Anda di halaman 1dari 5

Running head: UNIT 1 - ASSIGNMENT 1

Unit 1 - Assignment

Sarah Lai

California Intercontinental University

E-Commerce Models and Its Applications

Ebenezer Robinson
UNIT 1 - ASSIGNMENT 2

August 23, 2017Introduction

The selected technology for E-commerce is Reebok whereas the seven features for such a

technology are listed as below:

1. Richness
2. Interactivity
3. Customization/Personalization
4. Ubiquity
5. Global Reach
6. Information density
7. Information density

Ubiquity

In accordance with this particular feature, the official website of Reebok is available

online and is hence found to be ubiquitous. More than that, the customers can also place an order

online at their convenience like at home or at their workplace.

Global Reach

The brand has been serving the shoes for the athletes from numerous years and that it has

a significant global reach which is not limited to USA but on a global basis as well across the

national boundaries.

Universal Standards

In accordance with the universal standards, this brand holds an imperative concept of the

universal standards while serving every nation with the same level of websites. This e-commerce

website has similar standards for every consumer irrespective of any country/nation.

Customization/Personalization

The brand/company takes online orders from the consumers according to the desire and

makes shoes that would satisfy the customers with high personalization.

Memo
UNIT 1 - ASSIGNMENT 3

To: Reebok President

From: Sarah Lai

Date: 21st August, 2017

Subject: Suggestions for Improvement

After going through the features of Reeboks official website, it should be noted that three

of the features i.e. interactivity, information density and personalization/customization needs to

be enhanced or improved for further success. The interactivity aspect would make a provision of

an interaction with the users of the product while getting the experience. While we look toward

the information density feature, it should make sure that the company makes a provision of the

dense information regarding the product through such a website and also shares the experience of

the users/customers while availing the facility. Keeping in mind the

customization/personalization aspect, one thing ought to be improved regarding this aspect

which is detailed out below with some other suggestions.

In accordance with interactivity, effective navigation of e-commerce ought to make it

quite easy for the customers to find out as to what they would want and then, get to the relevant

product. Moreover, there are numerous ways for doing so, and that relies on the consumers

mindset. More than this, a small number of users would take the site search option typically due

to which the users would head toward the navigation bar and look to browse by category. Apart

from this, an auto-complete in site search would be an imperative way for enhancing the

effectiveness of site search and then minimize the risk of misspelling and ultimately, an

inaccurate results. As the users/customers type in a query, as on Waterstones (it does do

something right) they are provided with suggestions after three letters. In accordance with
UNIT 1 - ASSIGNMENT 4

richness, video or audio media, sliding interactions or even scroll events aid in facilitating a

delightful engagement layer which a user experiences on an application or a website. Such

interactive elements can tell a story or trigger emotional connections which can truly create a

lasting impression on the mind of an individual. Apart from this, in accordance with the

information density, there is a need for Reebok to enhance the information density i.e. it should

use the featured images or featured slider within every posts that everyone can see the

information easily.
UNIT 1 - ASSIGNMENT 5

References
Boa-Ventura, A., & Zagalo, N. (2010). Ecommerce in virtual worlds: a 'just do it'
approach?. Journal Of Theoretical And Applied Electronic Commerce
Research, 5(1). http://dx.doi.org/10.4067/s0718-18762010000100001
Ghandour, A. (2015). ECOMMERCE WEBSITE VALUE MODEL FOR
SMES. International Journal Of Electronic Commerce Studies, 6(2), 203-222.
http://dx.doi.org/10.7903/ijecs.1403
Laudon, K., & Traver, C. (2017). E-Commerce. Harlow: Pearson.

Anda mungkin juga menyukai