Hospitality Plus August 2017 Edition

HOSPITALITY PLUS
Monthly Magazine For Hotel, Restaurant,

Airline, Travel & Tourism Industry
Vol# 11 Issue# 08 August - 2017
PAKISTAN INTERNATIONAL
CULINARY FESTIVAL 2017
Emirates Airlines hiring
at COTHM Pakistan
Highfield UK and COTHM

collaborate on Food
Safety Qualifications
French Food Festival USAID mango festival
at Avari at cothm
MONTHLY HOSPITALITY PLUS AUGUST - 2017 1
MONTHLY HOSPITALITY PLUS August - 2017 2
t
Net Weigh
1kg
WHEN
PACKE
D
Net Weight
500gm
WHEN
PACKED
Net Weight
250gm
WHEN
PACKED
Net Weight
100gm
WHEN
PACKED
HALAL
Jamia Markaz-e-Uloom-e-Islamia
Mansoorah, Lahore - PAKISTAN

CONTENTS HP
Hospitality Plus
Articles and other write-ups
are contributed by different
writers.
Price: Rs.200 Views published in the magazine
Vol#11/Issue#08 August 2017 Reg#1391/20040102 do not necessarily reflect the
managements policy.
Member CPNE
Editors Note 6
Ahmad Shafiq World Islamic Culinary Society
Chief Editor/Editor COVER STORY 7-14
Cell: 0321-9484904 Pakistan International Culinary Festival 2017
INTERVIEW 17-20
Zaheer Ahmad Leading Hotelier of Pakistan
COO ARTICLE 21-24
0320-8800555 Tourism Attractions
COLLABORATION 25-26
Samina Ahmad
COTHM-HIGHFIELD UK Collaboration
Director
Babar Sheikh
ARTICLE
Why Cruises are Great for Families
27-28
Page 7
INTERVIEW 29-30
Managing Editor Hospitality is a Very Unique Profession
0322-9490092 CONFERENCE 31-32 Page 17
Beenish Mohsin Global Training Partners Conference 2017
VISIT 33
Manager Marketing
COTHM and SLAC
0320-8000113 ARTICLE 34
Imtiaz Alam The Hotel Room of the Future
Masood Ali Khan ARTICLE 35-38
Contributors Hidden Jewels of Lahore
M. Aamir Kashif MODERN COOKING 43-44
Designer/Manager Production Chef Muhammad Raees on Modern Cooking
ARTICLE 45-48
Waqas Ali
Top 10 Most Expensive Hotels
Official Photographer
FESTIVAL 49-50
Yaqoob Bhatti French Food Festival at Avari Lahore
Photographer MEETING 52
Published by Hotels and Motels Association
Ahmad Shafiq CAREER 53-55
Printed by
Career Planning Strategies Page 49
HIRING 56
Udoos Printing Press Bin-Dawood KSA and Emirates UAE at COTHM
394-Hunza Block, Alama Iqbal TOURISM 57-60
The Rise of Domestic Tourism
Town, Lahore
OPENING 61-62
Yum in Islamabad
For comments please write to us at: ARTICLE 63-64
5-C, Main Gulberg II, Ayesha Saddiqa Road, Top 10 International Airlines
(Behind EFU House) Jail Road, Lahore Pakistan. ARTICLE 65-68
Tel: 042-35870012-13, Fax: 042-35755518 16 Pakistani Tourist Spots
Mob: 0320-8000113 UAN: +42 111-113-114 COMPETITION 69-70
E-mail: office@hospitalityplus.com.pk Tastes of Pakistan
CULINARY
The Beginning of a New Era of Culinary Traditions
71-74 Page 65

FORMATION OF EDITORS NOTE
WORLD ISLAMIC
CULINARY SOCIETY
(WICS)
AHMAD SHAFIQ CHIEF EDITOR shafiq@cothm.edu.pk
HOSPITALITY PLUS MAGAZINE (MONTHLY PUBLICATION)

CHIEF EXECUTIVE OFFICER (CEO )
COLLEGE OF TOURISM & HOTEL MANAGEMENT (COTHM) PAKISTAN & DUBAI
COTHM HOSPITALITY FOUNDATION (CHF)
COTHM SCHOOL SYSTEM (CSS)
COTHM MANPOWER INTERNATIONAL
I n a recent initiative by the heads of chefs associations of

Islamic countries a conference was organized in Istanbul,
Turkey. For the first time in history, the idea of forming an
international forum to promote cuisine and the culinary traditions
of Islamic countries was brought on table and approved with
MEMBERSHIPS
*Member of American Hotel & Lodging Association (AH &LA), USA
* Member of Confederation of Tourism & Hospitality (CTH) UK
* Member of the Institute of Commercial Management (ICM) UK
*Associate Member of the Institute of Hospitality (IH), UK
consensus by all the delegates of the conference. Thus, World * Member of EURHODIP The Leading Hotel Schools in Europe
Islamic Culinary Society (WICS), having its headquarter in *Member of Learn Travel UK
Istanbul, Turkey, was founded unanimously by 18 Islamic *Member of International Center for Business Communication (ICBC) USA
*Member of International Federation Pastry Ice Cream Chocolate,
countries. The most important feature of the event was Pakistans
*Member of Specialty Coffee Association of Europe (SCAE) UK
presence there with complete support from the Chefs Association *Member of The International Hotel School Association (Euhofa), Netherland
of Pakistan (CAP), represented by the writer as Secretary General *Member of Council on Hotels, Restaurants and Institutional Education (CHRIE) USA
of the CAP. Like on many other occasions at international forums, *Member of World Association of Chefs Societies (WACS)
this time again Pakistan played a very vital role in the formation of *Accredited 'B LEVEL' Judge of the World Association of Chefs Societies (WACS)
WICS as a founder member. * Member of the Executive Board of Hall of Fame Foundation Pakistan
* Ex-consultant with the World Bank on tourism in the NWFP, Pakistan
The leadership of Chefs Association of Pakistan has played a *Founder/Secretary General of the Chefs' Association of Pakistan (CAP)
*Member of the Governing Body of Lahore Businessmen Association
significant role in bringing the Islamic countries closer to form
for Rehabilitation of the Disabled (LABARD)
WICS. In future, the role of Pakistan will become even more *Member of NAVTEC's 'IAG' on hospitality sector, Govt. of Pakistan
potent in building a strong rapport and goodwill among the Islamic *Member of Trade Testing Board of TEVTA, Govt. of Punjab
countries by creating opportunities of sharing culinary knowledge * Chairman of the 'Hospitality Sector Skills Committee' of the Lahore Chamber of
and traditions through culinary competitions, exchange programs, Commerce & Industry (LCCI)
seminars and workshops across its member countries. * Member of the Board of Studies of University of Gujrat
* Member of Employers' Federation of Pakistan
Pakistans initiatives in organizing and hosting events as a founder * Member of Pakistan Oversees Employment Promoters' Association (POEPA)
* EC Member Pakistan Industrial & Traders Associations Front (PIAF)
member of WICS will impact the union of Islamic countries in
* Founder/ Secretary General of Lahore Restaurants Association
various ways. It will help explore and unfold the culinary *Member of the Board of Studies of University of Punjab
traditions imbedded in our culture and lifestyle spanning over
centuries and linking with the other Islamic countries. It will help AWARDS
develop and promote friendly ties with the member countries. It *Lamp of Knowledge Award for an Outstanding International Hospitality
will promote travel and tourism from the member countries to Educator, USA, 2014
Pakistan. The formation of WICS is just the beginning of a new era *The Financial Daily Award (TFD) Best Hotel School of Pakistan, 2014
of culinary arts which will pave way for highlighting, promoting *Consumer Choice Award (CAP) Best Hotel School of Pakistan, 2014
and showcasing centuries old Islamic culinary traditions in front *Government of Sindh Award - Best Hotel School of Pakistan, 2014
*Chefs' Association of Pakistan Award (CAP) - Best Hotel School of Pakistan,
of the world.
2010-2014

PAKISTAN INTERNATIONAL
CULINARY
FESTIVAL-2017
A New Era of Family Festivals
MONTHLY HOSPITALITY PLUS AUGUST 2017 7

COVER STORY PICF-2017
P akistan Land of the Pure is

rich in heritage, culture, history,
lifestyle, tourism destinations
and assets, diversity of cuisine,
weathers and landscapes; an
amalgamation of the richest flavors of
life! The true colors of Pakistan
blossom on the world horizon in
various shapes and forms and
mesmerize everyone. Looking at
Pakistan in the regional context, it is
immensely blessed in terms of all kinds
of resources; natural as well as human
resources.
Time and again, Pakistan's distinct

beauty is celebrated, highlighting its
true place among the eminent nations of
the world. Culinary aspects of Pakistan
bear no meager repute. Abundant
cultures and cuisines exist from the
snow-capped mountains of the North,
to the lush green fields of East, beaches
and fresh sea produce of the South and
vast dessert stretches of the West, filled
with the untapped wealth of potential.
The China-Pakistan Economic
Corridor (CPEC) is a strategic
economic initiative that has attracted
the world in general and regional
countries in particular. CPEC has
changed the negative security narrative
into an exceedingly positive economic
narrative for Pakistan. Pakistan is now
on the road to progress and prosperity.

The concept of the

Pakistan International
Culinary Festival 2017
will play a vital role in
exploring and
developing immense
talent of Pakistan for
promoting a soft
image of the country
in the region and
globally. manner which is traditional and true to provided the chefs to
PAKISTAN. showcase and
This year Pakistan International Culinary demonstrate their unique
Festival (PICF-2017) will take place from talent and skills to prove
The cultural and family festivals in a country November 24th till November 26th. The that they are no less than
reflect the soft image of its nation. It shows PICF-2017 is being organized by COTHM any other nation on the
the peacefulness, tolerance and resilience of a the Chefs' Association of Pakistan (CAP), map of earth!The
nation. Pakistan has been facing big TOPAZ Communications Pvt. Ltd and crosscutting theme of
challenges of security in the past decade but Lahore Restaurant Association (LRA). the festival was to
through the concerted efforts of the Teams from the World Islamic Culinary promote the Pakistani
government and the military leadership, Society (WICS) and other International cuisine internationally.
Pakistan has emerged as a peaceful and teams will participate in the Pakistan
trouble-free country in the region. Culinary Championship (PICC-2017).The Launch Press
spirit of this festival emanated from the idea Conference of the
COTHM Pakistan and Dubai, in of projecting a positive and soft image of Pakistan International
collaboration with Chefs' Association of Pakistan across the globe. The PICF-2017 Culinary Festival (IPCF)
Pakistan (CAP) Lahore Restaurant will consist of three tiers of culinary 2017 was held at
A s s o c i a t i o n ( L R A ) , a n d To p a z competitions ranging from school children COTHM. National
Communications (Pvt.) Ltd. marked the to the university students and culminating Women Culinary Team
beginning of a new era of family festivals in into the competition among the professional of Pakistan (NWCTP)
Pakistan. They jointly organized one of its chefs from five star hotels, restaurants, was also announced during the Press
kind Family Festivals, the 'Pakistan cafes, catering companies and bakery sector. Conference. The festival will feature the top
Culinary Festival 2016' from December 01 restaurant brands, culinary competitions,
to 04, 2016 at Al-Hamra Cultural Complex, The first Pakistan Culinary Championship cultural performances, live music, magic
Gaddafi Stadium, Lahore. 'Pakistan 2016 initiated the journey of exploring the shows, kids play land, seminars and a host of
Culinary Festival is the brainchild of a unmatched talent of the Pakistani chefs. The festivities for families.
thought that the beauty of this nation, its cuisine of Pakistan has its own
heritage and infinite colors, choicest flavors idiosyncrasies and a depth beyond Such festivals play a vital role in promoting
and unlimited potential, be depicted in a imagination. The culinary championship the tourism and bringing huge foreign

exchange to the country. Festivals like Gulf- internationally. This festival will be held Culinary Festival will play a vital role in
food have become major economic annually in all major cities of Pakistan, exploring and developing immense talent of
contributors to the national exchequer. carrying the true spirit of the food culture Pakistan for promoting a soft image of the
across Pakistan. Such events, he said, can country in the region and globally.
Mr. Ahmad Shafiq, CEO of COTHM play a vital role in creating a culture of
Pakistan & Dubai, said that the key objectives tolerance and provide people with
of this festival are to promote food, culture opportunities to explore the good things
and heritage of Pakistan and develop and happening in Pakistan.
project a soft image of Pakistan
The concept of the Pakistan International



Main Sponsor Co-Sponsors
Event Partners
Bahria Orchard-Corporate Office

LEADING
HOTELIER
OF PAKISTAN
by Beenish Mohsin
Irshad B. Anjum
When did you join the hotel industry and
why?
I joined this industry in early 70s. Actually we
are two brothers, both engineers, but I joined
Director Operations - Falettis Hotel hotel industry. I loved the job and I thought
there is a career in it. I joined as a trainee, and
then I left for Dubai to work as a cost
controller. After that I planned to go to West
Germany, Heidelberg, the heart of West
Germany. It is a city where Allama Iqbal used
to study. When I went there, I did not know
German language. So rst of all, I had to learn
German language. In the morning, I did
German language course and my evening was
consumed in dish washing, so as soon as I
learnt German language, I got a better job. I
became bar tender in a hotel. Then I did my
Diploma and later in 1979 left for USA to
further study and build may career. I was
Director Food and Beverage in Holiday Inn
and I became General Manager of the year
twice in California. I came to Pakistan Because
of my parents and I felt like whatever I learnt in
West Germany and United States I should
practice in Pakistan.
I joined Hashoo Group Hotels and served at

various senior management positions. I was
serving as Director Operations when I left this
group in 2014. I then joined Falettis hotel as
Director Operations.
Your key to success?

My key to success is my rm belief in
teamwork. I always try my best to give
excellent service to my clients, to give
excellent service requires hard work,

My key to success
is my firm belief in
teamwork

INTERVIEW
Falettis is a
very beautiful and
one of the oldest
hotels of Pakistan,
where Quaid-e-Azam
used to stay
commitment and dedication because I
know that the customer is one who is
paying our salary. So customers should
leave our hotel happily. Any property
where I go, I rst of all take care of the staff
there, because they are the ones who keep
our customers happy. I always treat my
customer like a King and always
provide personalized services. I always
create a family-oriented environment in
the hotel, so that the staff can work with
loyalty and honesty. Mostly, you will nd
me on the oor taking care of my
customers, getting feedback from them. years. It will be a ve star hotel. hotels are generally doing well; the
occupancy rate is high and you nd it
What are the future plans of Falettis What are the challenges that the difcult to get a room these days. You can
Hotel? Any expansion underway? Paksitani hospitality and tourism see a lot of activity in Lahore. Some good
We have a plan for next year InshaAllah. industry is facing? hotel brands are already nearing opening
We are going to add 3 towers in this By the grace of Almighty, things are of their new properties in Pakistan. Very
building to erect a 50-storey hotel. That getting better now. CPEC is also soon, our hotel industry will match with
project will be completed in two and a half inuencing our industry positively. The Malaysia and Dubai.

INTERVIEW
What qualities make one suitable to Whenever we need trained staff we always
serve in the hospitality profession? approach COTHM.
Very good question. On top of these
qualities is a good communication skill.
Customers expectations are very high Your favorite country?
nowadays. We try our best to come up to My favorite country is Germany. People
their expectations. One must have a there are very hospitable, well-
pleasing personality to meet customer disciplined. It is a very well-organized
expectations. If we go 30 years back when country, but I have been to Europe, France,
people did not know what the service is, Scandinavian countries, Sweden and USA
what the room is, but now the customer is etc.
very much aware of these services and is
quality-conscious. So we have to keep our Your favorite cuisine?
eye open to ensure the best services. I love Chinese Cuisine.
Since hotel industry is a very How many kids do you have?

demanding industry and your role is I have got 3 kids; one son and two
very hectic, how do you manage work- daughters. Daughters are married. My son
life balance? is Assistant Director in NADRA.
You see, working in hotel industry is very What message would you like to give to
sensitive and a very demanding job where our readers?
you cannot keep everyone happy. We have I would like to advise the youngsters to
to go an extra-mile to keep the customer love and take great care of their parents. If
happy because of the increasing you want to achieve your goals in life,
competition. Its not easy to maintain the your parents prayers will help you. Right
work-life balance. All you can do is, now, there are many challenges and tough
making effort for achieving this ideal. competition to survive, so please work
hard.
What are the latest trends in this Are you satised with the quality of
industry these days? fresh graduates being trained by the
Actually, right now, so many restaurants hotel-schools?
are coming up like mushrooms. You can COTHM is taking a lead in Pakistan and
see tough competition at the moment the CEO of COTHM, Mr. Ahmad Shaq,
which is a healthy sign. People always is playing a vital role in this context. He is
look for the best and I think we have got so an asset for this country. What he is going
many good restaurants in Lahore. an extra-mile to promote this industry.

THE WORLDS MOST-VISITED
TOURIST
ATTRACTIONS
Grand Bazaar, Istanbul Times Square, New York City
Annual Visitors: 91,250,000 Annual Visitors: 50,000,000
Hand-painted ceramics, lanterns, intricately patterned carpets, Tourists ock to New Yorks neon heart for the ashing lights,
copperware, gold Byzantine-style jewelry, and more eye-catching Broadway shows, megastores, and sheer spectacleincluding
products vie for your attention within this 15th-century bazaars costumed characters eager to pose for photo ops. Pedestrian-only areas
vaulted walkways. It has since expanded and become increasingly with caf tables introduced a few years ago have made it easier and
touristy, but locals, too, are among the millions of bargain hunters. To more appealing to hang out here. Times Square can even be a
haggle like a pro, lowball your starting offer and dont be afraid to walk convenient, if chaotic, base, thanks to hotels at every price point and
away. And if it all gets overwhelming, break for a succulent doner easy access to public transportation: subways, rails, buses, and more
kebab or strong cup of Turkish coffee. yellow taxis than you can count.
Union Station, Washington, D.C Meiji Jingu Shrine, Tokyo

In 2013, 77 percent of Vegas tourists30.5 millionchose to stay at Tourists ock to New Yorks neon heart for the ashing lights,
hotels right on the four-mile-long Strip. And why not? Roll out of bed Broadway shows, megastores, and sheer spectacleincluding
and onto the Strip to catch the Bellagio fountains in action, shop, costumed characters eager to pose for photo ops. Pedestrian-only areas
gamble, and, of course, people-watch (which can get especially fun with caf tables introduced a few years ago have made it easier and
later at night). For a cool new vantage point, hop aboard the High more appealing to hang out here. Times Square can even be a
Roller, a 550-foot-tall Ferris wheel that debuted in March 2014. Its convenient, if chaotic, base, thanks to hotels at every price point and
part of Linq, a ashy 300,000-square-foot shopping and entertainment easy access to public transportation: subways, rails, buses, and more
complex by Caesars. yellow taxis than you can count.

Niagara Falls, New York Basilica of Our Lady of
and Ontario Guadalupe, Mexico City
Straddling the border of the U.S. and Canada, three massive waterfalls, The Old Basilica, begun in the 16th century and completed in 1709,
together called Niagara Falls, spill about 6 million cubic feet of stands in stark contrast to the massive new basilica, designed by the
waterfrom a maximum vertical drop of 165 feetevery minute. Mexican architect Pedro Ramrez Vzquez, which was built in the
While there are about 500 taller waterfalls in the world, Niagara Falls mid-1970s and looks like a sports arena. It is, in fact, intended to hold
is spectacular for its sheer power. Its also more accessible than many 50,000 people, who come for masscelebrated several times a
major falls, a short ight or drive for millions of regional tourists. dayand to see an image of the Virgin Mary that is said to have
appeared on an apron in 1531.
Disney Worlds Magic Disneyland Park,

Kingdom, Orlando, FL Anaheim, CA
The Most Magical Place on Earth is high on virtually every familys Tourists ock to New Yorks neon heart for the ashing lights,
to-do list and remains the most-visited theme park on the earth. Broadway shows, megastores, and sheer spectacleincluding
Expanded Fantasyland now includes the Seven Dwarfs Mine Train costumed characters eager to pose for photo ops. Pedestrian-only areas
family-style roller coaster and a chance to meet Anna and Elsa from with caf tables introduced a few years ago have made it easier and
the smash-hit Frozen in the Princess Fairytale Hall near Cinderella more appealing to hang out here. Times Square can even be a
Castle. Time-tested attractions include the Jungle Cruise and Space convenient, if chaotic, base, thanks to hotels at every price point and
Mountain, the daily Disney character parade down Main Street, USA, easy access to public transportation: subways, rails, buses, and more
and a reworks spectacular that lights up the sky many nights. yellow taxis than you can count.

Forbidden City, Beijing Golden Gate Park,
Annual Visitors: 15,340,000 San Francisco
It doesnt have a street addresswhich is only tting for a place Annual Visitors: 13,000,000
that was once considered the center of the universe. Nowadays,
Cascading three miles from the Panhandle down to the Pacic, Golden
tourists swarm this 178-acre walled compound of opulent halls, Gate Park serves as playground and haven for this diverse city. The
gardens, and winged pavilions. Attendance is up by 2.5 million parks offerings include museums (the de Young Museum and the
since 2010. It can easily take half a day to explore the grounds, and Academy of Sciences), botanical wonders (the Conservatory of
history buffs will appreciate the self-guided audio touror a hired Flowers, the Japanese Tea Garden, a rhododendron forest, and more
guide. than 75,000 trees, among others), sporting elds and courts,
playgrounds, and even a small herd of buffalo.
Golden Gate National Balboa Park, San Diego

Recreation Area, San Francisco Annual Visitors:12,000,000 to 14,000,000
Annual Visitors: 14,289,12
Beaches, cliffs, hills, forts, and towering redwood trees make up the Balboa Parks 1,200 acres form a mini-city with 15 accredited
Golden Gate National Recreation Area, easily accessible from San museums, 19 gardens, nine performing arts groups, a miniature
Francisco. Many visitors come to embrace the outdoors, whether
railroad, a golf course, tennis courts, lawn bowling, a gymnasium, a
hiking, biking, swimming, birding, riding horses, or whale-watching.
But this scenic area is also rich in history and includes landmarks like historic carousel, and a Super Sonic Samba School. Not to mention
Alcatraz prison and the Presidio, an 18th-century military post. You can the world-famous San Diego Zoo, with three crowd-pleasing giant
even base yourself within the recreation area; Cavallo Points rooms and pandas. Balboa Park also features the Spreckels Organ, whose 4,518
suites occupy restored turn-of-the-20th-century Colonial Revival pipes range from the size of a pencil to 32 feet tall.
buildings that overlook San Francisco Bay.

COTHM COLLABORATES WITH
HIGHFIELD UK
An insight into Highfield UK
and its qualifications
At Highfield we take great pride in having
started as a small family business operating
from the living room of a 3-bedroom house.
We are now the global leader in compliance
and work-based learning qualifications,
training materials and e-learning, and
w i n n e r o f t h e Q u e e n ' s Aw a r d f o r
Enterprise. We employ around 250 staff
members, offer over 250 individual
qualifications and each year our training
materials are used by over 2,000,000
learners around the world. We are also
proud to work with some of the world's
most recognisable companies, including
Marks & Spencer, Nestle, Superdrug,
Staples and Emirates.
The Beginning
Our story began in 1982 when food safety
expert Richard Sprenger wrote Hygiene for
Management and the Food Hygiene
Handbook. These books proved so popular
with food safety trainers that Richard,
alongside his wife Jayne, decided to form a
company named Highfield to sell food
safety training materials. This was a huge
life-changing decision for the couple,
which involved them re-mortgaging their
house and Jayne leaving her job in
customer services at the National
Westminster Bank.
A Family Business
Richard and Jayne share an innate
understanding of customer service, value
COTHM is set to expand horizons of knowledge for the and the training market, which helped the
youth of Pakistan. In its new initiative, it has set up the business to flourish and set the foundations
school of Food Safety & Health in collaboration with for the business today.
It wasnt long before Richard and Jaynes
the most recognized awarding body of the UK for
children Jason, Christian and Rebecca
Food Safety & Hygiene qualifications. wanted to be involved in the business, as
from a young age all three would spend
By signing off with Highfield COTHM has introduced time packing deliveries and be involved in
discussions ranging from branding to
the most desired internationally-recognized Food product development.
Safety & Hygiene qualifications in Pakistan. These Today Managing Director Christian (who
qualifications are relevant to hotels, restaurant, joined in 2002 following a successful
career in retail management and marketing)
catering companies, retail, food production, personally heads up the customer service
education, government and various other sectors committee and receives all customer
across the country. service emails and comments. Rebecca, the

youngest of Richard and Jaynes children, achieved awarding organisation
has also recently joined Highfield as status.
international director. Since then Highfield has
enjoyed exceptional growth and
Rapid Expansion is now one of the top 10
In the 1990s the family made the decision to awarding organisations in the
expand into other compliance areas and country. Highfield is also a
started to reinvest the companys profit into market leader in security, first
development. This is still their philosophy aid and management level food
today and Highfields research and safety. In 2011 Highfield entered
development team is proportionally far the apprenticeship market and
bigger than most of its competitors. In 1995 now has an excellent portfolio of
the company launched a health and safety qualifications and
range, followed by fire safety, first aid, accompanying Apprenti-kits.
licensing and security products.
The year 2000 was a landmark year for International
Highfield as the strategy of becoming a one- Expansion
stop-shop for corporate customers became In 2010 the government of Dubai suggested Our Passion is Our Customers
reality when the company won its first that we open a branch in the UAE. A decision While we have come a long way since 1982,
contract with UK retail giant Marks & was made to do this, resulting in an office we have never forgotten our roots and are
Spencer. Since this time the relationship has being opened in Dubai - managed by Richard fully aware that we could not have achieved
continued to grow and is still very strong Sprenger. We now have contracts in the UAE the success we have without our valued
today. with the Dubai Municipality, Dubai customer base. We thank you all for your
Corporation for Ambulance Services loyalty and for trusting in us, and look
We have since built incredible relationships (DCAS) and King Abdullah University of forward to continuing our successful
with many corporate clients including Science and Technology (KAUST), along partnership with you for many years to
winning a contract with McDonalds to with a number of world leading companies come.
provide an innovative customised package and training centres.
for their 15,000 managers.
Highfield Awarding Body for

PROGRAMS OF STUDY
Compliance Formed 1 - Certificate in Food and Nutrition Science
Our growth even remained strong during the 2 - Certificate in Nutrition & Dietitics
UK recession, and increased dramatically
with the launch of Highfield Awarding Body 3 - HABC Level 1 Award in Food Safety in Catering
for Compliance. This was driven by our 4 - HABC Level 1/2 Award in Food Safety for Manufacturing
customers asking us to become an awarding
5 - HABC Level 1/2 Award in Food Safety for Retial
organisation. After a great deal of research, a
decision was made that this venture was 6 - HABC Level 2 Award in Food Safety in Catering
viable and there was the potential to make a 7 - HABC Level 3 Award in Supervising Food Safety in Catering
significant difference within the industry. In
2007 Jason Sprenger (the current chief 8 - HABC Level 3 Award in Food Safety Supervision for Manufacturing
executive of Highfield) left his position as a 9 - HABC Level 3 Award in Food Safety Supervision for Retial
senior solicitor with international law firm
10 - HABC Level 4 Award Managing Food Safety in Catering
Eversheds to drive our application forward
with regulatory body Ofqual. In 2008 we 11 - HABC Level 4 Award in Food Safety Management for Manufacturing (QCF)
12 - HABC Level 3 Award in Developing a Postive Food Safety Culture

5 REASONS By Travel Weekly Asia
WHY CRUISES ARE

GREAT FOR FAMILIES
With food, activities, accommodation and transportation all for a
set price, cruises can be great way to holiday for families.
H
ave you ever
wondered why so
many families return
home raving about booking
their next cruise adventure?
Choosing a holiday especially
for multi-generational travel
can be tough, but cruises are
increasingly bridging these
differences, thanks to these
floating destinations that are
decked out with more facilities
and fun-packed itineraries
than ever before.
1. Tr a v e l W i t h o u t Wo r r i e s ; On a cruise, you unpack just once or more if

Unpack Only Once there are kids coming along. After that, you
are freed from any potential logistical
nightmares even as you cruise from city to
island. Gone are the days of booking tickets
across multiple transport options, having to
keep any eye on the train schedules, or
lugging cumbersome luggage down
cobblestoned streets. Kids might also
appreciate the convenience of settling into
one room for the duration of a long holiday, Exciting shore excursions await when you
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INTERVIEW
HOSPITALITY
IS VERY UNIQUE
Mr. Muhammad Arif Chaudhry.

PROFESSION
Director Food & Beverages, AVARI Lahore
Please share your experiences as to how How many years have you spent in this the restaurant manager, I really wanted to
you started your career. eld and what motivated you throughout have an international exposure and that took
Well, the time when I started my career, there your career in this eld? me to the Hilton International in Middle East.
was hardly any established hospitality Altogether, my hospitality career spread Currently, being the head of the largest
education institute in Pakistan so not only me across over 25 years working with renowned department of the hotel, my ultimate
but most of the hospitality bigwigs of that era local & international hospitality brands like; motivation is be the General Manager of
used to land in the profession without any Marriott, Hilton International, Inter- prestigious property and I am pretty sure to
formal hospitality studies and so did I. Continental, Holiday Inn, Pearl Continentals, get the opportunity in near future so my
My personal enthusiasm for the profession Avari and the very prestigious Organizing motivation keep switching with time.
was developed when I realized that hotel were Committee of the Asian Games.
the center of all the high prole happenings. Talking about motivation, it has always been Tell us something about the major
Also whenever Pakistani or any international varying at each stage of my professional challenges of the Hospitality industry these
cricket team stayed at a local hotels I used to career like for instance; in the beginning days in Pakistan?
go there and loved watching them closely. when I was a trainee I used to idealize my Keeping in view the Pakistan perspective, our
And that star-studded glamourous F&B Manager Mr. Shakeel Ahmad and like single biggest challenge has been the security
environment attracted me to the hospitality him my passion was to be the head of the situation in the country which fortunately is
career and after some hardcore struggle I Food & Beverage Department. And in order improving rapidly and remarkably and today
succeeded to join the Food & Beverage to accomplish that desire I was motivated to our country is much safer & secure. But
Department of Pearl Continental Lahore as a improve my hospitality education and unfortunately this positive development is
trainee. technicalities of the trade. By the time I was not being spread widely & effectively so it is

INTERVIEW
I believe that hospitality is all

about having a truly generous,
friendly nature and desire of
serving others.
the responsibility of all the stakeholders especially all the media to
market this improvement inside and outside Pakistan so that the trust &
condence of the business community could be restored.
The other major challenge our hospitality facing is the modernization
of our operating systems which are too manual currently. We are living
an era when globally this industry has literally gone Hi-Tech and
rapidly moving further whereas we are still clinging to the past and
relying on manual operations and record keeping systems which is a
severe lack on our part and keeping us behind the rest of the world when
it comes to competing with them. So there is need to initiate
revolutionary measures to incorporate broader data based
computerized operating systems in the hospitality industry which will
help us initiating the comparative evaluations with corrective
solutions.
Do you nd good human resource available here? Are there any

challenges that you face while hiring people?
Individually, our people undoubtedly are the hardest working people
and with the availability of some world class hospitality institutes, their
professional education is also at par with the latest requirements. But
same time the local human resource is lacking the on job training &
exposure opportunities while completing their hospitality studies. This
leads to a nerve-wrecking exercise for the organizations to go through
very basis orientation before putting a newly hired personal into work.
So our hospitality institutes must take actions to incorporate much
more practical real time training along with the theory which could
create a win-win opportunities both for potential candidates to resume
jobs right after their colleges and also the organizations to secure ready
to work human recourses. This will also prepare our students to have
better likelihoods in the international job market and effectively
compete with the other countries.
What do you look for when hiring a candidate?

Well it is a million dollar thought which makes a new candidate to steer
through the very demanding and tricky job interviews. Despite the fact
that relevant education & personality are two most desired qualities we prioritizing & scheduling. And by following these strategies, I have
should look for before even shortlisting the candidate, my personal accomplished a perfect balance between my professional & personal
preference is to look for a right passion in the candidate with a positive life.
attitude. Understand the fact that hospitality is a very unique profession
which is both rewarding and challenging. You must have the passion to Any advice for the youngsters who are aspiring to join the
work with people and for people and possess the nature of serving hospitality industry?
others. One could always improve his/ her education & skill but the I believe that hospitality is all about having a truly generous, friendly
passion and attitude always come from deep inside and not very easy to nature and desire of serving others. Understand the fact that
inculcate articially. undoubtedly the hospitality is a fascinating & glamorous profession
with exciting opportunities locally & globally but same time it is very
This profession is very demanding. You have to work extensively demanding and challenging. A challenge to work with various kinds
for extra hours. How do you maintain this work-life balance of people, challenge of being ready for the last minutes changes,
because your personal life tends to get ignored generally? being ready to work very hard, work in odd hours and days. It is a
There are wealth of hospitality professionals labelling the hospitality career about constantly striving to look for innovating ideas which
jobs as very demanding and I principally tend to agree but personally I could positively surprise both the customers and the competitors.
am not convinced at all to interpret the long hours as hard work or a
smart answer to the demands. Actually, it does not matter how many So all the students who are interested to undertake hospitality as a
more hours you spend at work, they cannot guaranty efciency and career must do the self-evaluation about having these characteristics
success. One of the modern working strategy for todays executives is and if you have them, you are absolutely prepared to take up these
to be better organized and productive in less possible time. In order to challenges. Now the whole world is your platform and here you go
concentrate well at workplace, it is very important to enjoy a happy and to showcase your natural talent and enjoy unlimited opportunities
smooth personal life as well which is very much possible by putting in which an ideal professional life could possibly offer.
place the core management principals of planning, organizing,

Global Training Partners Conference 2017
Colombo, Sri Lanka
PARTNERING TOGETHER
FOR A NEW AGE OF LEARNING
T he IATA Global Training Partner

Conference has designed to continue
its engagement with IATA Training
Partners worldwide, strengthen partnerships,
and better understand their needs.
emerging trends and opportunities in the
travel and tourism, airport, ground
operations, security and cargo areas.
SriLankan Aviation College ofcials and the
delegates of IATA Global Training Partner
travel industrys focus, with the successful
hosting of the industrys premier annual
training-oriented event, the IATA Global
Training Partner Conference 2017 in
Colombo for the rst time.
Conference 2017
The conference provided a platform to More than 150 delegates from 50 countries
jointly discuss how IATA can work together SriLankan Airlines and the SriLankan participated in the conference, which is
more effectively, share best practices from Aviation College (SLAC) placed Sri Lanka organized each year by the International Air
respective markets, and exchange ideas on rmly in the center of the international air Transport Association (IATA). Mr. Zaheer

From Left to right:
Mr. ANDALEEB AHMED,
Manager, Training Partnership
Mr. IVICA KOVACIC,

Head, Training and Business Development
Mr. GURJIT GILL,

Manager, Training Partners and Business Development
Ahmad (COO) COTHM International Social Media in Airline Training; Use of who was also the keynote speaker.
participated in the event and represented Virtual Reality; Changes in Global Tourism;
COTHM as an Authorized Training Centre and IATAs Initiatives for the Industry. The conference included a gala dinner and
(ATC) of IATA in Pakistan. awards ceremony, and participants also
Deputy Minister of State Enterprise enjoyed tours of Colombo and Kandy with a
Important topics of discussion at the three- Development Mr. Eran Wickramarathne was visit to the Pinnawela Millennium Elephant
day conference at the Hotel Cinnamon Grand the Chief Guest at the conference. Guests of Foundation.
Colombo from May 15-17 included Major Honor included SriLankan Airlines
Developments in Global Airline Training; Chairman Ajith Dias, and the CEO of the
The Future Outlook of the Industry; Role of National Carrier Captain Suren Ratwatte,

A POTENTIAL BUSINESS EDUCATIONAL PARTNERSHIP
COTHM & SLAC

An Ofcial Visit to SriLankan Aviation College (SLAC) Colombo, Sri Lanka
S riLankan Aviation College (SLAC), the

training arm of SriLankan Airlines, is
ranked by the International Air
Transport Association (IATA) as one of the
top ten aviation industry training centers in
development and providing
students with invaluable hands on
experience.
Mr. Ahmad Shaq, CEO, COTHM

the world and is a Regional Training Partner Pakistan & Dubai visited SLAC to
of IATA. evolve a professional partnership.
On this occasion Mr. Primal De
SriLankan Aviation College is the most S i l v a , G e n e r a l M a n a g e r,
comprehensive private-sector training SriLankan Aviation College
facility in the island. Adhering to world class warmly welcomed to Mr. Ahmad
standards maintained by SriLankan Airlines, Shaq and orientated him to live
accredited by IATA, International Air facilities provided at training
Transport Association, Montral, Canada as a center. He had also experienced a
Leading Authorized Training Centre for ight simulator of AirBus-A320
providing training solutions for the region. by SriLankan Airlines.
SriLankan Aviation College is an institution During the ofcial meeting with SLAC expanding its services to clients in the
committed to delivering a career-focused, management, Mr. Ahmad Shaq, shared his aviation industry throughout Asia, the Middle
innovative and comprehensive portfolio of idea for Potential Business Educational East and Africa, and the collaboration to offer
aviation training courses, which prepare Partnership between COTHM & SLAC for our programs in their native countries is yet
students for their professional and personal the travel & tourism courses that will be another milestone.
success. offered at COTHMs schools including
N a t i o n a l C e r t i c a t e i n Av i a t i o n Mr Ahmad Shaq CEO COTHM Pakistan &
With over 34 years of experience in aviation Management, National Diploma in Aviation Dubai expressed his gratitude for warm
training in international standards, SLAC Management and Airport Passenger hospitality by SLAC ofcials and reafrmed
aims Handling programs. Mr. Primal De Silva, his commitment and support to SLAC
to provide top graded training by working General Manager, SriLankan Aviation towards a successful business expansion in
closely with airlines, identifying key areas of College, said that SLAC is already Aviation Industry.

THE HOTEL ROOM
OF THE FUTURE
By Abdulrahman Jogbojogbo
Take a spin back to 1950, and

youll be sure to find a well
written and animated article
on the subject the hotel
room of the future. Its an
interesting subject for players
in the hotel space, a
culmination of unhinged
literary creativity, and fairly
logical projections based on
the trends and technology of
the day.
M ore than ever, hoteliers will in the

future strive to offer unique and
personalised experiences to the
guest, and to immerse him in an environment
that is closest to his ideal throughout his stay.
The changes and advancements in the hotel
business have always been driven by this
quest, and with technology, the leverage is
greatly increased. Window panes will be transformed into a warmth and softness, with an ever so gentle
gateway to the guests imagined destinations rock now and then as guests retire for the day.
In the hotel business, there is such a race a stretch of the Sahara, or the heart of the
towards automation and robotics that in a Amazon The walls will change colours Voice control, a novelty of sorts today, will
couple of decades from now, hotels are through light to match the guests mood and tomorrow be a norm. All functions and room
expected to re-introduce human concierges temperament. The boring mirror will be settings that are typically controlled by a
and attendants. This will be in a bid to revive transformed to an interactive surface through button or a tap will be controlled hands-free in
the personal touch that will be missing from a which guests can input room commands or tomorrows hotel room, all with a voice
lot of service provisions. One can hence access the internet. The guest is expected to be command or two. Already, Starwood line of
expect, that the stoic, friendly, discreet, and immersed into a realistic augmented hotels such as Sheraton Hotel, and Le
polite hotel attendant will be a character that environment where theme-specific ambient Meridien Resort are already experimenting
is re-introduced after robot butlers become sounds, smells and feel are programmed to his with this feature.
less popular. taste.
Several other impressive and guest centric
Its not all bad news for technology however, The gym experience should also be affected features that revolve around technology will
as its expected that technology drives as rooms are even today, being merged with define the future of the hotel room. All the
augmented reality which in turn drives the gym. Simple set-ups like the treadmill or advancements will be geared towards making
seamless guest-specific customisations. The the workout bike can be coupled with the guest king, a customer to be tended to and
hotel will eventually evolve past one block of augmented reality to provide outdoor-like fted on one hand, a guest who knows what he
rooms with similar themes into a grouping of experiences for the guest as they exercise a wants and is unafraid to take charge on the
less dependent room units that are differently walk, jog, or run through Thames Park, other hand.
customised on an as-needed basis to have Central Park or the Harbour of Sydney all
themes and settings required by the guest. from atop a mechanical contraption. It will be all about the guest, giving them
control, providing him impeccable services,
Interactions that guests traditionally have The bed. This is the single most important and and customising every aspect of his stay to the
with rooms are driven by sight, smell, and prominent feature of any hotel room. One closest that technologys complex algorithms
touch. In the future, these interactions will be imagines that in years to come, the science of will allow.
redefined with at least a fourth added sound. levitation is fully mastered and that guests
will be treated to resting on floating masses of
HIDDEN
JEWELS
OF LAHORE
PART- II
S unday being a regular

working day for our
cycling group of young
professionals with this abe old
hand alongside we proceeded
on our second tour to discover
some lesser known monuments
of the Mughal era. This time
the destination was
Mughalpura, a locale that
carries its name after the
Mughal nobility and aristocracy by Kaiser Tufail
of Lahore which had set up an
exclusive residential estate,
replete with gardens, mosques and easily spotted a domed
and tombs. We shall use the GT tomb just south of the road,
Road as a loose dividing line inside a fenced enclosure. The
between Begumpura in the dilapidated state of the tomb
north, and Mughalpura to the was deplorable, though the
south, to differentiate between fascinating architectural
the two locales elements of what remained
were worth a brief scrutiny.
Enigma of a Strange Tomb But first, we had to settle who
Starting from the Shalimar Link is the actual occupant of the
Road intersection with the GT tomb.
Road, and heading west, we
stopped after exactly 2.6-km That the mandarins at the

On the whole, the tomb
has an overbearing
appearance, which must
have been softened
somewhat by Kashi-kari
mosaic tiles, remnants
of which are visible in
some portions of the
dome
resulting in a gradual smoothening over

from the main square structure upwards. On
the whole, the tomb has an overbearing
appearance, which must have been softened
somewhat by Kashi-kari mosaic tiles,
Department of Archaeology are clueless, can Khans real name was Khawaja Sabir. One remnants of which are visible in some
be confirmed by the display of two wouldnt be surprised if the Railways portions of the dome.
conflicting information boards at the employees yet again re-purpose the tomb-
entrance. One of them claims it to be the shrine in the name of one more Khawaja! Ali Mardan Khans Tomb
tomb of Buddhu, a brick-maker who lived in
the mid-seventeenth century; the other board The much ado about Nusrat Begums tomb Backtracking about one kilometre from
says that it is the resting place of the wife of occupancy is less significant, I thought, Nusrat Begums tomb, we turned right,
Khan-e-Dauran Bahadur Nusrat Jang, a than its architectural composition which heading south on Wheatman Road
favoured noble of Emperor Shah Jahan. For needs attention. Square in shape, the main (corrupted to Wehtmun by the Punjabis).
want of her maiden name, we shall call the chamber is constructed in massive brick After about half a kilometre, we came across
lady Nusrat Begum for this discourse. masonry, with an arched opening flanked two boards alongside a wall, indicating Ali
by two recessed arched panels on all four Mardan Khans tomb and the nearby Hamid
While Buddhus influence to be able to sides, creating a baradari effect. The low Shah Qaris shrine. A steel gate opened into a
muster a plot of land amidst the prized dome rests on a high circular drum, which strange narrow vestibule with an iron lattice
estates of the Mughal nobility must seem in turn rests on a short octagonal base,
outlandish, his having left a fortune for the
construction of a grandiose tomb is equally
incredible. His nearby brick kiln (Buddhu ka
ava), whose remains can still be seen, could
have led to the erroneous association with
Buddhus tomb.
Khan-e-Dauran Bahadur Nusrat Jang was a

favourite amir in Shah Jahans court, having
gained the goodwill of the emperor for
suppressing a rebellion in Deccan. He died
in 1659 and was buried in a tomb which lies
1.5-km to the south-east of his wifes tomb.
Since his own tomb lies squarely in Pakistan
Railways lands and is not accessible to the
public, some people have further added to
the mystery by assuming Nusrat Begums
tomb to be that of her husbands.
Intriguingly, a second grave in the begums
tomb brings this riddle to a head. Not yet
done, the enigma gets really knotty when we
learn that Khan-e-Daurans own tomb has
been re-purposed as a mosque and a shrine
by employees of the Railways under the
name of Khawaja Hasans, though the

supported, the bigger outer dome could be
built with ease. Better acoustics (for
mosques and cathedrals) was an added
bonus. The smaller and relatively flatter
inner dome also simplified ceiling artwork.
About a hundred metres north of the tomb is

an utterly dilapidated gateway to the
funerary garden, that once existed. It has
remnants of Kashi-kari mosaic work, and is
quite similar to the one at the Gulabi Bagh
Gateway in Begumpura. The designer of the
Versailles of Punjab as Shalimar Gardens
have been called, deserved a better-kept
tomb complex, we thought.
Nawab Bahadur Khan Kokaltash's

Tomb
Going along the Canal Bank Road, past

Zaman Park and Royal Palm Golf Course,
when a road from Garhi Shahu (left side) is
intercepted, a large domed structure can be
picked up over the left shoulder. A simpler
map location would place it just outside the
Railways Carriage Factory, at the southern
limit of Mughalpura.
Arriving at our destination in a swarm of

over a score cyclists, and with the
neighbourhood in complete awe, we went
through our usual motions of photography
and a bit of adventure. Some clambered up
secret staircases and discovered another
double-shelled dome, while others explored
for a roof, all 400 metres of the way. A high drum in Timurid style. We
chowkidar, who had done us a special discovered a remarkable double-shelled
favour to let us in on a Sunday (closed to feature of the dome when one of the
public), welcomed us heartily, for we had youngsters called us from somewhere
coordinated earlier and had promised to be above. We followed his calls, climbing
good to him. up a special stairway, which took us to the
top of the inner dome. There we stood in
Ali Mardan Khan was a Persian Governor the dark and dingy gap between the two
of Kandahar who became a turncoat to his domes, much like school children who
master, Shah Safi I of Persia, after having had discovered a secret passage to a
been bribed handsomely by Emperor Shah treasure trove. We were surprised to see
Jahan in 1638. Ali Mardan quickly found candles, a prayer mat, and knotted
favour in the new court as Amir-al-Umara, ribbons on a streamer, and wondered if
and was granted governorship of Kashmir these were signs of transition to a shrine.
and Punjab. He is best known for his Indeed, the subterranean chamber of the
engineering skills in various public works, tomb which houses the grave, had been
including a canal running from River Ravi treated as a shrine as well as a pot-
to Shalimar Gardens, and a similar canal in smoking den by unscrupulous
Shahjahanabad, Delhi. He died in 1657 characters, the chowkidar revealed,
and was buried in the tomb that he had which is why entry to the public has been
built for his mother. restricted.
The tomb is an imposing structure, with an Keen to know more about double-shelled
octagonal main chamber, with eight domes, I later learnt that these were a
arched, deep-set alcoves, all opening to the construction compulsion for large domes,
interior. Atop the corners of the octagon in which the inner dome was constructed
once stood Rajasthani chhatris, of which first, allowing the supporting framework
only two survive. The dome stands on a and trusses to be placed on top of it. Thus

The tomb is octagonal in
shape, with eight deep-set
alcoves, each having an
entrance arch at the
ground level, and another
arched opening at the
upper level
the upper floor galleries full of graffiti that

Pakistanis must always bless their imaginary
beloveds with.
The occupant of the tomb carries a long-

winded title viz, Khan-e-Jahan Nawab
Bahadur Zafar Jang Kokaltash. He found
favour with Emperor Aurangzeb for
capturing his recalcitrant brother Prince
Dara Shikoh, who was promptly executed
for heresy. Bahadur Khan was then put in
charge of Deccan to bring matters under
control there. He also served as Governor of
Punjab. He died in 1697. He is often
confused with another Khan-e-Jahan, a
nobleman in Emperor Akbars court.
The tomb is octagonal in shape, with eight

deep-set alcoves, each having an entrance
arch at the ground level, and another arched
opening at the upper level. The brick tomb is

bereft of any outward embellishment,
though pigeon holes all over the building
suggest a marble facing, since removed by,
who else but, the Sikhs! The dome is slightly
higher pitched, with an inverted lotus finial
on top, giving it a more sinuous appearance
than the classic Timurid ones that we had
seen earlier. The historian S M Latif wrote in
1892, that the tomb was surmounted by
turrets with cupolas, none of which exist
today. He also mentions that the tomb was
used as a theatre for the British military
officers, when the adjacent Mian Mir locale
was established as a cantonment.
We noted that the two noblemen Khan-e-

Dauran and Khan-e-Jahan were essentially
loyalists to their emperors, while Ali Mardan
Khan did great public service to the
Lahorites. In a fund-constrained regime, it is
the latter whose tomb deserves major
renovation, while the other two tombs could
do with simple preservation, for the time
being.

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Programs of Study
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(3 MONTHS) Min. Eligibility Intermediate/O & A Levels
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(3 MONTHS) Min. Eligibility: Intermediate/O & A Levels OR Equivalent
NOTE: Fully completed DATRS from COTHM or Qualify the Entrance test for GDSFT
3: Foundation in Travel & Tourism Diploma - IATA (FTTD)

(6MONTHS) Min. Eligibility: Intermediate/O & A Levels OR Equivalent
NOTE: Fully completed DATRS from COTHM or Qualify the Entrance test for FTTD
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(6 MONTHS) Min. Eligibility Graduates/Masters (BBA/MBA)
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1. Lovers Deep, St. Lucia 3. Hotel Cala Di Volpi, Italy
$150,000 Per Night $45,000 Per Night
The ultimate and most expensive overnight room is not quite a hotel, it The Cala di Volpi is situated on the island of Sardinia and has all you
is in fact a submarine. It comes with a full crew which takes you to the would expect from a Mediterranean resort. The Presidential Suite
depths of the ocean for a peaceful nights sleep. Not only do you get features a private swimming pool, a tness center, and a solarium,
awesome views of marine life but after a night in this room you will because after you have spent so much on this room why would you
have had the opportunity to join the mile-low club. want to go out into the sunshine.
2. Hotel President Wilson, Geneva 4. Raj Palace, India

$65,000 Per Night $45,000 Per Night
The Royal Penthouse Suite at this hotel is claimed to be the largest and
most luxurious hotel suite in the world. It features 12 marble bathrooms, The Maharajas Pavilion is the most expensive Presidential Suites at the
its own gym, a billiards table and a Steinway grand piano in case you Raj. It is a four oor apartment with the rst oor being for your staff
fancy playing a little tune. It also has stunning panoramic views of the who may be going on vacation with you. Long time ago the Maharaja
alps, with all the windows being bullet proof so you can admire the view used to live here and so the apartment is lavishly decorated.
with the peaceful knowledge that nobody can shoot you.

5. Grand Resort Lagonissi, Greece
$40,000 Per Night
The Grand Resort Lagonissi doesnt have a price list but it is estimated
to cost around the 40k mark. For this price you get the usual heated
indoor pool, gym, private butler and chauffeured driven limo. The
resort also has various spas and a Shopping assistance and guide in
case you need help spending all your well earned cash.
7. The Four Seasons, New York City

$30,000 Per Night
Staying at the Ty Warner Penthouse at the Four Seasons will set you
back 30k dollars but what do you get for your bucks. A heated toilet
seat and the chance to sleep in a bed above everybody else in New
York. Also you get a butler, a chauffeured driven Rolls Royce and if
you feel like working there is also a personal trainer on hand.
6. Laucala Island Resort, Fiji

$40,000 Per Night
This resort is one of the best exotic places you can stay. It is owned by
Dietrick Mateschitz who also happens to be the owner of Red Bull and
the only way you can spend a night here is by ofcial invite from
Dietrick. The resort offers activities such as snorkeling, water skiing,
horseback riding and golf. Windsurng, kitesurng, kayaking and jet-
skis are also available.

8. Hotel Plaza Athenee, Paris
$30,000 Per Night
On the fth oor of the Hotel Plaza Athenee is the largest and most
expensive suite in Paris. It overlooks the romantic city and has an
amazing view of the Eiffel Tower. This luxury suite features French
Regency furniture and other glamorous antiques.
10. The Lanesborough, London

$13,000 Per Night
The Lanesborough is a 5 star hotel that prides itself more on luxury
than amenities. Each of the 93 guest rooms has its own private butler
who is on call 24 hours a day. Many famous celebrities, politicians and
even royalty have stayed at this hotel.
While this hotel lacks in facilities it does have a great view of

Buckingham Palace.
9. The Connaught Hotel, London

$24,000 Per Night
The Connaught Hotel is located in Mayfair and is Londons most
expensive hotel. Like the Lanesborough each room has its own butler
but it is larger boasting 121 rooms and 2 restaurants. This hotel is very
rened and features traditional English styling.

AVARI LAHORE CELEBRATES THE
FRENCH FOOD FESTIVAL
By: Arif Chaudhry
F rance is the largest country in

the European Union and the
most popular tourist destination
with some 84 million visitors each
year. France is famous for fashion,
& Beverage Mr. Arif Chaudhry &
Director Business Development Mr.
Aamir Altaf were also present on the
occasion.
perfumes, music, the most influential At this marvellous festival, all the staff
writers and a century old tour de were clad in traditional French
France. uniforms welcoming the diners in a
French way; Bienvenue au Festival
France is also known for its wines, de la cuisine Franaise, monsieur,
cheese produce of staggering one welcome to the French Food Festival.
billion ton each year and last but not The entire restaurant and the adjacent
the least, centuries old French lobby were decorated with authentic
gastronomy which has recently been French props such as; French flags,
awarded the UNESCO heritage status. posters of French lifestyle and famous
attractions and French city directional
French National Day is celebrated on road signs together with world
14th of July each year and with that renowned monuments. The entrance
connection the Embassy of France in of the Kims restaurant was converted
Pakistan hosted a prestigious reception into the famous Arc de Triomphe
in the honour of the Lahorites on 7th of which glorifies the glamorous
July 2017 at Avari Lahore. Shanzelize Street as well as a giant
replica of Eifel Tower which literally
In conjunction with the occasion, the transformed the whole venue into a
Avari Lahore also celebrated a 10-day mini France.
long French Food Festival at its
signature Kims Restaurant. The The overall atmosphere was so French
Festival was inaugurated by Her that one feel like following, Quand en
Excellency, the Ambassador of France faire comme le font les
France, Mrs. Martine Dorance jointly Franais, When in France, do like the
with the Cluster General Manager French do.
Av a r i H o t e l s , M r. G r a n t
Raubenheimer. The Director of Food Talking to a large number of print &

electronic media after the
inauguration, H.E. Mrs. Dorance said
that French and Pakistanis are
common in many way as we both are
found of good food and I personally
like Pakistani cuisine and today the
Avari chefs have done a wonderful job
by showcasing genuine French food.
She termed the food varieties and
display as very French and booked a
dinner for her entourage from the
Embassy and other dignitaries. She
also appreciated the initiative of Avari
Lahore management for organizing
such a wonderful festival at an ideal
time.
Cluster General Manager Mr. Grant

esteemed diners than with the
explained that at Avari Lahore, we
exclusivity of the French taste. France is
have a reputation of conducting
famous for cheeses and we have
various types of activities to captivate
displayed an abundance of varieties on
our esteemed diners and the core idea
the buffet along with the choice seafood
of holding this festival was the fact
such as muscles and prawns and best of
that the French Embassy traditionally
all is the live carving of Filet de Buf en
hold their annual National Day
Crote with delicious Madre sauce.
reception at our hotel so we came up
with the thought of offering them
Altogether, the French Food Festival
something exclusive and unique by
showcased not only the authentic French
doing it in conjunction with their
gastronomy but also provided an
National Day celebrations. It is an
opportunity to have a close look at
established fact that most of the
French life and culture and Lahorites
modern day cuisines are based on
will surely cherish this refreshing
French gastronomy so there is no
experience for a long long time.
better way to indulge our own

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Hotels & Motels Association
Meeting at Islamabad
A meeting under the owners in accessing the deducted amounts relevant government departments for
by withholding agents. Systems of tax approval.
chair of President Hotels collection should be simple and free of
and Motels Association errors. Hamid Subhani, General Secretary told the
slamabad/ Rawalpindi and association that tariff on the utilities are
President M Akram Farid said that very high, in the name of LNG rate revised
Northern Areas M Akram Farid concerned authorities CDA, Sue Gas and Rs. 600 to Rs. 1050 per MM BTU By Sui
held in which oce bearers and others are creating hurdles in business by Northern Gas Limited was not viable and
members participated. conducting raids, sealing as well as irrational.
threatening statements.
He maintained that income tax rates of
He said that Standard Operating companies operating in hotel industry must
P resident apprised the members that

hotel and hospitality industry is
passing through very crucial and
important phase of the serving history.
Procedures (SOP) for food safety and
hygiene are being drafted by the members
and soon would be submitted with the
be rationalized for providing ease of doing
business policies.
He said that incumbent Government has

not paid heed towards the vital industry
which responsible for job creation and
bringing foreign exchange but due to
criminal negligence of the authority
concerned and terror factor has lost vigor
and potential from the vibrant service
industry.
Mian Naeem Afzal, Finance Secretary has

lamented that advance tax on functions
severally affected the industry (Insertion of
section 236 D by virtue of Finance Act
2013).
He maintained that taxes on banquets are
too high as 16 % GST+ 5% slapped to the
industry. The Federal Board of Revenue
(FBR) portal should facilitate the hotel

By: Usama Ahmed
CAREER PLANNING
STRATEGIES
AND THE FUTURE OF
HOSPITALITY MANAGEMENT STUDENTS
T he latest research conducted by

WTTC concluded that the travel and
tourism industry contributes 10.2% of
global GDP and it is still growing. According
to the World Tourism and Travel Council, the
With time, Pakistans hospitality industry has
progressed immensely, reaching the new
milestones. This evolution became even
more rapid with the announcement of CPEC.
Every day a new idea appears or a ve-star
of their services made your time the best?
Whether it is a hotels friendly environment,

exceptional customer service, impeccable
management or the scrumptious food, there
hospitality industry is responsible for one out luxury hotel opens its doors for skilled labor. are several factors that contribute to a
of every ten jobs worldwide. This industry memorable hotel experience altogether. If
generates the most number of employments Overview of Hospitality this is something that captures your interest
in the world and supports 292 million people Management Program instantly, consider establishing your career in
on the planet by creating jobs for them. Hospitality Management.
Do you ever nd yourself questioning about
The hospitality industry of Pakistan is the factors that make up a certain hotel or Hospitality management program prepares
growing at an admirable rate. Gone is the eating experience enjoyable? Think of the students to manage or direct all the
time when becoming a doctor or an engineer pleasant time you have had while eating at a hospitality operations in a systematic
were the only options for Pakistani students. restaurant or staying in a hotel? Which aspect manner. It enables students to supervise

travel arrangements, promotions, and Making sure that the front desk Back Ofce careers provide vital support to
facilities while acting as general managers of provides a warm, professional and hotels. These jobs may not generate direct
hospitality operations. friendly welcome for guests revenue for the business but, they are the
Depending upon a candidates interest, there Making arrangements for staff backbone of any hotel business. Back ofce
are different concentrations within the majors scheduling careers include HR, Accounting,
including Dealing with guests in a pleasant Maintenance, I.T etc. Without the back ofce
and respectful manner employees, the hotel would not be able to run
Skills Required To Excel a Career in Providing a link between General properly. The front ofce is directly
Hospitality Management manager and staff members dependent on the back ofce to function in an
If you opt a career in hospitality effective way. Therefore, it cannot be said
management, you will be meeting new As the rst ofce environment plays a huge that front ofce jobs are better than the back
people constantly, therefore, people skills are role in building any hotels impression, ofce jobs or vice versa.
quite essential to have a successful career in therefore the role of a front ofce manager is
this major. A career in hospitality will lead to extremely important. They can ensure the Here are a few more career opportunities for
frequent interaction with foreign travelers as return of the guests by creating a satisfying hospitality management graduates.
well. experience for them. 1. Food & Beverage
Management
Dealing with different kind of people in a Critical Skills of a Front Ofce
gracious and courteous manner while Manager
responding to complaints and meeting The skills that are extremely crucial are:
requests is something you will be required to Exceptional communication skills
do. Ever new day, you will be on your toes and diplomacy
with unique issues and for that creativity and A front ofce manager should be a
ability to make quick decisions is necessary. multitasker and should know how
to manage tasks and time according
Career Opportunities for Graduates to the priority
of Hospitality Management Leadership skills
Capable of performing under
With a degree in Hospitality Management, pressure
new doors of possibilities open up for the
graduates. You can become a general A front Ofce manager works in the guest- This career requires excellent analytical and
manager in a travel, hotel or restaurant facing portion of hospitality therefore, they social skills. Responsibilities include:
business. The tourism and hospitality are required to facilitate or connect with Hiring new staff
industry has a sea of fun and inspiring career people all the time. Ordering product
opportunities. From being a front ofce Balancing prot and loss sheets
manager on a high-end cruise to hiring staff Earning Potential and Job
for the food and beverages management of a Opportunities 2. Training and Development
resort, the possibilities are endless. Think you are a people-pleaser with the
capability of giving attention to every small
1. Front Ofce Careers detail? Then, you are going to love the front
ofce job. The services of a Front Ofce
Manager are required anywhere that has
guests checking in. With the boom in the
hotel industry, there are several job
oppor tunities availab le locally and
internationally for the front ofce managers.
The earning potential may vary from an
individuals abilities or it depends on the
establishment that you are managing.
However, the earning potential is fairly
higher and could be as decent as PKR
35,000/month in a luxury hotel.
Training is the perfect career for a person who
2. Back Ofce Careers
loves to share his/her expertise with others in
an impactful technique. If you want to excel
The front ofce is the place where guests your career as a trainer, you need to keep
come into contact with the hotel and its staff yourself updated with the latest development
for the rst time. The task of a Front Ofce and trends in the hospitality sector. Trainers
Manager is to make sure that everything runs are often required to travel to various hotels,
smoothly and effectively to maintain the rst in order to train the staff on site.
impression of the hotel as remarkable.
The Front Ofce Manager is responsible for 3. Event Manager
the following tasks: A graduate degree in hospitality management
makes you capable of managing and
Supervising and training the staff of planning a big event successfully from the
the Front Ofce scratch. Whether you are required to make

of advice to your clients if you do not have great milestones. A graduate diploma in
enough exposure. Whether it is hotels, hospitality industry helps in the growth of
restaurants or travel industry, once you micro-entrepreneurs as well.
become an expert in your eld then you can Comparison of Hospitality
provide guidance to your clients. Management with Other Career
Programs
3. Start Your Own Business Do you think you have what it takes? There is
a high demand of competent individuals in
the hospitality industry in both local and
international market. As compared to the
other degree programs including BBA,
MBA, B.E, the graduates of the hospitality
industry are fairly lesser especially in
Pakistan and this is one of the main reasons
that there are a higher number of jobs
arrangements for a concert, a music festival, a available for candidates who are graduates in
fundraising event for an NGO, a political the hospitality industry.
reception or a friendly dinner, the life of an
event manager is full of unique challenges. Studying for a GDHM course (Graduate
Diploma in Hospitality Management) from
4. Marketing, Sales & Media Once you set your foot in the hospitality COTHM enables you to gain advanced
industry, you can create whatever you dream insights into the hospitality and tourism
with sheer determination. From opening a industry. COTHM, the college of tourism and
unique restaurant in your favorite city to hospitality management provides students
offering consultancy for restaurant and the opportunity to excel within the eld and
traveling purposes, you can start your own accomplish their career in one of the most
business and can thrive without a doubt. The exciting and charismatic degree programs.
sky is the limit. The students who graduate from COTHM
benet from the variety of internship
With an intense eld experience, good opportunities in the eld of tourism and hotel
business skills, and creative ideas, you can management.
start your own company and can achieve
Without a doubt, marketing is the keystone of

any business. It does not only help in
improving brand awareness but also
increases prots ultimately. In this fast paced
industry, if you want to secure a position in
the marketing department of any hotel
industry, you need to have natural sales
abilities. Responsibilities include:
Exceptional communication skills
at all levels
Ability to close a deal
An understanding of marketing
mediums and budgets
5. Consultant
To work as a consultant, a base of experience

is a must. You cannot give appropriate pieces

BIN-DAWOOD GROUP KSA
AND EMIRATES AIRLINES UAE
HIRING COTHM PASS OUTS
Top international companies engage

COTHM Pakistan & Dubai for finding
human resources solutions for
themselves. In a recent drive for
selecting quality human recourse, the
Chairman of Bin-Dawood Group of
Companies Kingdome of Saudi
Arabia visited COTHM head office in
Lahore for selecting experienced
chefs and qualified students of
COTHM to work in the hospitality
division of their supermarkets across
KSA. Similarly, Emirates Airlines
Catering Division delegation had
thorough interviewing sessions at
COTHM Head Office to hunt right
talent for their airlines catering
operations in the UAE.

TOURISMA POTENTIAL GAME CHANGER FOR PAK ECONOMY
THE RISE OF
DOMESTIC TOURISM.
THE ROAD TO
INTERNATIONAL TOURISM
By: Babar Sheikh
T ourism is a growing industry in Pakistan. With

more and more foreign investment and funding
over the last few years, Pakistan has built its
major road and air networks to cater mass movements
of cargo and inter-city travel. Roads have been
developed by several consultants from the Northern
Areas all the way down to the Port of Karachi.
However, it is important to note that the government
has not been able to take the tourism market seriously
within Pakistan. Pakistan is home to a diverse number
of tourist attractions.
The good news is, after a long time, the domestic

tourism has witnessed an amazing activity which is
indicative of the revival of domestic tourism in the
country. Over the last few years there is an incremental
increase in traveling of families to the northern region
of Pakistan. Interestingly, they come from all parts of
Pakistan.
According to government sources, northern parts of the

country including Murree, Nathiyagali, Ayubia,
Bhurban Patriata, Abbottabad, Swat, Naran, Kaghan,
Shogran, Rawalkot, Nelum Valley, Leepa and Gilgit-
Baltistan have been witnessing a unique surge in
domestic tourism over the last couple of years.

business activity will increase manifold and this
will bring a huge number of foreigners to our
country. The rise of domestic tourism in Pakistan is
the harbinger of international tourism in Pakistan.
The government and the stakeholders of the private
sector must get ready to welcome it!
The obvious reason for the growth of tourism is the

gradually improving law and order situation in the
country. The control on incidents of terrorism is a
key factor that has led to encouraging people to
leave their homes and spend their leisure time in
hilly areas.
The domestic tourism always plays as a catalyst to

pave way for the international tourism. It builds
trust amongst the international tourists and invites
them to join the domestic tourists. Now that the law
and order situation in the country is under control
and the foreign investment is pouring in, the
PAK-CHINA ECONOMIC CORRIDOR AND PROSPECTS OF
TOURISM REVIVAL IN PAKISTAN by: Aftab-ur-Rehman Rana
Tourism is a diverse sector, which during the past travel guides, tour operators, etc., the sector has a
decades, has gained the position of a leading very signicant role to play in enhancing the
industry in the world. Despite occasional shocks, economic activity and creating employment
tourism has shown virtually uninterrupted opportunities in tourist areas. Travel and Tourism
growth. International tourist arrivals have also acts as a bridge for bringing people from
increased from 25 million globally in 1950 to 1.2 different cultures and traditions together; and thus
billion in 2015. Likewise in 2015, it brought serves as a powerful vehicle for increasing global
about a direct review of US$ 1.5 trillion in the harmony and peace.
global economy and accounted for 10 percent of
global GDP. From the prospect of Pakistan it can be a massive
source of earning as our country possess top class
Being associated with multiple subsectors like tourist attractions from stunning Himalayan
transportation, hotels, restaurants, tourist shops, peaks, beautiful lakes, scenic valleys, rich

If I am not exaggerating,
this unique rail route along
the Karakorum Highway has
great potential to become
one of the top 10 rail
journeys in the world because
of the incredible landscape
value of this region
culture, centuries old civilizations, vast joint venture will include road
deserts, golden beaches of Makran to all the and rail link passing through
other natural and manmade attractions. But the mighty Karakorum and
unfortunately Pakistans tourism potential Himalayas in the northern
has largely been untapped and no serious Pakistan. This modern road
attention has been paid by concerned and rail link will not only help
authorities to make it a major engine of in boosting the trade and
economic growth for the country. industrial activity in the region
but will also help in boosting
Ironically, government of Pakistan has totally tourism in Pakistan, especially
ignored this sector and now Pakistan is almost in Gilgit-Baltistan, Khyber
a forgotten destination on the world tourism Pakhtunkhwa and coastal
map. Pakistan lacks the good policies and areas of Baluchistan.
government backing which might help bring
This road and rail route will

pass through the most
spectacular mountain
ranges where we have world
renowned high mountain
peaks, long glaciers and
beautiful valleys. The
improved accessibility
created through this modern
road and rail network will
also help to attract large
number of tourists from
across the globe and
especially from China
which already has achieved
the position of No.1 in
outbound tourism market in
the world with over 70
million Chinese traveling
abroad each year. If I am
not exaggerating, this
unique rail route along the
the tourism industry back on its feet. On top of
Karakorum Highway has great potential to become one of the
this the tourism industry in Pakistan has been
top 10 rail journeys in the world because of the incredible
facing continues wrath of instable law and
landscape value of this region.
order situation as a result of post 9/11 wave of
terrorism.
In July 2006, China inaugurated similar railway link between
Mainland China with Lahasa spanning over 1956 km
The mega project of Pak-China Economic
including nearly 1000 km at an altitude of over 4000 meters.
Corridor between the two friendly countries
This railway line has brought huge economic benets to both
which has been envisaged as a game changer
Qingahi and Tibet and has become a major tourist attraction
by most of our economic experts also has
from its very beginning. In 2011, the railway line saw a record
enormous potential to revive Pakistans ailing
high of tourist number of 10 million compare with 1.8 million
tourism industry. The multi-billion dollar

in 2006 when it was private sector and foreign investment.
inaugurated. Similarly the Special attention should also be given to
railway link between ensure improved law and order situation in
China and Pakistan the region to ensure to safety of tourists.
passing through the
mighty Karakorum will What we need here is a good national tourism
deantly attract millions of policy and full government backing. The
foreign and domestic government should prioritize tourism as a
tourists. While planning leading sector of Pakistans economy and
this rail link our help bring tourism industry back on its feet.
government should also Although terrorism has been attributed as one
pay special attention to of the major cause of decline of tourism in
develop the areas along the Pakistan but we can easily defeat terrorism
route with the tourism with tourism by creating income and
point of view. tourism, cultural tourism, Buddhist employment generation opportunities for the
pilgrimage tourism, nature tourism need to be insolvent people of far ung areas of Khyber
In order to fully materialize the great potential developed keeping in view the suitability Pakhtunkhwa, Gilgit-Baltistan and coastal
of Pak-China Economic Corridor, the along this route by effectively engaging the areas of Baluchistan where there are limited
other industries and business
opportunities to support their
livelihoods. By developing
tourism industry, other small
and medium enterprise activity
such as hotels, restaurants,
transport, handicrafts,
shopping, local recreational
spots and local entrepreneurs
get simultaneously boosted up
and it create thousands of new
jobs for unskilled and skilled
workforce.
Far-reaching policy measures

would need to be adopted by
federal as well as provincial
governments, so that the
tourists who were scared away
due to the terrorist activities
may be attracted back to revive
the tourism industry in
government should integrate the Pakistan. Although in the post
development of tourism related infrastructure 18th Amendment scenario tourism is now a
along this route in the overall development provincial subject but creation of a National
plan. Tourist destinations in Gilgit-Baltistan, Tourism Council at federal level by involving
KPK, Punjab, Sindh and coastal areas of stakeholders from public and private sectors
Baluchistan should be especially focused in from all regions is the key to enhance
the near future development agenda to take coordination, international cooperation and
the load of future high ow of foreign tourists to create harmony on the matters of common
who will enter Pakistan through this scenic interest for the development and promotion of
route via China. The popular tourism tourism on sustainable lines.
products such as adventure tourism, heritage

YUM OPENED
IN ISLAMABAD
T he cream of restaurants from

Lahore is gradually seeping
into the culinary map of the
twin cities. English Tea House the
most recent addition to the capital
recommendation. Grilled, tender
chicken breast fillets sit over a special
full-flavored, tamarind-studded
sauce.
has been welcomed with open arms, Lady Smiths Choice Burger was one
and customers have been rolling in of my favorites on the menu. The
since day one. What started off a few charcoal grilled chicken, turkey
years ago as a small caf in Lahore has bacon, cheddar cheese, saut onion
evolved into a popular restaurant, rings and jalapenos went together
known for its lip-smacking Italian and over 40 varieties of traditional and perfectly.
continental platters. exotic sweets.
In Islamabad, the restaurant is There is a wide array of options on the
located in Rana Market, Sector F-7. menu. To start off, the Chicken
It seems a lot of thought has gone into Alfredo Pasta is deliciously rich and
planning the architecture. The two- creamy, a little hot, but balanced with
storey red-bricked structure has teal freshness from the sauted chicken
window and door frames. A stunning slivers, crispy on the edges and
garden trails the right side, and bulbously meaty in the centre.
provides a satisfying view from an The Double Deck Steak is appetizing
neighboring sunroom. Customers can and evenly cooked, with a nice charred
also enjoy the outdoor seating area finish, and topped with a dense
once the weather gets better. In the jalapeno sauce.
evening, the caf is lit up by warm
yellow lights, making the atmosphere Grilled Moroccan Chicken, as the
cozy. name indicates, is inspired by the bold
flavors, smoky aromas, and varied
There is also an in-house bakery, textures of Moroccan cuisine.
serving all kinds of delicacies to keep C h i c k e n K a t r o i s t h e c h e f s
the visitors satisfied. The Store houses

THE TOP 10
INTERNATIONAL
AIRLINES
Christopher Tkaczyk
T hanks to a strong U.S. dollar and

highly discounted airfares, more
travelers than ever are going
overseas and discovering the joys of
flying on Asia- and Middle Eastbased
In response to the recent travel ban on
electronic devices on board U.S.-bound
flights originating in the Middle East, both
Emirates and Qatar Airways, which ranked
Nos. 2 and 3, respectively (as they have for
the U.S., with more daily routes from Hong
Kong to San Francisco and Boston. One
reader found premium economy, which has
its own discrete section, to be "a very nice
surprise, with good food and excellent
airlines. With economy cabins that offer far the past two years), found a work-around to service." Coming in just behind at No. 5,
more amenities and comfort than many of let passengers gate-check laptops and other Japan Airlines also has a dedicated
their U.S. counterparts, these airlines score devices, allowing them to continue premium-economy section, offering seats
highly with our readers for their roomy working while waiting to board the flight. that have reading lights and multiple meal
seats, high-quality menus, and luxurious It's just one example of how they continue services that cater to both Japanese and
premium-cabin amenities. So it's no to deliver best-in-class customer service. Western palettes. "We traveled in premium
surprise that eight out of the top 10 And earlier this year, Qatar announced a economy and were very comfortable,"
international airlines in this year's World's completely new business-class cabin with wrote K. Firth. "A lovely airline with
Best Awards hail from these regions. double beds and quad seating, which will wonderful flight attendants."
be rolled out this summer on select routes,
Every year for the World's Best Awards with more coming later this year. "If you Who took top honors in this highly
survey, Travel + Leisure asks readers to wish to travel in style, this is the airline to competitive category? A big
weigh in on travel experiences around the fly with," said one reader. Added another of congratulations to Singapore Airlines, the
globe to share their opinions on the top Qatar's business class: "The service is only company that has been rated No. 1 in
hotels, resorts, cities, islands, cruise ships, impeccable, and the choice of wines, its category for all 22 years of the World's
spas, airlines, and more. In the airlines champagne, and after-dinner drinks is Best survey. Read below to see more on this
category, readers rated carriers on cabin superb." brand, and the list of other international
comfort, service, food, customer service, carriers that have won accolades from our
and value. Cathay Pacific Airways, which appears this readers.
year at No. 4, continues to expand service to
1. Singapore Airlines Score: 90.56 2. Emirates Score: 90.24 3. Qatar Airways
6. Virgin Atlantic Score: 85.42 7. Air New Zealand Score: 85.34 8. Korean Air

These winners will fly you
to all corners of the globe
in premium comfort.
Score: 87.22 4. Cathay Pacific Airways Score: 86.11 5. Japan Airlines (JAL) Score: 85.58
Score: 85.08 9. All Nippon Airways (ANA) Score: 84.54 10. Eva Air Score: 84.32

PAKISTANI TOURIST SPOTS
YOU MUST VISIT
W henever we think of Pakistan, all
that comes to our mind is
terrorism, extremism,
sectarianism, corruption, load shedding
and inflation but despite all these issues,
we immensely love our country.
Amidst all the chaos we have forgotten the

beauty of our landscape.
Pakistan is full of breathtaking locations

which will make you fall in love with this
country all over again. If you are a tourist or
love travelling then you must compile a list
of places you plan to visit next year.
Dawn.com frequently publishes pictures of

stunning tourist spots and historic places
of Pakistan to highlight the positive image
of the country and to generate awareness
among the people.
Here are 16 destinations from our list which

you must visit in 2016. Your experience
would be, indeed, unforgettable:
1. Naltar Valley
Naltar is famous for its colourful lakes, it is situated at a drive of 2.5 hours from Gilgit. Worlds tastiest potatoes are cultivated here.
Covered with pine trees, this valley doesnt seem to be a part of this world. If you really want to experience paradise in this world, you
should visit Naltar at least once. This place will make you fall in love with it.

2. Neelum Valley, Azad Kashmir
Opposite to the Keran sector of Indian-held Kashmir. From the Chella Bandi Bridge just north of Azaad Kashmirs capital Muzaffarabad to
Tau Butt, a valley stretches out for 240 kilometres; it is known as the Neelum Valley (literally, the Blue Gem Valley). Neelum is one of the most
beautiful valleys of Azaad Kashmir, and it hosts several brooks, freshwater streams, forests, lush green mountains, and a river. Here, you see
cataracts falling down the mountains; their milky-white waters flowing over the roads and splashing against the rocks, before commingling with
the muddy waters of River Neelum.
3. Shangrila resort, Skardu

In the extreme north of Pakistan, Skardu the central valley of Gilgit-Baltistan, is an epitome of beauty, serenity and wilderness. After Jaglot on the
Karakoram Highway, a narrow road turns towards Skardu. During the seven-hour journey, one is greeted with several streams, springs, and the
hospitality of the local people. After crossing the old wooden bridge built over the River Indus, one reaches Shangrila, a paradise on earth for
tourists. It is a famous tourist spot in Skardu, which is about 25 minutes away by drive. Restaurant in Shangrila rest house is highlight of this place,
which is built in the structure of an aircraft.
4. Gojal Valley
The Gojal Valley borders China and Afghanistan, with its border meeting the Chinese border at Khunjerab 15,397 feet above sea level and
remains covered with snow all year long. In the north west, there is Chiporsun, whose border touches the Wakhan region of Afghanistan. Wakhan
is about six square miles in area, after which starts Tajikistan. The Karakoram Highway which connects Pakistan to China also passes through
Gojal Valley and enters China at Khunjerab.

5. Deosai Plains
Deosai is located on the boundary of Karakoram and the western Himalayas, and at no point it is less than 4000 meters above sea level. It remains
covered with snow for 8 months. The rest of the year, it hosts a range of beautiful flowers of all hues and colours, but not a single tree is found in
this plateau spread over 3000 sq. km. Sheosar lake is also part of this. This lake is one of the highest lakes in the world. The deep blue water, with
snow-covered mountains in backdrop, and greenery with wild flowers in foreground offer such a view in summers, that one is left amused for the
rest of his life.
6. Rama Meadow
Just a little ahead of Rama Village, which is 11 kilometres from Astore, is a beautiful and serene plain called Rama Meadow. If you ever happen to
find yourself in plain, ice-cold and milk-white water flowing in streams, sheep and cows grazing in peace, pine trees, Chongras ice-covered peak
in background, and Nanga Parbats southern ridge is in view, then you are probably in Rama Meadow.
7. Paye
Shogran had seen an influx of tourists, who trampled over its beauty, leaving it jaded. Siri Paye, nonetheless, still retains its strong attraction for
tourists as a green plateau on top of the Hindu Kush. Engulfed in clouds and fog more often than not, it entices many as a rendezvous which allows
one to observe Nature play peek-a-boo. Here, you see numerous small ponds filled with freshwater, meet horse-riders wandering about, and smell
wild yellow flowers blooming everywhere. With the Makra Peak set as a backdrop, the beauty of the Siri Paye meadows comes to life.

8. Ayun and Bamburet Valley
Ayun district is a village of Chitral. Located 12 kilometres south of the city at the confluence of the River Bamburet . There are no words to
describe the beauty of the mountains surrounding the village. Beyond Ayun valley is Bamburet Valley, it is one of the three Kalash valleys.
Bamburet is nearly two-hour journey from Chitral. Locals trace their roots to Alexander the Great and Greece. Bamburet valley is a picturesque
valley with lush greenery and mountains that give you a sense of calm and solitude.
9. White Palace Swat

White Palace Marghazar is the only breathtaking location in the Swat district thats situated at a distance of around 12 km from the city of Mingora. Not
only do tourists visit Marghazar for its natural beauty and pleasant weather but also to visit the historic White Palace (1941), built during the era of Swat
state. After the White Palace was constructed on the directives of the founder of modern Swat state, Miangul Abdul Wadood also known as Badshah
Sahab, Marghazar became the capital of Swat state during summer season. Even today, after seven decades, White Palace remains an attraction for
tourists.The Palace doesnt just look beautiful in summer; even during winter it remains enchanting especially after snowfall. Also read: Swat's White
Palace: Cut from the same stone as the Taj Mahal
10-Ranikot Fort
Ranikot, with a circumference of about 26 km, is the largest fort in the world. However, this has not been enough to convince the authorities to
develop it as a major tourist attraction. This fort is easily accessible from Karachi through the National Highway. After departing from Karachi,
head to Dadu through on the Indus Highway. The road is in excellent condition. It's an hour-long journey to San, the home of Sindhi nationalist,
GM Syed. A little further from the town there comes a diversion. A rusty board announces that Ranikot is some 30 km away. Even though the road
is in pathetic condition, the distance can be covered in 30 to 40 minutes.

WINNERS OF
TASTES OF PAKISTAN
P unjab Halal Development Agency (PHDA)

conducted the 6th International Halal
Conference and Exhibition 2017 at Falettis
Hotel, Lahore in collaboration with COTHM and
K&Ns. The objective of this annual expo was
promoting Modern Pakistani Cuisine. Live Inter-
college Cooking Competitions for females were
conducted during the exhibition, with the title
Tastes of Pakistan. Students from COTHM
Johar town campus, COTHM Main Campus,
COTHM Faisalabad and COTHM Gujranwala,
competed in professional category and from other
colleges and universities also participated in
amateur category in the LIVE cooking
competition. Students from University of
Education, University of Central Punjab,
Kinnaird College, College of Home Economics,
University of South Asia, LUMS, UVAS and
UMT won bronze, silver and gold medals.
Certication Ceremony for the winners of the

LIVE Cooking Competitions, was held at
COTHM. Dr. Hamid Jalil, Executive Member
Technical, (PHDA), graced the occasion along
with Mr. Ahmad Shaq, CEO COTHM Pakistan
& Dubai. They awarded certicates and cash
prizes to the winners. Mr. Ahmad Shaq
highlighted efforts of the Punjab Halal
Development Agency in creating awareness
about Halal foods. He said, COTHM is always
committed to providing young female chefs with
the opportunities to express their culinary talent
through organizing such healthy competitions.

THE BEGINNING OF
A NEW ERA OF
CULINARY TRADITIONS
W orld Islamic Culinary

Society (WICS) has been
formed with collaboration
of 18 Islamic Countries at Istanbul,
Turkey. The founder countries are
association. WICS will work on that
and help them to form new chefs or
culinary associations in those
countries and thus developing and
enhancing a bigger network of WICS
Azerbaijan, Bangladesh, Bosnia- in future all over the world.
Herzegovina, Morocco, Gambia,
Kazakhstan, Qatar, Kyrgyzstan, WICS will work in collaboration with
Lebanon, Maldives, Egypt, Nigeria, Organization of Islamic Cooperation
Uzbekistan, Pakistan, Singapore, (OIC) and World Halal Council
The main objectives of WICS are
Tunusia, Turkey and Jordan. Malaysia (WHC) to organize international
building synergy between the Muslim
and Saudi Arabia have also joined in events. Besides such initiatives, WICS
chefs, forming new culinary trends,
later. The head ofce of WICS is will also take the responsibility on
fostering Islamic Cuisine Culture,
located in Istanbul, Turkey. The rst organizing charity events worldwide.
working on Halal Food, competitions,
key ofce bearers of WICS are as
organizing festivals and gastronomic
follows; The leadership of Chefs Association
events etc.
of Pakistan has played a signicant
President: role in bringing the Islamic countries
The sensitive subject is Islamophobia
Mr. Gkhan Tufan (Turkey) closer to form WICS. In future, the role
for the WICS. Islam is the religion
Vice President: of Pakistan will become even more
which rmly believes in peace,
Mr. Tahir Amiraslanov potent in building a strong rapport and
tolerance and brotherhood. Islam
(Azerbaijan) goodwill among the Islamic countries
forbids the defeatism and terrorism.
Secretary General: by creating opportunities of sharing
WICS is against Islamophobia and will
Mr. Ali Noaman Traboulsi culinary knowledge and traditions
foster a culture of peace and
(Lebanon) through culinary competitions,
brotherhood around the world.
Treasurer: exchange programs, seminars and
Mr. Alexander Tregubenko workshops across its member
There are around 60 Islamic Country
(Kazakhstan) countries.
in the world but approximate 50% of
them do not have any chefs or culinary

ADMISSIONS
OPEN

BE AN INTERNATIONAL
HOTELIER
WORK & TRAVEL GLOBALLY
90%+ 73 ONLY
The
Million Institute in Pakistan

Employment new Hospitality, having dedicated
ratio within 6 months Travel & Tourism jobs international placement
of graduation by 2022 oce in Dubai
School of Hospitality Management

1 Graduate Diploma in Hospitality & Tourism Management (UK)
14-Months + 4-Months Internship,(Entry Level: Intermediate)
2 Postgraduate Diploma in Hospitality & Tourism Management (UK)

6-Months (1-Semester) (Entry Level: Bachelors / Masters)
3 Graduate Diploma in Hospitality & Tourism Management (USA)

4 (USA)
5 Postgraduate Diploma in Hospitality & Tourism Management
6-Months (2-Semesters) (Entry Level: Bachelors / Masters) (USA)
6 Professional Distance Learning Certification (USA)
3-12 Months (Entry Level: Matric to Masters)
International Hospitality Qualifications

Exclusively Offered by COTHM
MAIN CAMPUS: 5-C, Main Gulberg II, Ayesha Saddiqa Road, Jail Road, Lahore. UAN: 042 111-113-114 Tel: 042-35870012-13, 35875851 Mob: 0302-4090092 Email:info@cothm.edu.pk
COTHM JOHAR TOWN: 10-B, Iqbal Avenue, Near Shoukat Khanum, Johar Town, Lahore Tel: 042-35184023/24/25 Mob: 0337-4922993 Email: info.jt@cothm.edu.pk Facebook: cothmjohartown
COTHM MULTAN: 278-B, Gulgasht Colony, Bosan Road Multan. Tel:+92 -61-6511735/36 Mob: +92-300-8639014 E-Mail:infomultan@cothm.edu.pk Facebook: cothmmultan
COTHM FAISALABAD: 35 Y Faizan e Madina road, Madina Town, opposite Mujahid Hospital, Susan Road, Faisalabad Tel: 041 8401351, 041 8401352, 041 8401353
COTHM SAHIWAL: 925-B Farid Town, Sahiwal Tel: +92-40-4270046 Mob: +92-321-1110045/46 E-mail: info.shw@cothm.edu.pk Facebook: cothmsahiwal
COTHM KARACHI : G-4/A, block-17, Gulshan-e-Iqbal (Behind National Stadium) Karachi, Tel:+92-21-34824155/56 Mob: +92-336-2226846 E-Mail:infokarachi@cothm.edu.pk Facebook: cothmkarachi
COTHM ISLAMABAD: House No. 14 Sector F-8/1 Main Nazimudin Road Islamabad.|Tel: 051-2816016/17/18 Mob: 0345-9777791 Fax: 0051-2816019 E-Mail:info.isb@cothm.edu.pk Facebook: cothmislamabad
COTHM RAHIM YAR KHAN : 18-Businessman Colony Rahim Yar Khan Tel: +92-68-5877966/67 Mob: +92-334-5877966,+92-335-8589014 E-mail: info.ryk@cothm.edu.pk Facebook: cothmrahimyarkhan
COTHM BAHAWALPUR: House No: 18/B1, Muhammad Hussain Road Model Town-A, Bahawalpur. Tel: +92-62-2880052-53 Mob: 0345-4219999 E-mail: info.bwp@cothm.edu.pk Facebook: cothmbahawalpur
COTHM GUJRANWALA: 25-D Satellite Town, Main Dastgir Road, Gujranawala Tel: +92-55-3407713, 3407842 Mob: +92-320-0004002/3 E-mail: info.grw@cothm.edu.pk Facebook: cothmgujranwala

NOSHAKH
RESTAURANT
L ast week, we went to Noshakh in
Lahore, an Afghani restaurant, for
a food tasting. We were pleasantly
surprised by the variety and authenticity of
the flavors and how warm and hospitable
launching, one expects mostly basic
performance from the majority. However,
Noshakh was truly exceptional. As a lover
of Afghani food, I have rarely come across
such an authentic Afghan cuisine in
the management was. Lets begin with the Pakistan.
overall ambience of the restaurant; it
spanned across two floors and was Just when we thought we were done with
spacious and bright. What did catch my all servings, we were caught by surprise.
eye though, was the option to dine in a Every time wed finish one dish, wed see
traditional Afghani way. Although they waiters walking over to us with five more.
had regular tables and seats as any Towards the end, we had food scattered
restaurant would, they also had open over four tables. We made sure we took the
compartments where one could sit on the leftovers home, it was not an option to say
floor on comfy cushions and enjoy a little no! The Mutton chops, Badami handi,
bit of culture, while being served with A Chapli kebas, Special Sajji and the
FEAST FIT FOR KINGS. mouthwatering Rosh were surely the
highlight of our lunch- and this was
We started off with some appetizers; the probably a third of what they served us.
Fatoosh salad alongh with Hummus and As we slowly dosed off into a food
Mutabal ( a hummus like dip with seeds in comma, unable to move, they served us
it- which was an absolute delight). We with Firni(Yes, in the mitti ki tooti) along
moved on to skewers of chicken and beef with some tea and Gur to digest all the
Kabli Kebabs with garma garam naans heavenly goodness that we had consumed.
straight out of the tandoor. Might I add, I Overall, we give a hundred points to
have never tasted Kebabs so scrumptious Noshakh for taste, hospitality and the
and juicy in my life. With the vast variety general environment of the space.
of new restaurants that have been

WOMEN
HEALTH & BEAUTY
FESTIVAL 2017
P rofessional WING PMLN arranged a grand
WOMEN HEALTH AND BEAUTY FESTIVAL
2017, at Falleti's Hotel Lahore. The chief guest of
this festival was KHAWAJA IMRAN NAZIR -Health
Minister Punjab.Among honorary guests were Madam
Shaista Parvez Malik( MNA),Saadia Temur, Khawaja
Shazeb Akram,Sheikh Irfan Iqbal,Waris Baig,Deedar &
many others. Women from all over Punjab participated in
this festival with full zeal. There was so much of women's
interest regarding their health and Beauty e.g. Beauty tips
were shared by experts.Free screening for Hepatitis was
also done.
Besides this numerous Cosmetic and Pharmaceutical

companies had displayed their product stalls. Stall by
COTHM remained the Center of attraction for female
guests particularly. Musical program & Fashion show was
also held. In the end Awards were distributed among the
achievers & honourable guests. This was the biggest
program of the year2017.

ADMISSIONS
BE AN INTERNATIONAL
OPEN HOTELIER
WORK & TRAVEL GLOBALLY
90%+ 73 ONLY
The
Million Institute in Pakistan

Employment new Hospitality, having dedicated
ratio within 6 months Travel & Tourism jobs international placement
of graduation by 2022 oce in Dubai
School of Hospitality Management

1 Graduate Diploma in Hospitality & Tourism Management (UK)
2 Postgraduate Diploma in Hospitality & Tourism Management (UK)

6-Months (1-Semester) (Entry Level: Bachelors / Masters)
3 Graduate Diploma in Hospitality & Tourism Management (USA)

4 (USA)
5 Postgraduate Diploma in Hospitality & Tourism Management
6-Months (2-Semesters) (Entry Level: Bachelors / Masters) (USA)
6 Professional Distance Learning Certification (USA)
3-12 Months (Entry Level: Matric to Masters)
International Hospitality Qualifications

Exclusively Offered by COTHM
MAIN CAMPUS: 5-C, Main Gulberg II, Ayesha Saddiqa Road, Jail Road, Lahore. UAN: 042 111-113-114 Tel: 042-35870012-13, 35875851 Mob: 0302-4090092 Email:info@cothm.edu.pk
COTHM JOHAR TOWN: 10-B, Iqbal Avenue, Near Shoukat Khanum, Johar Town, Lahore Tel: 042-35184023/24/25 Mob: 0337-4922993 Email: info.jt@cothm.edu.pk Facebook: cothmjohartown
COTHM MULTAN: 278-B, Gulgasht Colony, Bosan Road Multan. Tel:+92 -61-6511735/36 Mob: +92-300-8639014 E-Mail:infomultan@cothm.edu.pk Facebook: cothmmultan
COTHM FAISALABAD: 35 Y Faizan e Madina road, Madina Town, opposite Mujahid Hospital, Susan Road, Faisalabad Tel: 041 8401351, 041 8401352, 041 8401353
COTHM SAHIWAL: 925-B Farid Town, Sahiwal Tel: +92-40-4270046 Mob: +92-321-1110045/46 E-mail: info.shw@cothm.edu.pk Facebook: cothmsahiwal
COTHM KARACHI : G-4/A, block-17, Gulshan-e-Iqbal (Behind National Stadium) Karachi, Tel:+92-21-34824155/56 Mob: +92-336-2226846 E-Mail:infokarachi@cothm.edu.pk Facebook: cothmkarachi
COTHM ISLAMABAD: House No. 14 Sector F-8/1 Main Nazimudin Road Islamabad.|Tel: 051-2816016/17/18 Mob: 0345-9777791 Fax: 0051-2816019 E-Mail:info.isb@cothm.edu.pk Facebook: cothmislamabad
COTHM RAHIM YAR KHAN : 18-Businessman Colony Rahim Yar Khan Tel: +92-68-5877966/67 Mob: +92-334-5877966,+92-335-8589014 E-mail: info.ryk@cothm.edu.pk Facebook: cothmrahimyarkhan
COTHM BAHAWALPUR: House No: 18/B1, Muhammad Hussain Road Model Town-A, Bahawalpur. Tel: +92-62-2880052-53 Mob: 0345-4219999 E-mail: info.bwp@cothm.edu.pk Facebook: cothmbahawalpur
COTHM GUJRANWALA: 25-D Satellite Town, Main Dastgir Road, Gujranawala Tel: +92-55-3407713, 3407842 Mob: +92-320-0004002/3 E-mail: info.grw@cothm.edu.pk Facebook: cothmgujranwala
MONTHLY HOSPITALITY PLUS August - 2017 75 MONTHLY HOSPITALITY PLUS August - 2017 76
COTHM COLLABORATES WITH
youngest of Richard and Jaynes children, achieved awarding organisation
has also recently joined Highfield as status.
HIGHFIELD UK
international director. Since then Highfield has
enjoyed exceptional growth and
Rapid Expansion is now one of the top 10
In the 1990s the family made the decision to awarding organisations in the
expand into other compliance areas and country. Highfield is also a
started to reinvest the companys profit into market leader in security, first
development. This is still their philosophy aid and management level food
today and Highfields research and safety. In 2011 Highfield entered
An insight into Highfield UK development team is proportionally far the apprenticeship market and
now has an excellent portfolio of
and its qualifications bigger than most of its competitors. In 1995
qualifications and
At Highfield we take great pride in having the company launched a health and safety
range, followed by fire safety, first aid, accompanying Apprenti-kits.
started as a small family business operating
from the living room of a 3-bedroom house. licensing and security products.
We are now the global leader in compliance The year 2000 was a landmark year for International
and work-based learning qualifications, Highfield as the strategy of becoming a one- Expansion
training materials and e-learning, and
w i n n e r o f t h e Q u e e n ' s Aw a r d f o r
Enterprise. We employ around 250 staff
members, offer over 250 individual
qualifications and each year our training
materials are used by over 2,000,000
learners around the world. We are also
proud to work with some of the world's
most recognisable companies, including
Marks & Spencer, Nestle, Superdrug,
Staples and Emirates.
The Beginning
Our story began in 1982 when food safety
expert Richard Sprenger wrote Hygiene for
Management and the Food Hygiene
Handbook. These books proved so popular stop-shop for corporate customers became In 2010 the government of Dubai suggested Our Passion is Our Customers
with food safety trainers that Richard, reality when the company won its first that we open a branch in the UAE. A decision While we have come a long way since 1982,
alongside his wife Jayne, decided to form a contract with UK retail giant Marks & was made to do this, resulting in an office we have never forgotten our roots and are
company named Highfield to sell food Spencer. Since this time the relationship has being opened in Dubai - managed by Richard fully aware that we could not have achieved
safety training materials. This was a huge continued to grow and is still very strong Sprenger. We now have contracts in the UAE the success we have without our valued
life-changing decision for the couple, today. with the Dubai Municipality, Dubai customer base. We thank you all for your
which involved them re-mortgaging their Corporation for Ambulance Services loyalty and for trusting in us, and look
house and Jayne leaving her job in We have since built incredible relationships (DCAS) and King Abdullah University of forward to continuing our successful
customer services at the National with many corporate clients including Science and Technology (KAUST), along partnership with you for many years to
Westminster Bank. winning a contract with McDonalds to with a number of world leading companies come.
provide an innovative customised package and training centres.
A Family Business for their 15,000 managers.
Richard and Jayne share an innate
understanding of customer service, value Highfield Awarding Body for
PROGRAMS OF STUDY
COTHM is set to expand horizons of knowledge for the and the training market, which helped the
youth of Pakistan. In its new initiative, it has set up the business to flourish and set the foundations
Compliance Formed 1 - Certificate in Food and Nutrition Science
Our growth even remained strong during the 2 - Certificate in Nutrition & Dietitics
school of Food Safety & Health in collaboration with for the business today.
UK recession, and increased dramatically
It wasnt long before Richard and Jaynes 3 - HABC Level 1 Award in Food Safety in Catering
the most recognized awarding body of the UK for with the launch of Highfield Awarding Body
children Jason, Christian and Rebecca
Food Safety & Hygiene qualifications. for Compliance. This was driven by our 4 - HABC Level 1/2 Award in Food Safety for Manufacturing
wanted to be involved in the business, as
customers asking us to become an awarding
from a young age all three would spend 5 - HABC Level 1/2 Award in Food Safety for Retial
organisation. After a great deal of research, a
By signing off with Highfield COTHM has introduced time packing deliveries and be involved in 6 - HABC Level 2 Award in Food Safety in Catering
decision was made that this venture was
discussions ranging from branding to
the most desired internationally-recognized Food product development.
viable and there was the potential to make a 7 - HABC Level 3 Award in Supervising Food Safety in Catering
Safety & Hygiene qualifications in Pakistan. These significant difference within the industry. In
Today Managing Director Christian (who 8 - HABC Level 3 Award in Food Safety Supervision for Manufacturing
2007 Jason Sprenger (the current chief
qualifications are relevant to hotels, restaurant, joined in 2002 following a successful
executive of Highfield) left his position as a 9 - HABC Level 3 Award in Food Safety Supervision for Retial
career in retail management and marketing)
catering companies, retail, food production, personally heads up the customer service
senior solicitor with international law firm
10 - HABC Level 4 Award Managing Food Safety in Catering
education, government and various other sectors Eversheds to drive our application forward
committee and receives all customer 11 - HABC Level 4 Award in Food Safety Management for Manufacturing (QCF)
with regulatory body Ofqual. In 2008 we
across the country. service emails and comments. Rebecca, the
12 - HABC Level 3 Award in Developing a Postive Food Safety Culture
AVARI LAHORE CELEBRATES THE
FRENCH FOOD FESTIVAL
By: Arif Chaudhry
electronic media after the
F rance is the largest country in

the European Union and the
most popular tourist destination
with some 84 million visitors each
year. France is famous for fashion,
& Beverage Mr. Arif Chaudhry &
Director Business Development Mr.
Aamir Altaf were also present on the
occasion.
inauguration, H.E. Mrs. Dorance said
that French and Pakistanis are
common in many way as we both are
found of good food and I personally
like Pakistani cuisine and today the
perfumes, music, the most influential At this marvellous festival, all the staff
Avari chefs have done a wonderful job
writers and a century old tour de were clad in traditional French
by showcasing genuine French food.
France. uniforms welcoming the diners in a
She termed the food varieties and
French way; Bienvenue au Festival
display as very French and booked a
France is also known for its wines, de la cuisine Franaise, monsieur,
dinner for her entourage from the
cheese produce of staggering one welcome to the French Food Festival.
Embassy and other dignitaries. She
billion ton each year and last but not The entire restaurant and the adjacent
also appreciated the initiative of Avari
the least, centuries old French lobby were decorated with authentic
Lahore management for organizing
gastronomy which has recently been French props such as; French flags,
such a wonderful festival at an ideal
awarded the UNESCO heritage status. posters of French lifestyle and famous
time.
attractions and French city directional
French National Day is celebrated on road signs together with world
Cluster General Manager Mr. Grant
14th of July each year and with that renowned monuments. The entrance esteemed diners than with the
explained that at Avari Lahore, we
connection the Embassy of France in of the Kims restaurant was converted exclusivity of the French taste. France is
have a reputation of conducting
Pakistan hosted a prestigious reception into the famous Arc de Triomphe famous for cheeses and we have
various types of activities to captivate
in the honour of the Lahorites on 7th of which glorifies the glamorous displayed an abundance of varieties on
our esteemed diners and the core idea
July 2017 at Avari Lahore. Shanzelize Street as well as a giant the buffet along with the choice seafood
of holding this festival was the fact
replica of Eifel Tower which literally such as muscles and prawns and best of
that the French Embassy traditionally
In conjunction with the occasion, the transformed the whole venue into a all is the live carving of Filet de Buf en
hold their annual National Day
Avari Lahore also celebrated a 10-day mini France. Crote with delicious Madre sauce.
reception at our hotel so we came up
long French Food Festival at its
with the thought of offering them
signature Kims Restaurant. The The overall atmosphere was so French Altogether, the French Food Festival
something exclusive and unique by
Festival was inaugurated by Her that one feel like following, Quand en showcased not only the authentic French
doing it in conjunction with their
Excellency, the Ambassador of France faire comme le font les gastronomy but also provided an
National Day celebrations. It is an
France, Mrs. Martine Dorance jointly Franais, When in France, do like the opportunity to have a close look at
established fact that most of the
with the Cluster General Manager French do. French life and culture and Lahorites
modern day cuisines are based on
Av a r i H o t e l s , M r. G r a n t will surely cherish this refreshing
French gastronomy so there is no
Raubenheimer. The Director of Food Talking to a large number of print & experience for a long long time.
better way to indulge our own
2. Neelum Valley, Azad Kashmir
PAKISTANI TOURIST SPOTS Opposite to the Keran sector of Indian-held Kashmir. From the Chella Bandi Bridge just north of Azaad Kashmirs capital Muzaffarabad to
YOU MUST VISIT

Tau Butt, a valley stretches out for 240 kilometres; it is known as the Neelum Valley (literally, the Blue Gem Valley). Neelum is one of the most
beautiful valleys of Azaad Kashmir, and it hosts several brooks, freshwater streams, forests, lush green mountains, and a river. Here, you see
cataracts falling down the mountains; their milky-white waters flowing over the roads and splashing against the rocks, before commingling with
the muddy waters of River Neelum.
W henever we think of Pakistan, all

that comes to our mind is
terrorism, extremism,
sectarianism, corruption, load shedding
and inflation but despite all these issues,
we immensely love our country.
Amidst all the chaos we have forgotten the

beauty of our landscape.
Pakistan is full of breathtaking locations 3. Shangrila resort, Skardu

which will make you fall in love with this In the extreme north of Pakistan, Skardu the central valley of Gilgit-Baltistan, is an epitome of beauty, serenity and wilderness. After Jaglot on the
country all over again. If you are a tourist or Karakoram Highway, a narrow road turns towards Skardu. During the seven-hour journey, one is greeted with several streams, springs, and the
love travelling then you must compile a list hospitality of the local people. After crossing the old wooden bridge built over the River Indus, one reaches Shangrila, a paradise on earth for
of places you plan to visit next year. tourists. It is a famous tourist spot in Skardu, which is about 25 minutes away by drive. Restaurant in Shangrila rest house is highlight of this place,
which is built in the structure of an aircraft.
Dawn.com frequently publishes pictures of
stunning tourist spots and historic places
of Pakistan to highlight the positive image
of the country and to generate awareness
among the people.
Here are 16 destinations from our list which

you must visit in 2016. Your experience
would be, indeed, unforgettable:
1. Naltar Valley
Naltar is famous for its colourful lakes, it is situated at a drive of 2.5 hours from Gilgit. Worlds tastiest potatoes are cultivated here.
Covered with pine trees, this valley doesnt seem to be a part of this world. If you really want to experience paradise in this world, you
4. Gojal Valley
should visit Naltar at least once. This place will make you fall in love with it. The Gojal Valley borders China and Afghanistan, with its border meeting the Chinese border at Khunjerab 15,397 feet above sea level and
remains covered with snow all year long. In the north west, there is Chiporsun, whose border touches the Wakhan region of Afghanistan. Wakhan
is about six square miles in area, after which starts Tajikistan. The Karakoram Highway which connects Pakistan to China also passes through
Gojal Valley and enters China at Khunjerab.
5. Deosai Plains 8. Ayun and Bamburet Valley
Deosai is located on the boundary of Karakoram and the western Himalayas, and at no point it is less than 4000 meters above sea level. It remains Ayun district is a village of Chitral. Located 12 kilometres south of the city at the confluence of the River Bamburet . There are no words to
covered with snow for 8 months. The rest of the year, it hosts a range of beautiful flowers of all hues and colours, but not a single tree is found in describe the beauty of the mountains surrounding the village. Beyond Ayun valley is Bamburet Valley, it is one of the three Kalash valleys.
this plateau spread over 3000 sq. km. Sheosar lake is also part of this. This lake is one of the highest lakes in the world. The deep blue water, with Bamburet is nearly two-hour journey from Chitral. Locals trace their roots to Alexander the Great and Greece. Bamburet valley is a picturesque
snow-covered mountains in backdrop, and greenery with wild flowers in foreground offer such a view in summers, that one is left amused for the valley with lush greenery and mountains that give you a sense of calm and solitude.
rest of his life.
6. Rama Meadow 9. White Palace Swat

Just a little ahead of Rama Village, which is 11 kilometres from Astore, is a beautiful and serene plain called Rama Meadow. If you ever happen to White Palace Marghazar is the only breathtaking location in the Swat district thats situated at a distance of around 12 km from the city of Mingora. Not
find yourself in plain, ice-cold and milk-white water flowing in streams, sheep and cows grazing in peace, pine trees, Chongras ice-covered peak only do tourists visit Marghazar for its natural beauty and pleasant weather but also to visit the historic White Palace (1941), built during the era of Swat
in background, and Nanga Parbats southern ridge is in view, then you are probably in Rama Meadow. state. After the White Palace was constructed on the directives of the founder of modern Swat state, Miangul Abdul Wadood also known as Badshah
Sahab, Marghazar became the capital of Swat state during summer season. Even today, after seven decades, White Palace remains an attraction for
tourists.The Palace doesnt just look beautiful in summer; even during winter it remains enchanting especially after snowfall. Also read: Swat's White
Palace: Cut from the same stone as the Taj Mahal
7. Paye 10-Ranikot Fort

Shogran had seen an influx of tourists, who trampled over its beauty, leaving it jaded. Siri Paye, nonetheless, still retains its strong attraction for Ranikot, with a circumference of about 26 km, is the largest fort in the world. However, this has not been enough to convince the authorities to
tourists as a green plateau on top of the Hindu Kush. Engulfed in clouds and fog more often than not, it entices many as a rendezvous which allows develop it as a major tourist attraction. This fort is easily accessible from Karachi through the National Highway. After departing from Karachi,
one to observe Nature play peek-a-boo. Here, you see numerous small ponds filled with freshwater, meet horse-riders wandering about, and smell head to Dadu through on the Indus Highway. The road is in excellent condition. It's an hour-long journey to San, the home of Sindhi nationalist,
wild yellow flowers blooming everywhere. With the Makra Peak set as a backdrop, the beauty of the Siri Paye meadows comes to life. GM Syed. A little further from the town there comes a diversion. A rusty board announces that Ranikot is some 30 km away. Even though the road
is in pathetic condition, the distance can be covered in 30 to 40 minutes.
NOSHAKH
RESTAURANT
L ast week, we went to Noshakh in
Lahore, an Afghani restaurant, for
a food tasting. We were pleasantly
surprised by the variety and authenticity of
the flavors and how warm and hospitable
launching, one expects mostly basic
performance from the majority. However,
Noshakh was truly exceptional. As a lover
of Afghani food, I have rarely come across
such an authentic Afghan cuisine in
the management was. Lets begin with the Pakistan.
overall ambience of the restaurant; it
spanned across two floors and was Just when we thought we were done with
spacious and bright. What did catch my all servings, we were caught by surprise.
eye though, was the option to dine in a Every time wed finish one dish, wed see
traditional Afghani way. Although they waiters walking over to us with five more.
had regular tables and seats as any Towards the end, we had food scattered
restaurant would, they also had open over four tables. We made sure we took the
compartments where one could sit on the leftovers home, it was not an option to say
floor on comfy cushions and enjoy a little no! The Mutton chops, Badami handi,
bit of culture, while being served with A Chapli kebas, Special Sajji and the
Net Weigh
t
FEAST FIT FOR KINGS. mouthwatering Rosh were surely the
1kg
WHEN
PACKE
D
highlight of our lunch- and this was
We started off with some appetizers; the probably a third of what they served us.
Net Weight
500gm
WHEN
PACKED
250gm
WHEN
PACKED
Net Weight
100gm PACKED
Net Weight
Fatoosh salad alongh with Hummus and As we slowly dosed off into a food
Mutabal ( a hummus like dip with seeds in comma, unable to move, they served us
WHEN
it- which was an absolute delight). We with Firni(Yes, in the mitti ki tooti) along
moved on to skewers of chicken and beef with some tea and Gur to digest all the
Kabli Kebabs with garma garam naans heavenly goodness that we had consumed.
straight out of the tandoor. Might I add, I Overall, we give a hundred points to
have never tasted Kebabs so scrumptious Noshakh for taste, hospitality and the
HALAL and juicy in my life. With the vast variety general environment of the space.
Jamia Markaz-e-Uloom-e-Islamia
Mansoorah, Lahore - PAKISTAN of new restaurants that have been
YUM OPENED
IN ISLAMABAD
T he cream of restaurants from

Lahore is gradually seeping
into the culinary map of the
twin cities. English Tea House the
most recent addition to the capital
recommendation. Grilled, tender
chicken breast fillets sit over a special
full-flavored, tamarind-studded
sauce.
has been welcomed with open arms, Lady Smiths Choice Burger was one
and customers have been rolling in of my favorites on the menu. The
since day one. What started off a few charcoal grilled chicken, turkey
years ago as a small caf in Lahore has bacon, cheddar cheese, saut onion
evolved into a popular restaurant, rings and jalapenos went together
known for its lip-smacking Italian and over 40 varieties of traditional and perfectly.
continental platters. exotic sweets.
In Islamabad, the restaurant is There is a wide array of options on the
located in Rana Market, Sector F-7. menu. To start off, the Chicken
It seems a lot of thought has gone into Alfredo Pasta is deliciously rich and
planning the architecture. The two- creamy, a little hot, but balanced with
storey red-bricked structure has teal freshness from the sauted chicken
window and door frames. A stunning slivers, crispy on the edges and
garden trails the right side, and bulbously meaty in the centre.
provides a satisfying view from an The Double Deck Steak is appetizing
neighboring sunroom. Customers can and evenly cooked, with a nice charred
also enjoy the outdoor seating area finish, and topped with a dense
once the weather gets better. In the jalapeno sauce.
evening, the caf is lit up by warm
yellow lights, making the atmosphere Grilled Moroccan Chicken, as the
cozy. name indicates, is inspired by the bold
flavors, smoky aromas, and varied
There is also an in-house bakery, textures of Moroccan cuisine.
serving all kinds of delicacies to keep C h i c k e n K a t r o i s t h e c h e f s
the visitors satisfied. The Store houses
CPL # 236
w w w . a m b a s s a d o r . p k
Vision
To become a world class manufacturer of Commercial
Kitchen Equipments to cater needs of domestic as well
as international clients.
***
FOR HOTEL, RESTAURANT, FAST FOOD, CAF & BAKERY
5-A FAZAL ELAHI, ROAD, REHMAN PURA LINK FEROZEPUR ROAD, LAHORE. PAKISTAN
Ph: +92 42 3759 5333-4 UAN: +92-42-111-313-106, Cell: +92 322-8011069
acke.sales1@gmail.com www.ambassador.pk
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HOSPITALITY PLUS

Monthly Magazine For Hotel, Restaurant,

Highfield UK and COTHM

MONTHLY HOSPITALITY PLUS August - 2017 4

MONTHLY HOSPITALITY PLUS August - 2017 5

AHMAD SHAFIQ CHIEF EDITOR shafiq@cothm.edu.pk

HOSPITALITY PLUS MAGAZINE (MONTHLY PUBLICATION)

I n a recent initiative by the heads of chefs associations of

MONTHLY HOSPITALITY PLUS August - 2017 6

MONTHLY HOSPITALITY PLUS AUGUST 2017 7

P akistan Land of the Pure is

Time and again, Pakistan's distinct

MONTHLY HOSPITALITY PLUS AUGUST 2017 8

The concept of the

MONTHLY HOSPITALITY PLUS AUGUST 2017 9

MONTHLY HOSPITALITY PLUS AUGUST 2017 11

MONTHLY HOSPITALITY PLUS AUGUST 2017 12

MONTHLY HOSPITALITY PLUS AUGUST 2017 13

Main Sponsor Co-Sponsors

Bahria Orchard-Corporate Office

MONTHLY HOSPITALITY PLUS AUGUST 2017 14

I joined Hashoo Group Hotels and served at

Your key to success?

MONTHLY HOSPITALITY PLUS August - 2017 17

MONTHLY HOSPITALITY PLUS August - 2017 18

MONTHLY HOSPITALITY PLUS August - 2017 19

Since hotel industry is a very How many kids do you have?

MONTHLY HOSPITALITY PLUS August - 2017 20

Union Station, Washington, D.C Meiji Jingu Shrine, Tokyo

MONTHLY HOSPITALITY PLUS August - 2017 22

Disney Worlds Magic Disneyland Park,

MONTHLY HOSPITALITY PLUS August - 2017 23

Golden Gate National Balboa Park, San Diego

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MONTHLY HOSPITALITY PLUS August - 2017 25

Highfield Awarding Body for

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WHY CRUISES ARE

1. Tr a v e l W i t h o u t Wo r r i e s ; On a cruise, you unpack just once or more if

MONTHLY HOSPITALITY PLUS August - 2017 27

Sample the authentic taste of Italy onboard

MONTHLY HOSPITALITY PLUS August - 2017 28

Mr. Muhammad Arif Chaudhry.

MONTHLY HOSPITALITY PLUS August - 2107 29

I believe that hospitality is all

Do you nd good human resource available here? Are there any

What do you look for when hiring a candidate?

MONTHLY HOSPITALITY PLUS AUGUST - 2017 30

T he IATA Global Training Partner

MONTHLY HOSPITALITY PLUS August - 2017 31

Mr. IVICA KOVACIC,

Mr. GURJIT GILL,

MONTHLY HOSPITALITY PLUS August - 2017 32

COTHM & SLAC

S riLankan Aviation College (SLAC), the

Mr. Ahmad Shaq, CEO, COTHM

MONTHLY HOSPITALITY PLUS August - 2017 33

Take a spin back to 1950, and

M ore than ever, hoteliers will in the

S unday being a regular

MONTHLY HOSPITALITY PLUS August - 2017 35

resulting in a gradual smoothening over

Khan-e-Dauran Bahadur Nusrat Jang was a

MONTHLY HOSPITALITY PLUS August - 2017 36