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2nd EDITION 2013

MICHAEL
PHELPS
INSPIRES YOUNG PEOPLE
IN RIO DE JANEIRO
EDWIN MOSES ON THE
NEW WORLD OF LAUREUS
TOTTENHAM HOTSPUR HEAD
COACH ANDR VILLAS-BOAS
VISITS STREET LEAGUE LONDON

-1-
OVER THE LAST 13 YEARS LAUREUS-SUPPORTED
PROJECTS HAVE CHANGED THE LIVES OF more than
one-and-a-half million YOUNG PEOPLE. SINCE
ITS INCEPTION, LAUREUS HAS RAISED OVER 60
MILLION AND SUPPORTS MORE THAN 140 sport and
development PROJECTS WORLDWIDE.
MEMBERS OF THE LAUREUS WORLD SPORTS ACADEMY
Giacomo Agostini Motor Cycling
Marcus Allen American Football
Franz Beckenbauer Football
Boris Becker Tennis
Ian Botham Cricket
Sergey Bubka Athletics
Bobby Charlton Football
Sebastian Coe Athletics
Nadia Comaneci Gymnastics
Yaping Deng Table Tennis
Marcel Desailly Football
Kapil Dev Cricket
Mick Doohan Motorcycling
David Douillet Judo
Emerson Fittipaldi Motor Racing
Sean Fitzpatrick Rugby (Deputy Chairman)
Dawn Fraser Swimming
Cathy Freeman Athletics
Tanni Grey-Thompson Paralympic Athletics
Marvelous Marvin Hagler Boxing
Mika Hkkinen Motor Racing
Tony Hawk Skateboarding
Mike Horn Explorer
Miguel Indurain Cycling
Michael Johnson Athletics
Kip Keino Athletics
Franz Klammer Skiing
Dan Marino American Football
Edwin Moses Athletics (Chairman)
Nawal El Moutawakel Athletics
Robby Naish Windsurfing/Kiteboarding
Ilie Nastase Tennis
Martina Navratilova Tennis
Alexey Nemov Gymnastics
Jack Nicklaus Golf
Gary Player Golf
Morn du Plessis Rugby
Hugo Porta Rugby
Steve Redgrave Rowing
Vivian Richards Cricket
Monica Seles Tennis
Mark Spitz Swimming
Daley Thompson Athletics
Alberto Tomba Skiing
Steve Waugh Cricket IN 1996 AT ATLANTA, LAUREUS ACADEMY MEMBER MICHAEL JOHNSON
BECAME THE ONLY ATHLETE IN MORE THAN 100 YEARS OF OLYMPIC HISTORY
Katarina Witt Ice Skating TO CLINCH THE DOUBLE OVER 200 AND 400 METRES AT THE SAME GAMES
- LAUREUS SPORT FOR GOOD FOUNDATION -

CONTENTS
04 OUR VISION FOR THE FUTURE 32 IWC SCHAFFHAUSEN global report
 Edwin Moses, Chairman of the Laureus  All over the world our commitment makes a big
Sport for Good Foundation, shares his vision difference to young peoples lives
for the future
34 Andr Villas-Boas
10 from rio to woolwich  Meets youngsters securing jobs through football
 Young people from Luta Pela Paz, Rio de Janeiro, at Street League in London
journey to East London to visit their sister project
Fight for Peace 36 Michael VaughAn
 PruProtect Chance to Ride with Michael Vaughan
12 NEW AMBASSADORS
 Tim Henman and Luis Figo talk about their passion 38 LAUREUS polo cup 2013
for becoming a Laureus Ambassador  The best polo players in the world come together at
the Guards Polo Club, Windsor UK to raise funds for
14 monitoring & Evaluation Fundacin Laureus Argentina
 Laureus pioneers innovations in the sport for
development sector 40 MIKA HKKINEN
 Travels to South Africa for a race with a difference
16 mercedes-benz global report
 Laureus World Sports Academy Member 41 ALEXEY nemov
Franz Beckenbauer travels to Rio de Janeiro to  A story worth telling
donate football boots to Laureus-supported project
Bola pra Frente 42 Spirit of sport
 Martina Navratilova talks exclusively to Laureus
18 Laureus World sports awards 2013 Spirit of Sport TV programme
 This year the Laureus World Sports Awards were
held in the vibrant city of Rio de Janeiro 43 Get Involved
 Take part in one of our activities and help raise
24 MIchael Phelps funds for the Laureus Sport for Good Foundation
 Enjoys every minute of giving swimming
lessons to young people at Rocinha Sports Centre, 44 Worldwide projects
Rio de Janeiro  Laureus-supported projects across the globe

28 AT THE HEART OF SPORT 46 our AMBASSADORS


 The biggest names on the biggest stage in
Rio de Janeiro 47 National Foundation Directory


- 03 -
OUR

VISION FOR THE FUTURE


BY EDWIN MOSES, CHAIRMAN
LAUREUS SPORT FOR GOOD FOUNDATION

W hen Laureus was first established in 2000,


there was little widespread understanding
of how the power of sport could be used
to change society and improve peoples lives.

Today, thanks in part to the pioneering work of Laureus,


there is a real awareness among governments and
international agencies that sport can play a significant role
in helping them to achieve their objectives.

Over the years Laureus has developed an innovative concept


which has helped grassroots sport-based organisations
to function effectively, derived from the vision of Nelson
Mandela, the Patron of Laureus.

President Mandela told us in a speech he delivered at the


first Laureus World Sports Awards Sport has the power to
change the world and subsequently the Laureus Sport for
Good Foundation was formed with the mission to fund and
promote the use of sport as a tool for social change.

Laureus today, as it was in the beginning, is still a funder of


community sports programmes around the world. Indeed
we have pumped more than 60 million into projects since
2000 and we currently support more than 140 projects
in 34 countries. But in recent years Laureus has gone far
beyond this and has pioneered significant innovations in the
TOP: LAUREUS ACADEMY CHAIRMAN EDWIN MOSES SHOWS HIS STYLE IN THE
sport for development world. OLYMPIC 400 METRES HURDLES SEMI-FINAL IN AUGUST 1984 IN LOS ANGELES
ON THE WAY TO HIS SECOND OLYMPIC GOLD MEDAL

BOTTOM: LAUREUS ACADEMY MEMBERS STEVE REDGRAVE, MICHAEL


Without over-stating the case, I really see this as a JOHNSON & SEBASTIAN COE AT THE LAUREUS-SUPPORTED PROJECT TRACK
ACADEMY, UNITED KINGDOM
transformation of the Laureus Sport for Good Foundation as
RIGHT: LAUREUS ACADEMY MEMBER TONY HAWK DURING A LAUREUS VISIT
we know it. TO ROCINHA, RIO DE JANEIRO

- 04 -
laureus has
pioneered significant

innovations
in the sport for
development world

- 05 -
- OUR VISION -
LAUREUS SPORT FOR GOOD FOUNDATION

SANDRO ROSELL, PRESIDENT OF FC BARCELONA, AT THE LAUREUS SPORT


FOR GOOD SUMMIT 2013 AT CAMP NOU STADIUM

these are the areas


where i believe laureus
is a world leader today
A GLOBAL
TRAINING
NETWORK
Laureus has invested over 1 million to develop a broad
package of training in the sport for social change sector,
including training in peace building through sport, crime
Since 2000, when Laureus made its first grants to innovative prevention through sport, employability through sport,
projects using sport to inspire young people, Laureus youth leadership through sport and tackling violence
has supported projects on every continent. An admirable through sport. The coaches and young leaders that are
achievement, but for many years there was very little co- trained are then able to go out and become role models
ordination or contact between projects and countries. in their community. In 2012 Laureus trained a total of 51
organisations worldwide.
Now things are different and countless projects and
the young people they serve are reaping the benefits of
having an effective global network of grassroots sports MONITORING &
EVALUATION
programmes, connected to one another through Laureus
summits, project exchanges, training camps, and youth
focused retreats.
Laureus has partnered with two organisations to develop a
At the Camp Nou Stadium of FC Barcelona last year, bespoke package of training and software support to enable
project leaders from all 34 countries joined members of projects to measure the changes they deliver to the lives of
the Laureus World Sports Academy to share knowledge and young people. In short to evaluate whether these projects are
ideas, undergo training and develop joint initiatives around working effectively and whether donated funds are delivering
the use of sport to improve the lives of young people. For maximum impact. Training to use these tools has already been
me, it was memorable. A perfect example of the Laureus delivered to 28 organisations in nine countries worldwide.
family growing and flourishing.

- 06 -
ACADEMY MEMBER MIGUEL INDURAIN
TAKES PART IN LAST YEARS
LAUREUS SPORT FOR GOOD SUMMIT
HOSTED AT FC BARCELONAS
CAMP NOU STADIUM

EARLIER IN THE YEAR 2012, MIGUEL INDURAIN AND GABRIEL


MASFURROLL, CHAIRMAN OF FUNDACIN LAUREUS ESPAA, HAD
PRESENTED THE 2012 LAUREUS WORLD TEAM OF THE YEAR AWARD TO FC
BARCELONA INCLUDING LIONEL MESSI, CARLOS PUYOL AND ERIC ABIDAL

- 07 -
LAUREUS connects to
government AND OPINION MAKERS

IN SEPTEMBER 2012 BRITISH


PRIME MINISTER DAVID CAMERON
VISITS THE LAUREUS-SUPPORTED PROJECT LUTA PELA
PAZ IN THE FAVELA OF COMPLEXO DA MAR

- 08 -
- OUR VISION -
LAUREUS SPORT FOR GOOD FOUNDATION

ADVOCACY
Laureus is now a significant and loud voice in the sport
for development world. Laureus World Sports Academy
Members, by nature of their success, are able to open doors
and make governments and opinion makers listen. In 2012
and 2013 we saw initiatives promoting the use of sport,
taking place around the world: Laureus representatives
presented research and opinion for discussion on Capitol
Hill in Washington, the UK House of Commons in London
and at the Laureus World Sports Awards in Rio de Janeiro.

RESEARCH
LAUREUS ACADEMY MEMBER NAWAL EL MOUTAWAKEL AT LAUREUS-
SUPPORTED PEACEPLAYERS PROJECT IN DURBAN

Laureus published seven research articles in 2012 in


partnership with universities and other centres of sport
science excellence around the world. This comes on the back
of ground-breaking Laureus-funded research reports such
as the Teenage Kicks and Sport Scores which showed that
community sports projects are highly cost effective when it
comes to tackling community challenges and can provide
governments and tax payers with significant returns.

Laureus is more than ever committed to helping young


people to transform their lives through the positive power of
sport, now and in the future.

There are countless examples of young people whose lives In this latest edition of the Laureus Magazine, you can read
have been changed by attending a Laureus-supported more about the Laureus approach and meet more of the
programme, giving them a new direction, greater confidence young people whose lives have been transformed by the
and self-esteem and the chance to stay out of trouble or power of sport. I hope you enjoy it and share with me the
increase their chances of employment. This makes me, and prospect of an exciting future.
my fellow Academy members very proud.

EDWIN MOSES
CHAIRMAN LAUREUS SPORT FOR GOOD FOUNDATION

- 09 -
- EXCHANGE STORY -
LAUREUS SPORT FOR GOOD FOUNDATION

FROM RIO TO WOOLWICH

LAUREUS
BOXERS IN OLYMPIC LEGACY TRIP

J
ust months after the Laureus World Sports The exchange programme ran from May 27 to June 3 and
Awards visited Rio, some very special Sport for saw seven Brazilian Youth Council Members aged between
Good Foundation project members from the 16-30 visit the London academy situated in the shadow of
Brazilian state made a life-changing journey the London Olympic Park.
of their own.
One of those young people was a very talented young
Young People from the Laureus-supported Luta Pela Paz boxer named Wanderson. Before he arrived, 16-year-old
(Fight for Peace) Boxing Academy journeyed to sister project Wanderson, or Sugar to those who know him best, said:
Fight for Peace in east London to learn about each other, I am really excited about seeing the Fight for Peace
how they both use martial arts for social good and to build academy here in London and to meet our friends in the UK.
even stronger links as a legacy of the London 2012 and
upcoming Rio 2016 Olympic Games.

- 10 -
LEFT: PARTICIPANTS FROM LUTA PELA PAZ

BELOW: LAUREUS ACADEMY MEMBER SEAN


FITZPATRICK VISITS LUTA PELA PAZ

SPORT IS A GREAT
INTERNATIONAL LANGUAGE
AND THIS IS A PERFECT
EXAMPLE OF THAT

IN ACTION
SEAN FITZPATRICK
LAUREUS ACADEMY MEMBER

It is amazing to experience the vast cultural differences I know the guys from Rio will be having a great time meeting
between our two cities and we have learned about life in their counterparts in London and swapping experiences.
London after the Olympic Games and seen for ourselves
how sport has had a positive impact on the lives of young I visited Fight for Peace when I was in Rio in March for the
people. Laureus World Sports Awards and was very impressed with
the work the project does and really enjoyed meeting some
Rugby legend Sean Fitzpatrick, Vice Chair of the Laureus of the guys there.
World Sports Academy, said: Sport is a great international
language and this is a perfect example of that in action.

- 11 -
- NEW LAUREUS AMBASSADORS -
LAUREUS SPORT FOR GOOD FOUNDATION

NEW LAUREUS
AMBASSADORS
TIM HENMAN
& LUIS FIGO
L




aureus has welcomed two celebrated sporting
Ambassadors to its family former FC
Barcelona and Real Madrid footballer Luis Figo
and British tennis star Tim Henman.

Tim Henman, who dominated British tennis for more than


ten years in the late 1990s and early 2000s, reached the
Wimbledon semi-finals four times. He was and remains
immensely popular with the Wimbledon crowd, who now
watch the action on a giant TV screen from a viewing
area which they have dubbed Henman Hill. He is now a
respected TV analyst.

Tim said: I am delighted to be named a Laureus


Ambassador and would like to thank the members of the
Laureus Academy for asking me. We all know how effective
sport can be in tackling problems and bringing people
together. That is at the heart of the Laureus philosophy and
it is what I believe too.

Tennis legend and Laureus World Sports Academy Member


Boris Becker said: On behalf of the Laureus Academy, we
are delighted to welcome Tim as a Laureus Ambassador.
You only have to be anywhere near Tim at Wimbledon, or
indeed anywhere in England, to know just how popular he
is and the respect which he is held in British sport and in
tennis around the world. He showed all the best values of
sport when he played tennis and I have no doubt he will
bring these qualities to his work for Laureus.

He showed all the best


values of sport when
he played tennis and I
have no doubt HE WILL
bring these
qualities
to his work
for Laureus
BORIS BECKER TIM HENMAN CELEBRATES BECOMING NEWEST LAUREUS AMBASSADOR
LAUREUS ACADEMY MEMBER WITH TENNIS MASTER - CLASS FOR LONDON YOUNGSTERS

- 12 -
LAUREUS AMBASSADOR LUIS FIGO AND GABRIEL MASFURROLL
CHAIRMAN OF FUNDACIN LAUREUS ESPAA

P





ortuguese-born Luis Figo was one of the
famous Real Madrid Galacticos and was in the
team which won La Liga twice and the
Champions League during his five year spell
from 2000-2005.

He joins other renowned football figures as an Ambassador


for the Laureus Foundation in Spain, including the
Spanish National Team manager Vicente del Bosque and
international player Juan Mata.

Luis also has his own foundation, the Fundaao Luis Figo
(www.fundacaoluisfigo.pt), and he commented:  It is
an honour to be a part of the Laureus Spain Foundation
and work on interesting and useful projects that
benefit society.

IT IS AN HONOUR TO BE A
PART OF THE LAUREUS SPAIN
FOUNDATION AND WORK ON
INTERESTING AND USEFUL
projects that

BENEFIT
SOCIETY
LUIS FIGO
LAUREUS AMBASSADOR

- 13 -
- MONITORING AND EVALUATION -
LAUREUS SPORT FOR GOOD FOUNDATION

now laureus is
SETTING THE STANDARD
SAYS MARTINA
navratilova

G
LAUREUS ACADEMY MEMBER MARTINA NAVRATILOVA

rupo Desportivo e Recreativo de Manica (GDM), Laureus World Sports Academy Member Martina Navratolova
a football-based Laureus-supported said: I think its essential for the projects to know how they
project in Mozambique, is one of over should structure themselves because now with the austerity
20 grassroots projects worldwide that is measures in Europe and the United States what gets cut first
benefiting from InFocus a ground breaking new package in schools is art and athletics. So there will be even fewer
of software and support that helps sport for development opportunities for kids to really be active and to do sports
organisations to measure their effectiveness. so I think its even more essential that Laureus does this
work where we become really extremely efficient and make
sure that the money goes in the right direction and that the
programmes are implemented correctly.

For years most information collected from Laureus projects


was limited to data around funds received and activities
being delivered (for example the number of youths
accessing different types of sporting and educational
sessions), rather than to outcomes, measuring actual life
changes taking place as a result of those activities. Infocus
allows Laureus and its network of supported projects to see
their impact in much more detail, including life changes
created for youths and also (as shown in the chart below)
the impact Laureus has on the organisations it supports,
who now receive a broad package of Laureus support
spanning funding, software, tools, training and knowledge
exchanges such as Laureus Global Summits.

LAUREUS ACADEMY MEMBER MARCEL DESAILLY HOW SPORT FOR GOOD PROJECTS BENEFITTED
DURING A TRAINING SESSION AT ORPHANAID, GHANA FROM LAUREUS SUPPORT IN 2012

Staff or volunteers Developed new, improved


gained new skills training curricula or
Laureus created InFocus with two collaborators or knowledge 16.7% leadership programmes
19.2%
Streetfootballworld and Acumen Social Technologies to Improved facilities
help both funders and grassroots sports programmes to
Other 7.7%
track their social impact and use the information they 16.7% Improved the way
that we manage our
collect to support continuous internal learning. Ultimately programmes
the aim is to help projects and their funders to understand Increased public
awareness of our 20.5%
what works, what doesnt and why. programme 16.7%
Increased efficiency
in how we use our
resources
GDMs Vice President Chote Chikwandingwa explains: Just
when I was about to give up on reporting to funders because
of the tiresome task of retrieving data from mountains of
papers, the InFocus software rescued me. This data is gold dust for funders as it allows us to assess
the impact of our grants on the people we exist to help
In recent years Laureus has pioneered significant innovations and to see how that impact fluctuates across countries and
in the sport for development world, none more so than the periods of time. Without it, we fly blind, said Ned Wills,
development of effective monitoring and evaluation. Global Director of the Laureus Sport for Good Foundation.

- 14 -
Power and endurance. Important
in the ring essential in life.
In cooperation with the Laureus Sport for Good Foundation, Mercedes-Benz
supports underprivileged children worldwide. www.mercedes-benz.com/laureus
GLOBAL PARTNER REPORT

BECKENBAUER
IN RIO
With bright eyes, coloured balloons and a drum roll, more than 100 children from the
Laureus-supported project Bola pra Frente welcomed Laureus World Sports Academy Member
Franz Beckenbauer to Rio de Janeiro on the eve of the 2013 Laureus World Sports Awards.

- 16 -

- MERCEDES-BENZ IN RIO -

A
LAUREUS SPORT FOR GOOD FOUNDATION

s a Global Partner, Mercedes-Benz has With the Mercedes-Benz Sprinter full of sports equipment,
supported the Laureus Sport for Good we have succeeded in making the kids of Bola pra Frente
Foundation since its creation in 2000 and this smile and have made them happy. I want to thank everyone
year Mercedes-Benz developed a special that made this project happen, said a happy Franz about
campaign, together with their brand ambassador Franz the incredible support he had received.Together with Global
Beckenbauer, called Football Boots for Rio. Partner Mercedes-Benz, Franz had asked all Germans to
donate their old football boots. It was their target to fill
German football legend Franz made some dreams come the complete Sprinter with used shoes by the time of the
true for the young people as he brought a group of famous Laureus World Sports Awards.
friends with him, including Laureus Academy Member
Boris Becker and Ambassadors Jens Lehmann, Axel Schulz, The response was overwhelming: children and parents, old
Sabine Christiansen, Ole Bischof and Michael Teuber plus and young football players, as well as stars and football
a brand new Mercedes-Benz Sprinter, filled with sports professionals sent in their shoes. Even whole sport clubs
equipment. were supporting the project as a team. Over 1,300 pairs of
football boots were sent to Mercedes-Benz and at the end
Franz Beckenbauer and legendary Brazilian footballer Carlos they were able to fill up the Mercedes-Benz Sprinter. They
Alberto teamed up to present the Sprinter to the former reached their goal and the boots were exchanged for brand
Brazilian soccer player Jorginho, who is the Patron of Bola new sports equipment which was given to the project.
pra Frente. In an area of almost 12,000 square metres,
Bola pra Frente is working with street children between the That is why Franz Beckenbauer was delighted to fulfil his
ages of six and 17. Soccer is used as a method to support promise: he personally handed over the Sprinter to Bola pra
the children. They learn important things like team-spirit, Frente and achieved his personal goal to make the children
discipline, respect and strength of purpose and they finally smile. Franz said: All the people of Germany that donated
experience recognition for their achievements and effort. their old football boots made this generous present possible.
This is what helps them in their daily fight against poverty, I thank them.
discrimination and violence.

OPPOSITE: LAUREUS ACADEMY MEMBER FRANZ BECKENBAUER IN FRONT OF ABOVE: OLE BISCHOF, FRANZ BECKENBAUER, MICHAEL TEUBER AND
THE MERCEDES-BENZ SPRINTER PACKED WITH FOOTBALL BOOTS CHRISTA KINSHOFER WITH PARTICIPANTS FROM LAUREUS-SUPPORTED
PROJECT BOLA PRA FRENTE

- 17 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

LAUREUS WORLD
SPORTS AWARDS
2013 RIO DE JANEIRO
The Laureus Awards are the premier honours on the international
sporting calendar. Proceeds directly benefit and underpin the work of
the Laureus Sport for Good Foundation. The winners are chosen by the
Laureus World Sports Academy, the ultimate sports jury, made up of
46 of the greatest living sportsmen and sportswomen.

- 18 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

RIO GOES WILD AS

NEYMAR
WALKS THE
RED CARPET

The crowd were lined several deep in the Praa


Floriano and their loud roars announced the
arrival of someone special.

All evening the noise from the sports-mad


aficionados outside the Laureus World Sports
Awards had waxed and waned as more than
100 of the most famous sportsmen and women
in the world had walked the red carpet outside
the Theatro Municipal in Rio de Janeiro

But this was Brazil, where football is king.


And this was Neymar. The brilliant 21-year-old,
then playing for Santos, waved and thanked the
onlookers as he headed for the auditorium.

His appearance was one of the highlights of


a scintillating Laureus World Sports Awards,
however on this occasion he was not a winner
as the Laureus World Breakthrough of the Year
Award went to Andy Murray, not him, after
the British tennis player won an Olympic gold
medal and the US Open Grand Slam.

Two months later Neymar received his prize


with a transfer for a reported 50 million-plus
fee to FC Barcelona and now he will weave his
magic on a European stage. But on this warm
Rio evening, Neymar was the property of the
Brazilian fans and how they loved him.

- 19 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

Hosted by Hollywood stars Morgan Freeman and Eva


Longoria, the winners were unveiled at a globally televised
Awards Ceremony in Rio de Janeiro, which included a third
Laureus Award for Jamaican sprint giant Usain Bolt, a triple
success for British sport with honours for Andy Murray,
Jessica Ennis and Sebastian Coe, and a special new Award for
Michael Phelps, the most successful Olympian of all time.

ABOVE: MICHAEL PHELPS RECEIVES HIS AWARD FROM


ACADEMY AWARD-WINNING ACTOR MORGAN FREEMAN

- 20 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

THIS IS ONE OF THE GREATEST HONOURS.


I WORKED HARD OVER THE YEARS
TO WIN THIS A THIRD TIME.
ITS LIKE WINNING
A GOLD MEDAL
USAIN BOLT
LAUREUS WORLD SPORTSMAN OF T
 HE YEAR

USAIN BOLT, LAUREUS WORLD SPORTSMAN OF THE YEAR 2013

MICHAEL PHELPS Usain Bolt was acclaimed Laureus World Sportsman of

18 GOLD
the Year after his remarkable performance at the London
Olympics when he repeated his success in Beijing by
winning gold medals in all three sprint events in London
the 100 metres, 200 metres and 4 x 100 metres relay.

MEDALS
Bolt said: This is one of the greatest honours. I worked
hard over the years to win this a third time. Its like
winning a gold medal

and WINNER OF LAUREUS ACADEMY


EXCEPTIONAL ACHIEVEMENT AWARD
- 21 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

The Laureus World Sportswoman of the Year Award went to And Laureus World Sports Academy Member Sebastian Coe,
Jessica Ennis, who carried the hopes of the British nation in the Chairman of the Organising Committee of the highly
London. Despite the enormous pressure of being one of the successful London Olympic and Paralympic Games, received
first on the track, she dominated the heptathlon and won the the Laureus Lifetime Achievement Award. Coe said: Thank
gold medal. you very much to the Academy. This is an extraordinary
honour. We all have that unshakeable belief that sport
There was a warm welcome from the audience in the can, and does, transform lives. So I very openly share
Theatro Municipal in Rio de Janeiro for two outstanding this with them, because it is the ethos that we all
Olympians who received special Laureus Awards. share in this Academy.

Legendary swimmer Michael Phelps, the most decorated


Olympian of all time with a career total of 22 medals,
including 18 gold medals, eight of which he won in one ABOVE: JESSICA ENNIS, LAUREUS WORLD SPORTSWOMAN
OF THE YEAR 2013
Olympiad in Beijing, was presented with a new Award the
BELOW: STEVE REDGRAVE PRESENTS SEBASTIAN COE
Laureus Academy Exceptional Achievement Award. WITH HIS LAUREUS LIFETIME ACHIEVEMENT AWARD

THANK YOU VERY MUCH TO


THE ACADEMY. THIS IS AN
EXTRAORDINARY HONOUR.
WE ALL HAVE THE
UNSHAKEABLE BELIEF
THAT SPORT CAN, and dOes,

TRANSFORM
LIVES
SEBASTIAN COE
LAUREUS ACADEMY MEMBER

- 22 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

DANIEL DIAS RECEIVING HIS AWARD FROM RUUD GULLIT FOR LAUREUS
WORLD SPORTSPERSON OF THE YEAR WITH A DISABILITY

Brazils Daniel Dias, aged 24, was once again the


outstanding swimmer of the Paralympic Games, winning six
individual gold medals in London, all in world record times.
It was an achievement which won him the Laureus World
Sportsperson of the Year with a Disability Award for the
second time.

The Laureus World Team of the Year Award was presented


to the European Ryder Cup Team after their thrilling golf
victory against the United States at Medinah, while Austrian
skydiver Felix Baumgartner, who became the first human to
go through the sound barrier when he made the highest ever
freefall from 39km (24 miles) over New Mexico in October
2012, received the Laureus World Action Sportsperson of
the Year Award. FELIX BAUMGARTNER, LAUREUS WORLD ACTION
SPORTSPERSON OF THE YEAR

THE WINNERS 2013 RIO DE JANEIRO


LAUREUS WORLD LAUREUS WORLD LAUREUS WORLD ACTION
SPORTSMAN OF THE YEAR BREAKTHROUGH OF THE YEAR SPORTSPERSON OF THE YEAR
USAIN BOLT ANDY MURRAY FELIX BAUMGARTNER

LAUREUS WORLD LAUREUS WORLD LAUREUS LIFETIME


SPORTSWOMAN OF THE YEAR COMEBACK OF THE YEAR ACHIEVEMENT AWARD
JESSICA ENNIS FELIX SANCHEZ SEBASTIAN COE

LAUREUS WORLD LAUREUS WORLD LAUREUS ACADEMY


TEAM OF THE YEAR SPORTSPERSON OF THE YEAR EXCEPTIONAL
EUROPEAN RYDER CUP TEAM WITH A DISABILITY ACHIEVEMENT AWARD
DANIEL DIAS MICHAEL PHELPS

- 23 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

MICHAEL PHELPS
enjoying every minute of ROCINHA

- 24 -
I




t was a long way for Michael Phelps from the pristine
stadium pools surrounded by cheering spectators,
where he became the most decorated Olympian in
history, to the sprawl of a favela in Rio de Janeiro.
But there was really no doubt that, having met some
remarkable young sports lovers there, it was just as inspiring
an experience.

Michael, who won 22 Olympic medals in his career,


including 18 gold medals, enjoyed every minute of his visit
to Rocinha, on the eve of the Laureus World Sports Awards,
though it must have been one of the most unusual settings
he had ever swum in.

Complexo Esportivo da Rocinha (Rocinha Sports Centre),


which was established in December 2010, is part of the
Rio 2016 Olympic Development Programme. It currently
benefits 4,500 people and offers 17 different sports, plus
providing social and health services for the community.

It does great things each day for the young people of the
area, but when it was opened no one ever imagined the
great Michael Phelps would be giving swimming lessons
there one day.

As he joined a large group of youngsters in the pool, Michael


said: Coming to the Laureus World Sports Awards has given
me a great opportunity to visit Rocinha and get a feel for
what is going on here. I enjoyed meeting some of the kids
and I really feel sport is making a difference here.

coming to the laureus


world sports awards
has given me a
great
opportunity
TO VISIT ROCINHA AND GET
A FEEL FOR WHAT IS
GOING ON HERE
MICHAEL PHELPS
LAUREUS EXCEPTIONAL ACHIEVEMENT
AWARDWINNER 2013
FAR LEFT: MICHAEL PHELPS AND YOUNG PEOPLE
FROM ROCINHA SPORTS CENTRE

TOP: SWIMMING LEGENDS AND AWARDS WINNERS


DANIEL DIAS AND MICHAEL PHELPS AND GOLD
MEDALLIST CHAD LE CLOS AT ROCINHA

BOTTOM: ROCINHA FAVELA RIO DE JANEIRO

--25
25 --
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

SWIMMING SESSION AT ROCINHA SPORTS CENTRE

Michael lead a swimming clinic at Rocinha featuring


elements from the Michael Phelps Foundations im
programme. im stands for individual medley, one of
Michael Phelps most celebrated events, and it also reflects
I am which is a focus of the approach of the programme
which tries to increase the self-confidence of the young
people who attend. He talked to some of the youngsters
about the basic principles of his Olympic success Dream,
Plan, Reach.

At the Laureus Awards Ceremony Michael was presented


with a new Award the Laureus Academy Exceptional
Achievement Award. He said: This is all a dream come true
for me. I woke up with a dream as a kid to be the best that
I could be and to be able to win this Award is amazing. To
have the members of the Academy vote for this and give me
this, Im really at a loss for words.

It has been an amazing career and it is crazy to think that


it is over. But Ive done everything that I wanted to do in the
sport. I wanted to change swimming and take it to another
level, and I have. But I will continue to be a part of the sport
and continue to help grow the sport of swimming. That is a
goal of mine and a passion of mine.

- 26 -
i will continue to be part of the sport
and continue to help grow the sport of
swimming. that is a goal of mine and a

passion of mine
MICHAEL PHELPS
LAUREUS EXCEPTIONAL ACHIEVEMENT
AWARDWINNER 2013

- 27 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

at the HEART OF SPort

THE BIGGEST
NAMES ON THE BIGGEST STAGE IN RIO

T
GLOBAL LAUNCH OF THE ERNST & YOUNG WOMEN LEADERSHIP NETWORK

he presentations of the Laureus Awards were announcing a new programme to tap the leadership
celebrated the great sporting performances potential of elite female athletes and Olympians after their
of the year, but the event also hosted ground- retirement from competitive sport.
breaking discussions on many of the burning
issues in sport, including the role of women, An attentive listener in the audience was Sarah Attar, one
the Olympic legacy and the illegal use of drugs. of the first Saudi women to compete in the Olympics,
who finished last in the 800 metres but was given a warm
The cast list for these events was exceptional, none more reception by the London crowd. Martina Navratilova said:
so than the Women in Sport symposium. No fewer than Any time somebody does something for the first time,
four Laureus Academy Members, Nadia Comaneci, Cathy theyre a pioneer. There will be a Saudi woman that wins an
Freeman, Tanni Grey-Thompson and Martina Navratilova, Olympic gold one day and this was that first step towards
took part. They were joined by Olympic medallist Donna that.
De Varona, Sue Campbell, Chairman of UK Sport, and
Beth Brooke, Global Vice Chair of Ernst & Young, who

- 28 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

 IMEMBERS
WOULD LIKE TO THANK
OF THE

LAUREUS FAMILY
FOR BEING IN RIO DE JANEIRO FOR THIS EVENT.
THE AWARDING OF THE OLYMPIC AND PARALYMPIC
GAMES TO RIO DE JANEIRO SYMBOLISES
Martina added: There are so many cultural barriers to still
THE UNDERSTANDING BY THE WORLD OF THE


overcome. On the professional level, its much, much better.
London really was the Olympics of the women. They were TRANSFORMATION SPORT CAN MAKE POSSIBLE
the faces, they were the driving force. Im excited about that
CARLOS NUZMAN
because girls can have women to look up to as their role PRESIDENT OF THE ORGANISING
models, they dont have to look to men as their role models. COMMITTEE FOR THE RIO 2016 OLYMPICS

LAUREUS ACADEMY MEMBER SEBASTIAN COE WITH CARLOS NUZMAN, PRESIDENT OF THE ORGANISING COMMITTEE FOR THE RIO 2016 OLYMPICS

Just hours earlier the person responsible for staging those Coe emphasised the synergy between Laureus and
London Olympics, Sebastian Coe, had shared a platform the Olympic movement to emphasise the impact both
with Carlos Nuzman, President of the Organising Committee organisations can have on young lives. Every opportunity
for the 2016 Summer Olympics to be hosted by Rio: the that we have to encourage young people to take up sport is
two most influential men in the Olympic Games, past and really important. The excitement generated by a really good
present, brought together by Laureus to discuss Olympic Games is the platform on which you build.
legacy.
Carlos Nuzman said: I would like to thank members of the
Laureus Academy Member Lord Coe, one of Britains Laureus family for being in Rio de Janeiro for this event. The
greatest Olympic athletes, used the occasion to confirm awarding of the Olympic and Paralympic Games to Rio de
the importance of sport in the education and overall Janeiro symbolises the understanding by the world of the
development of young people. He told how the London transformation sport can make possible. And this city will
Olympics had inspired boys and girls throughout the United serve as an example for other regions of the world.
Kingdom.

- 29 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

In the next major event, the topic switched from the positive
benefits of sporting legacy to a problem that sometimes
another highlight of THE
seems insoluble - the illegal use of performance enhancing weekend was a football
drugs. Edwin Moses, Chairman of the Laureus World Sports debate involvinG WORLD CUP STARS
franz beckenbauer,
Academy and Chairman of the United States Anti-Doping
Agency (USADA) and Travis Tygart, Chief Executive of

bobby charlton and


USADA, joined Laureus Academy Member Steve Redgrave
and Marco Aurelio Klein, the head of Brazilian AntiDoping,
for the discussion.

Coming in the aftermath of the USADA report on retired


cyclist Lance Armstrong which resulted in him being given
vicente del bosque
a ban from the sport and having his Tour de France titles Although the Awards Ceremony was held in Rio for the first
withdrawn, the conclusion was that progress is being made time in 2013, the Laureus Sport for Good Foundation has
but there is still a long way to go. been working there since 2003 and during the weekend
many Laureus Academy Members took the opportunity to
Another of the highlights of the weekend was a football connect to the community while they were in the city.
debate involving World Cup stars Franz Beckenbauer, Bobby
Charlton and Vicente del Bosque, manager of the current New Zealand rugby legend Sean Fitzpatrick, Vice Chair
world champions Spain. Their discussion covered a variety of of the Laureus World Sports Academy, had Brazilian
topics including the forthcoming World Cup in Rio de Janeiro youngsters dancing and chanting with delight as he brought
in 2014. Beckenbauer and Charlton fondly recalled the 1966 the haka to the Luta Pela Paz community project supported
World Cup Final when they played against each other. by the Laureus Sport for Good Foundation.

BELOW: FOOTBALL LEGENDS VICENTE DEL BOSQUE, BOBBY CHARLTON


AND FRANZ BECKENBAUER

- 30 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION

STEVE REDGRAVE JOINED UP WITH MEMBERS OF THE LOCAL BOTAFOGO


ROWING CLUB IN A COXLESS FOURS ON LAGOA RODRIGO DE FREITAS

Rarely has the haka, an ancestral Maori greeting made


famous by the All Blacks rugby team, been performed
in more unusual surroundings than the courtyard of
Luta Pela Paz, a boxing and martial arts gymnasium in
Complexo da Mar situated far from the bright lights of
downtown Rio.

Luta Pela Paz (Fight for Peace) has proved an


overwhelming success in transforming the lives of
youngsters living in a community blighted by crime,
violence and drug abuse. Sean said: It has been
wonderful to experience at first hand what is going on
here. What Fight for Peace is doing is tremendous and for
Laureus to be involved in that, in helping to change lives, is
what were all about. Ive been inspired by w hat Ive seen.

And Steve Redgrave, the legendary British rower who won


five gold medals at five successive Olympiads, joined
up with members of the local Botafogo rowing club in a
coxless fours on Lagoa Rodrigo de Freitas, the lake that
will host the 2016 Olympic rowing.

After being warmly applauded by 50 Botafogo rowers


upon arriving at their clubhouse, Redgrave said: It is
a marvellous setting, It is very rare that rowing gets to
compete in the middle of a city. Spectators and rowers are
going to love it.

Two new Laureus Ambassadors were named in Rio de


Janeiro - Spanish national football team manager Vicente
BADMINTON SUPERSTAR AND NEWLY-APPOINTED LAUREUS
del Bosque and Chinese badminton superstar Lin Dan. AMBASSADOR LIN DAN AT THE AWARDS

- 31 -
GLOBAL PARTNER REPORT

C




orporate social responsibility is about more than
writing cheques. It is about life and existence for
thousands of kids and young people in need,
all over the world, for whom our commitment
makes a big difference.

As a Global Partner of the Laureus Sport for Good


Foundation, IWC Schaffhausen promotes this concept
through its own activities. As a successful global business
in the luxury goods sector, it is second nature to us to
accept our social responsibility and support people who
have to overcome the most difficult circumstances in life,
explained IWC Schaffhausen CEO Georges Kern.

During the Laureus World Sports Awards held in Rio de


Janeiro in March this year, IWC Schaffhausen demonstrated
its commitment by releasing a limited edition watch in aid
of the Laureus Sport for Good Foundation.

The Swiss manufacturer recreated a watchmaking legend, THE WINNING ENTRY IN THE 2013 LAUREUS WATCH DRAWING COMPETITION
UNDER THE THEME TIME TO MOVE BY HAKKINI HASANGA SANDUMAL
the Portuguese Yacht Club Chronograph, available in a DE SILVA FROM THE LAUREUS-SUPPORTED FOUNDATION OF GOODNESS
PROJECT IN SEENIGAMA, SRI LANKA. HAKKINIS DRAWING IS ENGRAVED
Laureus Sport for Good Foundation limited edition of ON THE BACK OF THE PORTUGUESE YACHT CLUB CHRONOGRAPH EDITION
LAUREUS SPORT FOR GOOD FOUNDATION
1,000 pieces, resplendent in the distinctive Laureus blue. A
particular highlight is a poignant engraving on the back of
the timepiece, based on a drawing by 12-year-old Hakkini
Hasanga Sandumal De Silva.
IWC WATCHES
WITH A UNIQUE
DESIGN RAISE
FUNDS FOR
LAUREUS
It serves as a reminder that part of the proceeds resulting
from the sale of the watch go to help needy children all over
the world. Hakkini from Sri Lanka had entered the childrens
drawing competition, held annually by IWC Schaffhausen at
Laureus Foundation projects around the world.

The Laureus Sport for Good Foundation is a cause dear to


our hearts, because its sports projects open prospects for
young people all over the globe, added Georges Kern.

- 32 -
- IWC AND LAUREUS -
LAUREUS SPORT FOR GOOD FOUNDATION

LAUREUS SPORTS
During the Laureus World Sports Awards, IWC Schaffhausen
invited key journalists to visit the Complexo Esportivo da
Rocinha, situated in a large favela in Rio de Janeiro. The PROJECTS OPEN
PROSPECTS
Sports Centre currently benefits 4,500 people and offers 17

FOR YOUNG PEOPLE


different sports, plus providing social and health services.

In the presence of Laureus Award Winner Michael Phelps


and many other Laureus World Sports Academy Members,
IWCs guests witnessed how sport is making a difference
amidst poverty and difficult living conditions. The result
ALL OVER THE GLOBE
of this project visit reflected in an overwhelming media GEORGES KERN
response bringing greater visibility to the cause of Laureus CEO, IWC SCHAFFHAUSEN
in Brazil.

Another great opportunity to support the Laureus recipe for


success was given during the Laureus Polo Cup, when some
of the worlds best polo players met at the historic Guards
Polo Club in Windsor. IWC Schaffhausen donated a Portofino
Chronograph Edition Laureus Sport for Good Foundation
watch was auctioned to raise funds for the Fundacin
Laureus Argentina. At the end of the day the children were
the winners when more than 5,500 had been raised from
the auction for their sports projects.

GEORGES KERN CEO OF IWC SCHAFFHAUSEN, WITH LAUREUS


ACADEMY CHAIRMAN EDWIN MOSES AND ACADEMY MEMBER
BORIS BECKER

- 33 -
- STREET LEAGUE -
LAUREUS SPORT FOR GOOD FOUNDATION

ANDR VILLAS-BOAS
MEETS YOUNGSTERS securing jobs
through football
Tottenham Hotspur Head Coach, Andr Villas-Boas, visits
the Laureus-supported Street League project at one o
 f their
London bases in Kings Cross.

- 34 -
- STREET LEAGUE -
LAUREUS SPORT FOR GOOD FOUNDATION

J


ust a few months into 2013 and the Foundation
had already welcomed a host of exciting new
names into the family as Ambassadors all
dedicated to championing the Laureus Sport for Good
Foundation message.

One of these names was Tottenham Hotspur Head Coach


Andr Villas-Boas, who visited the Laureus-supported Street
League project at one of their London bases in Kings Cross
in May. There he led a special training session for the project
members, even running some of his Spurs teams favourite
training exercises in the process.

But like all Laureus-supported charity projects, its not about


the sport alone. The eight-week Street League Academy
programme, which is supported by the Laureus Sport
for Good Foundation, delivers employability and life skills TOTTENHAM HOTSPUR HEAD COACH ANDR VILLAS-BOAS

training, with three out of every four graduates going on to


get a job or return to education.

Andr took time to chat with the participants, aged 16 to 24, Then Clark found out about Street League during his search
about what it means to be a great leader, and also to find for work having left school. Now, thanks to the opportunities
out more about how they are bettering their lives through given to him at the project and the help he received in
Street League at a time of such high youth unemployment. building up his own CV, he has secured a position working
at a top London law firm. Now he has his eyes set firmly on
One of those young people was Clark, who completed the the future. And having worked for a year now in and around
Street League training last year. Having graduated from the lawyers, the profession is really sparking his interest.
project, Clarks life has changed beyond recognition from
what it was before he joined. Im looking into para-legal stuff Im really interested in
that and my supervisor is so supportive. Im around good
Recalling life before he discovered Street League, he told people, he said.
Laureus: Toward the end of my time at school I started
bunking, I was hanging out with the wrong crowd. Things at Its a remarkable turn-around for the young man from north
home werent good. I could see my mum was not happy with London. But it is also one that Laureus and Street League
the way I was. are helping bring about more and more often. As Andr

Its great
said: The numbers are absolutely staggering - 76% of the
graduates go on to further education training or directly into
employment.

To be able to pick up kids from prisons, job centres,

TO SEE THAT THEY ARE


people that are in the most difficult situations that want
that breakthrough moment in their life but for some reason

DEVELOPING INTO OTHER or the other they cant get it. its great to see that Street
League are developing into other cities over the next years

CITIES OVER THE NEXT YEARS and that Laureus are supporting them in this.

AND THAT LAUREUS ARE


SUPPORTING THEM IN THIS
ANDR VILLAS-BOAS
TOTTENHAM HOTSPUR HEAD COACH

- 35 -
- MICHAEL VAUGHAN -
LAUREUS SPORT FOR GOOD FOUNDATION

CHANCE TO

ride michael vaughan

The New Year kicked off to a great start as Ashes


winning cricket captain Michael Vaughan announced
he would be setting off on a UK-wide bike ride to raise
funds for the Laureus Sport for Good Foundation.

The Laureus Ambassador, who famously inspired


England to their memorable 2005 Ashes victory,
revealed he will be leading a team of charity fund-
raisers on a 12-day tour of England cricket grounds
to coincide with the One Day International series
against Australia from September 617. The ride will
also benefit the Cricket Foundations Chance to Shine
initiative, which promotes cricket across the UK.

Starting with the first One Day International at


Headingley in Leeds, Vaughans peloton will route via
Old Trafford in Manchester, Edgbaston in Birmingham,
the Swalec Stadium in Cardiff and the Ageas Bowl in
Southampton before finishing in London.

Vaughan said: This is going to be a serious challenge,


but I am really looking forward to it. Ill be cycling
462 miles over the 12 days and that is not going to be
easy, but these are two really good causes.

Michael launched his cycle ride at Lords, the Home of


Cricket, where he was supported by current England
womens cricket stars Lydia Greenway and Susie
Rowe. But the Laureus Ambassador is also recruiting
star names to join him on the ride, including Olympic
cycling great Victoria Pendleton, British tennis star
Tim Henman, England footballer Jamie Redknapp and
former England cricketers Phil Tufnell and Andrew
Strauss. But he doesnt want to stop there.

Head to #ChancetoRide for more details on what will


be a truly unforgettable cycle experience.

- 36 -
Makes the world and
your wrist a better place .

Portuguese Yacht Club Chronograph only on their faces but also to that of its
Edition Laureus Sport for Good Foun- owner. iwc . e n g i n e e r e d fo r m e n .
dation Ref. 3902: Meet a watch thats just
a little bit better than the rest. Because
proceeds from its sale go to the Laureus Limited edition of 1,000 pieces in stainless steel,
Sport for Good Foundation and open up Mechanical chronograph movement, Self-winding,
68-hour power reserve when fully wound, Date
new oppor tunitie s for disad vantaged
display, Stopwatch function with hours, minutes and
children. And thats not all: its classically seconds, Special back engraving, Water-resistant
spor tive design will bring a smile not 6 bar, Case height 14.5 mm, Diameter 45.4 mm
BEST IN THE
WORLD TURN OUT FOR LAUREUS

L



aureus Ambassador Adolfo Cambiaso, the
No 1 player in the world, lead an exceptional
group of international stars including Pablo
MacDonough, Juan Martin Nero and David
Stirling in the highly successful Laureus Polo Cup, at the
historic Guards Polo Club, Windsor, in June. The event
raised 100,000 for the Laureus Sport for Good Foundation
Argentina.
Cheering the polo players on was a celebrity audience which
included members of the Laureus World Sports Academy,
including Chairman Edwin Moses, tennis legend Boris
Becker, England cricket hero Ian Botham and rugby giants
Sean Fitzpatrick, the former All Blacks captain, and Hugo
Porta, Argentinas greatest player who is President of the
Fundacin Laureus Argentina.

In a spirited and close contest, the victors were a team


Also present as a spectator was polo great Eduardo Heguy, representing Mercedes-AMG, the performance brand of
a Laureus Ambassador, who played a key role in creating Mercedes-Benz, who won 5 - 4 against a team sponsored
the event. He said: To be able to give back to children by IWC Schaffhausen. The teams were: IWC Schaffhausen
through sport is an incredible opportunity. The possibility of - 1. Sheikha Maitha Al Maktoum, 2. Shilai Liu, 3. Adolfo
raising funds in the UK makes a big difference back home in Cambiaso, 4. Pablo MacDonough. ; Mercedes-AMG - 1.
Argentina and we have been able to expand different projects Mohammed Al Habtoor, 2. Jonathan Munro Ford, 3. David
which we fund. Stirling, 4. Juan Martin Nero.

- 38 -
- LAUREUS POLO CUP -
LAUREUS SPORT FOR GOOD FOUNDATION

WWW.IMAGESOFPOLO.COM

Tback
O BE ABLE To give
to children
In addition to sponsoring one of the teams, IWC
Schaffhausen donated a special Laureus edition Portofino
Chronograph watch in stainless steel, only 2,500 of which
are being manufactured, which was auctioned to raise
THROUGH SPORT is an

incredible
additional funds.

The Fundacin Laureus Argentina was founded in May


2003 by Hugo Porta. The headquarters are in Buenos Aires
with the Foundations work extending to distant Argentine

Opportunity
provinces that greatly benefit from its backing. Currently,
the Foundation supports six projects: Unin y Amistad
de San Isidro, Club Deportivo Barracas, A Ganar, Club
EDUARDO HEGUY Platense, Fundacion El Desafio and Virreyes Hockey.
LAUREUS AMBASSADOR

- 39 -
- SOUTH AFRICAS ROAD TO SUCCESS -
LAUREUS SPORT FOR GOOD FOUNDATION

MIKA
HKKINENAMAZING RACE SOUTH AFRICA

BY STAGING THIS RACE


Hes a two-time Formula One World Champion. He stands in
the baking sun of South Africa, blindfolded, on a Segway. It
must seem like a long way from Kyalami or Silverstone. The
WE ALSO HOPE TO
LET PEOPLE KNOW
man is Laureus Academy Member Mika Hkkinen and he
was in this unusual position in June as he took part in the
Laureus Amazing Race through the streets of Durban.

The event was put on with the support of Mercedes-Benz MORE ABOUT WHAT
in South Africa, and featured 35 cars with teams of 4 per
LAUREUS IS DOING
IN SOUTH AFRICA

car. Several of the cars contained leaders from the Laureus
YES programme (Youth Empowerment through Sports), a
remarkable leadership training programme that enjoyed
its second year in 2013. Starting at the Mercedes-Benz MIKA HKKINEN
LAUREUS ACADEMY MEMBER
dealership in Umhlanga, the race went through Durban
in several stages, stopping at the end of each leg where a
challenge or task was given to each team before they were
given clues for the next destination.

Talking after the event, Mika made it clear the altogether


unusual Segway challenge had a very real purpose. He said:
You cant see where you are going and your team members
have to help and guide you around the track. Left and right. It
helps teach trust between all of the team. It was fascinating.
This Segway experience is just an example of the exercises the
YES programme teaches young people to help improve their
life skills and even employment opportunities.

Asked about the young YES leaders he met, Mika said:


Theyre smart, eager to challenge themselves in the future,
and eager to listen, which is so important. They want to
succeed and are so happy to be a part of Laureus to achieve
this. These young leaders are unsung heroes for the work
they do in their communities. By staging this race we also
hope to let people know more about what Laureus is doing
in South Africa.

LAUREUS ACADEMY
MEMBER MIKA HKKINEN
WITH YES LEADERS

- 40 -
- KEY NOTE SPEECH IN SOCHI -
LAUREUS SPORT FOR GOOD FOUNDATION

ALEXEY

LAUREUS ACADEMY MEMBER ALEXEY NEMOV WITH


SPECIAL OLYMPICS PROJECT PARTICIPANTS
nemov
ON A STORY WORTH TELLING
Alexey Nemov may be more familiar with the Olympic medal
podium than the speakers podium, but that did not stop the
Laureus World Sports Academy Member from delivering a
much appreciated key note speech in April to the 76th AIPS
Congress in Sochi, host city for the 2014 Winter Olympic
Games.

Alexey, one of the most popular gymnasts of all time, who


won 12 Olympic medals including four gold, was the special
guest speaker at the Congress of the International Sports
Journalists Association (AIPS).

I WOULD LIKE TO THANK ALL


THE


MEMBERS OF THE AIPS
WHO EVERY YEAR TELL THE
STORY OF WHAT LAUREUS IS
DOING AROUND THE WORLD
TO HELP YOUNG PEOPLE
ALEXEY NEMOV
LAUREUS ACADEMY MEMBER

Laureus is the official charity partner of the AIPS and many
prominent international and Russian sports journalists
were present to hear Alexeys speech, for which he received
a commemorative award. In his comments, he said: I am
very excited to be in Sochi where in 2014 we will have what I
know will be a wonderful Winter Olympic Games.

Since I have become a Laureus Academy Member, I have


been on several visits to projects where we are helping young
people. I always find it very inspiring. When you walk into a
room full of kids, coaches, teachers, parents, and often the
wider community, it is very exciting. I would like to thank
all the members of the AIPS who every year tell the story
of what Laureus is doing around the world to help young
people.

Alexey is an enthusiastic supporter of the Laureus Sport


for Good Foundation and three months earlier had visited
a Moscow-based Laureus-supported project along with
newest Laureus Ambassadors, Olympic gold medal winning
synchronised swimmers Elvira Khasyanova, Daria Korobova
and Anzhelika Timanina.

- 41 -
- SPIRIT OF SPORT -
LAUREUS SPORT FOR GOOD FOUNDATION

THE WORLD SWITCHES ON


TO LAUREUS
Spirit of Sport has boasted a sports-packed - but also Exclusive content also includes interviews (including tennis
glamorous schedule in the first half of 2013. Laureus star Ana Ivanovic), joining Bobby Charlton on a visit to the
monthly sports magazine programme, intended to reflect Laureus Sport for Good Foundations project in Hong Kong
the year-round work of Laureus, its Ambassadors, the as well as following Academy Member Ian Botham as he
Academy and crucially the Laureus Sport for Good walks across Sri Lanka to raise funds for the Foundation.
Foundation, is now seen by over 25 million viewers each


month.
Since its introduction at the
In March, Rio de Janeiro hosted the 2013 Laureus World
Sports Awards, and Spirit of Sport was on hand to bring end of 2010, the Spirit of Sport
viewers all the highlights and previously unseen, behind the magazine show has seen a
scenes footage.
significant uplift in Laureus

global
Following on from the 2013 Laureus World Sports Awards,
Spirit of Sport has continued to uncover the importance
of sport in Rio de Janeiro with regular Brazilian themed

coverage
packages. From riding the waves with legendary surfer,
Pedro Scooby, to skateboarding with the professionals
through the favelas and the city, the packages highlight the
passion for sport across the city.

with widespread distribution


Ahead of Wimbledon, Martina Navratilova was in Paris to
give Spirit of Sport an exclusive interview and it was access
all areas as Spirit of Sport took viewers behind the scenes to
driving this growth
preview the preparations for the 2013 Formula One Season. GORDON LOTT
MANAGING DIRECTOR, HAVAS SPORTS & ENTERTAINMENT
COMING UP IN 2013
Spirit of Sport covers some of the biggest events on the Viewers can catch Spirit of Sport around the world.
sporting calendar including the US Open tennis, IAAF Broadcast partners include Star Sports, NBCs Universal
Moscow World Championships and the Alfred Dunhill Sports Channel, SuperSport, Trace Sports, NTV and Dubai
Links Championship. The team is also working with the Sports Channel among many others
International Olympic Committee putting together profiles
of each of the three candidate cities for the 2020 Olympic
Games Madrid, Istanbul and Tokyo.
PREVIEW OF MERCEDES AMG PETRONAS FORMULA ONE TEAM
LEWIS HAMILTON (LEFT) AND NICO ROSBERG (RIGHT)

- 42 -
- GET INVOLVED -
LAUREUS SPORT FOR GOOD FOUNDATION

GET INVOLVED &


FUNDRAISE
Love running?
Exhilarated by cycling?
Support Laureus by taking part in one of our truly unique fundraising events and
use your passion for sport to give children the world over a brighter future.

Beefys Big Sri Lanka Walk: Sri Lanka, 1-8 November 2013
Virgin Money London Marathon: uk, 13 April 2014

The 2013 and 2014 calendar is fast developing,


for further details visit www.laureus.com/get-involved

our social
Stay up to date with
our Academy Members

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IAN BOTHAM @BeefyBotham
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JACK NICKLAUS @jacknicklaus
events or the action of Laureus-supported projects, follow on
Instagram and youll feel like youre there in person. GARY PLAYER @garyplayer
MONICA SELES @MonicaSeles10s
http://www.youtube.com/laureustv MARK SPITZ @markspitzusa
Featuring beautiful clips from the internationally
broadcast Spirit of Sport TV show as well as video DALEY THOMPSON @Daley_thompson
interviews with inspirational Laureus project members and top STEVE WAUGH @WaughPlaysUP
sports names, the LaureusTV YouTube channel is your very own KATARINA WITT @Katarina_Witt
look into the world of Laureus.

- 43 -
worldwide

HOST CITIES
PROJECTS
PROJECTS
MONACO, LISBON, BARCELONA, SUPPORTED BYTHELAUREUS
ST PETERSBURG, ABU DHABI, SPORT FORGOOD FOUNDATION
LONDON & RIO DE JANEIRO

AFRICA
1. BUFFALO CITY SOCCER SCHOOL - EAST LONDON, SOUTH AFRICA
2. COACHING FOR HOPE - MALI & BURKINA FASO
3. COMMUNITY BASED AIDS PROGRAMME - KAMPALA, UGANDA
4. DEVELOPMENT OF SPORTS AND RIGHTS FOR PEOPLE
WITH DISABILITIES - RWANDA
5. FIGHT WITH INSIGHT - JOHANNESBURG, SOUTH AFRICA
6. GRASSROOT SOCCER - SOUTH AFRICA
7. GREAT COMMISSION UNITED - CAPE TOWN, SOUTH AFRICA
8. GRUPO DESPORTIVO DE MANICA - MANICA, MOZAMBIQUE
9. INDIGO YOUTH MOVEMENT - DURBAN & CAPE TOWN, SOUTH AFRICA
10. INTERNATIONAL INSPIRATION - TANZANIA
11. ISIQALO-WAVES FOR CHANGE - CAPE TOWN, SOUTH AFRICA
12. JOHANNESBURG CUBS - JOHANNESBURG, SOUTH AFRICA
13. KICK4LIFE - LESOTHO
14. LITTLE CHAMPS - CAPE TOWN, SOUTH AFRICA
15. LUNGISANI INDLELA - DURBAN, SOUTH AFRICA
16. MAKOMBA-NDLELA YOUTH MOVEMENT - LIMPOPO, SOUTH AFRICA
17. MATHARE YOUTH SPORTS ASSOCIATION (MYSA) - NAIROBI, KENYA
18. MOVING THE GOALPOSTS - KILIFI, KENYA
19. ORPHANAID AFRICA - GREATER ACCRA, GHANA
20. PEACEPLAYERS INTERNATIONAL - DURBAN, SOUTH AFRICA
21. POLOAFRICA - EASTERN FREE STATE, SOUTH AFRICA
22. RIGHT TO DREAM - GHANA
23. SOWETO SCHOOLS RUGBY PROGRAMME - JOHANNESBURG, SOUTH AFRICA
24. SPORT FOR ALL - JOHANNESBURG, SOUTH AFRICA
25. VUKA RUGBY - CAPE TOWN, SOUTH AFRICA (FORMALLY LEGENDS CUP)
26. HOUT BAY CYCLING CLUB - CAPE TOWN, SOUTH AFRICA

ASIA
27. IMAGE - RAJASTHAN, INDIA
28. MAGIC BUS - INDIA
29. OPERATION BREAKTHROUGH - HONG KONG, CHINA
30. PEACEPLAYERS INTERNATIONAL - ISRAEL / PALESTINE
31. TWINNED BASKETBALL PROGRAMME - ISRAEL / PALESTINE
32. SEENIGAMA SPORT FOR LIFE PROJECT - SEENIGAMA, SRI LANKA
33. SPECIAL OLYMPICS - CHINA
34. SPIRIT OF SOCCER - CAMBODIA
35. SPIRIT OF SOCCER - IRAQ
36. SPIRIT OF SOCCER - LAOS
37. UNITY THROUGH SPORT PROJECT - MANKULUM, SRI LANKA

AUSTRALIA
38. BURRA JURRA SURF PROGRAMME - BYRON BAY, AUSTRALIA
39. CATHY FREEMAN FOUNDATION - PALM ISLAND, AUSTRALIA
40 . FOOTBALL UNITED - AUSTRALIA

EUROPE
41. LAUREUS METRO SPORTS - BERN, SWITZERLAND
42. LAUREUS STREET SOCCER - SWITZERLAND
43. FIGHT FOR PEACE - LONDON, UK
44. PARA NUESTROS HEROES - BARCELONA, SPAIN
45. GOLF EDUCATIF - FRANCE
46. KICK IM BOXRING - BERLIN, GERMANY
47. KICK ON ICE - BERLIN, GERMANY
48. KICK THE ROPES - BERLIN, GERMANY
49. KICKFORMORE - STUTTGART, GERMANY
50. KIDSWING - MUNICH, GERMANY
51. KIDS FOR FUTURE - COLOGNE, GERMANY
52. KRBE FR KLN - COLOGNE, GERMANY
53. LAUREUS CAVALLO - WINTERHUR-UNTERSEEN, SWITZERLAND
54. LAUREUS GIRLS IN SPORT - LUCERNE, SWITZERLAND
55. LAUREUS GIRLS KICKING - GERMANY
56. LAUREUS MIDNIGHT FUTSAL CUP - THE HAGUE, THE NETHERLANDS
57. LAUREUS SCHNEETIGER - VIENNA, AUSTRIA
58. LAUREUS URBAN STARS BELFAST - BELFAST, UK
59. LAUREUS URBAN STARS BRISTOL - BRISTOL, UK
60. LAUREUS URBAN STARS GLASGOW - LONDON, UK
61. LAUREUS URBAN STARS LONDON - LONDON, UK
62. LAUREUS URBAN STARS MANCHESTER - MANCHESTER, UK
63. LAUREUS URBAN STARS WEST MIDLANDS - BIRMINGHAM, UK

- 44 -
- WORLDWIDE PROJECTS -
LAUREUS SPORT FOR GOOD FOUNDATION

64. MIDNIGHT BASKETBALL LEAGUE - LONDON, UK


65. MIDNIGHT BASKETBALL - MILAN, ITALY
66. MIT PFERDEN STARK MACHEN - ACHBERG, GERMANY
67. MOVE&DO - STUTTGART, GERMANY
68. PASA LA RED - MADRID, SPAIN
69. PEACEPLAYERS INTERNATIONAL - CYPRUS
70. PEACEPLAYERS INTERNATIONAL - NORTHERN IRELAND, UK
71. PROGETTO POLISPORTIVA - MILAN, ITALY
72. PROGETTO POLISPORTIVA NAPOLI - NAPLES, ITALY
73. PROGETTO POLISPORTIVA ROMA - ROME, ITALY
74. PUNCH - PARIS, FRANCE
75. SPECIAL OLYMPICS - RUSSIA
76. JOVENES ATLETAS - SPAIN
77. STREET LEAGUE - LONDON, UK
78. STREET LEAGUE - GLASGOW, UK
79. STREET LEAGUE - LIVERPOOL, UK
80. TENGO UN SUEO - SPAIN
81. TRACK ACADEMY - LONDON, UK

LATIN AMERICA & THE CARIBBEAN


82. A GANAR - BUENOS AIRES, ARGENTINA
83. BOLA PRA FRENTE - BRAZIL
84. CLUB ATLETICO PLATENSE - LAPRIDA, ARGENTINA
85. CLUB DEPORTIVO BARRACAS - GENERAL LAMADRID, ARGENTINA
86. GOL DE LETRA - BRAZIL
87. LA LIGA LIMAKIDS - LIMA, PERU
88. LUTA PELA PAZ - RIO DE JANEIRO, BRAZIL
89. SPORT FOR LIFE - ROSARIO, SANTA FE, ARGENTINA
90. SPORTS IN UNDERDEVELOPED AREAS - MONTEVIDEO, URUGUAY
91. SPORTS SANS FRONTIERES - PORT AU PRINCE, HAITI
92. UNIN Y AMISTAD DE SAN ISIDRO - BUENOS AIRES, ARGENTINA
93. VIRREYES HOCKEY - BUENOS AIRES, ARGENTINA

NORTH AMERICA
94. AS AND ACES - NEW ORLEANS, USA
95. A WORLD FIT FOR KIDS! - LOS ANGELES, USA
96. AFTER-SCHOOL ALL-STARS CHICAGO - CHICAGO, USA
97. AFTER SCHOOL ALL-STARS LA - LOS ANGELES, USA
98. AFTER SCHOOL ALL STARS - MIAMI, USA
99. AMERICA SCORES CHICAGO - CHICAGO, USA
100. AMERICA SCORES LA - LOS ANGELES, USA
101. AMERICA SCORES NEW YORK - NEW YORK CITY, USA
102. AMERICAN YOUTH TABLE TENNIS - NEW YORK CITY, USA
103. ASPHALT GREEN - NEW YORK CITY, USA
104. BEAT THE STREETS - NEW YORK CITY, USA
105. BELFONTE TALCOCY CENTER - MIAMI, USA
106. BEYOND THE BALL - CHICAGO, USA
107. BROTHERHOOD CRUSADE - LOS ANGELES, USA
108. CHICAGO RUN - CHICAGO, USA
109. CHICAGO YOUTH BOXING - CHICAGO, USA
110. CITY SOCCER IN THE COMMUNITY - NEW YORK CITY, USA
111. COMMUNITY WORKS OF LOUISIANA - NEW ORLEANS, USA
112. DADE LACROSSE - MIAMI, USA
113. ELEVATE - NEW ORLEANS, USA
114. ENEIDA M. HARTNER ELEMENTARY SCHOOL - MIAMI, USA
115. FIGHT BACK - NEW YORK CITY, USA
116. FIRSTLINE SCHOOLS - NEW ORLEANS, USA
117. GIRLS IN THE GAME - CHICAGO, USA
118. HARLEM RBI - NEW YORK CITY, USA
119. HOPE FOR MIAMI - MIAMI, USA
120. I CHALLENGE MYSELF - NEW YORK CITY, USA
121. KIDS IN SPORT - LOS ANGELES, USA
122. METROSQUASH - CHICAGO, USA
123. MGR FOUNDATION - CHICAGO, USA
124. MIAMI DADE PARKS AND RECREATION - MIAMI, USA
125. NEAR WEST SIDE CDC - CHICAGO, USA
126. NEW HEIGHTS YOUTH - NEW YORK CITY, USA
127. NEW ORLEANS OUTREACH - NEW ORLEANS, USA
128. NEW ORLEANS RUGBY FOUNDATION - NEW ORLEANS, USA
129. NFL YOUTH EDUCATION TOWN BOYS
AND GIRLS CLUB - NEW ORLEANS, USA
130. OUTSIDE THE RING OF CHAMPIONS - MIAMI, USA
131. PLAY SOCCER - LOS ANGELES, USA
132. PLAY RUGBY USA LA - LOS ANGELES, USA
133. PLAY RUGBY USA NEW YORK - NEW YORK CITY, USA

OVER
134. POWERPLAY NYC - NEW YORK CITY, USA
135. QUALITY UNITED EDUCATION - MIAMI, USA

140 projects
136. RENEW - REINVENTING EDUCATION - NEW ORLEANS, USA
137. ROW NEW YORK - NEW YORK CITY, USA
138. SCHOOL OF BASKETBALL - MIAMI, USA
139. SHAKE A LEG MIAMI - MIAMI, USA
140. STREET SOCCER - LOS ANGELES, USA
141. TOUCHING MIAMI WITH LOVE - MIAMI, USA
142. TRIPLE THREAT - CHICAGO, USA

worldwide imPRoving the liVes


143. UNITED SPORTS YOUTH LEAGUE - NEW YORK CITY, USA
144. UP2US, COACH ACROSS AMERICA - USA

of more than one-and-a-half


145. URBAN INITIATIVES - CHICAGO, USA
146. URBAN DOVE - NEW YORK CITY, USA
147. WESTBANK WRESTLING - NEW ORLEANS, USA

MILLION young people 148. YOUTH RUN NOLA - NEW ORLEANS, USA
149. YLC KICKS - NEW ORLEANS, USA

- 45 -
- OUR AMBASSADORS -
LAUREUS SPORT FOR GOOD FOUNDATION

LAUREUS

AMBASSADORSLaureus Ambassadors are a select group of both current and retired sportsmen and women who
have achieved sporting greatness or made significant contributions to the sporting community
during their careers. They are recognised as role models and icons of success and have volunteered
their services to support the work of the Laureus Sport for Good Foundation.

Paul Accola Alpine Skiing Yvonne van Gennip Speed Skating Nicols Fernndez Miranda Rugby
Kurt Aeschbacher TV Personality Felix Gottwald Skiing Thomas Muster Tennis
Cecil Afrika Rugby Ruud Gullit Football Umberto Pellizzari Free diving
Franziska van Almsick Swimming Lara Gut Alpine Skiing Manuela Pesko Snowboarding
Natascha Badmann Triathlete Bryan Habana Rugby Santiago Phelan Rugby
Mansour Bahrami Tennis Eduardo Heguy Polo Bertrand Piccard Adventurer
Robert Baker Golf Tim Henman Tennis Barbara Fusar Poli Ice Skating
Baschi Pop Singer Kelly Holmes Athletics Shaun Pollock Cricket
Layne Beachley Surfing Pieter van den Hoogenband Swimming Birgit Prinz Football
Kenny Beleay Trail Biker Edith Hunkeler Wheelchair racing Lucas Radebe Football
Verena Bentele Visually impaired Skiing Maria Hfl-Riesch Skiing John Robbie Rugby
Serge Betsen Rugby Colin Jackson Athletics Todd Rogers Volleyball
Miki Biasion Motor Racing Butch James Rugby Maria Cecilia Rognoni Hockey
Denise Bielmann Figure skating Ariella Kaeslin Athletics Antonio Rossi Canoeing
Ole Bischof Judo Elvira Khasyanova Synchronised Swimming Nico Rosberg Formula 1
Stefan Blcher Hockey Taig Khris Inline skating David de Rothschild Eco Adventurer
Fredi Bobic Football Christa Kinshofer Skiing Rainer Maria Salzgeber TV Personality (Sports)
Annabelle Bond Mountaineer Conny Kissling Free skiing Ryan Sandes Ultra Trail Runner
Marco Bortolami Rugby Vitali Klitschko Boxing Edwin van der Sar Football
Vicente del Bosque Football Wladimir Klitschko Boxing Christoph Sauser Mountain Biking
Martin Braxenthaler Paralympic Skiing Daria Korobova Synchronised Swimming Axel Schulz Boxing
Schalk Brits Rugby Janica Kostelic Skiing Ralf Schumacher Motor racing
Schalk Burger Rugby Nia Knzer Womens Football Nino Schurter Mountain Biking
Adolfo Cambiaso Polo Dr. Thomas Ladner Business Personality Pius Schwizer Equestrian
Fabian Cancellara Cycling Christoph Langen Bobsleigh Jochen Schmann Sailing
Jess Carballo Gymnastics Henri Leconte Tennis Marcel Siem Golf
Jackie Chan Movie/Kung Fu Jens Lehmann Football Gian Simmen Snowboarding
Stphane Chapuisat Football Kathrin Lehmann Ice Hockey/Football Emma Snowsill Triathlete
Almudena Cid Gymnastics Lennox Lewis Boxing Albert Soler Former Secretary of Sports
Alex Corretja Tennis Tegla Loroupe Long distance running Felix Sturm Boxing
David Coulthard Formula 1 Michael Lynagh Rugby Alain Sutter Football
Lawrence Dallaglio Rugby Fabrizio Macchi Para Cycling Juan Ignacio Snchez Basketball
Lin Dan Badminton Filippo Magnini Swimming Michael Teuber Paralympic Cycling
Deco Football Hermann Maier Skiing Anzhelika Timanina Synchronised Swimming
Deshun Deysel Climbing Matteo Manassero Golf Natalie du Toit Swimming
Andrea Dovizioso Motorcycling Maurizio Margaglio Ice skating Alessandro Troncon Rugby
Ernst Van Dyk Wheelchair racing Ferran Martnez Basketball Cynthia Tshaka TV presenter
Desiree Ellis Football Juan Mata Football Amaya Valdemoro Basketball
Alessandro Fabian Triathlete Baby Jake Matlala Boxing Michael Vaughan Cricket
Luis Figo Football AP McCoy Horseracing Esther Vergeer Wheelchair Tennis
Alejandra Garcia Flood Pole Vault Barry McGuigan Boxing Arantxa Snchez Vicario Tennis
Frank Fredericks Athletics Sarah Meier Figure Skating Andr Villas-Boas Football
Jan Frodeno Triathlete Elana Meyer Long distance running Filippo Volandri Tennis
Martin Fuchs Equestrian Meredith Michaels-Beerbaum Show jumping Courtney Walsh Cricket
Carlos Lima Fuente Athlete Roger Milla Football
Danilo Gallinari Basketball Juan de la Cruz Fernndez Miranda Rugby

- 46 -
- FOUNDATION DIRECTORY -
LAUREUS SPORT FOR GOOD FOUNDATION

FOUNDATION

DIRECTORY LAUREUS SPORT FOR GOOD NATIONAL FOUNDATIONS

GLOBAL SOUTH AFRICA


Laureus Sport for Good Laureus Sport for Good
Foundation Foundation Trust South Africa
foundation@laureus.com PRUDENCE FESTER
www.laureus.com/foundation pfester@ssisa.com
www.laureus.co.za

ARGENTINA SPAIN
Fundacin Laureus Argentina Fundacin Laureus Espaa
ANA LIA SANTARELLI PAULA GARCIA VILLORA
analia.santarelli@laureus.org.ar paula.garcia@laureus.es
www.laureus.org.ar www.laureus.es

GERMANY SWITZERLAND
Laureus Sport for Good Laureus Foundation
Foundation Germany Switzerland
SIMONE MOLL EVELYN FANKHAUSER
simone.moll@laureus.de evelyn.fankhauser@laureus.ch
www.laureus.de www.laureus.ch

ITALY USA
Fondazione Laureus Italia Onlus Laureus Sport for Good
SILVANA DE GIOVANNI
Foundation USA
silvana.degiovanni@fondazionelaureus.it MATTHEW GESCHKE
www.laureus.it matthew.geschke@laureus.com
www.laureususa.com

THE NETHERLANDS
Laureus Foundation
The Netherlands
WENDY NAGEL
wendy.nagel@laureus.nl
www.laureus.nl

ALL PHOTOGRAPHS PROVIDED BY GETTY IMAGES / LAUREUS. UNLESS OTHERWISE CREDITED.

- 47 -
WITH THANKS
The Laureus World Sports Academy would like to thank everyone who continues to support Laureus and helps us to achieve our goals.

None of our work would be possible without our Patrons, Richemont and Daimler, who founded Laureus in 2000, and our Global
Partners Mercedes-Benz and IWC Schaffhausen, who provide such unwavering support.

The Academy also wishes to acknowledge the Laureus Country Patrons, whose commitment to the Sport for Good movement
in their home countries is helping us to make a difference all over the world. We thank PruHealth in the United Kingdom,
Ochsner Sport and J. Safra Sarasin in Switzerland, and Discovery in South Africa.

sport can help kids find


their way in life and GIVE
them a voice in an EVER
more challenging world
TONY HAWK
LAUREUS ACADEMY MEMBER

LAUREUS ACADEMY MEMBER TONY HAWK HAS TRAVELLED THE WORLD


PROMOTING THE LAUREUS SPORT FOR GOOD MESSAGE. KEEP UP TO DATE
WITH HIS LAUREUS VISITS AND HIS OWN WORK ON TWITTER @TONYHAWK

Donations to the Laureus Sport for Good Foundation can be made via our website www.laureus.com
Email: foundation@laureus.com 460 Fulham Road, London SW6 1BZ

This is the official magazine of the Laureus Sport for Good Foundation which is supported by its Global Partners
Mercedes-Benz and IWC Schaffhausen. The Foundation is a global initiative of Richemont and Daimler.
Registered in England and Wales No. 05083331. Registered Charity No. 1111364

Editorial Director: Rasha Kawalit rasha.kawalit@laureus.com Published by Ratcliffe Fowler Design

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