1. There is no direct flow between MAMD and the farmers, making the supply chain become
complex and insufficient
2. MAMD is unable to reach their target supply, causing a loss in market share to competitors and
loss of good quality milk to consumers at good prices Both lead back to the supply-demand gap
Recommendation
1. Insufficient ability to bridge the gap between demand and supply in MAMD is majorly
attributable to ineffective supplier relationship management.
2. Quality of the raw material appears to be threatened
SWOT Analysis:
1. Inspections and sampling method could be used as a cost-effective method which would also
save time and labor.
2. The flowcharting method is employed (as known as service blueprinting) to check the potential
fail points where rectification could be made
1. Budgeting: Acquiring the money to fund recommended projects balancing the Burdens.
2. Sharing the workload fairly amongst the workforce Analysis