shareholder letters, the legendary investor joked that his service on 17 public company boards
revealed a "dominant masochistic gene." Buffett has since served on several more boards,
interacting with some 300 members during his illustrious half-century career.
The Berkshire Hathaway (BRK-A) chairman and CEO has devoted parts of his letters to
describing what the best directors do. A condensed version of these points follows. Living by
these "10 commandments," as I call them, has made him excel in the boardroom.
The board's most important job is recruiting, overseeing and, when necessary, replacing the
chief executive officer, Buffett stresses. All other tasks are secondary to that one, because if
the board secures an outstanding CEO, it will face few of the problems directors are
otherwise called upon to address.
Outstanding CEOs Bob Iger at Disney; Katharine Graham, who skillfully ran The
Washington Post; and Jeff Bezos, the current owner of that company's legacy newspaper and
founder and CEO of Amazon all meet Buffett's practical bottom-line test: They are people
any director would like, trust and admire and be happy to have their child marry.
All CEOs must be measured according to a set of performance standards, Buffett notes. A
board's outside directors must formulate these and regularly evaluate the CEO in light of
them without the CEO being present. Standards should be tailored to the particular
business and corporate culture but stress fundamental baselines such as returns on
shareholder capital and steady progress in market value per share. Performance should not be
based on quarterly earnings and emphatically not in terms of whether the manager achieves
guidance targets. In fact, Buffett argues that companies are usually better off not providing
analysts with earnings guidance.
All directors should act as if there is a single absentee owner and do everything reasonably
possible to advance that owner's long-term interest, Buffett advises.
They need to think independently to tighten the wiggle room that "long term" gives to CEOs
while corporate leaders should think in terms of years, not quarters, they must not
rationalize sustained subpar performance by perpetual pleas to shareholder patience. To that
end, it is desirable for directors to buy and hold sizable personal stakes in the companies they
serve so that they truly walk in the shoes of owners. Buffett's board service has almost always
involved companies where Berkshire owns a significant stake. Prominent examples: Cap
Cities/ABC (19861996); The Coca-Cola Co. (KO) (19892006); Gillette (19892003);
Kraft Heinz (KHC)(2013present); Salomon Brothers (19871997); US Airways (:USG1-
FF)(19931995); and The Washington Post (GHC)(19741986 and 19962011).
In 2005, despite Berkshire's longtime substantial stake in Coca-Cola worth $8 billion then
and $18 billion now CalPERS as well as Institutional Shareholder Services challenged
Buffett's independence as a director. They cited business relationships between various
Berkshire subsidiaries and Coca-Cola, including Dairy Queen, a customer. Buffett objected,
stressing how Berkshire's large and lengthy stock ownership dwarfed the modest and routine
business transactions of its subsidiaries.
In the ensuing board election, 16 percent of Coca-Cola's shares were cast as withhold votes
on Buffett, so he was reelected, but he nevertheless opted to stand down. While I disagreed
with those doubting Buffett's independence, he responded to the shareholder ballot and set an
example: Any director receiving a non-trivial level of withhold votes should withdraw from
the board.
8. Don't let any outside consultant decide how much people get
paid.
Buffett admonishes boards as to compensation committees: "Directors
should not serve on compensation committees unless they are
themselves capable of negotiating on behalf of owners." In other
words, this task should not be delegated to consultants, though it too
often is.
If the auditor were solely responsible for the financials, would the
audit have been done differently?
If the auditor were an investor, would the audit have produced all
relevant information to understand the company's performance?
If the auditor were the CEO, would the internal audit procedure
differ?