Project Proposed: Women perception towards smoking and drinking, their motives
and impact on there future Generation.
How many children smoke and drink before they are born could also be analyzed from
this research project. The project will also study the impact of mothers drinking and
smoking on there teenage children.
The study will be divided into various stages. The first and foremost stage would be
collecting and deciding upon the women to interview. After a sufficient sample size has
been collected the study will further proceed on to conducting interview and creating
groups for focus group discussion. The responses will be then analyzed and interpretation
will thus be made.
This study will also include there consumption pattern and effects on there immune
system i.e physical body.
This study will also include the money spend on my women on these activities and how
much revenue is generated by women alone towards alcoholic and smoking industries.
The research that can be applied in this case is Primary research and secondary research.
Primary research (also called field research) involves the collection of data that does
not already exist, which is research to collect original data. Primary Research is often
undertaken after the researcher has gained some insight into the issue by collecting
secondary data. This can be through numerous forms, including questionnaires, direct
observation and telephone interviews amongst others. This information may be collected
in things like questionnaires and interviews .
• Individual In-depth Interview: They are conducted face to face with the
respondents to which the subject matter of the intervies is explained in detail.
Secondary research (also known as desk research) involves the summary, collation
and/or synthesis of existing research rather than primary research, where data is collected
from, for example, research subjects or experiments.
1) Internet search, using online resources to gather data for research purposes. This
method is not usually very reliable and requires appropriate citation and critical analysis
for findings.
2) Library search and indexing, this technique requires to go through written texts that
have already done similar work and utilizing their researches for your dissertations.
3) News Papers and Magazines, journals and other similar periodicals.
Schedule:
I will submit the following reports as per the schedule given below:
1. People don’t tend to reveal there personal identity and don’t tell about there
attitudes towards drinking and smoking.
2. The area where this research could be carried out is disc and pubs which is
difficult to visit on frequent basis.
.
3. Difficult to take out emotions from women as they would not be willing to reveal
there identity.
References:
• http://searchebscohost.com
• www.google.com
• Market research book by David A.AAKER
• www.scribd.com
Faculty Guide Name: Prof V.shekhar