Digital Document

Services | Packages
Transmedia Digital Publishing w/. Robert Cettl
enabling authors, ethnographers, filmmakers, businesses, content provid-
ers and individuals develop quality digital resources

e-book design / layout\

transmedia production
file formatting
social networking
filmmaker e-press kits
digital media promotion
Digital Transmedia Centralized
Robert Cettl offers a range of products and services catering specifically to the emer-
gent mutimedia needs of digital authors, businesses and content providers in Aus-
tralia and beyond - to formet interactive and transmedia projects for conline publica-
tion and maximize their exposure. Everything you need to perfect your digital media
product, initiate and maintain its electronic promotion.
FILM | VIDEO | E-BOOK | AUDIO BOOK | MULTIMEDIA | ADVERTISING | SOCIAL MEDIA
 Hello, Im Robert. My tertiary background is in Computer Assisted Language Learning [CALL]. My
research interest is the delineation of hybrid pedagogic best practice educational
I am a freelance digital publisher, author and ethnographic videographer. This transmedia design principles for the teaching of Critical Thinking [CT] to Chinese
service guide e-brochure is a descriptive listing of what I offer digital authors, English language learners within a blended learning Academic Writing syllabus
businesses and content providers worldwide, though I am based in China. stressing Inter-Cultural Communicative Competence [ICC].
Ive been involved in digital publishing since the launch of the Amazon Kindle in 2007/8. To that end, most of my personal writing and digital publishing endeavors are Academ-
As publisher (and author) in the years since, I established a worldwide e-book distribu- ic: blended learning digital resources for EFL teachers in China, ongoing research papers
tion network utilizing existing self-, peer- and social media digital publishing, retailer related to an in-process PhD (or EdD) by publication higher degree award. However, I
and distribution houses. Through this network, I can ensure that any e-book I publish still dabble in film non-fiction and experimental transmedia auto-ethnography when I
- or am contracted to format and publish for an author on a freelance / partnership basis need a break from peer review discourse and its rigours. This dual focus - professional
- is available to all major e-book retailers and libraries in Australia, the USA, UK, Europe and recreational - allows me to apply my digital design skills to personalized one-to-one
and China. ebook and multimedia digital document projects with my clients.
In addition I facilitate contracted authors with access to POD (print-on-demand) Much of what I digitally publish in China is either free or available for purchase for
and library distribution worldwide through Lightning Source / Ingram. I am a a small fee. Education is a passion for me: teaching informs my sense of profes-
registered publisher with Thorpe-Bowker (having an ISBN prefix accordingly) and sional integirty. Indeed, much of the income I earn from providing the services
make independent auto-ethnographic films. listed in this brochure go towards the continuing provision of free online educa-
So: a brief background sketch. Starting with the Academic - I have a BA(Hons) in Film Study from the Flinders University of tional resources for Chinese students.
South Australia (which included an international scholarship to Southern Illinois University at Carbondale in the USA), a GRAD
DIP (Information Studies) from UniSA, a GRAD CERT (TESOL) from Flinders. and a MASTERS (TESOL) also from Flinders Univer-
sity,. I am a former SAR Research Fellow at Australias National Film & Sound Archive [NFSA] and a published author of film
Robert
non-fiction (with McFarland & Co. Inc. in the USA). My film non-fiction writing has been collected by such as the British Film
Institute, Yale University Library and the National Libraries of Australia and China. I taught Middle School English in Xinji-
ang Province, China and there began to design computer assisted language learning e-textbooks. My paper on the digital
dissemination of banned / prohibited texts was presented at the 2011 Textual Manipulation Conference of the Australia / New
Zealand Bibliographical Society and my paper on disability and digital publishing was presented at the 2012 Arts Activated
Conference in Sydney. My most recent peer-review work was a chapter on serial killer cinema edited by Prof. Alzeena Mac-
Donald for the Academic anthology Murders & Acquisitions forthcoming through Bloomsbury-Continuum. Since then, I
taught English at the University of Jinan, Shandong, China from 2014-16 and, as of August 2017, am preparing to return.
Digital publishing was slow to take off in Australia, though now there is an increasing call for multimedia digital author
services to access the vast network of e-book retailers available. As an independent digital publisher, I publish my work for
sale through Amazon Kindle, Googlebooks, XinXii, Kobo, Sony eBookstore, iTunes, Diesel, WH Smith, Barnes & Noble, Lulu
and through my own websites - www.robertcettlebooks.com and www.ujnpress.com. I work in .doc, PDF, ePUB, .ePUB3, avi,
MPEG, .flv, .mp4, .mov formats for multi-media works. Ive worked on - and offer services for - e-books, illustrated text-books,
audio books, multi-media enhanced e-books. Former clients / current authors include experimental artists, spoken word
authors, fiction writers and ARTS-SA grant recipients. Anyone can engage my services without obligation to publish through
my transmedia network, though that option is always open: I cater to authors who only want their manuscripts formatted for
digital dissemination through to authors who require manuscript editing, layout, cover design, file formatting and full publish-
ing through the retailers and distributors I deal with. My services are flexible and can be tailored to all digital author, business
and content provider needs.
This electronic brochure contains a description of services, price guide, publishing network description, promotion-
al video material and is hyperlinked to existing e-books, electronic flyers, video-on-demand and supplementary
website material: please note - Internet connection is required for hyperlinks in this e-brochure to function; embedded .flv
video my not play on the Apple iPad (contact your Apple retailer for fixes).
 WORLDWIDE PUB-
LICATION OF YOUR Maximizing Your Digital Potential
E-DOCUMENTS
Take advantage
of all new digital E-Book Design & Layout
Dynamic Covers
partnership pub- From simple text-based
lishing with me to Licensed images for cover and
manuscripts to elaborate
secure worldwide internal illustration.
audio-video embedded PDF
e-distribution for multimedia. Photoshopped graphics, titles
your e-book, POD and layout capabilities.
Formatting page size for
options and library Tailor-made covers to make
lending with, for POD optimization if required.
your e-book stand out amongst
example:- Integration of illustrations, graphs, diagrams, charts
the crowd.
and more.
Seperate .jpeg covers for easy metadata upload.
Dynamic interactive menu systems for easy chap-
ter navigation with hyperlinks to personal websites,
social networks or anything required. Multimedia Design
Footnote and endote capabilities for interactive PDF based interactivity for formation of video
Harvard or APA referencing. e-books and multimedia work in-
The Emergence of Digital Multi-Media cluding text, image, audio, video,
menu navigation and hyperlink-
After prolonged hostility towards the digital publishing revolution, Australias publishing ing for complete interactivity /
industry finally embraced the e-book in 2011. In November that year, Google opened Social Networking and Promotion
connectivity.
their Australian GoogleBooks store, complementing Amazon and iTunes to establish a Author websites designed for individual appeal
local e-book marketplace independent of - though related to - the vast US, UK and Euro- (no templates - each author Complete integration of multi-
pean e-retailer networks. website is developed in con- media work with author website
sultation with the author). and social networking system.
In early 2012, shortly following the release of the Apple iPad, Apple launched its iBooks
Author software, enabling the easy insertion of video, text and graphics into digital text- Social network marketing Assistance in securing (c) clear-
books. As Pearson Education latched onto the software, competion between Apple and plans on Twitter, Google+. ance to use text & illustration
PC / Android based platforms for multimedia Apps emerged. and/or audio-visual material from
Author video promotion, third parties.
By mid-2012, Thorpe-Bowkers international e-book survey reported that Australia, production and exhibition /
though slow to start, now led the world in the take-up of e-book related technologies distibution. Stock footage and sound library integration via
(e-readers, tablets, platforms). However, only a small percentage of e-books were re- Creative Commons with video editing and special
Comprehensive e-book effects capabilities.
leased in multi-media format despite the technology being readily available. distribution network advice
covering in the USA, Europe DVD-R & CD-R production, packaging, sales and
The Electronic Publishing Revolution is Here! and Australia / NZ. worldwide distribution via Amazon.com.
Electronic flyers, brochures
and catalogues to serve every File Conversion Facilities
requirement. OpenOffice, Word, PDF manuscript compatability
and conversion to industry standard ePUB / ePUB3.
Audio Book Options Audio file editing and conversion to mp3 audio-
book standard.
Ideal for spoken word artists.
Clarity polishing for clean,
crisp sound.
Professional digital audio file
conversion.
From studio recording, por-
table microphone to sound
editing, special effects work
and mp3 conversion.
Accompanying CD-R for
spoken word CD release. Video file conversion: including .flv, .avi, MPEG,
.wmv, .mov and Apple Mac / iPAD formats.
... and many more!
Your E-Book | Multimedia Document Your Way Sample Digital Documents
The following digital documents are samples of common types. While often found in print versions, the dig-
ital equivalents can encompass so much more and reach a greater market for much less of an outlay. Look-
Partnership Publishing: for authors who prefer to submit their manu- ing through these freely available samples indicates the enormous potential of multimedia documents.
scripts the emerging indie standard way.
You provide the manuscript and I convert to e-book / multi-media and
publish through my imprint and existing network; Flyers/Catalogues eBooks
Part payment of formatting and publishing fees in exchange for part
royalty (pay 75% of publishing cost and get 75% royalties);
Advertise, promote, Independently publish
Digital Distribution Worldwide; market and/or spotlight your own writing in dig-
Text-based, illustrative and Multi-media Publication; your business, products, ital ebook format: from
POD options and international library distribution. publications or services text-only to full-color il-
in full-colot, hyperlinked, lustrated, magazine style
audio-video embedded layout and audio-video
Self-publishers can still utilize author services to develop, layout and SAMPLES FOR DOWNLOAD AT: multimedia PDF doc- SAMPLES FOR DOWNLOAD AT: embedded enhanced
www.robertcettlebooks.com uments for emailing, www.robertcettlebooks.com ebook form in PDF and
format their e-book to their specific requirements.
Fee-based services for self-publishers who wish to bypass tradition and hosting or printing ePUB3.
utilize electronic partnership publishing;
No publishing / distribution contracts beyond service engagements:
you are free to go anywhere with your formatted e-book / audio book SAMPLES FOR DOWNLOAD AT:
or multi-media project; www.robertcettlebooks.com

Text-based, illustration, graphs, audio-video embeds a specialty for Reports / Prospectus Newsletters
fully interactive PDF production;
Optional file conversion facilities. Multimedia digital doc- For individuals, artists,
ument design, hosting musicians, authors,
Peer review author specials and archiving services filmmakers, families,
covering all business- clubs, societies and
Completely interactive, hyperlinked bibliographies;
related publishing and organizations: keep your
Formatting of Harvard and APA reference, footnote and endnote based record-keeping formula mailing list active with a
manuscripts; - from e-receipts to plans personalized newsletter
SAMPLES FOR DOWNLOAD AT: SAMPLES FOR DOWNLOAD AT:
Optional file conversion and library distribution services; www.robertcettlebooks.com and portfolios showcas- www.robertcettlebooks.com connecting you and your
Integration of graphic illustration and audio-visual presentation mate- ing your business. contacts regularly.
rial into PDF based documents;
Fee-based mansucript and file conversion options for authors wishing
to augment peer review with social publishing outlets.

Memoirs ... and much more!

Electronic publicity for filmmakers (independent and affiliated)
Production and editing of promotional trailers; The perfect gift for your Interactive multimedia
Fully interactive electronic press kits with illustration and audio-video family - your lived expe- digital document design
embed; riences, thoughts, mem- to fully realize a trans-
Digital video file downloading and VOD distribution / sales through ories, hopes and desires media digital work as
Amazon.com, Vimeo, YouTube, YouKu and others; in a digital memoir, only you can conceive ir
Give your film a touch of up-to-the-minute digital presentation and uniquely tailored to your - made to order person-
marketing with a complete e-publicity campaign: e-promotion, pod- SAMPLES FOR DOWNLOAD AT: personal circumstances SAMPLES FOR DOWNLOAD AT: alized digital design and
cast, flyer, tie-in e-book production, website development packages www.robertcettlebooks.com to create a definitive www.robertcettlebooks.com publishing options to
and much much more...
heirloom all can cherish. suit individual needs.
Services and Rates
A brief description of services offered digital authors, with basic fees. These are a rough guide only and ac-
tual charges may vary depending on services or combination of services required.
Tax receipt provided. Payment expected in advance, via PayPal.
E-Book Design & Layout
per hour: $50
per half-day: $180
per 8hr day: $360
10% discount for pensioners /
concession holders
Your e-book, your way!
Supply the original manuscript (as
.doc or open office file) for layout,
menu and navigation design and
complete production as an ebook
suitable for immediate distribution
to e-vendors worldwide (PDF or
ePUB).
Authors need to provide all text, il-
lustration, insturctions on layout (if
any), ISBN and (c) information to be
included in the final ebook. If its
not provided, it wont be included.
Final ebook is available as PDF
(suitable for upload on internation-
al platforms), though can be con-
verted to ePUB by arrangement.
Does not include cover design (done
by seperate arrangement)
Video-audio content negotiated
as seperate multi-media PDF
layout (see elsewhere).
Editing not included: all manu-
scripts submitted for layout and
ebook design must be in the
final proof, with all editing tasks
completed prior to submission.
Multimedia Formatting
Design: $50 hour
Editing: $75 hour
file conversion: AU$15
10% discount for pensioners
Supply the original audio-video
files on USB or email attachment
for layout and design as an inter-
active multi-media enhanced
ebook / digital document.
Video content editing: your
movie files are edited together for
screening within the ebook..
Does not include cover design
(done by seperate arrangement) or
any track content listings.
DIGITAL PUBLISHING
Offer your ebook or digital doc-
ument for sale on my dedicated
ecommerce sites in the West and
China..
$50 setup fee (one-off)
keep 75% net royalties on all in-
ternational sales of your ebook
through my sites.
Optional multi-platform package
deal making your ebook available
on multiple platforms, for true
international availability..
Includes all design /layout and file
conversion costs.
$75 setup fee (one-off)
Cover Design
per hour: $25
+ image(s) licenses (billed seper-
ately according to imagebank
royalty terms)
Can be done individually or in
conjunction with a complete e-
book design and layout.
Image licenses and royalties are
charged in addition to the hourly
rate where author original images
are not provided.
All images provided for cover
illustration by the author must be
(c) cleared for the authors use.
Manuscript File Conversion
.doc to PDF: $10
.doc, PDF to ePUB: $25
.doc for Smashwords: $25
PDF to .doc: $10
PDF to ePUB3: $50
(video): $15
(audio): $15
All files / manuscripts supplied for
conversion must be final proofs: no
editing or checking of material is
included in the cost of conversion.
Multi-Media eBook Design
per hour: $150
per half day: $600
per 8hr day $1200
25% discount for disabled pen-
sioners / concession holders
Your multi-media e-book, your
way!
Supply the original document (as
.doc or open office file) for layout,
menu and navigation design and
complete production as an e-book
suitable for immediate distribution
to e-vendors worldwide.
Authors need to provide all text, il-
lustration, instructions on layout (if
any), ISBN and (c) information to be
per hour: $120
included in the final ebook. If its
not provided, it wont be included.
Authors need to provide all audio-
video content for embedding,
as well as clear instructions on
positioning of such material within
the final ebook. Again: if its not
provided, it wont be included.
Final format is interactive PDF.
Does not include cover design (done
by seperate arrangement)
Does not include any audio or video
file conversion costs.
Editing not included: all manu-
scripts submitted for layout and
ebook design must be in the
final proof, with all editing tasks
done prior to submission.
NOTE: file sizes on multi-media
based PDFs tend to be large.
Such authors may wish to also
consider the Optional DVD-R
Package.
OPTIONAL DVD-R MULTI-
MEDIA PACKAGE
For manageable file-size, store
large multi-media works on a
convenient DVD-R suitable for
sale at bookstores or from author
websites.
50 DVD-Rs
includes: picture disc (color);
Twitter e-Promotion
CD slimcase, single-sided cover
(color), functioning barcode per tweet: $0.50
from $950 10/week; $5.00
40/month: $20.00
Cover images must be provided: if
MyLikes: $50 per week
its not provided, it cant be in-
cluded. All (c) on images must be Your Twitter promotion, your
way, to over 28,000 people
cleared.
worldwide, instantly!
Includes all design /layout costs.
ideal for authors who already have
their own e-book / film / DVD /
audio book and are looking solely
for marketing.
With this package, details of your
work are tweeted to my Twitter
following of some 28,000 fans
of movies, books, e-books and
audio-books.
Hyperlinks for inclusion in tweets
Website design
are to be provided by the author:
tweet text is at my discretion
per half-day: $480 (though Im open to author sug-
per day: $900 gestions).
25% discount for disabled pen-
sioners / concession holders Tweet frequency is limited by
Your website, your way! Twitters spam regulations of no
more than one identical ad tweet
Personal websites tailor-made to
per 24 hr period.
authors individual needs: splash
pages, internal navigation, author Tweet timing on paid ads is at my
events, published works details, discretion but is open to author
audio-video embeds, social net- suggestion.
working integration.
Ideal for author promotion and/or
e-book promotion: give your work
its own website!
Authors need to provide all text,
audio-video embeds, hyperlinks,
PDFs and illustrations for incorpora-
tion onto the wbesite.
Skype 1-to-1 available (at authors
call cost).
Does not include audio or video file
conversion costs.
Freelance Writing
Writing: $100 per hour; $800 per
day OR $125 per first 1000 wds (or
part) + 90c per word thereafter
Researching / Information Re-
trieval: $75 an hour
I am available to write any content
required by a client.
As a published author of book,
article, essay and column I am ex-
perienced writing to specification
and deadline.
Manuscript Editing
per hour: $75
per half day: $350
per day: $600
Traditional manuscript editing -
structure, line and proofing.
Optional service to accompany
partnership publishing by author
request only.
Video Promotion
Filming: $75 hour + travel
Editing: $55 hour
YouTube | Vimeo exhib: $10
Primrily for local performance
artists - have your recitals filmed,
edited and exhibited online.
Commercials and advertisements
for individual author promotion or
businees needs made to order.
PERSONAL VIDEO DVD-R
For authors wishing a video record
of their live events /performances
as a convenient DVD-R.
50 DVD-Rs
includes: picture disc (color);
CD slimcase, single-sided cover
(color), functioning barcode
from $950
Cover must be provided: if its not
provided, it cant be included. All
(c) on images must be cleared.
Includes all design /layout/DVD au-
thoring costs: filming, editing and
production costs not included.
Optional BLU-RAY burning.
ADDITIONAL
Author Podcasts
E-SERVICES
Filming / Recording: $100 hour
Editing: $75 hour
FOR
INDEPENDENT
Upload: $25
FILMMAKERS
For e-book authors and indie
filmmakers, this is your op-
portunity to showcase your
work and be interviewed for a
podcast featured on iTunes for
iPhone and iPad download.
ELECTRONIC PRESS KITS
Recorded live for later editing:
Fully inter-active electronic press kits. These promotional PDF documents utilize the latest
either in-house (for locals) or
through Skype (for international in multi-media PDF design capabilities to give your movie an added edge. Feature exclusive
authors) and edited for later audio-video embedded content or hyperlink to online exhibition of trailers, reviews, interviews
free broadcast as a podcast on and cast websites.
the vast iTunes network. Electronic press kits are treated as multi-media works and rates are based on the same as those
for e-books mentioned earlier in this product guide.
Authors can provide illustra-
tions and pre-recorded material Filmmakers must supply all written, pictorial and video content: alternatively, NFSA Research
for editing into the final podcast Fellow and indie filmmaker Robert Cettl can be hired to write individual presskit contents at
Australian Society of Author rates and film new material at rates described herein.
(at no extra charge) provided
there is enough live / interview sample Final PDF hosted freely on my Scribd channel and provided to the fimmaker for their email
footage to maintain the existing documents promotional and hosting needs.
podcast format. here
RATES: see individual components and multimedia services
All podcasts are upoloaded in
shorter YouTube versions. Re-
editing for Vimeo broadcast and
VIDEO-ON-DEMAND DISTRIBUTION ON STREAMING EXHIBITORS WORLDWIDE
DVD-R / BLU-RAY also available.
Have your indie film formatted for sale and distribution on Amazon.com tand Vimeo hrough
my retailer accounts (and optionally as DVD-R or BLU-RAY to physical product retailers in
Australia). I will make a master copy for burning-to-order, with menu screen and chapters,
full-colour cover slick, colour disc surface, case and insert sheet. This offer does not include Blu-
Ray and DVD-R package deals, which are handled seperately.
RATES:
establishment cost DVD-R (master copy, cover slick, disc labels, cases): $150
per DVD-R required: $8.50
establishment cost BLU-RAY (master copy, cover slick, disc labels, cases): $300
per BLU-RAY unit required: $15.00 view sample
(note: for Australian distribution, all government classification expenses to be borne by video-on-demand
the content provider and paid in advance of submission: I take no responsibility for the here
rating given or for any refusal of classification)
 ROBERT CETTL DIGITAL PUBLISHING SERVICES
in association with CAILL Transmedia PL

QQ: 2640634724 | WeChat: Robert Cettl

SKYPE: (61 08) 7200 7048 | robert.cettl
cettlr@hotmail.com | 2640634724@qq.com

http://www.robertcettlebooks.com
http://www.ujnpress.com

FEATURED ILLUSTRATIONS
Writer (c) Frank Boston; Hand and .com (c) Semisatch; Grunge Film Frame: Retro Shot (c) Denis Tevekov; Reading Electronic
Book (c) SaniPhoto; Movie Icon: Dialogue (c) Norebbo; Lost Childhood (c) Maurus; Horror Doll Portrait (c) Photo4Dreams; Hands
and Time (c) Petar Neychev; Book and eBook Reader (c) Fabio Alcini; Internet education (c) Mitar Gavric; Greed (c) Andreus;
Beautiful Lady (c) Konradbak; Grunge Film Frame: Retro Shot (c) Denis Tevekov; Psychic Pressure (c) Banjamin Haas ; Cinema
Theatre Lobby (c) Moth ; Two Lamps (c) Alexsandr Penin; Mask of Jester (c) Shimko Svitlana; Man in Gas Mask Over Smoky
Background (c) Alexei Zatsepin; Grungy Film and Woman & Amusement (c) Rolffimage; Death is a Poet (c) Bob Orsillo | Dream-
stime.com