EMINENT INSTITUTE OF MANAGEMENT & TECHNOLOGY

Question Paper MBA

Subject: - Advertising Management Mark 100
Instruction
1. All Question Are Compulsory
2. The institute reserves the right to conduct a separate viva exam on telephone, as part of the
students exam in case the subject lecturer recommends it in any particular students case.

1} What are elements of promotional mix? Compare FCB model with AIDAS model and critically evaluate them.

2} Explain the steps involved in advertising planning process using some hypothetical example.

3} Write Short Notes on

a) Political Advertising
b) Cyber Advertising

4} Explain the different types of advertising appeals and formats. Elucidate them with examples.

5} What do you mean by advertising effectiveness? Explain pre and post campaign measures to evaluate
effectiveness.

6} Spending on advertising is like searching for a black cat in a dark room where the cat exist or not, you many not
know. Critically evaluate the statement..

7} Write Short Notes on

a) Television Advertising
b) Transit Advertising

8} What creative considerations would you recommend while planning for an advertising campaign of a recently
improved product of your choice ? Make suitable assumptions if necessary.

9} What is media buying? How would an advertiser know his return on media investment?

10} Advertising research can provide guidance, but cannot guarantee success. Substantiate.