MICHAEL
PHELPS
INSPIRES YOUNG PEOPLE
IN RIO DE JANEIRO
EDWIN MOSES ON THE
NEW WORLD OF LAUREUS
TOTTENHAM HOTSPUR HEAD
COACH ANDR VILLAS-BOAS
VISITS STREET LEAGUE LONDON
-1-
OVER THE LAST 13 YEARS LAUREUS-SUPPORTED
PROJECTS HAVE CHANGED THE LIVES OF more than
one-and-a-half million YOUNG PEOPLE. SINCE
ITS INCEPTION, LAUREUS HAS RAISED OVER 60
MILLION AND SUPPORTS MORE THAN 140 sport and
development PROJECTS WORLDWIDE.
MEMBERS OF THE LAUREUS WORLD SPORTS ACADEMY
Giacomo Agostini Motor Cycling
Marcus Allen American Football
Franz Beckenbauer Football
Boris Becker Tennis
Ian Botham Cricket
Sergey Bubka Athletics
Bobby Charlton Football
Sebastian Coe Athletics
Nadia Comaneci Gymnastics
Yaping Deng Table Tennis
Marcel Desailly Football
Kapil Dev Cricket
Mick Doohan Motorcycling
David Douillet Judo
Emerson Fittipaldi Motor Racing
Sean Fitzpatrick Rugby (Deputy Chairman)
Dawn Fraser Swimming
Cathy Freeman Athletics
Tanni Grey-Thompson Paralympic Athletics
Marvelous Marvin Hagler Boxing
Mika Hkkinen Motor Racing
Tony Hawk Skateboarding
Mike Horn Explorer
Miguel Indurain Cycling
Michael Johnson Athletics
Kip Keino Athletics
Franz Klammer Skiing
Dan Marino American Football
Edwin Moses Athletics (Chairman)
Nawal El Moutawakel Athletics
Robby Naish Windsurfing/Kiteboarding
Ilie Nastase Tennis
Martina Navratilova Tennis
Alexey Nemov Gymnastics
Jack Nicklaus Golf
Gary Player Golf
Morn du Plessis Rugby
Hugo Porta Rugby
Steve Redgrave Rowing
Vivian Richards Cricket
Monica Seles Tennis
Mark Spitz Swimming
Daley Thompson Athletics
Alberto Tomba Skiing
Steve Waugh Cricket IN 1996 AT ATLANTA, LAUREUS ACADEMY MEMBER MICHAEL JOHNSON
BECAME THE ONLY ATHLETE IN MORE THAN 100 YEARS OF OLYMPIC HISTORY
Katarina Witt Ice Skating TO CLINCH THE DOUBLE OVER 200 AND 400 METRES AT THE SAME GAMES
- LAUREUS SPORT FOR GOOD FOUNDATION -
CONTENTS
04 OUR VISION FOR THE FUTURE 32 IWC SCHAFFHAUSEN global report
Edwin Moses, Chairman of the Laureus All over the world our commitment makes a big
Sport for Good Foundation, shares his vision difference to young peoples lives
for the future
34 Andr Villas-Boas
10 from rio to woolwich Meets youngsters securing jobs through football
Young people from Luta Pela Paz, Rio de Janeiro, at Street League in London
journey to East London to visit their sister project
Fight for Peace 36 Michael VaughAn
PruProtect Chance to Ride with Michael Vaughan
12 NEW AMBASSADORS
Tim Henman and Luis Figo talk about their passion 38 LAUREUS polo cup 2013
for becoming a Laureus Ambassador The best polo players in the world come together at
the Guards Polo Club, Windsor UK to raise funds for
14 monitoring & Evaluation Fundacin Laureus Argentina
Laureus pioneers innovations in the sport for
development sector 40 MIKA HKKINEN
Travels to South Africa for a race with a difference
16 mercedes-benz global report
Laureus World Sports Academy Member 41 ALEXEY nemov
Franz Beckenbauer travels to Rio de Janeiro to A story worth telling
donate football boots to Laureus-supported project
Bola pra Frente 42 Spirit of sport
Martina Navratilova talks exclusively to Laureus
18 Laureus World sports awards 2013 Spirit of Sport TV programme
This year the Laureus World Sports Awards were
held in the vibrant city of Rio de Janeiro 43 Get Involved
Take part in one of our activities and help raise
24 MIchael Phelps funds for the Laureus Sport for Good Foundation
Enjoys every minute of giving swimming
lessons to young people at Rocinha Sports Centre, 44 Worldwide projects
Rio de Janeiro Laureus-supported projects across the globe
- 03 -
OUR
- 04 -
laureus has
pioneered significant
innovations
in the sport for
development world
- 05 -
- OUR VISION -
LAUREUS SPORT FOR GOOD FOUNDATION
- 06 -
ACADEMY MEMBER MIGUEL INDURAIN
TAKES PART IN LAST YEARS
LAUREUS SPORT FOR GOOD SUMMIT
HOSTED AT FC BARCELONAS
CAMP NOU STADIUM
- 07 -
LAUREUS connects to
government AND OPINION MAKERS
- 08 -
- OUR VISION -
LAUREUS SPORT FOR GOOD FOUNDATION
ADVOCACY
Laureus is now a significant and loud voice in the sport
for development world. Laureus World Sports Academy
Members, by nature of their success, are able to open doors
and make governments and opinion makers listen. In 2012
and 2013 we saw initiatives promoting the use of sport,
taking place around the world: Laureus representatives
presented research and opinion for discussion on Capitol
Hill in Washington, the UK House of Commons in London
and at the Laureus World Sports Awards in Rio de Janeiro.
RESEARCH
LAUREUS ACADEMY MEMBER NAWAL EL MOUTAWAKEL AT LAUREUS-
SUPPORTED PEACEPLAYERS PROJECT IN DURBAN
There are countless examples of young people whose lives In this latest edition of the Laureus Magazine, you can read
have been changed by attending a Laureus-supported more about the Laureus approach and meet more of the
programme, giving them a new direction, greater confidence young people whose lives have been transformed by the
and self-esteem and the chance to stay out of trouble or power of sport. I hope you enjoy it and share with me the
increase their chances of employment. This makes me, and prospect of an exciting future.
my fellow Academy members very proud.
EDWIN MOSES
CHAIRMAN LAUREUS SPORT FOR GOOD FOUNDATION
- 09 -
- EXCHANGE STORY -
LAUREUS SPORT FOR GOOD FOUNDATION
LAUREUS
BOXERS IN OLYMPIC LEGACY TRIP
J
ust months after the Laureus World Sports The exchange programme ran from May 27 to June 3 and
Awards visited Rio, some very special Sport for saw seven Brazilian Youth Council Members aged between
Good Foundation project members from the 16-30 visit the London academy situated in the shadow of
Brazilian state made a life-changing journey the London Olympic Park.
of their own.
One of those young people was a very talented young
Young People from the Laureus-supported Luta Pela Paz boxer named Wanderson. Before he arrived, 16-year-old
(Fight for Peace) Boxing Academy journeyed to sister project Wanderson, or Sugar to those who know him best, said:
Fight for Peace in east London to learn about each other, I am really excited about seeing the Fight for Peace
how they both use martial arts for social good and to build academy here in London and to meet our friends in the UK.
even stronger links as a legacy of the London 2012 and
upcoming Rio 2016 Olympic Games.
- 10 -
LEFT: PARTICIPANTS FROM LUTA PELA PAZ
SPORT IS A GREAT
INTERNATIONAL LANGUAGE
AND THIS IS A PERFECT
EXAMPLE OF THAT
IN ACTION
SEAN FITZPATRICK
LAUREUS ACADEMY MEMBER
It is amazing to experience the vast cultural differences I know the guys from Rio will be having a great time meeting
between our two cities and we have learned about life in their counterparts in London and swapping experiences.
London after the Olympic Games and seen for ourselves
how sport has had a positive impact on the lives of young I visited Fight for Peace when I was in Rio in March for the
people. Laureus World Sports Awards and was very impressed with
the work the project does and really enjoyed meeting some
Rugby legend Sean Fitzpatrick, Vice Chair of the Laureus of the guys there.
World Sports Academy, said: Sport is a great international
language and this is a perfect example of that in action.
- 11 -
- NEW LAUREUS AMBASSADORS -
LAUREUS SPORT FOR GOOD FOUNDATION
NEW LAUREUS
AMBASSADORS
TIM HENMAN
& LUIS FIGO
L
aureus has welcomed two celebrated sporting
Ambassadors to its family former FC
Barcelona and Real Madrid footballer Luis Figo
and British tennis star Tim Henman.
- 12 -
LAUREUS AMBASSADOR LUIS FIGO AND GABRIEL MASFURROLL
CHAIRMAN OF FUNDACIN LAUREUS ESPAA
P
ortuguese-born Luis Figo was one of the
famous Real Madrid Galacticos and was in the
team which won La Liga twice and the
Champions League during his five year spell
from 2000-2005.
Luis also has his own foundation, the Fundaao Luis Figo
(www.fundacaoluisfigo.pt), and he commented: It is
an honour to be a part of the Laureus Spain Foundation
and work on interesting and useful projects that
benefit society.
IT IS AN HONOUR TO BE A
PART OF THE LAUREUS SPAIN
FOUNDATION AND WORK ON
INTERESTING AND USEFUL
projects that
BENEFIT
SOCIETY
LUIS FIGO
LAUREUS AMBASSADOR
- 13 -
- MONITORING AND EVALUATION -
LAUREUS SPORT FOR GOOD FOUNDATION
now laureus is
SETTING THE STANDARD
SAYS MARTINA
navratilova
G
LAUREUS ACADEMY MEMBER MARTINA NAVRATILOVA
rupo Desportivo e Recreativo de Manica (GDM), Laureus World Sports Academy Member Martina Navratolova
a football-based Laureus-supported said: I think its essential for the projects to know how they
project in Mozambique, is one of over should structure themselves because now with the austerity
20 grassroots projects worldwide that is measures in Europe and the United States what gets cut first
benefiting from InFocus a ground breaking new package in schools is art and athletics. So there will be even fewer
of software and support that helps sport for development opportunities for kids to really be active and to do sports
organisations to measure their effectiveness. so I think its even more essential that Laureus does this
work where we become really extremely efficient and make
sure that the money goes in the right direction and that the
programmes are implemented correctly.
LAUREUS ACADEMY MEMBER MARCEL DESAILLY HOW SPORT FOR GOOD PROJECTS BENEFITTED
DURING A TRAINING SESSION AT ORPHANAID, GHANA FROM LAUREUS SUPPORT IN 2012
- 14 -
Power and endurance. Important
in the ring essential in life.
In cooperation with the Laureus Sport for Good Foundation, Mercedes-Benz
supports underprivileged children worldwide. www.mercedes-benz.com/laureus
GLOBAL PARTNER REPORT
BECKENBAUER
IN RIO
With bright eyes, coloured balloons and a drum roll, more than 100 children from the
Laureus-supported project Bola pra Frente welcomed Laureus World Sports Academy Member
Franz Beckenbauer to Rio de Janeiro on the eve of the 2013 Laureus World Sports Awards.
- 16 -
- MERCEDES-BENZ IN RIO -
A
LAUREUS SPORT FOR GOOD FOUNDATION
s a Global Partner, Mercedes-Benz has With the Mercedes-Benz Sprinter full of sports equipment,
supported the Laureus Sport for Good we have succeeded in making the kids of Bola pra Frente
Foundation since its creation in 2000 and this smile and have made them happy. I want to thank everyone
year Mercedes-Benz developed a special that made this project happen, said a happy Franz about
campaign, together with their brand ambassador Franz the incredible support he had received.Together with Global
Beckenbauer, called Football Boots for Rio. Partner Mercedes-Benz, Franz had asked all Germans to
donate their old football boots. It was their target to fill
German football legend Franz made some dreams come the complete Sprinter with used shoes by the time of the
true for the young people as he brought a group of famous Laureus World Sports Awards.
friends with him, including Laureus Academy Member
Boris Becker and Ambassadors Jens Lehmann, Axel Schulz, The response was overwhelming: children and parents, old
Sabine Christiansen, Ole Bischof and Michael Teuber plus and young football players, as well as stars and football
a brand new Mercedes-Benz Sprinter, filled with sports professionals sent in their shoes. Even whole sport clubs
equipment. were supporting the project as a team. Over 1,300 pairs of
football boots were sent to Mercedes-Benz and at the end
Franz Beckenbauer and legendary Brazilian footballer Carlos they were able to fill up the Mercedes-Benz Sprinter. They
Alberto teamed up to present the Sprinter to the former reached their goal and the boots were exchanged for brand
Brazilian soccer player Jorginho, who is the Patron of Bola new sports equipment which was given to the project.
pra Frente. In an area of almost 12,000 square metres,
Bola pra Frente is working with street children between the That is why Franz Beckenbauer was delighted to fulfil his
ages of six and 17. Soccer is used as a method to support promise: he personally handed over the Sprinter to Bola pra
the children. They learn important things like team-spirit, Frente and achieved his personal goal to make the children
discipline, respect and strength of purpose and they finally smile. Franz said: All the people of Germany that donated
experience recognition for their achievements and effort. their old football boots made this generous present possible.
This is what helps them in their daily fight against poverty, I thank them.
discrimination and violence.
OPPOSITE: LAUREUS ACADEMY MEMBER FRANZ BECKENBAUER IN FRONT OF ABOVE: OLE BISCHOF, FRANZ BECKENBAUER, MICHAEL TEUBER AND
THE MERCEDES-BENZ SPRINTER PACKED WITH FOOTBALL BOOTS CHRISTA KINSHOFER WITH PARTICIPANTS FROM LAUREUS-SUPPORTED
PROJECT BOLA PRA FRENTE
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- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
LAUREUS WORLD
SPORTS AWARDS
2013 RIO DE JANEIRO
The Laureus Awards are the premier honours on the international
sporting calendar. Proceeds directly benefit and underpin the work of
the Laureus Sport for Good Foundation. The winners are chosen by the
Laureus World Sports Academy, the ultimate sports jury, made up of
46 of the greatest living sportsmen and sportswomen.
- 18 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
NEYMAR
WALKS THE
RED CARPET
- 19 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
- 20 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
18 GOLD
the Year after his remarkable performance at the London
Olympics when he repeated his success in Beijing by
winning gold medals in all three sprint events in London
the 100 metres, 200 metres and 4 x 100 metres relay.
MEDALS
Bolt said: This is one of the greatest honours. I worked
hard over the years to win this a third time. Its like
winning a gold medal
The Laureus World Sportswoman of the Year Award went to And Laureus World Sports Academy Member Sebastian Coe,
Jessica Ennis, who carried the hopes of the British nation in the Chairman of the Organising Committee of the highly
London. Despite the enormous pressure of being one of the successful London Olympic and Paralympic Games, received
first on the track, she dominated the heptathlon and won the the Laureus Lifetime Achievement Award. Coe said: Thank
gold medal. you very much to the Academy. This is an extraordinary
honour. We all have that unshakeable belief that sport
There was a warm welcome from the audience in the can, and does, transform lives. So I very openly share
Theatro Municipal in Rio de Janeiro for two outstanding this with them, because it is the ethos that we all
Olympians who received special Laureus Awards. share in this Academy.
TRANSFORM
LIVES
SEBASTIAN COE
LAUREUS ACADEMY MEMBER
- 22 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
DANIEL DIAS RECEIVING HIS AWARD FROM RUUD GULLIT FOR LAUREUS
WORLD SPORTSPERSON OF THE YEAR WITH A DISABILITY
- 23 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
MICHAEL PHELPS
enjoying every minute of ROCINHA
- 24 -
I
t was a long way for Michael Phelps from the pristine
stadium pools surrounded by cheering spectators,
where he became the most decorated Olympian in
history, to the sprawl of a favela in Rio de Janeiro.
But there was really no doubt that, having met some
remarkable young sports lovers there, it was just as inspiring
an experience.
It does great things each day for the young people of the
area, but when it was opened no one ever imagined the
great Michael Phelps would be giving swimming lessons
there one day.
--25
25 --
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
- 26 -
i will continue to be part of the sport
and continue to help grow the sport of
swimming. that is a goal of mine and a
passion of mine
MICHAEL PHELPS
LAUREUS EXCEPTIONAL ACHIEVEMENT
AWARDWINNER 2013
- 27 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
THE BIGGEST
NAMES ON THE BIGGEST STAGE IN RIO
T
GLOBAL LAUNCH OF THE ERNST & YOUNG WOMEN LEADERSHIP NETWORK
he presentations of the Laureus Awards were announcing a new programme to tap the leadership
celebrated the great sporting performances potential of elite female athletes and Olympians after their
of the year, but the event also hosted ground- retirement from competitive sport.
breaking discussions on many of the burning
issues in sport, including the role of women, An attentive listener in the audience was Sarah Attar, one
the Olympic legacy and the illegal use of drugs. of the first Saudi women to compete in the Olympics,
who finished last in the 800 metres but was given a warm
The cast list for these events was exceptional, none more reception by the London crowd. Martina Navratilova said:
so than the Women in Sport symposium. No fewer than Any time somebody does something for the first time,
four Laureus Academy Members, Nadia Comaneci, Cathy theyre a pioneer. There will be a Saudi woman that wins an
Freeman, Tanni Grey-Thompson and Martina Navratilova, Olympic gold one day and this was that first step towards
took part. They were joined by Olympic medallist Donna that.
De Varona, Sue Campbell, Chairman of UK Sport, and
Beth Brooke, Global Vice Chair of Ernst & Young, who
- 28 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
IMEMBERS
WOULD LIKE TO THANK
OF THE
LAUREUS FAMILY
FOR BEING IN RIO DE JANEIRO FOR THIS EVENT.
THE AWARDING OF THE OLYMPIC AND PARALYMPIC
GAMES TO RIO DE JANEIRO SYMBOLISES
Martina added: There are so many cultural barriers to still
THE UNDERSTANDING BY THE WORLD OF THE
overcome. On the professional level, its much, much better.
London really was the Olympics of the women. They were TRANSFORMATION SPORT CAN MAKE POSSIBLE
the faces, they were the driving force. Im excited about that
CARLOS NUZMAN
because girls can have women to look up to as their role PRESIDENT OF THE ORGANISING
models, they dont have to look to men as their role models. COMMITTEE FOR THE RIO 2016 OLYMPICS
LAUREUS ACADEMY MEMBER SEBASTIAN COE WITH CARLOS NUZMAN, PRESIDENT OF THE ORGANISING COMMITTEE FOR THE RIO 2016 OLYMPICS
Just hours earlier the person responsible for staging those Coe emphasised the synergy between Laureus and
London Olympics, Sebastian Coe, had shared a platform the Olympic movement to emphasise the impact both
with Carlos Nuzman, President of the Organising Committee organisations can have on young lives. Every opportunity
for the 2016 Summer Olympics to be hosted by Rio: the that we have to encourage young people to take up sport is
two most influential men in the Olympic Games, past and really important. The excitement generated by a really good
present, brought together by Laureus to discuss Olympic Games is the platform on which you build.
legacy.
Carlos Nuzman said: I would like to thank members of the
Laureus Academy Member Lord Coe, one of Britains Laureus family for being in Rio de Janeiro for this event. The
greatest Olympic athletes, used the occasion to confirm awarding of the Olympic and Paralympic Games to Rio de
the importance of sport in the education and overall Janeiro symbolises the understanding by the world of the
development of young people. He told how the London transformation sport can make possible. And this city will
Olympics had inspired boys and girls throughout the United serve as an example for other regions of the world.
Kingdom.
- 29 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
In the next major event, the topic switched from the positive
benefits of sporting legacy to a problem that sometimes
another highlight of THE
seems insoluble - the illegal use of performance enhancing weekend was a football
drugs. Edwin Moses, Chairman of the Laureus World Sports debate involvinG WORLD CUP STARS
franz beckenbauer,
Academy and Chairman of the United States Anti-Doping
Agency (USADA) and Travis Tygart, Chief Executive of
- 30 -
- 2013 RIO DE JANEIRO -
LAUREUS SPORT FOR GOOD FOUNDATION
- 31 -
GLOBAL PARTNER REPORT
C
orporate social responsibility is about more than
writing cheques. It is about life and existence for
thousands of kids and young people in need,
all over the world, for whom our commitment
makes a big difference.
The Swiss manufacturer recreated a watchmaking legend, THE WINNING ENTRY IN THE 2013 LAUREUS WATCH DRAWING COMPETITION
UNDER THE THEME TIME TO MOVE BY HAKKINI HASANGA SANDUMAL
the Portuguese Yacht Club Chronograph, available in a DE SILVA FROM THE LAUREUS-SUPPORTED FOUNDATION OF GOODNESS
PROJECT IN SEENIGAMA, SRI LANKA. HAKKINIS DRAWING IS ENGRAVED
Laureus Sport for Good Foundation limited edition of ON THE BACK OF THE PORTUGUESE YACHT CLUB CHRONOGRAPH EDITION
LAUREUS SPORT FOR GOOD FOUNDATION
1,000 pieces, resplendent in the distinctive Laureus blue. A
particular highlight is a poignant engraving on the back of
the timepiece, based on a drawing by 12-year-old Hakkini
Hasanga Sandumal De Silva.
IWC WATCHES
WITH A UNIQUE
DESIGN RAISE
FUNDS FOR
LAUREUS
It serves as a reminder that part of the proceeds resulting
from the sale of the watch go to help needy children all over
the world. Hakkini from Sri Lanka had entered the childrens
drawing competition, held annually by IWC Schaffhausen at
Laureus Foundation projects around the world.
- 32 -
- IWC AND LAUREUS -
LAUREUS SPORT FOR GOOD FOUNDATION
LAUREUS SPORTS
During the Laureus World Sports Awards, IWC Schaffhausen
invited key journalists to visit the Complexo Esportivo da
Rocinha, situated in a large favela in Rio de Janeiro. The PROJECTS OPEN
PROSPECTS
Sports Centre currently benefits 4,500 people and offers 17
and many other Laureus World Sports Academy Members,
IWCs guests witnessed how sport is making a difference
amidst poverty and difficult living conditions. The result
ALL OVER THE GLOBE
of this project visit reflected in an overwhelming media GEORGES KERN
response bringing greater visibility to the cause of Laureus CEO, IWC SCHAFFHAUSEN
in Brazil.
- 33 -
- STREET LEAGUE -
LAUREUS SPORT FOR GOOD FOUNDATION
ANDR VILLAS-BOAS
MEETS YOUNGSTERS securing jobs
through football
Tottenham Hotspur Head Coach, Andr Villas-Boas, visits
the Laureus-supported Street League project at one o
f their
London bases in Kings Cross.
- 34 -
- STREET LEAGUE -
LAUREUS SPORT FOR GOOD FOUNDATION
J
ust a few months into 2013 and the Foundation
had already welcomed a host of exciting new
names into the family as Ambassadors all
dedicated to championing the Laureus Sport for Good
Foundation message.
Andr took time to chat with the participants, aged 16 to 24, Then Clark found out about Street League during his search
about what it means to be a great leader, and also to find for work having left school. Now, thanks to the opportunities
out more about how they are bettering their lives through given to him at the project and the help he received in
Street League at a time of such high youth unemployment. building up his own CV, he has secured a position working
at a top London law firm. Now he has his eyes set firmly on
One of those young people was Clark, who completed the the future. And having worked for a year now in and around
Street League training last year. Having graduated from the lawyers, the profession is really sparking his interest.
project, Clarks life has changed beyond recognition from
what it was before he joined. Im looking into para-legal stuff Im really interested in
that and my supervisor is so supportive. Im around good
Recalling life before he discovered Street League, he told people, he said.
Laureus: Toward the end of my time at school I started
bunking, I was hanging out with the wrong crowd. Things at Its a remarkable turn-around for the young man from north
home werent good. I could see my mum was not happy with London. But it is also one that Laureus and Street League
the way I was. are helping bring about more and more often. As Andr
Its great
said: The numbers are absolutely staggering - 76% of the
graduates go on to further education training or directly into
employment.
DEVELOPING INTO OTHER or the other they cant get it. its great to see that Street
League are developing into other cities over the next years
CITIES OVER THE NEXT YEARS and that Laureus are supporting them in this.
CHANCE TO
- 36 -
Makes the world and
your wrist a better place .
Portuguese Yacht Club Chronograph only on their faces but also to that of its
Edition Laureus Sport for Good Foun- owner. iwc . e n g i n e e r e d fo r m e n .
dation Ref. 3902: Meet a watch thats just
a little bit better than the rest. Because
proceeds from its sale go to the Laureus Limited edition of 1,000 pieces in stainless steel,
Sport for Good Foundation and open up Mechanical chronograph movement, Self-winding,
68-hour power reserve when fully wound, Date
new oppor tunitie s for disad vantaged
display, Stopwatch function with hours, minutes and
children. And thats not all: its classically seconds, Special back engraving, Water-resistant
spor tive design will bring a smile not 6 bar, Case height 14.5 mm, Diameter 45.4 mm
BEST IN THE
WORLD TURN OUT FOR LAUREUS
L
aureus Ambassador Adolfo Cambiaso, the
No 1 player in the world, lead an exceptional
group of international stars including Pablo
MacDonough, Juan Martin Nero and David
Stirling in the highly successful Laureus Polo Cup, at the
historic Guards Polo Club, Windsor, in June. The event
raised 100,000 for the Laureus Sport for Good Foundation
Argentina.
Cheering the polo players on was a celebrity audience which
included members of the Laureus World Sports Academy,
including Chairman Edwin Moses, tennis legend Boris
Becker, England cricket hero Ian Botham and rugby giants
Sean Fitzpatrick, the former All Blacks captain, and Hugo
Porta, Argentinas greatest player who is President of the
Fundacin Laureus Argentina.
- 38 -
- LAUREUS POLO CUP -
LAUREUS SPORT FOR GOOD FOUNDATION
WWW.IMAGESOFPOLO.COM
Tback
O BE ABLE To give
to children
In addition to sponsoring one of the teams, IWC
Schaffhausen donated a special Laureus edition Portofino
Chronograph watch in stainless steel, only 2,500 of which
are being manufactured, which was auctioned to raise
THROUGH SPORT is an
incredible
additional funds.
Opportunity
provinces that greatly benefit from its backing. Currently,
the Foundation supports six projects: Unin y Amistad
de San Isidro, Club Deportivo Barracas, A Ganar, Club
EDUARDO HEGUY Platense, Fundacion El Desafio and Virreyes Hockey.
LAUREUS AMBASSADOR
- 39 -
- SOUTH AFRICAS ROAD TO SUCCESS -
LAUREUS SPORT FOR GOOD FOUNDATION
MIKA
HKKINENAMAZING RACE SOUTH AFRICA
The event was put on with the support of Mercedes-Benz MORE ABOUT WHAT
in South Africa, and featured 35 cars with teams of 4 per
LAUREUS IS DOING
IN SOUTH AFRICA
car. Several of the cars contained leaders from the Laureus
YES programme (Youth Empowerment through Sports), a
remarkable leadership training programme that enjoyed
its second year in 2013. Starting at the Mercedes-Benz MIKA HKKINEN
LAUREUS ACADEMY MEMBER
dealership in Umhlanga, the race went through Durban
in several stages, stopping at the end of each leg where a
challenge or task was given to each team before they were
given clues for the next destination.
LAUREUS ACADEMY
MEMBER MIKA HKKINEN
WITH YES LEADERS
- 40 -
- KEY NOTE SPEECH IN SOCHI -
LAUREUS SPORT FOR GOOD FOUNDATION
ALEXEY
- 41 -
- SPIRIT OF SPORT -
LAUREUS SPORT FOR GOOD FOUNDATION
month.
Since its introduction at the
In March, Rio de Janeiro hosted the 2013 Laureus World
Sports Awards, and Spirit of Sport was on hand to bring end of 2010, the Spirit of Sport
viewers all the highlights and previously unseen, behind the magazine show has seen a
scenes footage.
significant uplift in Laureus
global
Following on from the 2013 Laureus World Sports Awards,
Spirit of Sport has continued to uncover the importance
of sport in Rio de Janeiro with regular Brazilian themed
coverage
packages. From riding the waves with legendary surfer,
Pedro Scooby, to skateboarding with the professionals
through the favelas and the city, the packages highlight the
passion for sport across the city.
Ahead of Wimbledon, Martina Navratilova was in Paris to
give Spirit of Sport an exclusive interview and it was access
all areas as Spirit of Sport took viewers behind the scenes to
driving this growth
preview the preparations for the 2013 Formula One Season. GORDON LOTT
MANAGING DIRECTOR, HAVAS SPORTS & ENTERTAINMENT
COMING UP IN 2013
Spirit of Sport covers some of the biggest events on the Viewers can catch Spirit of Sport around the world.
sporting calendar including the US Open tennis, IAAF Broadcast partners include Star Sports, NBCs Universal
Moscow World Championships and the Alfred Dunhill Sports Channel, SuperSport, Trace Sports, NTV and Dubai
Links Championship. The team is also working with the Sports Channel among many others
International Olympic Committee putting together profiles
of each of the three candidate cities for the 2020 Olympic
Games Madrid, Istanbul and Tokyo.
PREVIEW OF MERCEDES AMG PETRONAS FORMULA ONE TEAM
LEWIS HAMILTON (LEFT) AND NICO ROSBERG (RIGHT)
- 42 -
- GET INVOLVED -
LAUREUS SPORT FOR GOOD FOUNDATION
Beefys Big Sri Lanka Walk: Sri Lanka, 1-8 November 2013
Virgin Money London Marathon: uk, 13 April 2014
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IAN BOTHAM @BeefyBotham
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- 43 -
worldwide
HOST CITIES
PROJECTS
PROJECTS
MONACO, LISBON, BARCELONA, SUPPORTED BYTHELAUREUS
ST PETERSBURG, ABU DHABI, SPORT FORGOOD FOUNDATION
LONDON & RIO DE JANEIRO
AFRICA
1. BUFFALO CITY SOCCER SCHOOL - EAST LONDON, SOUTH AFRICA
2. COACHING FOR HOPE - MALI & BURKINA FASO
3. COMMUNITY BASED AIDS PROGRAMME - KAMPALA, UGANDA
4. DEVELOPMENT OF SPORTS AND RIGHTS FOR PEOPLE
WITH DISABILITIES - RWANDA
5. FIGHT WITH INSIGHT - JOHANNESBURG, SOUTH AFRICA
6. GRASSROOT SOCCER - SOUTH AFRICA
7. GREAT COMMISSION UNITED - CAPE TOWN, SOUTH AFRICA
8. GRUPO DESPORTIVO DE MANICA - MANICA, MOZAMBIQUE
9. INDIGO YOUTH MOVEMENT - DURBAN & CAPE TOWN, SOUTH AFRICA
10. INTERNATIONAL INSPIRATION - TANZANIA
11. ISIQALO-WAVES FOR CHANGE - CAPE TOWN, SOUTH AFRICA
12. JOHANNESBURG CUBS - JOHANNESBURG, SOUTH AFRICA
13. KICK4LIFE - LESOTHO
14. LITTLE CHAMPS - CAPE TOWN, SOUTH AFRICA
15. LUNGISANI INDLELA - DURBAN, SOUTH AFRICA
16. MAKOMBA-NDLELA YOUTH MOVEMENT - LIMPOPO, SOUTH AFRICA
17. MATHARE YOUTH SPORTS ASSOCIATION (MYSA) - NAIROBI, KENYA
18. MOVING THE GOALPOSTS - KILIFI, KENYA
19. ORPHANAID AFRICA - GREATER ACCRA, GHANA
20. PEACEPLAYERS INTERNATIONAL - DURBAN, SOUTH AFRICA
21. POLOAFRICA - EASTERN FREE STATE, SOUTH AFRICA
22. RIGHT TO DREAM - GHANA
23. SOWETO SCHOOLS RUGBY PROGRAMME - JOHANNESBURG, SOUTH AFRICA
24. SPORT FOR ALL - JOHANNESBURG, SOUTH AFRICA
25. VUKA RUGBY - CAPE TOWN, SOUTH AFRICA (FORMALLY LEGENDS CUP)
26. HOUT BAY CYCLING CLUB - CAPE TOWN, SOUTH AFRICA
ASIA
27. IMAGE - RAJASTHAN, INDIA
28. MAGIC BUS - INDIA
29. OPERATION BREAKTHROUGH - HONG KONG, CHINA
30. PEACEPLAYERS INTERNATIONAL - ISRAEL / PALESTINE
31. TWINNED BASKETBALL PROGRAMME - ISRAEL / PALESTINE
32. SEENIGAMA SPORT FOR LIFE PROJECT - SEENIGAMA, SRI LANKA
33. SPECIAL OLYMPICS - CHINA
34. SPIRIT OF SOCCER - CAMBODIA
35. SPIRIT OF SOCCER - IRAQ
36. SPIRIT OF SOCCER - LAOS
37. UNITY THROUGH SPORT PROJECT - MANKULUM, SRI LANKA
AUSTRALIA
38. BURRA JURRA SURF PROGRAMME - BYRON BAY, AUSTRALIA
39. CATHY FREEMAN FOUNDATION - PALM ISLAND, AUSTRALIA
40 . FOOTBALL UNITED - AUSTRALIA
EUROPE
41. LAUREUS METRO SPORTS - BERN, SWITZERLAND
42. LAUREUS STREET SOCCER - SWITZERLAND
43. FIGHT FOR PEACE - LONDON, UK
44. PARA NUESTROS HEROES - BARCELONA, SPAIN
45. GOLF EDUCATIF - FRANCE
46. KICK IM BOXRING - BERLIN, GERMANY
47. KICK ON ICE - BERLIN, GERMANY
48. KICK THE ROPES - BERLIN, GERMANY
49. KICKFORMORE - STUTTGART, GERMANY
50. KIDSWING - MUNICH, GERMANY
51. KIDS FOR FUTURE - COLOGNE, GERMANY
52. KRBE FR KLN - COLOGNE, GERMANY
53. LAUREUS CAVALLO - WINTERHUR-UNTERSEEN, SWITZERLAND
54. LAUREUS GIRLS IN SPORT - LUCERNE, SWITZERLAND
55. LAUREUS GIRLS KICKING - GERMANY
56. LAUREUS MIDNIGHT FUTSAL CUP - THE HAGUE, THE NETHERLANDS
57. LAUREUS SCHNEETIGER - VIENNA, AUSTRIA
58. LAUREUS URBAN STARS BELFAST - BELFAST, UK
59. LAUREUS URBAN STARS BRISTOL - BRISTOL, UK
60. LAUREUS URBAN STARS GLASGOW - LONDON, UK
61. LAUREUS URBAN STARS LONDON - LONDON, UK
62. LAUREUS URBAN STARS MANCHESTER - MANCHESTER, UK
63. LAUREUS URBAN STARS WEST MIDLANDS - BIRMINGHAM, UK
- 44 -
- WORLDWIDE PROJECTS -
LAUREUS SPORT FOR GOOD FOUNDATION
NORTH AMERICA
94. AS AND ACES - NEW ORLEANS, USA
95. A WORLD FIT FOR KIDS! - LOS ANGELES, USA
96. AFTER-SCHOOL ALL-STARS CHICAGO - CHICAGO, USA
97. AFTER SCHOOL ALL-STARS LA - LOS ANGELES, USA
98. AFTER SCHOOL ALL STARS - MIAMI, USA
99. AMERICA SCORES CHICAGO - CHICAGO, USA
100. AMERICA SCORES LA - LOS ANGELES, USA
101. AMERICA SCORES NEW YORK - NEW YORK CITY, USA
102. AMERICAN YOUTH TABLE TENNIS - NEW YORK CITY, USA
103. ASPHALT GREEN - NEW YORK CITY, USA
104. BEAT THE STREETS - NEW YORK CITY, USA
105. BELFONTE TALCOCY CENTER - MIAMI, USA
106. BEYOND THE BALL - CHICAGO, USA
107. BROTHERHOOD CRUSADE - LOS ANGELES, USA
108. CHICAGO RUN - CHICAGO, USA
109. CHICAGO YOUTH BOXING - CHICAGO, USA
110. CITY SOCCER IN THE COMMUNITY - NEW YORK CITY, USA
111. COMMUNITY WORKS OF LOUISIANA - NEW ORLEANS, USA
112. DADE LACROSSE - MIAMI, USA
113. ELEVATE - NEW ORLEANS, USA
114. ENEIDA M. HARTNER ELEMENTARY SCHOOL - MIAMI, USA
115. FIGHT BACK - NEW YORK CITY, USA
116. FIRSTLINE SCHOOLS - NEW ORLEANS, USA
117. GIRLS IN THE GAME - CHICAGO, USA
118. HARLEM RBI - NEW YORK CITY, USA
119. HOPE FOR MIAMI - MIAMI, USA
120. I CHALLENGE MYSELF - NEW YORK CITY, USA
121. KIDS IN SPORT - LOS ANGELES, USA
122. METROSQUASH - CHICAGO, USA
123. MGR FOUNDATION - CHICAGO, USA
124. MIAMI DADE PARKS AND RECREATION - MIAMI, USA
125. NEAR WEST SIDE CDC - CHICAGO, USA
126. NEW HEIGHTS YOUTH - NEW YORK CITY, USA
127. NEW ORLEANS OUTREACH - NEW ORLEANS, USA
128. NEW ORLEANS RUGBY FOUNDATION - NEW ORLEANS, USA
129. NFL YOUTH EDUCATION TOWN BOYS
AND GIRLS CLUB - NEW ORLEANS, USA
130. OUTSIDE THE RING OF CHAMPIONS - MIAMI, USA
131. PLAY SOCCER - LOS ANGELES, USA
132. PLAY RUGBY USA LA - LOS ANGELES, USA
133. PLAY RUGBY USA NEW YORK - NEW YORK CITY, USA
OVER
134. POWERPLAY NYC - NEW YORK CITY, USA
135. QUALITY UNITED EDUCATION - MIAMI, USA
140 projects
136. RENEW - REINVENTING EDUCATION - NEW ORLEANS, USA
137. ROW NEW YORK - NEW YORK CITY, USA
138. SCHOOL OF BASKETBALL - MIAMI, USA
139. SHAKE A LEG MIAMI - MIAMI, USA
140. STREET SOCCER - LOS ANGELES, USA
141. TOUCHING MIAMI WITH LOVE - MIAMI, USA
142. TRIPLE THREAT - CHICAGO, USA
MILLION young people 148. YOUTH RUN NOLA - NEW ORLEANS, USA
149. YLC KICKS - NEW ORLEANS, USA
- 45 -
- OUR AMBASSADORS -
LAUREUS SPORT FOR GOOD FOUNDATION
LAUREUS
AMBASSADORSLaureus Ambassadors are a select group of both current and retired sportsmen and women who
have achieved sporting greatness or made significant contributions to the sporting community
during their careers. They are recognised as role models and icons of success and have volunteered
their services to support the work of the Laureus Sport for Good Foundation.
Paul Accola Alpine Skiing Yvonne van Gennip Speed Skating Nicols Fernndez Miranda Rugby
Kurt Aeschbacher TV Personality Felix Gottwald Skiing Thomas Muster Tennis
Cecil Afrika Rugby Ruud Gullit Football Umberto Pellizzari Free diving
Franziska van Almsick Swimming Lara Gut Alpine Skiing Manuela Pesko Snowboarding
Natascha Badmann Triathlete Bryan Habana Rugby Santiago Phelan Rugby
Mansour Bahrami Tennis Eduardo Heguy Polo Bertrand Piccard Adventurer
Robert Baker Golf Tim Henman Tennis Barbara Fusar Poli Ice Skating
Baschi Pop Singer Kelly Holmes Athletics Shaun Pollock Cricket
Layne Beachley Surfing Pieter van den Hoogenband Swimming Birgit Prinz Football
Kenny Beleay Trail Biker Edith Hunkeler Wheelchair racing Lucas Radebe Football
Verena Bentele Visually impaired Skiing Maria Hfl-Riesch Skiing John Robbie Rugby
Serge Betsen Rugby Colin Jackson Athletics Todd Rogers Volleyball
Miki Biasion Motor Racing Butch James Rugby Maria Cecilia Rognoni Hockey
Denise Bielmann Figure skating Ariella Kaeslin Athletics Antonio Rossi Canoeing
Ole Bischof Judo Elvira Khasyanova Synchronised Swimming Nico Rosberg Formula 1
Stefan Blcher Hockey Taig Khris Inline skating David de Rothschild Eco Adventurer
Fredi Bobic Football Christa Kinshofer Skiing Rainer Maria Salzgeber TV Personality (Sports)
Annabelle Bond Mountaineer Conny Kissling Free skiing Ryan Sandes Ultra Trail Runner
Marco Bortolami Rugby Vitali Klitschko Boxing Edwin van der Sar Football
Vicente del Bosque Football Wladimir Klitschko Boxing Christoph Sauser Mountain Biking
Martin Braxenthaler Paralympic Skiing Daria Korobova Synchronised Swimming Axel Schulz Boxing
Schalk Brits Rugby Janica Kostelic Skiing Ralf Schumacher Motor racing
Schalk Burger Rugby Nia Knzer Womens Football Nino Schurter Mountain Biking
Adolfo Cambiaso Polo Dr. Thomas Ladner Business Personality Pius Schwizer Equestrian
Fabian Cancellara Cycling Christoph Langen Bobsleigh Jochen Schmann Sailing
Jess Carballo Gymnastics Henri Leconte Tennis Marcel Siem Golf
Jackie Chan Movie/Kung Fu Jens Lehmann Football Gian Simmen Snowboarding
Stphane Chapuisat Football Kathrin Lehmann Ice Hockey/Football Emma Snowsill Triathlete
Almudena Cid Gymnastics Lennox Lewis Boxing Albert Soler Former Secretary of Sports
Alex Corretja Tennis Tegla Loroupe Long distance running Felix Sturm Boxing
David Coulthard Formula 1 Michael Lynagh Rugby Alain Sutter Football
Lawrence Dallaglio Rugby Fabrizio Macchi Para Cycling Juan Ignacio Snchez Basketball
Lin Dan Badminton Filippo Magnini Swimming Michael Teuber Paralympic Cycling
Deco Football Hermann Maier Skiing Anzhelika Timanina Synchronised Swimming
Deshun Deysel Climbing Matteo Manassero Golf Natalie du Toit Swimming
Andrea Dovizioso Motorcycling Maurizio Margaglio Ice skating Alessandro Troncon Rugby
Ernst Van Dyk Wheelchair racing Ferran Martnez Basketball Cynthia Tshaka TV presenter
Desiree Ellis Football Juan Mata Football Amaya Valdemoro Basketball
Alessandro Fabian Triathlete Baby Jake Matlala Boxing Michael Vaughan Cricket
Luis Figo Football AP McCoy Horseracing Esther Vergeer Wheelchair Tennis
Alejandra Garcia Flood Pole Vault Barry McGuigan Boxing Arantxa Snchez Vicario Tennis
Frank Fredericks Athletics Sarah Meier Figure Skating Andr Villas-Boas Football
Jan Frodeno Triathlete Elana Meyer Long distance running Filippo Volandri Tennis
Martin Fuchs Equestrian Meredith Michaels-Beerbaum Show jumping Courtney Walsh Cricket
Carlos Lima Fuente Athlete Roger Milla Football
Danilo Gallinari Basketball Juan de la Cruz Fernndez Miranda Rugby
- 46 -
- FOUNDATION DIRECTORY -
LAUREUS SPORT FOR GOOD FOUNDATION
FOUNDATION
ARGENTINA SPAIN
Fundacin Laureus Argentina Fundacin Laureus Espaa
ANA LIA SANTARELLI PAULA GARCIA VILLORA
analia.santarelli@laureus.org.ar paula.garcia@laureus.es
www.laureus.org.ar www.laureus.es
GERMANY SWITZERLAND
Laureus Sport for Good Laureus Foundation
Foundation Germany Switzerland
SIMONE MOLL EVELYN FANKHAUSER
simone.moll@laureus.de evelyn.fankhauser@laureus.ch
www.laureus.de www.laureus.ch
ITALY USA
Fondazione Laureus Italia Onlus Laureus Sport for Good
SILVANA DE GIOVANNI
Foundation USA
silvana.degiovanni@fondazionelaureus.it MATTHEW GESCHKE
www.laureus.it matthew.geschke@laureus.com
www.laureususa.com
THE NETHERLANDS
Laureus Foundation
The Netherlands
WENDY NAGEL
wendy.nagel@laureus.nl
www.laureus.nl
- 47 -
WITH THANKS
The Laureus World Sports Academy would like to thank everyone who continues to support Laureus and helps us to achieve our goals.
None of our work would be possible without our Patrons, Richemont and Daimler, who founded Laureus in 2000, and our Global
Partners Mercedes-Benz and IWC Schaffhausen, who provide such unwavering support.
The Academy also wishes to acknowledge the Laureus Country Patrons, whose commitment to the Sport for Good movement
in their home countries is helping us to make a difference all over the world. We thank PruHealth in the United Kingdom,
Ochsner Sport and J. Safra Sarasin in Switzerland, and Discovery in South Africa.
Donations to the Laureus Sport for Good Foundation can be made via our website www.laureus.com
Email: foundation@laureus.com 460 Fulham Road, London SW6 1BZ
This is the official magazine of the Laureus Sport for Good Foundation which is supported by its Global Partners
Mercedes-Benz and IWC Schaffhausen. The Foundation is a global initiative of Richemont and Daimler.
Registered in England and Wales No. 05083331. Registered Charity No. 1111364