I. Strategic Goals
a.) Dominate the Retail Market Everywhere
- Essence of successful discount retailing to
cut the price on an item as much as
possible, lowering the markup, and earn
profit on the increased volume of sales.
b.) Growth by expansion in the US and
Internationally
- The latest expansion strategy is for the
company to gain entry into a nation by
corporate takeover of a national retailer
c.) Create Positive Brand and Name
Recognition