AMANDA VAZQUEZ

ARLINGTON, VA 22202 | 646-479-3355 | AMV5142@GMAIL.COM | LINKEDIN.COM/AMANDAMVAZQUEZ |

AMANDAMVAZQUEZ.WEEBLY.COM

PROFESSIONAL SUMMARY

Results-driven Senior Marketing & Sales Specialist with five plus years of increasing responsibility and a proven record of accomplishment through delivery
of competitive business plans, leading of cross-functional project teams, launch of strategic marketing campaigns, and growth of sales and distribution. A
demonstrated team player and leader with strong public speaking, teaching, and facilitating skills for diverse employees, professionals and clients.

CORE COMPETENCIES

PROFESSIONAL: Brand Marketing | Business Development | Multicultural Marketing | Project Management

TECHNOLOGICAL: BI Sales Platform | Bull Checker(Salesforce Equivalent) | Cision | Microsoft Suite Products
LEADERSHIP: Emerging Leaders Program Mentor | Business Planning Lead for Red Bull NYC Hispanic Marketing Initiative

BUSINESS EXPERIENCE & ACHIEVEMENTS

ON-PREMISE SALES SPECIALIST | RED BULL NORTH AMERICA | WASHINGTON, DC 12/16 PRESENT
An ambassador of the Red Bull brand building partnerships to gain execution, securing sales in emerging markets, and counseling
accounts on ways to advance their business and activate the Red Bull brand.
In 2017, Increased territory sales 10% vs prior year to datewith the overall region sitting -4% vs prior year to date
Advise 130+ of the top bars, restaurants, and music venues in the DC-area and create strategic plans to drive trial and
incremental sales
Develop and negotiate 10+ annual partnership agreements with businesses that account for over $500k in sales
Manage an annual budget of $200K+ to execute trial programs, implement staff incentives, and activate during big moments

FIELD MARKETING SPECIALIST | RED BULL NORTH AMERICA | NEW YORK, NY 06/14 12/16
Managed the field marketing team and strategically developed campaigns to build awareness of Red Bull products and events,
contributing to marketing team goals and regional business initiatives.
Led sampling strategy and mentorship of 15+ brand ambassadors who drove trial and awareness of Red Bull in Manhattan and
The Bronx, sampling $300k worth of product per year
Advanced Hispanic Marketing by developing relationships with opinion leaders, which activated cross-functional campaigns
focused on sales and brand relevance
Cultivated campaign ideas based on consumer and market insights to marry brand goals with consumer needs for Red Bull
Clasico de Vitilla and Red Bull Slaps
Served as project manager of ten large-scale sampling campaigns for local big moments including, Mysteryland Music Festival,
Puerto Rican Day Parade, and Wings at Work Leap Day

OSCAR MAYER BRAND AMBASSADOR & SPOKEPERSON | KRAFT FOODS GROUP | UNITED STATES 06/13 06/14
Traveled cross-country representing the Oscar Mayer brand, creating media buzz, driving brand awareness, generating sales
opportunities and building customer loyalty as part of Oscar Mayers largest marketing campaign over $50 million.
Launched 300+ community, sports, retail, charitable, and corporate promotional events
Pitched broadcast, print, and online media, contributing to a team that secures over 150 million media impressions nationwide
Generated social media content across our Twitter, Instagram, and Blog platforms

EDUCATION

THE PENNSYLVANIA STATE UNIVERSITY STATE COLLEGE, PA

Bachelor of Arts Degree in Communications- Public Relations May 2013
Bachelor of Arts Degree in Liberal Arts- Global and International Studies
Minors: Organizational Communications, Spanish
LA UNIVERSIDAD DE ESPRITU SANTO GUAYAQUIL, ECUADOR
Semester Abroad Spring 2012