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WHAT IS QUALITY?
Product / Service Quality Must Result in Customer Satisfaction

Quality = Customer Satisfaction


= Fitness for Use +
Conformance to Specifications +
Reliable Performance +
Value for Money

ISO 9001:2015 Defines Quality as degree to which a set of


inherent characteristics of an object fulfils requirements.

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Evolution of Quality Management
Traditionally, materials were checked for quality and segregated
into good and bad items. This would happen at incoming, in-
process, and finished good stages of manufacture. Only good
items left the factories (and reached customers). It was called
Quality Control (QC).
Then came Quality Assurance (QA), mostly using statistical
plans for picking only a sample for quality checking and product
acceptance, assuring certain acceptable quality level (AQL).
This was followed by Total Quality Control (TQC) and Total
Quality Management (TQM) wherein supplier controls were also
put in place. TQM paved the way for ISO 9001 Quality
Management System standard and QMS certification schemes.

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WHAT IS ISO ?
International Organization for Standardization
Non Government Organization
International Standards Setting Body
Founded on 23rd February 1947
Headquarters in Geneva, Switzerland
175 Countries as members
Published more than 17,500 International Standards
ISO Does not Issue Certificates

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ISO 9000
Family of standards for Quality Management System
Developed and Maintained by ISO
Administered by Accreditation and Certification Bodies

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ISO 9000 SERIES OF STANDARDS
ISO 9001:2015 Quality Management System Requirements
Sets out the Requirements of a Quality Management System

ISO 9001:2015 Fundamentals and Vocabulary


Covers the Basic Concepts and Language

ISO 9004:2009 - Guidelines for Performance Improvement


Focuses on How to Make a Quality Management System More
Efficient and Effective.

ISO 19011:2011 - Guidelines for Auditing Management System


Sets Out Guidance on Internal and External Audits of Quality
Management Systems.

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ISO 9001:2015 Quality Management System
First Published in 1987
Revised in 1994, 2000, 2008 and 2015
Implemented by more than one million organizations in 175
countries
Generic Standard Applicable to all kind of organizations

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Quality Management Principles
Quality management principles are a set of fundamental
beliefs, norms, rules and values that are accepted as true
and can be used as a basis for Quality Management.

The Quality Management Principles can be used as a


foundation to guide an organizations performance
improvement.

ISO 9001:2015 Standards are based on Seven Quality


Management Principles

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Seven Quality Management Principles
Principle 1: Customer Focus

Principle 2: Leadership

Principle 3: Engagement of People

Principle 4: Process Approach

Principle 5: Improvement

Principle 6: Evidence Based Decision Making

Principle 7: Relationship Management

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Principle 1: Customer Focus
The primary focus of quality management is to meet
customer requirements and to strive to exceed
customer expectations.
Key benefits:
Increased Customer Value
Increased Customer Satisfaction
Improved customer loyalty
Enhanced Repeat Business
Enhanced Reputation
Expanded Customer Base
Increased Revenue and Market Share

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Principle 2: Leadership
Leaders at all levels establish unity of purpose and
direction and create conditions in which people are
engaged in achieving the organizations quality
objectives.

Key benefits:
People will understand and be motivated towards the organization's
goals and objectives.
Activities are evaluated, aligned and implemented in a unified way.
Miscommunication between levels of an organization will be
minimized.

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Principle 3: Engagement of People
Competent, empowered and engaged people at all
levels throughout the organization are essential to
enhance its capability to create and deliver value.

Key benefits:
Improved understanding of the organizations quality objectives by
people in the organization and increased motivation to achieve them
Enhanced involvement of people in improvement activities
Enhanced personal development, initiatives and creativity
Enhanced people satisfaction
Enhanced trust and collaboration throughout the organization
Increased attention to shared values and culture throughout the
organization
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Principle 4: Process Approach
Consistent and predictable results are achieved more
effectively and efficiently when activities are
understood and managed as interrelated processes
that function as a coherent system.
Key benefits:
Enhanced ability to focus effort on key processes and opportunities
for improvement
Consistent and predictable outcomes through a system of aligned
processes
Optimized performance through effective process management,
efficient use of resources, and reduced cross-functional barriers
Enabling the organization to provide confidence to interested
parties as to its consistency, effectiveness and efficiency
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Principle 5: Improvement
Successful organizations have an ongoing focus on
improvement.
Key benefits:
Improved process performance, organizational capabilities and
customer satisfaction
Enhanced focus on root-cause investigation and determination,
followed by prevention and corrective actions
Enhanced ability to anticipate and react to internal and external
risks and opportunities
Enhanced consideration of both incremental and breakthrough
improvement
Improved use of learning for improvement
Enhanced drive for innovation

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Principle 6: Evidence Based Decision Making
Decisions based on the analysis and evaluation of data
and information are more likely to produce desired
results.
Key benefits:
Improved decision-making processes
Improved assessment of process performance and ability to achieve
objectives
Improved operational effectiveness and efficiency
Increased ability to review, challenge and change opinions and
decisions
Increased ability to demonstrate the effectiveness of past decisions

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Principle 7: Relationship Management
For sustained success, an organization manages its
relationships with interested parties, such as
suppliers.
Key benefits:
Enhanced performance of the organization and its interested
parties through responding to the opportunities and constraints related
to each interested party
Common understanding of goals and values among interested
parties
Increased capability to create value for interested parties by sharing
resources and competence and managing quality-related risks
A well-managed supply chain that provides a stable flow of goods
and services
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ISO 9001:2015 Requirements
4. Context of the Organization
Understanding the organization and its context
The organization shall determine external and internal issues that are relevant to its purpose and
its strategic direction and that affect its ability to achieve the intended result(s) of its quality
management system. The organization shall monitor and review information about these
external and internal issues.
Understanding the needs and expectations of interested parties
Due to their effect or potential effect on the organizations ability to consistently provide
products and services that meet customer and applicable statutory and regulatory
requirements. The organization shall monitor and review information about these interested
parties and their relevant requirements.
Determining the scope of the quality management system
The organization shall determine the boundaries and applicability of the quality management
system to establish its scope.
Quality management system and its processes
The organization shall establish, implement, maintain and continually improve a quality
management system, including the processes needed and their interactions, in accordance with
the requirements of this International Standard.

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ISO 9001:2015 Requirements
5. Leadership
Leadership and Commitment
Top management shall demonstrate leadership and commitment with respect to the quality
management system
Quality Policy
Top management shall establish, implement and maintain a quality policy
Organizational roles, responsibilities and authorities
Top management shall ensure that the responsibilities and authorities for relevant roles are
assigned, communicated and understood within the organization.

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ISO 9001:2015 Requirements
6. Planning
Actions to address risks and opportunities
When planning for the quality management system, the organization shall consider the issues
and requirements and determine the risks and opportunities.
Quality objectives and planning to achieve them
The organization shall establish quality objectives at relevant functions, levels and processes
needed for the quality management system.
Planning of changes
When the organization determines the need for changes to the quality management system, the
changes shall be carried out in a planned manner.

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ISO 9001:2015 Requirements
7. Support
Resources
The organization shall determine and provide the resources needed for the establishment, implementation,
maintenance and continual improvement of the quality management system.
Competence
The organization shall determine the necessary competence of person(s) doing work under its control that
affects the performance and effectiveness of the quality management system; ensure that these persons are
competent on the basis of appropriate education, training, or experience; where applicable, take actions to
acquire the necessary competence, and evaluate the effectiveness of the actions taken; retain appropriate
documented information as evidence of competence.
Awareness
The organization shall ensure that persons doing work under the organizations control are aware of the
quality policy; relevant quality objectives; their contribution to the effectiveness of the quality management
system, including the benefits of improved performance; the implications of not conforming with the quality
management system requirements.
Communication
The organization shall determine the internal and external communications relevant to the quality
management system
Documented Information
The organizations quality management system shall include documented information determined by the
organization as being necessary for the effectiveness of the quality management system.

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ISO 9001:2015 Requirements
8. Operation
Operational Planning and Control
Requirements for Products and Services
Design and Development of Products and Services
Control of externally provided processes, products and services
Production and Service Provision
Release of Products and Services
Control of Nonconforming Outputs

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ISO 9001:2015 Requirements
9. Performance Evaluation
Monitoring, measurement, analysis and evaluation
Internal Audit
Management Review

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ISO 9001:2015 Requirements
10. Improvement
General
Nonconformity and Corrective Action
Continual Improvement

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Benefits of ISO 9001:2015
Internal Benefits
Better management of core business processes
Increased awareness of quality among staff
Improved productivity and quality
Improved internal communications
Reduced costs of quality

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Benefits of ISO 9001:2015
External Benefits
Improved customer satisfaction
Higher perceived quality by market place
Quicker time to market new products
Enhanced competitive edge
Increased market share

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