the House of Blues Orlando at
Downtown Disney, Hard Rock Live Orlando
at Universal Orlando Resort or big-name acts
at the Amway Center.
For more ideas of things to do and places to go, visit www.visitOrlando.com

48 TM
ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 48 6/22/2017 1:36:00 PM


Teach, Train, and
Play with the Best
USPTA members:
Get a 3% discount on
all HOAG ball products
when you order online.

Enter USPTA when


completing your order
to get your discount.

hartru.com
TM

Har-Tru is the official provider of Teaching Carts, 877-4-HAR-TRU (877-442-7878)


Ball Mowers, and Ball Baskets for the USPTA hartru@hartru.com

BACK UP _Aug 2017_tt.indd 49 6/22/2017 1:36:00 PM


Master Pro
Strokes Are Not Created Equal
So Practice the Shots Used Most
By Joe Dinoffer, USPTA Master Pro

W
hat are the basic shots singles or doubles. Consistently, the return (you can
in tennis? Serve, return serve and service return remains rotate back and
of serve, forehand the most frequently hit shots, yet, forth), it is well
groundstroke, backhand ironically, these are also the shots worth the effort.
groundstroke, forehand volley, people practice least. A few things to
backhand volley, overhead, lob, consider if you
and dropshot. Of course, there are What to do With This want to benefit
more shot options that clarify spin, Information from practicing
placement, balance, etc. But to keep The Serve. Practicing your serve service returns:
this exercise as simple as possible, may seem relatively easy. Just take a Do NOT play
lets stick with the basics. The big bucket of balls and off you go, right? out points. Remember the value of
question that begs to be asked: Which Not quite. Just think about first serve service return practice opportunities
shots do you hit most frequently in a percentages. With a little arithmetic and resist the temptation to play out
match? Since players the points. It is much
have limited time to Sample Swings at the Ball Chart easier to find partners
SHOT Game Game Game Game Game Game Game Game Game Game TOTALS
practice and improve, it 1 2 3 4 5 6 7 8 9 10 to play practice sets.
only makes sense that 1st Serve

2nd Serve
1111
Seldom will you get a
1111
prioritizing the shots to Serve 1111 practice partner to drill
practice (based on what just serves and returns,
Return
11
FH 1111 1 1111
shots are hit most often) Groundie
BH 1111
so utilize it well.
will help players improve Groundie
FH Volley 11 Set up target areas.
most quickly. BH Volley 1 Use ropes and towels,
for instance, to lay
Overhead 11
Lob 1
Perform This Dropshot down target areas large
Exercise TOTALS
23 13 enough so you can
The good thing about *NOTES: Abbreviate as needed when you create your own chart, and expand as desired to chart succeed more than 50
more games and more specific shots.
this chart is that a player percent of the time. Do
only needs it done once. NOT make the mistake
Add the totals from each game to get your priorities chart provides a first of setting up a single cone or can of
the total number of swings at the ball serve percentage. In the first game of balls that you may not hit more than
for the entire set. Just remember that the sample chart in this article, the once every five years. And most of
you are charting swings at the ball player only served 20 percent of first the time, also have the server aim for
and not shots in the court. Example: A serves in the box. Of course, it takes a specific target, which will increase
missed first serve counts as one first many more games to get a statistically the quality of the practice for both
serve swing. (Heres the guideline: accurate first serve percentage, players.
Count service returns or any other but the idea is to practice the most Learn from the pros. Be consistent
shots if the player contacts the ball. If frequently hit shots most. in your approach to returning serve,
the player cannot contact the ball, the Return of Serve. Returning serve is remembering that success in tennis is
assumption is that the opponent hit a altogether different from the serve. intrinsically connected to
clean winner.) It is accepted as the least practiced consistency. Stance, waiting grip,
important shot in tennis for two movement and targets should be
What To Expect reasons. First, few facilities have controlled and consistent if you want
Players are always surprised what a serving machines available; Second, to reach your potential. TM

large percentage of their swings at since few people want to practice


the ball are the serve and return of their serves, finding players to
serve. Slight variations will occur practice your service returns can be a USPTA Master Professional Joe Dinoffer
based on playing style and surface scheduling nightmare. But, however received the 2006 USPTA Tennis Industry
(slower surfaces = longer points), for difficult it may be to find partners Excellence Award. In 2012 he was named
instance, whether they are playing who want to practice their serve and USPTA Texas Division Pro of the Year.

50 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 50 6/22/2017 1:36:01 PM


LETS SHAPE THE
full page usta ... ad tk / p51

FUTURE OF TENNIS
Net Generation, powered by the USTA, makes it easier and more fun to get kids and
teens into tennis. We provide the tools, world-class curricula, marketing materials
and training to empower coaches, teachers, parents, volunteers, NJTL networks and
community organizations to grow the game.

The next generation of tennis starts now!

Heres what were serving up:


Free Listing in Net Generations
searchable directory of local providers
Comprehensive print and digital curricula
Equipment starter kits and/or welcome
packs (depending on provider)
Free online and in-person training
Marketing campaigns promoting
your program
Free registration with helpful digital
tools including a Program Management
Center, educational support, and the
Net Generation Coaching App

Join The Net Generation today:


NETGENERATION.COM

2017 USTA. All rights reserved.

BACK UP _Aug 2017_tt.indd 51 6/22/2017 1:36:01 PM


Master Pro
20 Ideas for Building a
Successful Revenue Stream
By Ken DeHart USPTA Master Pro

R
evenue streams are only limited by ones imagination. Take one or
more of the following ideas and adapt it to what fits the needs of
your club, then watch new revenue streams grow in no time.

1. Use the USTA and TIA promotions tennis as a wellness program.


to access people outside your Network with specialists, such as
regular club members, such as the chiropractors, eye doctors and
Special Olympics, Play Tennis and realtors where they distribute your
more. business card to their clientele who
express interest in playing tennis.
2. Ask USPTA pros to host events at
your club and invite both members 10. Work with other departments
and non-members to attend. in your club (swimming, fitness,
golf, etc.) to cross promote your
3. Work with area schools to set up a
programs.
physical education tennis program
that runs during or after school and 11. Post company brochures and fliers
encourage nearby schools to visit on the bulletin boards of area
your club. business.
4. Organize home-school tennis 12. Create a website about your club
programs where students receive and tennis programs.
credit. This fills your mid-day slots 13. Create a Facebook page and
that would otherwise go unused. regularly post your activities and For instance, after spending $250
5. Offer a Bring-a-Friend Day for promotions. in lessons, receive one free racquet
special events and everyday 14. Offer to coach a local high school stringing.
activities, where the activities are or college team and give students 19. Allow local tennis reps to organize
free. The focus is on increasing a special price to participate in a day where they sell their demo
people to your club and programs programs or to join the club. clothing and equipment at your
that will lead to increased
15. Speak at local service organizations, club and you receive a percentage.
memberships.
such as the Rotary, Lions or This attracts new people into your
6. Work with businesses to offer Veterans, and explain how the sport club, plus it allows you to promote
tennis events to employees or offer relates to business and health. Offer your shop or programs at the same
a company price for using the club. a special deal for group lessons. time.
7. Host a community day where 16. Be equipped with business cards 20. Use media to promote your club
everyone is invited to experience wherever you go because potential successes, programs, staff or
your club and take advantage of customers are everywhere: the dog special events. Keep your name in
discounted rates on memberships, park, grocery store, hair salon, car the publics eye. Dont ever
tennis programs and lessons. wash or gas station. assume the community knows you
exist or what you offer. Tell them
8. Attend community events, such as 17. Invite the community to attend
over and over.
races, wine tastings and health fairs programs at your club that cater to a
TM

where you would extend special niche group, such as new mothers or
rates for programs and lessons. wheelchair players. Ken DeHart USPTA Master Pro, AVAC
9. Work with area hospitals and 18. Offer incentives that reward players Director of Tennis in San Jose, CA,
doctors to develop and promote who spend a set amount of money. Wilson Premier Advisory Staff

52 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 52 6/22/2017 1:36:01 PM


SHOP RAFAS COLLECTION.

The Official Distributor of Nike Footwear & Apparel to the USPTA.

Preferred USPTA MEMBER Pricing online at uspta.fromuthtennis.com.

BACK UP _Aug 2017_tt.indd 53 6/22/2017 1:36:02 PM


USPTA News
US Open Series Invites
USPTA Professionals Back

S ummer is back and so is the


14th season of the Emirates
Airline US Open Series! The
five-week summer tennis season links
seven North American hard-court
and ESPN2/WatchESPN will provide
weeklong coverage from the Rogers
Cup presented by National Bank
and Western & Southern Open. In
total, nearly 70 hours of live national
2017 US Open Series
Schedule
tournaments to the final Grand Slam of coverage is scheduled to air on ESPN2 Availability to USPTA Professionals are
the year, the US Open. / WatchESPN, 140 hours on ESPN3 in italics and subject to availability in the
For the fourth consecutive year, and more than 85 hours on Tennis U.S. only (Canada excluded).
USPTA will partner with the USTA Channel.
to make the 2017 US Open Series As part of the overall tennis Bank of the West Classic
available to the USPTA and its certified community at large, USPTA July 31 - Aug. 6 | Stanford, Calif.
members. professionals have an obligation Attend any session on Monday or
The partnership began in 2013 to to ensure that professional tennis Tuesday.
provide USPTA Professionals access tournaments are successful locally,
to the U.S.-based tournaments in the USPTA CEO John Embree said. We BB&T Atlanta Open
Series and was modeled after other should play an important role in July 22 30 | Atlanta
successful agreements already in place promoting these events by encouraging Receive one (1) free ticket good for
in Stanford, Calif., New Haven, Conn., attendance by our customer base. Session 1 5 at the box office.
and Cincinnati. USPTA Professional-level
Once again, the tournaments will members must present their current Western & Southern Open
offer an additional benefit to USPTA membership card in order to receive Aug. 12 20 | Cincinnati
division leaders. Each divisions access to the available sessions at One free session ticket or grounds pass
president and Professional of the each tournament. Tickets or grounds for each session. Pick up at Will Call at
Year award winner will both receive passes are subject to availability North entrance .
two box seats to an available session and determined at the discretion of
at the tournament in their area. Both the tournament. For updated ticket Connecticut Open at Yale
the division president and the Pro of availability, visit uspta.com/benefits > Aug. 18 26 | New Haven, Conn.
the Year will be recognized during the Additional Benefits > US Open Series. TBD
tournament. For more information on the US
ESPN2 and ESPN3 will again Open Series please visit www. Winston-Salem Open
feature weeklong coverage from the emiratesusopenseries.com. The newly Aug. 20 27 | Winston-Salem, N.C.
BB&T Atlanta Open, Bank of the designed site features responsive Free admittance Aug. 19-24 sessions 1-11
West Classic, Winston-Salem Open design for streamlined viewing across (not 3) Pick up at ticket office.
and Connecticut Open presented by all devices making it user-friendly with
United Technologies. Tennis Channel an enhanced look and feel. TM

54 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 54 6/22/2017 1:36:02 PM


USPTA News
Har-Tru and USPTA Agree to
Multi-year Agreement
HAR-TRU is now USPTAS official These are hard-working, passionate
provider of teaching carts, ball mowers individuals who are dedicated to the
and baskets. sport of tennis and to helping others
The United States Professional learn and enjoy it. I am confident that
Tennis Association announced our products can help them in that
today it will enter into a three-year endeavor and I know in turn USPTA
agreement with Har-Tru, the leader Professionals will help us grow our
in clay tennis courts, court equipment business and improve our product
and accessories. Under the terms of offering.
agreement, Har-Tru will become the Founded in 1931, Har-Tru has grown
official provider of teaching carts, into the worlds premier manufacturer
ball mowers and ball baskets of the of tennis court surfaces, equipment,
association. accessories and supplies.
As an official endorsee of the USPTA, Pat Hanssen has personally been a
Har-Tru will offer special rates for big supporter of the USPTA for many
USPTA members when shopping on years. Now, to have the Har-Tru brand
for Har-Trus website for qualified as an endorsee just extends his
products. In addition, members who commitment to our membership on a
are enrolled in the Retirement Gold+ grander scale, said John Embree,
program can earn contributions to innovative and durable line of teaching USPTA CEO. Har-Tru joins a growing
their retirement accounts with a carts, ball mowers and baskets in the list of category leaders in the
qualified Har-Tru purchase. hands of USPTA Professionals, said marketplace who have become
I am extremely excited to get our Pat Hanssen, President of Har-Tru. affiliated with our association.TM

2018-2019 National Board Prop sed Slate


The National Nominating
Committee has completed
its task and proudly submits
the following slate for the
2018-2019 USPTA national
Board of Directors.
Additional nominations
may be made by the
general membership
in accordance with the Proposed Slate
USPTA Bylaws, Article VII, President: Gary Trost
Section 3.
Should anyone who First Vice President: Feisal Hassan
participated in the
nominating process wish to Vice Presidents: Cari Buck, Alan Cutler,
run for a board position, Mark Faber, Bill Mountford, Rich Silvocka
procedures and information
may be obtained from the Immediate Past President: Chuck Gill
national office. TM

TM ADDvantageUSPTA.com August 2017 55

BACK UP _Aug 2017_tt.indd 55 6/22/2017 1:36:03 PM


Growing Your Business
Is Entrepreneurialism and Tennis a Successful Recipe?
After discovering TGA, one USPTA Pro says yes!

F
or 30 years, USPTA professional Im very excited because this feels sports. Second, TGA creates a pathway
Mike Owens was directly involved like a natural progression in my tennis for students and families from the school
in the club and tennis business, career, said Owens, who had worked programs to recreational programs at
growing the sport at all levels through with a mortgage firm in recent years. tennis facilities that include camps and
a successful operation, teaching and With TGA, Im getting back into tennis Play Days, as well as USTA Junior Team
coaching career. Recently, he discovered through coaching and helping others Tennis and Junior Tournaments.
TGA (Teach, Grow, Achieve), the fast- make a difference through tennis students TGA provides all of the equipment for
growing innovative tennis model where and families lives. I cant wait to work kids at no cost in the program, including
entrepreneurialism is challenging the with schools to show them weve got a its own line of custom tennis equipment
conventional wisdom that community cost effective program that impacts their to provide all players an affordable option
tennis programs should be run and students and families in so many ways. to get into the sport.
conducted by volunteers. It is creating TGA has become the leading Families and schools have embraced
a new career opportunity for him and introductory and recreational programs the model and its programs because it
other USPTA professionals. model in the tennis industry after already creates a healthier and safer environment
The TGA model of growing grassroots activating over 70,000 new tennis players for students at schools and community
tennis by first bringing it to the schools is while creating business ownership centers. The school-based curriculum
not unique as the USTA (and others) have opportunities for USPTA professionals. includes tennis skill progression,
done it in various education subjects
ways for years, and STEAM
Owens said. What By offering tennis to the schools where the kids (Science Technology
is unique is that TGA Engineering Art
has unlocked the are already at the school, it makes the decision Mathematics) Labs,
secret to bringing the in addition to physical
sport into schools process (logistics and price) much easier. fitness and health
through consistent components.
programs with quality control As the kids advance and
measures in place through find a passion for tennis, they
incentivized owners of their become a potential student of a
own businesses. teaching pro, program, or club
TGA Premier Tennis core and thats what the industry
programs are after-school enrichment Most USPTA professionals work needs right now, Owens said.
for children ages 5-13 in kindergarten for someone else and spend a lot of With TGA, a USPTA member can garner
through eighth grade. These programs, time on the court teaching group and this competitive advantage in a market by
run in conjunction with local school private lessons, explained Owens, who providing after-school tennis programs at
districts, private schools and community just launched his new TGA franchise in schools and community centers. As those
centers, are developed through a youth Tucson, Arizona. youngsters age and become vested in the
sports franchise model, the only one of By offering tennis to the schools sport along with their parents, a future
its kind in the industry. Entrepreneur where the kids are already at the school, pipeline of business is created and overall
Magazine recognized TGA as a Top 10 it makes the decision process (logistics tennis participation is increased to foster a
Franchise Value with its affordable start- and price) much easier. The parents are successful future for the sport and for the
up costs and fees based on ROI. more apt to have their child give it a try USPTA professional in that community.
To date, TGA is in 41 markets across and stay with it if its super convenient By having your own business and
the nation accounting for one in every and affordable. This business has a large managing people, it is not about the grind
four school programs without any upside opportunity in every community. of being on court and banging balls as the
financial support from the USTA. It allows TGAs impact is evident on several years go by. You get to work with other
prospective business owners who have a levels. First, by bringing introductory coaches you hire to deliver a valuable
passion for tennis and other youth sports tennis programs directly into schools and message and product to students and
to take an equity position in a business community centers through enrichment families in your community."
whose success is tied to growing sports at programs, it is putting tennis on a level Visit Play.TGA.com for more
the grassroots level. playing field with other mainstream information. TM

56 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 56 6/22/2017 1:36:03 PM


usta ad/ p. 57

BACK UP _Aug 2017_tt.indd 57 6/22/2017 1:36:04 PM


Career Development
Exams, Upgrades Coach Youth Cardio Tennis
& PTCA I Tennis Workshop Aug. 6 Cardio Tennis Training Course
(4 credits for PTCA I segment) (2 credits) Level 1 + Level 2
USTA Billie Jean King
Aug. 3-4 Port Washington, N.Y. Aug. 18 Cincinnati
National Tennis Center, New York
Aug. 5-6 Tallahassee, Fla.
Aug. 7 Cardio Tennis Training Course
Aug. 5-6 Granbury, Texas
Aug. 5-6 Huntington Beach, Calif. Conferences/ Level 2
USTA Billie Jean King
Aug. 6
Aug. 7-8
Hilton Head, S.C.
San Francisco, Calif.
Activities National Tennis Center, New York
(Division Conferences 6 credits; Aug. 20 Cardio Tennis Training Course
Aug. 12-13 Atlanta Tennis Innovation Workshop 10 credits)
Windyke Country Club, Memphis
Aug. 12-13 Wilmington, N.C. Aug. 18 Midwest Div. Summer Sympos.
Sept. 25 Cardio Tennis Training Course
Aug. 18 Latham, N.Y. Mason, Ohio
Level 2
Aug. 18 Cincinnati, Ohio Oct. 11 NEXT Gen. Tennis Inn. Workshop
Windy Hill Athletic Club, Atlanta
Aug. 25-26 Laie, Hawaii Orlando, Fla.
Dec. 10 Cardio Tennis Training Course
Aug. 26 Eau Claire, Wis.
Level 2
Aug. 26-27 Seattle
Midtown Athletic Club, Chicago
Aug. 26-27 Boca Raton, Fla.

* This course is held at the USPTA World Head-


quarters in Lake Nona, Florida.
Exam reservations must be made at least 21 days
prior to the dates listed. Each date includes an
exam, upgrade and PTCA I unless noted. Exam
Webinars
cancellations must be received no later than 14 (.5 credits)
days before the exam, or a cancellation fee will be Watch all recorded webinars at
charged accordingly.
tennisresources.com
Applicant: late cancellation fee $95; failure to More info: visit uspta.com/Education
cancel application fee is forfeited. Certified
members: late cancellation fee $25; failure to Please visit www.cardiotennistraining.com to register.
cancel $25 plus the upgrade fee is forfeited.
Registration for another exam will not be accepted
until cancellation fees are paid.

Accredited
Professional Coach
Register your Accredited Professional Coach (APC)
and specialty course credits earned with the USPTA
SmartCode Education System. This uses your
smartphone to instantly register your attendance
to all seminars and specialty courses earning APC.
To use the system at a seminar,
general session or specialty
course, you must scan two
QR codes. One QR code is on
Education requirements
your conference badge. The All USPTA-certified Professionals must earn 6 education credits in a three-year period
second QR code will be in your to remain current. Go to USPTA.com/Education for a partial list of eligible activities.
conference notebook and cannot be scanned until Please send verification (email, letter, certificate, receipt, etc.) that shows you
the end of the session or the beginning of the next
session.
attended the event/activity and submit it along with the date and agenda to educa-
tion@uspta.org to receive your credit. (International members, Recreational Coaches
If you do not have a smartphone, you may use
someone elses. Forms are available upon request.
and those over the age of 65 are exempt.) Questions? Write to education@uspta.org
or call 800-877-8248, ext. 147. TM

58 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 58 6/22/2017 1:36:06 PM


We Shop,
You Save,
Hes Protected.
SelectQuote makes finding the life
insurance you need easy. Well give
you quotes from many insurance
companies at once so you can find
the best policy at the best price.

Call 1-866-459-0482

BACK UP _Aug 2017_tt.indd 59 6/22/2017 1:36:06 PM


Member News
Midwest Inducts Hall of Fame Class Midwest Division
C ongratulations to recipients of the prestigious USPTA
Midwest Hall of Fame: Mark Bey of Glenview,
Ill., Chuck Kuhle of Decatur, Ill., Bud Schroeder
Award Winners
of Tipp City, Ohio and Carol Anderson (honorary Molly Card Beckmann, Indianapolis, Ind.
Midwest Professional of the Year
membership) of Tigard, Ore. The Inductees have
contributed to the sport in many areas, including coaching,
Bey Anderson Western Reserve Racquet & Fitness
volunteerism and involvement in the USTA.
Club, Streetsboro, Ohio
The awards ceremony is a special event where induct-
Lesson for Life Event of the Year
ees gather on court before an evening match. Theres a
lot of fanfare and excitement with not only the inductees Jon Betts, McHenry, Ill.
but tennis spectators too, said Anderson, an inductee and High School Coach of the Year
the Executive Director of the Midwest Division. She added,
Weve all dedicated a large part of our lives to the sport and Brian Schubert, Cincinnati, Ohio
being inducted into the Hall of Fame is an amazing honor. Individual Junior Coach
The celebration induction, which also includes the
Midwest Division awards presentation, takes place at the Eric Toth, University of Cincinnati
Western & Southern Open in Mason, Ohio, Aug. 17. Schroder Kuhle College Coach of the Year

Anya Baronayte, Solon, Ohio


Hot Off the Press Under 30 Professional

P rofessional tennis coach, Brian Elliot, has published a


new play book, Tennis Sequences. Elliott says his unique
teaching style has helped countless students. Tennis Sequences
Scott Mitchell, Midland, Mich.
Tennis Center Facility Manager of the Year
is about learning and understanding shot selections in tennis. I
Nick Laskaris, Bloomington, Ind.
discuss several topics, including the art of balance, rhythm and
Indiana Professional of the Year
power in tennis, as well as the simplicity of singles and doubles
sequences. Tennis Sequences is sold and shipped through
Brad Seymour, Mason, Ohio
Amazon.com ($9.95 digital/$11.95 paperback), ISBN-13: 978- Ohio Professional of the Year
1521090107; ISBN-10: 1521090106.
Luka Bagos, River Grove, Ill.
Ianni and Zlochova take titles at the 2017 Illinois Professional of the Year
USPTA National Clay Court Championships
Paul Lauterbach, Walworth, Wis.

T he 2017 USPTA National Clay Court


Championships took place May
18-21 at the Academia Sanchez-Casal in
(Naples, Fla.) to win the Womens
Open Singles 6-0, 4-1 retired.
Other results include Mens Open Dou-
Wisconsin Professional of the Year

NATIONAL BOARD OF DIRECTORS


Naples, Fla. with a total of 75 profession- bles: Franco Mata (Naples, Fla.) and
als participating in 13 divisions in the field. Jicham Zaatini (Naples, Fla.) def. President Chuck Gill
The total prize money for the tournament Alex Millet (Naples, Fla.) and Jose First Vice Gary Trost
was $7,000, a four-day tournament open Pasterello (Naples, Fla.) 6-4, 2-6, President
to all USPTA-certified professionals. 10-7; and Mixed Open Doubles: Court- Vice Presidents Alan Cutler
Result Highlights Include: ney Vernon (Naples, Fla.) /F. Mata Feisal Hassan
Stefano Ianni (Miami, Fla) defeated (Naples, Fla.) def. Zorana George Ken McAllister
Wyatt McCoy (Minneapolis, Minn.) (Cordova, Tenn)/Dalibor Mihajlovic TM

Jack Michalko
Diane Selke
to win the Mens Open Singles 6-0, 3-0 (Aurora, Ill) 6-4, 6-1.
retired. On the Womens side, Zu- For more information on the USPTA Past President Tom McGraw
zana Zlochova (Lake Worth, Fla.) Surface Championships, visit uspta.com/ CEO John Embree
defeated Anastasia Zviahintseva tournaments. Legal Counsel George Parnell

ADDvantage magazine editorial offices Magazine Coordinator..................... Teresa Thompson The opinions expressed in ADDvantage are those of the
USPTA World Headquarters Public Relations Coordinator............. DeVonte Martin authors and not necessarily those of ADDvantage or the
Circulation...............................................John Cornell USPTA.
11961 Performance Drive
Orlando, Fla. Office hours: 8:30 a.m. - 5 p.m. Eastern time Copyright United States Professional Tennis
Association, Inc. 2017. All rights reserved. Reproduction
Phone / 800-USPTA-4U ADDvantage is published monthly by the of any portion of the magazine is not permitted without
email magazine@uspta.org United States Professional Tennis Association. written permission from USPTA.

60 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 60 6/22/2017 1:36:07 PM


TI MAG AD pg.indd 2 5/26/16 12:53 PM