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Law of Proximity
Law of Proximity states when objects are close to each other and they
tend to be perceived together in one group. Basically proximity is close-
ness. If we use clear structure and visual hierarchy we will be less
charged by the limited cognitive resource of users, so they will be able
to quickly recognise and react.
Law of Similarity
The Law of Similarity states that elements tend to be perceived into
groups if they are similar to each other. That also means if you have el-
ements with same functionality, meanings and hierarchy level, should
visually matching.
Further reading
Are you still interested in Gestalt Theory? Here are some useful links to
learn more about the topic:
Andy RutledgeGestalt Principles of Perception1: Figure
Ground Relationships
Smashing Magazine
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