Module 4

Fill in the blanks.

1. _______________is a means of mass communication.

2. _________________combines the elements of advertising and entertainment
3. Advertising has major role to play in______________.
4. _____________has issued guidelines on green advertisement.
5. Quality of the ___________affects its brand equity.
6. ___________is not beneficial to the firm.
7. Indian rural market is_______________.
8. Political advertising differs from______________________.
9. ____________________ advertising is aggressive.
10. _____________________benefits the organisation in the long run.

Answer:
1. Advertising
2. Advertainment
3. brand building
4. Federal Trade Commission
5. Brand
6. Brand crisis
7. Diverse
8. commercial advertising
9. Advocacy
10. Corporate Image Advertising

State whether following statement are true or false

1. Advertainment combines the elements of advertising and entertainment. (true)

2. Internet spyware helps in tracking television advertising. (false)
3. Television advertising is growing at the fastest rate. (false)
4. The alphabet I in AIDA process stands for Interest. (true)
5. Brand equity refers to the value and strength of the. (true)
6. Corporate Image Advertising is also known as primary advertising. (false)
7. Internet is the fastest growing media for advertising. (true)
8. The highest advertising spend is on television . (true)
9. Target audience is the recipient of advertising message. (true)
10. Institutional advertising is aggressive in nature. (false)

Answer:

True: 1,4,5,7,8,9 False: 2,3,6,10

 Module 3

Fill in the blanks.

1.___________________advertising is a form of unethical advertising.

2. is the nodal agency looking after multi-media advertising for the government
3. Self-regulation laws provide guidelines for ethical conduct of___________.
4.Advertising encourage ___________values.
5.________________ is a statutory body.
6. ASCI was set up in _______________.
7. Ethical advertising helps the organisation in the___________.
8. Advertising has both ________as well as negative impact on the society
9. Advertising is an element of______________
10.Governemnt as well as non government organisation publish various advertisement in the interest
of _____________.
Answer:

1. Surrogate
2. DAVP
3. Advertising
4. Materialistic
5. ASCI
6.1991
7. Long run
8. Positive
9. Distribution Cost
10. Public.

State whether following statement are true or false

1. DAVP is the official advertising agency of the Government of India.

2. The Indian advertising industry is regulated and controlled by SEBI
3. Advertising is an element of Production cost.
4.Primary advertising is also known as Probono advertising.
5.ASCI is a statutory body.
6.ASCI code guides the advertisers, media and advertising agencies.
7.ASCI was set up in 1991.
8.Unethical advertising helps the organisation in the long run.
9. It is ethical to advertise for harmful product.
10. Advertising has only negative impact on the society

Answer:

true 1,5,6,7 False: 2,3,4,8,9,10

 Module 1

Fill in the blanks.

1. _____________is essential for organizations to promote their brands well among the end-users
not only to outshine competitors but also survive in the long run
2. _______________increases awareness of products and services and eventually increases their
sales, yielding high profits and revenue for the organization.
3. _____________is an initiative taken by organizations to make their products and services popular
among the end-users.
4. IMC tools play an important role in creating _____________of the products with respect to
brand name and brand availability.
5. IMC act as a communication channel between the ______and the intermediaries like dealer
and agents.
6. Advertising helps people to know the ___________
7. A business that stops advertising may give the impression that the business is out of___________.
8. ___________ stimulates production and reduces the cost per unit
9._______________ is also known as retail advertising.
10. _______________ has wider coverage, as compared to local advertising

Answer
1. IMC
2. Brand promotion
3. Brand communication
4. awareness
5. sellers
6. business
7. business
8. Advertising
9. Local advertisement
10. regional advertisement

State whether following statement are true or false

1. Only goods are advertised for.
2. Publicity is tool of IMC
3. Outdoor advertisement is the oldest type of advertisement
4. Advertisement in personal in nature
5. Telemarketing is a form of direct marketing.
6. Elements of IMC work as a unified force
7. Advertising is non-persuasive in nature
8. Radio advertising has audio-visual impact
9. Industrial advertising is technical in nature
10. Selective advertising promotes generic products

Answer

True:2,3,5,6,9 False:1,4,7,8,10
 Module 2

Fill in the blanks.

1. An _________________is a company that creates and plans when, where and how an advert will
be delivered and presents it to the client
2. The advertising agencies are fully independent from their___________.
3.___________ (studies) all this collected information properly and draws conclusions for its
research.
4. Advertising agency brings a good ______________between the advertiser, itself, media and
distributors.
5. Advertising agency does the _______________work for its clients
6. ___________is another major service of the advertising agency
7. When an advertiser leaves one advertising agency and switches over to another, it is known
as changing of advertising agency or ________________
8. The relationship between advertiser and ad agency is basically depends upon the common
___________in both of them
9. The word Account in advertising terminology means ____________
10. Creative department is the key department in an _____________

Answer:

1.advertising agency
2. clients
3. . Ad agency analyses
4. coordination
5. public relations (PR)
6. Media selection
7. client turnover
8. interest
9. Client
10. ad agency

State whether following statement are true or false

1. A full service agency is owned and operated by the advertiser.
2.Account executives must have communication skills.
3.Graphic designing means communication through visuals.
4.Academic qualifications are required for a career in modelling.
5.Voice modulation is required for modelling
6. International advertising is undertaken by those companies, which operate in more than one
country, known as multi-national companies.
7.Industrial Advertising advertising is used by manufacturers and distributors of industrial goods.
8. The print media consists of newspapers, magazines, journals, handbills, etc. No newspaper or,
journal, today, can survive without advertising revenue.
9. Electronic, or, broadcast media consists of (i) radio, (ii) television, (iii) motion pictures, (iv) video,
and (v) the internet.
10. Outdoor advertising can be a good supporting media to other forms of advertising.

Answer

True:2,3,6,7,8,9,10 False:1,4,5