KOSTA :: Software Lecture Series

Management of
Software Business
June Sung Park, Professor, KAIST; CEO, SEMAT Inc.
SB1: Software Product Business
History of Software Industry
Structure of Software Industry
Exercise 1: Software Product
Classification
Characteristics of Software
Product Industry
Hybrid Software Business:
Software Product and IT Service
Korean Software Industry
Software Product Business Process
Exercise 2: Software Product
Business Model
Quiz

2
SB2: Software Product Management
Software Product Development
Exercise 1: Software Product
Development
Software Engineering Methods
Software Product Management
Exercise 2: Product Requirement
Documentation
Quiz
Software Talent Management

3
SB3: IT Service Business
History of IT Service Industry
Structure of Software Industry
Characteristics of IT Service
Business
Korean IT Service Industry

4
SB4: IT Service Engineering
IT Service Strategy
Service Marketing
Exercise 1: IT Service Business Service Resource
Customer
Model Portfolio Planning

IT Service Portfolio and Marketing Service Value

Service Engineering
Exercise 2: IT Service Portfolio Eucation
Curriculum
Exercise 3: IT Service Line and Service Engagement
Engagement Course
Offering Service
Proposal
Solution
Architecture
Process

Reusable
Exercise 4: IT Service Marketing Phase Learning

IP Asset
Methodology Object
IT Service Engagement Process Service Price
Service
Contract
Service
Deliverables
Artifact

Exercise 5: IT Service Bill of Activity Job/Role Competency

Resources Service Cost
Service
Delivery
Work
Breakdown Employee
Structure
IT Service Engineering
Exercise 6: IT Service Asset Suppliers
Engagement
Team
Resource
Allocation
Service
Catalog
Organization
Unit
Quiz

5
SB5: Cloud Service Business
Evolution of IT towards Cloud Computing
Shared &
Cloud Service Market and Industry Trends Multitenant

Definition of Cloud Service Learn to share

Cloud Service Industry Structure

Exercise 1: Cloud Service Business Plan: Self-service

Product Plan Get it yourself

Cloud Service Architecture and Enabling
Technologies Elasticity &
Scalability
Infrastructure as a Service
All you can eat
Platform as a Service
Software as a Service Usage-Based

Cloud Service Management Platform

Pricing

Quiz Pay per use

Exercise 2-4: Cloud Service Business Plan:

Marketing, Operations, Organizational and
Financial Plans
6
SB6: Cloud Service Adoption
Value Proposition of Cloud Service
Use Cases of Cloud Service
Quiz
Quiz
Convergence of Social, Mobile, Analytics,
Cloud and IoT (SMACI)
Public Cloud Adoption Strategy and
Process
Private Cloud Construction Strategy and
Process
Cloud Strategy for Korea
Quiz

7
SB7: Enterprise IoT
Definition of Enterprise IoT
IoT Market and Industry Trends
Enterprise IoT Architecture and Enabling
Technologies
Value Propositions and Use Cases of IoT
IoT and Digital Platform Economy
IoT Strategy Planning
IoT Solution Development
Case Study

8
SB8: Business Analysis
Use Case UX Model
Process Model
Business Analysis Model
Software Engineering and Business Process
Actor
Use Case
Actor
Persona
Analysis
Software Requirement Modeling Process User
Process Modeling I/O Info
Activity
Use Case
Story
Data Modeling
User
Use Case Modeling Process Journey
Service Modeling Flow Map

Requirement Management and

Use Case
Project Management Information Model Service
Scenario
Case Study: Online Auto Insurance
User
Data
Glossary Concept
Model
Map

8
SB9: Software Engineering
Software Engineering Process
Unified Process for IT Services
Asset-Based Service Management
Agile Process for Software Products
Essence: Kernel and Language for Dev
Software Engineering Methods

Scrum Team
Work

Increment
Plan

Case Study: Product

Backlog
Increme

Improvement
nt

Raytheon

Plan
Spri Sprint T
W
Capgemini
nt Backl
Goal og R

Sapient

Definition
of Done
Microsoft
Munich Reinsurance
SB10: Software Talent Management Competency
Development
Career
Development

Software Business Strategy and

Talent Management
Competency Current
Competency Community of Career
Definition Capability
Analysis Practice Roadmap

Process-Centric Talent Management

Essentials of Talent Management Training and Personal
Capability

Competency-Based HRM
Development
Program Assessment

Advanced Talent Management

Case Study: Workforce
Planning
Capability
Demand
Competency
Development
Requirements
Competency
Development
Plan
Personal
Development
Plan
Personal
Career Plan

SFIA
P-CMM
IBM Global Services
Accenture
Capgemini
Sapient Competency- Recruiting Staffing
Work Training and Performance
Compensation
Recognitio
n and

Microsoft
Based Assignment Development Management
Rewards
Practices