1-25
Broad Narrow
Footwear Athletic footwear
Beverage Soft drinks
Fashion Handbag
_______To promote global mail delivery services to 1. Who
are
our
customers?
all types of senders worldwide. 2. What
customers
needs
are
being
_______To handle overnight package delivery for saXsed?
o customers who have unplanned emergencies and 3. How
are
we
saXsfying
customer
needs?
tight deadlines.
28
Definition
Who is being satisfied?
of Business
What is being satisfied? A ____ statement A ____concerns
focuses on a firms future
How are current business business path --
customer
activities -- who where we are
needs being
satisfied?
we are and what going
we do