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Corporate

Social Media Strategy 2012

Acara Siang Klinik


Presented by :
Public Relations
WHY BIO FARMA
NEEDS SOCIAL
MEDIA
PR using new media
In a Noisy World, Your Voice Needs To Be
Heard Why we need this?
Media changing now .easier or more
difficult?
FAKTA #1

"Saat ini,
negara Indonesia
berada pada
urutan lima
pengguna
internet dari
berbagai
negara,"
FAKTA #2

*Social Media telah merubah


cara hidup masyarakat saat ini
FAKTA #3
Terjangkaunya biaya interkoneksi
dan Perkembangan technology
mendongkrak maraknya sosial media
di Indonesia
FAKTA #4
Masih perlunya
peningkatan edukasi
kepada masyarakat
tentang pentingnya
vaksin dalam
menciptakan kehidupan
yang lebih
berkualitas
Tujuan Social Media

1. Meningkatkan citra positif perusahaan di benak masyarakat


secara luas
2. Memberikan edukasi kepada masyarakat tentang pentingnya
vaksin dalam menciptakan kehidupan yang lebih berkualitas
melalui berita dan release di media internet.
3. Memberikan informasi tentang vaksin dan imunisasi bagi
masyarakat dengan lebih cepat dan cakupan yang lebih luas
melalui media internet
4. Mendapatkan feedback langsung & jujur dari konsumen
terhadap produk Bio Farma
Online Tools Model

Corporate facebook
Micro Site
Based on
Diseases
Corporate
4 twitter
Website as
Virtual Office Blog as
Bumper
5 facebook
Based on
Target
Market twitter
Blog as
Bumper
Based on
Target 2 Bumper blog dan 1 corporate Blog :
Market

Bumper Blog : Bumper Blog :


bentengkesehatanumat.wordpress.com Hiduptama.wordpress.com
Blog pertama sebagai pilot project (free) Blog kedua sebagai pilot
project (free)

Corporate Blog 2012 :


Infoimunisasi
Akan dibuat sebagai page
landing untuk conversation
facebook dan twitter
@infoimunisasi
www.bentengkesehatanumat.wordpress.com
www.hiduptama.wordpress.com
Corporate website:
www.biofarma.co.id
infoimunisasi
@infoimunisasi
Program Personality on Media
Kapten Bio
Scorbio
Your living social media score

Scorbio, Your living social media score


Scorbio
Your living social media score

Score Your Body health


By examinize Your social media presence ..
Hemm.. Interesting!

Scorbio
Through scorbio we will show you the experience of your body through social
media activity, claim your highest score to get opportunity on winning a special
prize from us.
54 S HOW HEALTH
ARE YOU?

CHECK IT OUT NOW!

s Check how health


are you in social
media
Compare your
social media tools
Win the BIG
prize

Scorbio
A new social media scoring tools.
Specialties: It score your body health, by measuring your social media activity
s corbio.com PROFILE LOG OUT

Agnes Monica S
54
67.876 people follow you

763.899 friends

62 You are a pundit


Scorbio
Automatic detect your social media friends count, followers and klout score
s corbio.com PROFILE LOG OUT

Agnes Monica S
54
WARNING! ! Your Facebook account had been
infected by virus! Your friends/fans is
currently decreasing. Your facebook will be
deactivated in 10 seconds, please confirm
67.876
your identity. people follow you

2
763.899 friends

62 You are a pundit


Suddenly a Virus attacking your social media account
Want your account and your friends back?

Use this vaccine to make them back

Friends
0
s corbio.com PROFILE LOG OUT

Agnes Monica S
54
0 people follow you

0 friends

0 You are a nothin

Its all GONE now! You have Zero Friends, Null Followers and Nada Klout score
Did you feel
SO DEAD in
SOCIAL MEDIA ??

Friends
0

In online world, a Virus can kill your


social media life
Friends
WHAT IF REAL VIRUS INFECTED YOU IN REAL LIFE ?
0
FACTS :
Many people died because of their low awareness about the important anti
virus and vaciness...
Use Vaccine!
Take your account back and save your life by
clicking the vaccine below.
s PROFILE LOG OUT

Agnes Monica S
54
67.876 people follow you
Now your account is back. Spread your careness
0 FOLLOWERS

0
763.899
with share this link andfriends
win the prize

0 FRIENDS
62 You are a pundit
Friends
Your choice vaccine
0
Thanks to Scorbio,

It is now You know the feeling out of friends and


followers on social media, virus have no mercy on
it.

WHAT IF
ITS A REAL HARMFULL VIRUS
ATTACKING YOUR REAL LIFE!
DID YOU KNOW? Many people died because
their low awareness about how important anti
virus and vacciness are...

Now times for us to aware about this issue. Stop


the high number of death rate and spread the
happiness in the wolrd
Dont wait it till to late
Be Aware of the important of vaccines

Your choice vaccine


Monthly Campaign April
Strategy tetanus

December May
Bisa
campak
Ular

November June

TB
Melalui produk Influenza
Vaksin

October July
Difteri Hepatitis
B
August
Polio
Online
Road
activity
show, buletin
CFD

website
Press
release

Tools /
channel
CSR
mading

Poster Internal
campaign Coffee agent
Morning
Untuk mengetahui program-
program kami lebih lanjut dan
lebih lengkap kunjungi:
www.biofarma.co.id@infoimunisa

infoimunisasi
Mari dukung pembangunan kesehatan
masyarakat Indonesia dengan
mensosialisasikan pentingnya
Terima Kasih
Vaksinasi!