Call for

Expressions of Interest
 Annexure-A Information of Service Provider/Bidder

Code Required Information Response

A.1 Legal Name of Organisation Information Technology University of the Punjab

Year of Registration / Establishment of
A.2 2012
the Organisation
Is your organisation a Private Sector
entity, Not-for-Profit Organization or a
A. 3 University? Put cross in the relevant Public Sector University
box

Section 42 Company
Private Ltd. Company
Sole Proprietor
Partnership
What is the legal status of your Organisation registered under Voluntary
organisation? Tick the relevant box Social Welfare Agencies (Registration
A.4 (one box only). (Attach Copy/Copies of and Control) Ordinance 1961
Registration Certificate/s) Organisation registered as Joint Stock
Company under the Societies
Registration Act 1860
Organisation registered under The Trusts

Act (II of 1882)
Others (please specify)

Government Body
Name of Head of Organisation Dr Umar Saif

Designation Vice Chancellor

A.5
Email vc@itu.edu.pk

Phone & mobile numbers 042-35880062; Ext-1170-71

346-B, Ferozepur Road, Arfa Software
Postal address of Organisation
Technology Park, 6th Floor, Lahore.
Phone 99046000
A.6
Email
Website www.itu.edu.pk

Name of contact person* Aimen Shah

Designation Programme Manager

A.7
Phone & mobile numbers 99046046; 0321-4159976
Email aimen.shah@itu.edu.pk
*Only Head of organisation or nominated contact person will be authorized to communicate with PPIF
 Annexure-B Past Experience

Area
Innovative Sector
Sr. covered
Idea / Worth of (communication/service Deliverables/Outcomes
No during
Project Project in delivery etc.)
project
PKR

Open Create open governance

1 Government PKR tools and monitoring and
Good Governance Punjab
Initiative 22,101,750 evaluation technology

Cater to over 50,000

poor people from under-
served populations
(women, minorities, low-
literate and/or remote),
by registering and
connecting them to skills
training and employment
Polly Hello Job Opportunities and
2 PKR opportunities.
Rozgar Vocational Training All Punjab
79,152,500
opportunities
3,300 of them will
additionally receive
financial incentives in
the form of vouchers for
appropriate skill training
programmes.

Har Zindagi Redesign immunisation

3 Every Life PKR Child Health, Sheikhupura, card, create digital
Matters 37,287,978 Immunisation Sahiwal health records and
track individual children
Blended Developing curriculum-
Learning for based, technology-
4 PKR
Sciences and Education All Punjab mediated materials for
60,723,200
Mathematics use in the classrooms

Increase health
Rahemaa awareness among
5 PKR expecting fathers, and
Suno Abbu Health Awareness Lahore
10,395,810 engage fathers in the
entire pregnancy
process
Annexure-C Financial Capacity of the Organization

Sr. No Financial Capacity Amount in PKR

1 Net Assets (approximately) 60,000,000,000

2 Annual Revenue/Income (2015-16) 413,388,252

3 Annual Profit (2015-16) 87,390,073

4 Cash in Bank(s) / Hand (as on 31.12.2016) 101,094,060

Annexure-D Management Team Profile

Appointed in
(Head Responsible
Designation
Sr. Name of Management Office/Institute) for CV* Attached
Within
No Team Member (Mentioned (Mentioned (Yes/No)
Organization
Address of Head Function)
Office / Institute)

Vice Information Principal

1 Dr Umar Saif Technology Yes
Chancellor University Investigator

Information
Assistant Co-Principal
2 Dr Agha Ali Raza Professor Technology Yes
Investigator
University
Programme Information Project
3 Aimen Shah Technology Yes
Manager University Manager

Information
Teaching Technical
4 Amna Batool Technology Yes
Fellow Lead
University
Family
Dr Humaira Zareen Assistant Institute of
5 Professor Planning Yes
Akhtar Public Health
Consultant
Pakistan Field & In-
Muhammad Salman Poverty house
6 Khalid Consultant Yes
Alleviation Research
Fund Expert

Development
Alternatives
Incorporated Monitoring &
Research
7 Umair Ali Mirza Evaluation Yes
Assistant (DAI
Consultant
Pakistan Pvt.
Ltd.)

*CV of the team member should be signed by that specific member .

Annexure- E Proposed Innovation

Project Title
[Type here a short title of the project]

REHNUMA YOUR FRIEND IN PLANNED PARENTHOOD

Amount of Grant Applied for

[In Pak Rupees]

51,330,000

Proposed Duration

12 months

Relevant Area of PPIF Focus

[Tick the area(s) that you will be targeting)]

(1) Mitigating information related obstacles that lower the demand for and
access to modern family planning methods among current and potential users,
including both men and women

(2) Increasing the uptake of these methods through advisory services and
counselling that help address concerns related to usage

(3) Delivering contraceptive products and services to users at their doorstep in

communities not adequately served by community health workers

(4) Enabling private health service providers, including non-physician female and
male cadres, to initiate and sustain provision of an adequate range of quality family
planning services for underserved communities and households with unmet need

(5) Any other innovations that address the acceleration of efforts to address
unmet need for modern family planning services

Innovative Idea
[Briefly outline your idea. How will it address the PPIF area(s) of focus you have
selected? What is your strategy and how is it innovative? (Maximum:600 words)]

Our strategy is to create a voice-based viral social messaging platform for population
control awareness and behaviour change, whereby informational calls with celebrity
endorsements (including religious figures) will be made to all parents whose children
are receiving their scheduled vaccines. This is our target audience, which is ready to
have another child, and the database of its contact numbers is already being
maintained by PITBs hugely successful Evaccs program (which is operational pan
Punjab), therefore, we will not have to build it from scratch.

The informational content will be designed for mothers and fathers keeping in mind
the uniqueness of both the parents in the decision making process for having another
child. It will address asymmetric information regarding family planning
products/methods, reduce reliance on hearsay regarding adverse effects of using
family planning products and highlight the importance of family planning for both the
parents and the entire family.

Before the pilot, a baseline survey in the target districts will be conducted to gauge
the existing knowledge of and attitude towards family planning methods, along with
usage of these methods. The innovation in the pilot is threefold: firstly, this voice-
based IVR platform will connect to the intended recipients by calling and engaging
them by allowing them to post and share their thoughts/ideas via voice messages.
This engagement is crucial, because research shows that no one listens to a call
until he/she already knows the caller, or listens to something attention grabbing, or
hears an influential person endorsing the call content. In our case, holding the
receivers attention will be done by this platform, through which they can send
personalized voice messages, listen to other friends/peoples messages and
like/dislike/vote for/vote against available content. Once this engagement has been
established, repeat usage is expected to be very high.

Secondly, we will gradually add family planning information to the posts the users
listen to, thereby starting to induce behavioural change. This information will be
recorded in the voices of well-known people, whose say is expected to have a far
reaching impact, hence giving it intrinsic value. When both the men and women
receive these calls, they will be given the option of sending the same to other people
in their social circle. If they take this option, they will be able to record a short
introductory message in their own voice on top of the original call and forward it.
Now, personal endorsement will precede the celebritys. This addition of a
personalized message to the family planning voice messages will ensure that the
entire message is listened to, as opposed to if this content were delivered through
cold calls. The entire set up will enable a self-perpetuating delivery mechanism, with
calls being disseminated in a viral manner. Lastly, a monitoring mechanism will be
built in this system, in the form of multiple-choice audio questions, to check what
these parents think about family planning after receiving relevant information.

After the 6-months long pilot ends, an end line survey will take place, to measure
impact of the aforementioned comprehensive informational dissemination system, by
checking whether any increases in knowledge, changes in perception and positivity
in attitudes towards family planning has occurred, along with increased uptake of
these methods. This last indicator is especially important in that it will measure the
delta in the Contraceptive Prevalence Rate (CPR). Also, all that has been spoken by
the target audience on the automated system will get corroborated by the end line in
the field.

This mechanism of service delivery is expected to change behaviour by attaching

personal relevance to informational content, and eventually increase uptake of family
planning products/methods.

Geographical Region or districts

[List the PPIF target district(s) in which you propose to test the innovation.
(Maximum: 50 words)]

Lahore
Faisalabad

Partnerships
[Briefly state how the innovation will engage one or more stakeholders, such as
direct and indirect beneficiaries, policy makers, civil society, local/district government,
and academia. (Maximum: 150 words)]
Our intervention aims to directly benefit those couples who are ready to have another
child, in the selected districts. In the long run, the indirect beneficiaries are these
same households, as they will have a higher standard of living and better quality of
life. Since the intervention is a viral social platform, it has a multiplier effect, with its
benefits spilling over to even those communities/districts where it is not being piloted.

Our strategic partners include PITB and Punjab Public Management Reform
Program (PPMRP). Both these organizations have a long standing relationship with
ITU, and access to them is unrestricted. In fact, the Evaccs program under PPMRP
has its natural progression in the form of Har Zindagi, which was developed by IPAL
under ITU, and is poised to be rolled out across Punjab soon.

Scale Up
[Briefly explain how the results of the pilot could be expanded or adapted to apply at
the provincial level. Very briefly state how the innovation will be launched to a larger
audience, highlighting its impact and strengths for replication at a larger
scale.(Maximum: 100-150 words)]

It will be a first for Pakistan that a voice-based, celebrity and personally endorsed,
social platform will be provided for family planning information dissemination. Once
the Government sees the success story from these four districts, and that too with a
multiplier effect, this system can easily be replicated throughout Punjab, and
eventually in Pakistan as well.

Factors which impede the scaling up of any project are complexity of intervention,
lack of technical consensus, of personnel, of infrastructure capacity and of
engagement of local implementers, coupled with resistance from the communities.
However, in our intervention, all these factors are already taken care of due to one,
standard, easily accessible system. Moreover, the Government of Punjab is geared
towards improving all aspects of the primary healthcare sector, and has welcomed all
technological interventions in the past, so there is hardly any chance of this project
not being scaled up.