Tata Group

Mission:
To improve the quality of life of the communities we serve globally through long-term
stakeholder value creation based on Leadership with Trust.

Purpose:
At the Tata group we are committed to improving the quality of life of the communities Tata we
serve. We do this by striving for leadership and global competitiveness in the business sectors in
which we operate.

Core values:
Tata has always been values-driven. These values continue to direct the growth and business of
Tata companies. The five core Tata values underpinning the way we do business are:

Integrity: We will be fair, honest, transparent and ethical in our conduct; everything we
do must stand the test of public scrutiny.

Excellence: We will be passionate about achieving the highest standards of quality,

always promoting meritocracy.

Unity: We will invest in our people and partners, enable continuous learning, and build
caring and collaborative relationships based on trust and mutual respect.

Responsibility: We will integrate environmental and social principles in our businesses,

ensuring that what comes from the people goes back to the people many times over.

Pioneering: We will be bold and agile, taking on challenges, using deep customer insight
to develop innovative solutions.

Tata Motors
Vision: As a high performance organization, we are, by
FY2019
Among the Top 3 in Global CV and
Domestic PV
Achieving sustainable financial
performance
Delivering exciting innovations

Mission: We innovate, with passion, mobility solutions

to enhance quality of life.

Values: Integrity, Teamwork, Accountability, Customer

 Focus, Excellence, Speed

Commercial Vehicle Business Unit (CVBU) Passenger Car

Business Unit
(PCBU)

Vision: Vision:
To be a world class corporate constantly furthering the interest of To be a world class
all its stakeholders. corporate constantly
furthering the interest of
all its stakeholders.

Mission: Mission:
Shareholders: To consistently create shareholder value by To be the most
generating returns in excess of weighted Average Cost of Capital admired multi-
(WACC) during the upturn and at least equal to weighted Average national Indian car
Cost of Capital (WACC) during the downturn of the business cycle. company
Customers: To strengthen the Tata brand and create lasting producing vehicles
relationships with the customers by working closely with business that people love to
partners to provide superior value for money over the life cycle. buy
Employees: To create a seamless organization that incubates and Create and
promotes innovation, excellence and the Tata core values. organization that
Vendor and Channel Partners: To foster a long-term relationship so people enjoy
as to introduce a broad range of innovative products and services, working for, doing
that would benefit our customers and other stakeholders. business with and
Community: To proactively participate in reshaping the countrys investing in
economic growth. To take a holistic approach towards
environmental protection

Strategy of Tata Motors

Tata Motors goal is to position as a major international automotive company by offering products
across various markets by combining engineering and other strengths and through strategic
acquisitions. Strategy to achieve these goals consists of the following elements:

Leveraging capabilities: Tata Motors developed in-house engineering capabilities and

extensive distribution network.
 Mitigating cyclicality: To mitigate the impact of cyclicality, Tata Motors plan to continue
to strengthen operations through significant presence across different segments, wide
range of products and geographies.

Expanding international business: Tata Motors have a two-fold strategy of expanding

operations into other geographic areas, through strategic acquisitions and by expanding
product range into select geographies where Tata Motors have an opportunity to grow in
markets with similar characteristics to the Indian market.

Reducing costs and breakeven points: Tata Motors believe that scale of operations
provides us with a significant advantage in reducing costs and Tata Motors plan to
continue to sustain and enhance cost advantage.

Continuing focus on high quality and enhancing customer satisfaction: Tata Motors is
pursuing various quality improvement programs, both internally and at suppliers
premises.

Enhancing capabilities through the adoption of superior processes: Tata Motors have
institutionalized an approach, called the Tata Business Excellence Model or TBEM,
which has been formulated on the lines of the Malcolm Baldridge National Quality
Award to enable them to drive performance and attain higher levels of efficiency in their
businesses and in discharging social responsibility.

Customer financing: With financing increasingly becoming a critical factor in vehicle

purchases and the rising aspirations of consumers in India, Tata Motors intend to expand
vehicle financing activities to enhance vehicle sales.

Continuing to invest in technology and technical skills: Tata Motors are one of the most
technologically advanced indigenous vehicle manufacturers in India. Over the years, Tata
Motors have enhanced technological strengths through extensive internal research and
development activities research and development resources.

Maintaining financial strength: Tata Motors continue to work on implementation of

cost reduction programs, prudent working capital management to improve the cash flows
at our automotive operations. Tata Motors have established processes for project
evaluation and capital investment decisions with an objective to enhance the long term
profitability.
Leveraging brand equity: Tata brand name is associated by Indian customers with
reliability, trust and value and is gaining significant international recognition due to the
international growth strategies. Tata Motors recognize the need for enhancing brand
recognition in highly competitive markets in which Tata Motors compete with
internationally recognized brands.