Unit 1 - Assignment
Sarah Lai
Ebenezer Robinson
UNIT 1 - ASSIGNMENT 2
The selected technology for E-commerce is Reebok whereas the seven features for such a
1. Richness
2. Interactivity
3. Customization/Personalization
4. Ubiquity
5. Global Reach
6. Information density
7. Information density
Ubiquity
In accordance with this particular feature, the official website of Reebok is available
online and is hence found to be ubiquitous. More than that, the customers can also place an order
Global Reach
The brand has been serving the shoes for the athletes from numerous years and that it has
a significant global reach which is not limited to USA but on a global basis as well across the
national boundaries.
Universal Standards
In accordance with the universal standards, this brand holds an imperative concept of the
universal standards while serving every nation with the same level of websites. This e-commerce
website has similar standards for every consumer irrespective of any country/nation.
Customization/Personalization
The brand/company takes online orders from the consumers according to the desire and
makes shoes that would satisfy the customers with high personalization.
Memo
UNIT 1 - ASSIGNMENT 3
After going through the features of Reeboks official website, it should be noted that three
be enhanced or improved for further success. The interactivity aspect would make a provision of
an interaction with the users of the product while getting the experience. While we look toward
the information density feature, it should make sure that the company makes a provision of the
dense information regarding the product through such a website and also shares the experience of
quite easy for the customers to find out as to what they would want and then, get to the relevant
product. Moreover, there are numerous ways for doing so, and that relies on the consumers
mindset. More than this, a small number of users would take the site search option typically due
to which the users would head toward the navigation bar and look to browse by category. Apart
from this, an auto-complete in site search would be an imperative way for enhancing the
effectiveness of site search and then minimize the risk of misspelling and ultimately, an
something right) they are provided with suggestions after three letters. In accordance with
UNIT 1 - ASSIGNMENT 4
richness, video or audio media, sliding interactions or even scroll events aid in facilitating a
interactive elements can tell a story or trigger emotional connections which can truly create a
lasting impression on the mind of an individual. Apart from this, in accordance with the
information density, there is a need for Reebok to enhance the information density i.e. it should
use the featured images or featured slider within every posts that everyone can see the
information easily.
UNIT 1 - ASSIGNMENT 5
References
Boa-Ventura, A., & Zagalo, N. (2010). Ecommerce in virtual worlds: a 'just do it'
approach?. Journal Of Theoretical And Applied Electronic Commerce
Research, 5(1). http://dx.doi.org/10.4067/s0718-18762010000100001
Ghandour, A. (2015). ECOMMERCE WEBSITE VALUE MODEL FOR
SMES. International Journal Of Electronic Commerce Studies, 6(2), 203-222.
http://dx.doi.org/10.7903/ijecs.1403
Laudon, K., & Traver, C. (2017). E-Commerce. Harlow: Pearson.