Berries 2016
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Germany Phone: +49(0)228/33805-250/255 Fax: +49(0)228/33805-591
Authors: Dr. Hans-Christoph Behr, Eva Wrtenberger
E-Mail: Hans-Christoph.Behr@AMI-informiert.de
Internet: www.AMI-informiert.de
Responsible for content: Dr. Hans-Christoph Behr.
AMI GmbH 2016. Market information has been produced with the utmost care.
No liability is accepted. Copies and analysis only after prior is given.
Worldwide berry production, trade and consumption keep on increasing. While Straw-
berries were the first ones to profit from the berry boom and still account for the bulk of
volumes sold, other species showed higher growth rates in the last decade. Blueberries
followed the strawberry boom, later raspberries were added to the list. The rise of black-
berry production and consumption is a recent trend. Red currants however only showed a
modest increase and black currants or gooseberries stagnate at best.
There are several reasons for the increase of berry production and consumption. While
a substantial part of the worldwide production is used for processing - mainly deep freez-
ing, juice and jam - the main source of growth is a rising fresh consumption. This is also a
reason for the stagnation in black currant production, since they are almost never used as
fresh fruit but mainly for juice and jelly.
Health claims are a very important incentive for consumption in many countries, espe-
cially the United States and Britain. Continental Europe usually is a little less enthusiastic
in this matter. The suitability of berries for snacking with no or little remains - is probably
a strong point for berries everywhere. Besides berries are also a perfect addition to
breakfast cereals and yogurts, just fitting in modern diets. While other fruits have to be
cut, berries are used as whole fruits avoiding the industrial processed image of fresh cut
fruits. In Germany for example the sales of manufactured fruit yogurts declined, while
sales of natural yogurts and berries are rising. People are just making their own fruit yo-
gurt where they can control the amount of sugar added.