! Explain why.
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WE ARE ALL DIFFERENT
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Ned Herrmann's Whole Brain Thinking Model
Has impact on:
! Improving individual and team efficiency;
! Improving decision making, problem solving, planning and
communication;
! Creating a common language of interaction between teams and
individuals;
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Ned Herrmann's Whole Brain Thinking Model
Preferences are a kind of "lenses" that we use to perceive the world around us.
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Ned Herrmann's Whole Brain Thinking Model
This is a methodology internationally tested and used in the business world, both in
terms of individual and team diagnosis:
Whole Brain Thinking Model has given our managers a critical new method for improving
business planning, strengthening their teams and boosting efficiency.Jerry Smith, Field
Manager, Microsoft
The Whole Brain approach played an integral role in our recent successful efforts to increase sales
and improve customer satisfaction. Larry W. Green, Vice President, Global Marketing & Sales
Learning, Novartis Pharmaceuticals Corporation
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The brain is the source
of our performance.
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Ned Herrmann's Whole Brain Thinking Model
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Ned Herrmann's Whole Brain Thinking Model
Cont&ibution of science
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Ned Herrmann's Whole Brain Thinking Model
Paul MacLean
discovered
Cortical brain
Thinking Reptilian brain
Automatisms/survival
Limbic
Emotions
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Ned Herrmann's Whole Brain Thinking Model
Roger Sperry/Robert Ornstein
Left Right
hemisphere hemisphere
Linear Simultaneous
Verbal Musical
Mathematical Holistic
Meticulous Artistic
Sequential Symbolic
Controlled Emotional
Intellectual Intuitive
Dominant Creative
Analytical Spiritual
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Ned Herrmann's Whole Brain Thinking Model
CORTICAL BRAIN
ABSTRACT THINKING
CONCRETE EXPERIENCE
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Ned Herrmann's Whole Brain Thinking Model
Left Cortical A D Right Cortical
Logical Global
Analytical Intuitive
Factual Integrative
Quantitative Synthetic
Organized Interpersonal
Sequential Sensitive
Planned Empathetic
Meticulous Emotional
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Quadrant
A
Me
Ra/onal
Decision taking: Quantify
Examine the facts, discuss Realistic
rationally
Logical
Problem solving: Understand money
Formulate theories, solve Like numbers
logically, evaluate precision Analyze
Critical
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Fivel
Quadrant B
Me Pragmatic Avoid surprises
Define procedures
Decision taking: Avoid risks
Determined, conventional,
based on procedures
Go till the end
Reliable
Problem solving: Organized
Pragmatic approach to problems Prompt
Plan
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Quadrant C
Me Relational Like physical contact
Decision taking: Sensitive to others
Involve others, intuitive, Verbal
interpersonal, emotional Expressive
Problem solving: Emotional
Consider others, intuitive, Express feelings
take into account the Get involved
nonverbal behaviours and
emotions
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Fivel
Quadrant D
Me Experimental
FACT FUTURE
FORM FEELINGS
B C
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Ned Herrmann's Whole Brain Thinking Model
Code
1 Very strong preference
1 Strong preference
2 Use
3 Avoidance
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Ned Herrmann's Whole Brain Thinking Model
Some aspects of the Team Brain Preferences Report
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Exercise 1 Buying a car
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Exercise 1 Buying a car
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Exercise 1 Buying a car
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Exercise 2 Choosing a movie
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Exercise 3 Inviting someone for a holiday
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Exercise 4 Creative Team
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Are you ready to use the 4 colors in the innovation process?
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Thank you!
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