STA.

INES SENIOR HIGH SCHOOL

Sta. Ines, Talisayan, Misamis Oriental

MEDIA AND INFORMATION LITERACY

Finals

Do not write anything on the questionnaire.

A. Multiple choice. Write the letter of your answer on the answer sheet
1. The following are social media workplace opportunities on promoting company brands except
a. Promote new products and services and increase potential target market exponentially.
b. Make connections and share products and services to market competitor.
c. Communicate to consumers and share thoughts and ideas about companys product.
d. Provides consumers with opportunity to follow your products and services or tweet
about their experiences, thereby creating a more personal connection while building brand
loyalty.
2. The following are social media workplace opportunities on engaging customers except
a. Create stronger relationships to address customer service issues
b. Consumers do not only speak directly to company, but also for consumers to communicate
with each other
c. Sharing review testimonials about specific products and services
d. It supplies feedback for consumers.
3. The following are social media workplace opportunities on improving recruiting techniques
except
a. Recruiters think that all resumes online are qualified or fit for any job.
b. Recruiters choose to perform targeted searches on professional social media sites, such as
LikedIn.
c. Recruiters today are turning to social media sites to attract and recruit top talent.
d. Prospective employees are using company profiles posted on social media site to develop
lists of companies where they would be interested in working.
4. The following are social media workplace opportunities on employees engagement except
a. Allow organizations to improve communication and productivity among employees.
b. Allow social media techniques to promote trust with employees
c. Fosters a more collaborative environment.
d. Engage employers to feedback employees strengths and weaknesses on social media.
5. The following are social media workplace opportunities on cost effective except
a. Very inexpensive mode of advertising
b. It has the cost with local advertising agency such TV and radio stations.
c. Product review are made by trusted peers
d. Ensures vast audience.
6. The following are effective use of social media except
a. Fortifying existing relationships
b. Social media users outweighted the number of target audience.
c. Connects domestic and foreign languages alike
d. Avoid traditional diplomatic bureaucratese and adopt a less obviously government style.
7. The following are statements on going viral online except
a. effective short-term method to spread information
b. message grows instantaneously and distributed across what is essentially a peer-to-peer
or electronic word-of-mouth
c. contents evoke both positive and negative high-arousal emotions
d. only for famous
8. The following are challenges of the Internet and Social Media except
a. number of literate users b. number of users who have access to online networks
c. users who can keep their cellphone charged. d. going viral is easy
9. The following are positive impact of media except
a. making people informative b. transparency
c. source of entertainment d. manipulate public opinion
10. A literate person can
a. read b. write c. compute d. all of the above
 11. The following are characteristic of a well-prepared, media literate person of the 21th century
except
a. able to blog, vlog, interview, be interviewed, podcast, webcast, telecommunicate and even
host a multimedia press conferences.
b. can speak of people larger than can fit in any one room
c. can create media in any format and speak media in any format
d. can understand the messages in a newspaper
12. The following are standards that dictates an information literate person except
a. determines the nature and extent of information need
b. connects information in the transformation of societal norm
c. evaluates information and its source critically
d. understands the many of the economic, legal and social issues surrounding the use of
information
13. The following corresponds to information literacy except
a. ability to read and write b. ability to located the needed information
c. ability to recognize when information is needed. d. use effectively the needed information
14. The following are people media except
a. painter b. actors/actress c. netizens d. student
15. The following are strengths of people media except
a. can easily induce certain types of public misinformation
b. influential c. reliable information d. can vary intonation

B. Word Hunt. Inside the box are words involving People Media and Text Media. Find the word that
correspond your answer in each item.
Netizens Blogger Teacher People Media Listener Troll

Hieroglyphs Woodblock Printing Printing Press Typewritter Electronic Computer

IBM Cellular Telephone Laptop SMS

16. Its a machine invented by Sir Clive Sinclair in 1987, England.

17. Its an example of Netizen.
18. Its a digital text format.
19. They are those manages to cross the line from unpleasant opposition to downright hate speech.
20. They are those used as media.
21. They are those utilizes internet media
22. They are first to manufacture PC mainframe.
23. It was invented in Sweden by the Ericsson company.
24. It was invented by John Atanasoff and Clifford Berry.
25. They are active social media user who will like post but does actually but matter of existence.
26. It was invented by Sholes, Glidden, and Soule in America in 1867.
27. It was invented by Johannes Gutenberg in Germany.
28. Its a type of printing develop in China.
29. Its a form of written by the Egyptian scribe reserve for holy texts.
30. They are those that provides education to their students.

C. Answer the following

31-33. (3) Projected Visual Media

34-36. (3) Non-projected visual media
37-40. (4) Characteristic of Good Media
41. Define Motion Media
42-43. (2) Characteristic of Motion Media
44-45. (2) Advantages of Motion Media
46-47. (2) Limitations of Motion Media
48-50. (3) Types of Motion Media