Summary

JOHN WILLIAMS
Marketing Manager Lifecycle Management Product Launch Ideation

Nashville, Tennessee
Distinguished product marketing leader with 15+ years delivering
email@email.com outstanding results and driving sales within telecommunications through
000-000-0000 the implementation of innovative product development and dynamic
product management strategies. Possess expertise in steering complex
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mobility and telecom products and excel at managing full
development/marketing lifecycle. Demonstrated talents in analyzing and
defining target markets for new product features and devising go-to-market
strategies for national and international markets. Skilled in applying Agile
methodology to establish continuous product development and
improvement. Recognized for building, leading, managing and training high
performance teams.
Core Competencies
Product Go-to-Market Enterprise Mobility
Marketing Strategy Management
Product Vendor Contract Data Transport
Development Negotiations Technology I-III
Development Relationship Cloud Services
Lifecycle Management Security Products
Market Mobile Healthcare
Analysis/CRM Applications

Work History
2013 - 2015 Lead Product Marketing Manager
ENTERPRISE MOBILITY MANAGEMENT
Successfully steered full lifecycle product marketing management,
developing and implementing strategy for enterprise mobility
management solutions, including VMwares AirWatch, Good Dynamics,
Samsung KNOX and Apperian MME portfolios.

Drove rapid expansion of market for flagship offerings AirWatch

and Good EMM Solutions, expanding market reach by 20% within 90
days, within federal and state government sales channels.
Successfully launched enhancements to AirWatch, significantly
increasing market penetration.
Achieved 50% increase in revenue, Q2 2014, for AirWatch, equivalent
to $8M+.
Played a key role in AT&T achieving recognition as AirWatchs
largest reseller through the provision of support to Sales and Sales
Overlay team to drive key new logo wins.
Led the ideation/GTM strategy for Samsung KNOX resale and co-led
Vendor Resale Agreement negotiation attaining a most favored
nation (MFN) position expected to result in the lowest vendor costs
without any minimum license commitments.

2010 - 2013 Lead Product Marketing Manager

MOBILITY HEALTHCARE, PHARMA & LIFE SCIENCE
Conceived and implemented strategy and successfully managed
product development and life cycle of new cutting edge mHealth
products, including service operations design, new feature launches
and product to product migration.

Created innovative ideas and led development and marketing of

AT&T Managed Tablet offering, directed at Physicians and Clinicians
 requiring secure mobile access to clinical IT systems.
Developed unique offer concept and strategy for new product
supporting Pharma and CRO organizations clinical trials.
Successfully steered development and launch of a new mHealth
platform cloud and backend HIT/EMR integration engine, allowing
for secure storage of PHI data and flow across multiple device types
and systems.

2008 - 2010 Lead Product Marketing Manager

OPT-E-WAN
Successfully led all aspects of product marketing and development of
AT&Ts International OPT-E-WAN Wide Area Switched Ethernet Service
across EMEA, AP and CALA, including managing initial launch and full
lifecycle. Additionally held project management responsibilities for
domestic OEW service.
Provided strategic support and leadership to Segment Marketing,
Sales and associated factories on deployment, features and
functionality, pricing, revenue and demand analysis and forecasts.
Successfully contributed to accelerated time to market play and key
contributory role in the development of a variety of Interim Mode of
Operation capabilities such as In Country/In Currency Billing, OEW
Ethernet Gateway and 10Gbps Customer Interface.
Led key feature/functionality enhancements for OEW service
including Per Packet Class of Service (PP CoS), Ethernet WAN
Gateway, and IPAG LNS Out of Region Ethernet solution in support
of Mobility
Coordinated team in obtaining MEF 9 and 14 certification enabling
AT&T to become the first provider with Layer 2 wide area switched
Ethernet network certified globally.

2004 - 2008 Lead Product Marketing Manager

SWITCHED ETHERNET
Led SBCs switched Metro Ethernet product development and
marketing management, conceiving and implementing dynamic
strategies that drove market penetration and revenue growth.

Successfully launched Customized Switched Ethernet Service

(CSME), growing market penetration and product portfolio by 40%.
Developed alternative deployment strategy, significantly reducing
infrastructure costs by $1.7M.

1999 - 2004 PRIOR EXPERIENCE

Manager Product Development (2000 2004)
Senior Sales Engineer (1999 2000)

Professional Qualifications
Project Management Certification, Workforce 2020 Agile Program, 2014
Agile Bronze Level Certification, 2014