LEOPARD COURIER INTRIDUCES NEW PRODUCT Market

Strategy :
Leopards courier offers a wide range of interior design services to meet any clients needs in Karachi.

Goals and objective:

Exceed customers expectations for service and product.

Increase the number of clients through superior performance.

Develop a sustainable start-up business that is profitable.

1.1 Objectives

Hamlin and Park Design offers a wide range of interior design services to meet any
client's needs in southwest Claremont.

The primary objectives of our firm are to:

Exceed customers' expectations for service and product.

Increase the number of clients served by 15% per year through superior performance.

Develop a sustainable start-up business that is profitable.

1.2 Mission

Hamlin and Park Design's mission is to assure superior customer service by doing the
following:

Open communication with clients. The explanation of the "pros and cons" of
different selections and design options are discussed in detail.

Include the client in every stage of the design process.

Exceed the customer's expectations for the project.

 Maintain continuing education of the latest development and innovations in the
interior design field.

Goals and Objectives:

Maintaining the highest quality and be a leading manufacturer in the industry.

Provide employment opportunities and to develop skills and knowledge in woodworking to our
employees.
To maintain technology leadership through continues effort to update product technology and
manufacturing method.
To maintain employment and safeguard the interest of labors.
To exploit and utilize the plenty available of raw material efficiently and effectively.

Strengths

The proven ability to establish excellent personalized client service.

Strong relationships with suppliers that offer flexibility and respond to special
product requirements.

Good referral relationships with architects, complementary vendors, and local

realtors.

Client loyalty developed through a solid reputation among repeat, high-dollar

purchase clients.

Weaknesses

The owner is still climbing the "retail experience learning curve."

Not established in a market where a variety of interior design options exist.

Challenges of the seasonality of the business.

Opportunities
 A significant portion of our target market is desperately looking for the
services Barton Interiors will offer.

Strategic alliances offering sources for referrals and joint marketing activities
to extend our reach.

Promising activity from new home construction activity.

Changes in design trends can initiate home updating and, therefore,

generate sales.

Threats

Continued price pressure due to competition or the weakening market

reducing contribution margins.

Dramatic changes in design, including fabric colors and styles can present
challenges to keep paced with what is desired by what is expected to be a
leading-edge client base.

Expansion of products and services offered by other sources including

national discount stores into the local market including Target, Wal-Mart, and
Home Depot.

Catalog resources, including Calico Corners and Pottery Barn, with

aggressively priced trend-setting fabric products including drapery, bedding
and slipcovers.

Marketing Programs

The single objective is to position Barton Interiors as the premier source for home
decorator fabrics in the Boulder area, commanding a majority of the market share
within three years. The marketing strategy will seek to first create client
awareness regarding the products and services offered, develop that client base,
establish connections with targeted markets and work toward building client
loyalty and referrals.

Barton Interiors' four main marketing strategies are:

1. Increased awareness and image.

2. Leveraging existing client base.

3. Cross selling.

4. New home construction promotion.

The strategies will be implements through the following marketing tactics and
programs.

Target Market Segment Strategy

Our marketing strategy will create awareness, interest, and appeal from our target market for
what Barton Interiors offers its clients. The target markets are separated into four segments;
Country Club Women, Boomers in Transition, Professional Youngsters, and Home
Builders. The primary marketing opportunity is selling to these well defined and accessible
target market segments that focuses on investing discretionary income in these areas:

Country Club Women The most dominant segment of the four is comprised of women in the
age range of 35 to 50. They are married, have a household income greater than $100,000, own at
least one home or condominium, and are socially active at and away from home. They are
members of the Boulder Country Club, Junior League of Boulder, AAUW, and/or the Doctors
Wives Auxiliary. They have discretionary income, and their home and how it looks is a priority.
The appearance of where they live communicates who they are and what is important to them.
This group represents the largest collection of Martha Stewart Wanna Bes, with their profile
echoing readers of Martha Stewart Living magazine, based on the current demographics
described in the 2001 Martha Stewart Living Media Kit.

Boomers in Transition This group, typically ranging in age from 50 to 65, is going through a
positive and planned life transition. They are changing homes (either building or moving) or
remodeling due to empty nest syndrome, retirement plans, general downsizing desires, or to just
get closer to the golf course. Their surprisingly high level of discretionary income is first spent
on travel, with decorating their home a close second. This is what makes this segment so
attractive. The woman of the couple is the decision maker, and often does not always include the
husband in the selection or purchase process.

Professional Youngsters Couples between the ages of 25 and 35 establishing their first
adult household fall into this group. They both work, earn in excess of $80,000 annually, and
now want to invest in their home. They seek to enjoy their home and communicate a
successful image and message to their contemporaries. They buy big when they have received
a promotion, a bonus, or an inheritance.

Home Builders People in the home building process, typically ranging in age from 40 to 55,
are prime candidates for Barton Interiors. This applies to both primary residences and vacations
and secondary homes. Although only expected to occur two to fives times each year for the
business, this event will be the single largest dollar transaction amount.
Target Market

Millions of people use their service every day, from large multinational firms to small corporations
and businesses. Individuals use their services to deliver packages or specialized gifts through
Leopards. They are having about 5,000 permanent customers throughout Pakistan who are
giving us their documents for carriage. Among these customers, they have Government and
Private Banks; we are also serving reputable Insurance, Manufacturing and trading companies.

Inventory Management

Leopard Courier if providing the pickup service to their customers. Their representatives moves
door to door and pick the parcel and package for booking. Leopard Courier manages their
Inventory by average method. After receiving package or parcel form customer they make a slip
and tagging each and every parcel or package with Bar codes and giving the identity of
aP.Bags.After giving identification to every items.Items are sorted by their destination stations. All
the P.Bags belonging to one zonal office will gather in one parcel called by Mother Bag.(Under
one zonal office there are many stations). Their inventory Management is fully rely on well
establish Management Information System. Form the point of Origento the point of destination
by their Management Information System any Parcel or Package can be track and trace easily.
Whenever the shipments reach the destination the barcodes are rescanned and their records are
maintained in computers.

Warehouse

Leopard Courier services are using centerializes warehousing facility for their logistics operations.
Their warehouses are located at main offices of leopard in each station. Because of their day to
day operation of logistics they are using their warehouse as a secondary activity. Warehouse
which is located at zonal head office are much bigger then to other stations. Parcels and
packages for detain & tuck services are first collect in various station and then gathered at zonal
head office for further proceed.
Management Information System

In Leopards Management Information System is the back bone of entire operations. A well
design Integrated system is used in all 3 pillars of logistics for the enhancing the efficiency in their
day to day operations. Stations and zonal head all over the Pakistan are connected with each
other. Main servers are located in operational head office Lahore. Whenever any shipment reach
at any point on route its records are maintain and updated to main server through a strong
online network. From the point of Origen to the point of destination any shipment can be easily
trace out with this integrated system. A well establish web site is also available and customers can
easily find their parcel and its positions.

Transportation

Leopard courier service are using different types of transportation modes with inter models
services. They are using these transportation modes by

By Air
By Rail road
by Truck

By Air

They are providing two types of services by Air. Named by next day &overnight services. As
Leopard courier have no air equipment for their logistic Air transportation services. For air
transportation they are doing outsourcing with Air blue and PIA.As we know air transportations
modes airport to airport thats why they are adapting the concept of inter model services.
Leopardcourier is providing different price packages for air transportations dividing all Pakistan in
different zones as we analyze leopard courier in the reign of within Punjab (Faisalabad).

By Rail road (Detain service)

Leopard courier services are providing rail road transportation services all over the Pakistan for
the reign of Punjab, Sindh and NWFP the services are provided by Khyber express and Awami
express. This transportation mode is operated by operational head quarter (Multan and Lahore
zonal offices). All the parcel and packages are deliver within 48 hours with detain service.

By Truck

Leopard courier is also providing logistics service by truck or by road. For is purpose they use
different kind of vehicles as per their requirement. For city to city travel they are using two kinds
of vehicles. Sized by

8x8x20 ( 24 Feet Weller )

8x8x40 ( 36 Feet Weller )

For with in the city they are using Shehzor, Suzuki, motorcycle, vans, and many other kind or
vehicles. For this purpose hole Pakistan is divided into different zones which are as follow.

Karachi (Head Office)

Hyderabad
Multan (Operational Head Office)
Lahore (Operational Head Office)
Faisalabad
Rawalpindi
Quetta
Peshawar

Loyal Customers

With the largest network leopard courier are serving too many organization, banks, and
industries. Some are listed below

Jaffer Agro Brother Co

JK Groups of Industries
Tayyab Groups of Industries
Sitara Groups of Industries
Bank Al-habib
 Bank Of Punjab
United Bank Limited
Habib Bank Limited
Muslim Commercial Bank
Askari Bank
Mushtaq Pharmaceutical
Isafran pharmaceutical
Ali Goher
Saqib Enterprises

Analysis
Strength

Leopard courier services have Pakistans largest network with 1450 destination. This make
leopard unique in the courier industry because they can reach their where no other one
can.
Leopard courier is equipped with all kind of transportation vehicles to serve their largest
network with efficiency and quality work.
Leopard offering verity of services with lowest prices as compare to its competitors.
Which give him a competitive edge in the arena.

Weakness

As we know leopard courier services dont have air equipment for their logistics
operations. For that they are doing out sourcing to fill full it requirements with PIA and
TCS. That increases their Air fright cost.
In present arena the publicity is the back bone of any business. Unfortunately leopard
courier not has good history of publicity.

Challenges

Leopard courier services are facing different type of challenges because of declining
economy of Pakistan. Some are given below:
 For their detain service (by rail road services) leopard courier are using the services of
Railway of Pakistan. Because of the crisis of Pakistan railway their detain services are
effected badly. From which customers satisfaction level is going down.
Due to increase in petroleum products rates by government leopard courier are facing
increasing transportation cost. That has major impact on their service operations.
Controlling largest network efficiently with customer satisfaction is also a very big
challenge for leopard courier.

Suggestions

In our analysis we observe companys overall performance is very good. And they manage their
day to day operations. Effectively and efficiently. But if we look at the whole scenario there are
some factors that can increase the companys performance. Those are

As per requirement, company need to buy air equipment. For their daily operations they
need a cargo plane which is cost effect for services. For that company can reduce its cost
easily.
Management must give some attention to their marketing plan and incrase their publicity.
By increasing advertisement company can grow rapidly and can raise their revenue easily.
In the scope of Pakistans current economy. For achieving the best customer service goals
they should make the contingent plan for the shipment routes. That can reduce the
variability in transmittal time

A wide range of delivery and collection options including:

>> A free of charge pick-up service from your home or office

>> Delivery on Holidays and Weekends
>> International deliveries and deliveries in Remote areas
>> Spacious vehicles for delivery of large and heavy shipments

Features and Benefits

>> We provide insurance services for our customers to protect them against all possibilities of loss or
damage to their items. Our free insurance package, starting from Rs. 100/kg is available for all
shipments. Enhanced insurance packages are available for purchase as well
>> Fixed pricing for all door-to-door delivery means to hidden charges or surprises
>> A single account number for all billing details simplifies your cost-control and budgeting
>> Rely on an efficient system of barcode package tracking-which allows you to track your package via
the internet, anywhere in the world
>> Nationwide delivery services available on Sundays and Holidays
>> The most extensive nationwide network as compared to any of our competitors, covering over 1000
destinations and available in remote areas of Pakistan
>> Includes specialized packaging in high-quality Leopards Cartons, providing practical packaging
solutions for many different products

Customer Tips

>> To book an order by phone, or have your package picked up, call the express center nearest you.
>> Contact customer services for all delivery queries at 111-300-786
>> Access the tracking and delivery details of your packages from anywhere via the Leopards website
or Sms from your cellphone.

Customs Services

>> An import and export clearance service , particularly useful when clearing costly shipments that
require special paperwork

Next Morning - Document Courier

Leopard's next-morning delivery service offers nationwide door to door delivery the morning of the very
next day for urgent documents and parcels. Whether it's signed contracts, business proposals or any
other item, you can rely on our extensive Pakistan-wide network to get your goods delivered the very next
morning, before 12:00 noon.

The delivery charges of packages are according to the following weights:

Economy/Detain Service
A faster and more efficient service of our logistics division, the Leopards Economy service delivers your
products within 48 working hours, in all 1000+ destinations of the country, nationwide.

Minimum weight of shipment must be 5kg, for charges of Rs. 50/kg

To book your items for delivery by phone call 111-300-786 or visit your local express center. To see a list
of our local express centers, visit network
Services - Over land
An all-inclusive logistics service concentrated towards the delivery of packages weighing above 10 kg,
overland covers a wide range of products for delivery, such as industrial machinery, heavy equipment,
exhibition services for products such as art work, clothes etc.

The minimum weight of packages must be 10 kg, and the service offers a discounted delivery rate of Rs.
20/kg.

Features and Benefits

>>> A more economical service for Documents and Packages weighing above 10 kg, Overland helps
you reduce costs and stay ahead of competitors

>>> Proficiency in customs and clearance to ease the delivery process for you

>>> High service flexibility for a wide range of products, to help you meet your goals

Leopards Loveline is a specialized gift service with a wide range of items and pricing that can be booked
for delivery to any location nationwide through just a phone call. Convenient and easy, Loveline is a
perfect way to express your love on special occasions.

To Book your Order, call 111-300-786 or Email us atloveline@leopardscourier.com

Women Pefume Men Perfume Men Accessories

Sports Stuff Toys Chocolates

Cakes Flowers Fruits

Now get your Computerized Clearance Certificate For Spanish Visa (issued by NBP) via Leopards Courier

You can drop your documents to Leopards Courier Services for issuance of Computerized Clearance
Certificate for the Spanish Visa. Leopards Courier Services proudly provides suitable and hassle free
document handling services for applicants seeking Clearance Certificate from National Police Bureau.

Required documents for the issuance of Computerized Police Clearance Certificate

For First Time Certificate

Performa for Application (Attached)

Original District Police Clearance Certificate

Copy of the Applicants Passport (Must be Attested Gazetted officer)

Copy of the Applicants CNIC (Must be Attested Gazetted officer)

2 fresh Passport size photographs

For Re-issuance of Certificate

Performa for Application (Attached)

Application for the re-issue of Certificate.

Copy of Old NPB Certificate.

Original District Police Clearance Certificate

Copy of the Applicants Passport (Must be Attested Gazetted officer)

Copy of the Applicants CNIC (Must be Attested Gazetted officer)

2 fresh Passport size photographs

If certificate is issued on previous passport, a copy of the previous passport is required for cancellation
of previous certificate and re-issuance of a new certificate

Duplicate of Certificate/Loss of Certificate

Original Report of Local Police Station for loss of Certificate

Copy of Old NPB Certificate.

Copy of Applicant CNIC (Must be Attested Gazetted officer)

Submission & Information

NPB Performa < Attachment >

NPB Fee: Rs. 100/-
Leopards Courier Service Charges: Rs. 150/-
Total Charges = Rs. 250/-

Contact Number UAN # 111-300-786

You can track your case on www.leopardscourier.com

You can contact us on email dropbox@leopardscourier.com