1.

Name of the company- Mahindra & Mahindra

2. When was it established- 1945
3. What does it produce- Passenger vehicles, Heavy vehicles, & Tractor
4. Which industry does it belong to- Automobile

5. Who are the promoters?

Yuthica Keshub Mahindra, Keshub Mahindra, Anand Gopal Mahindra , Kema
Services International Pvt Ltd, Anjali Mehra, Anuja P Sharma, Anuradha
Mahindra, Deveshwar Jagat Sharma, Dhruv S Sharma, Gautam P Khandelwal,
Leena S Labroo, Nisheeta Labroo, Radhika Nath, Sanjay Labroo, Sudha Keshub
Mahindra, Uma R Malhotra.

What is their background?

The story was cast and hewn in Indias steel industry in 1945, and
today, were a US $19 billion global federation of companies.
Famous for our rugged and reliable automobiles, some also know
us for our innovative IT solutions, and others for our commitment
to rural prosperity. Befitting our size, we operate in 20 key
industries, providing insightful and ingenious solutions that are
global in their ramifications. Our companies act as a federation,
with an optimum balance of entrepreneurial independence and
synergy. From Mobility to Rural Prosperity and IT, from Financial
Services to Clean Energy and Business Productivity,Headquartered
in Mumbai, India, It has an operational presence in over 100
countries and employ more than 200,000 people. And though it
operate across vast geographies, our governing spirit of "Rise"
binds us as one Mahindra, dictating that we empower people
everywhere to not only chart new frontiers, but to conquer them
too. They are the worlds largest tractor brand by volume, Indias
largest utility vehicle manufacturer, and several of our businesses
enjoy leadership positions in the industries in which they operate.
We remain committed to investing in technology, growing our
global presence and maintaining our leadership position. We've
been India's No.1 UV and Tractor maker for a long time now. And
we intend replicating the India success story on the global stage.
What other companies do they have?

Tech Mahindra Ltd, Mahindra CIE Automotive Ltd, Mahindra &

Mahindra Financial Services Ltd, Mahindra Holidays & Resorts India
Ltd, Mahindra Lifespace Developers Ltd, Ssangyong Motor
What is the background of the board members?

-Anand Mahindra (born 1 May 1955) is the chairman and managing director
of Mahindra Group.[5][6][7] His grandfather JC Mahindra co-founded the company
in Mumbai, India. Founded as a steel trading company, the Group today has a
presence in multiple sectors from agribusiness to aerospace. It is considered to
be one of the most reputed Indian industrial houses with market leadership in
many business verticals including utility vehicles, tractors (world's largest
tractor company by volume), after market (India's largest multi-brand pre-
owned car company), finance (largest rural NBFC in India), Holidays (India's
largest vacation ownership company) and IT (top 5 IT service provider).
Hailed as 'The Federator' by Forbes (India) Magazine,[10] Anand Mahindra started his career
at Mahindra Group with Mahindra Ugine Steel Company Ltd.[11] as Executive Assistant to the
Finance Director and in 1989, was appointed President and Deputy managing director of that
company. During his stint at MUSCO, he initiated the Mahindra Group's diversification into
the new business areas of real estate development and hospitality management and in August
2012, took over as chairman and managing director of the Mahindra Group from his
uncle Keshub Mahindra
Keshub Mahindra (9 October 1923) is an Indian businessman, and the chairman emeritus of
the Mahindra Group. He retired as chairman in August 2012 after heading the Group for
nearly five decades, handing over the position to his nephew, Anand Mahindra.[1]Mahindra is
known for his philanthropy.He is a graduate from Wharton, University of Pennsylvania, US.
He joined Mahindra & Mahindra in 1947, and in 1963 took over as chairman.
Dr Pawan Goenka is the Managing Director[1] of Mahindra & Mahindra Ltd, an Indian
multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra,
India and the Chairman of SsangYong Motor Company in Korea. Dr Pawan Goenka did his
schooling in Kolkata, India and then earned his B.Tech. in Mechanical Engineering
from I.I.T. Kanpur and Ph.D. from Cornell University, U.S.A. He is also a Graduate of
Advanced Management Program from HBS. He worked at General Motors R&D Centre in
Detroit, U.S.A. from 1979 to 1993. Thereafter he joined Mahindra & Mahindra Ltd., as
General Manager,
Anita Arjundas, Managing Director & CEO - Mahindra Lifespace
Developers Ltd is an MBA from BIM, India and a Wharton AMP alumnus, Anita has
been named among the 50 "Most Powerful Women in Business" by Fortune India.Anita
joined the Mahindra Group in 2002 as Vice President - Marketing in one of the subsidiary
companies of Mahindra Lifespaces, Mahindra World City, Indias first integrated business
city in a public-private partnership. In 2006, Anita took over profit center responsibility
for this Company and in 2009 moved to Mumbai to head the Real Estate sector with profit
center responsibility for both the business units of the sector - Residential real estate and
Industrial real estate / Integrated Cities. Anita is also a member of the Mahindra Group
Executive Board from April 2010. Prior to her career with the Mahindra Group, Anita
spent 3 years in the IT industry and 10 years in the consumer goods space. Anita is Co -
chair of the Federation of Indian Chambers of Commerce and Industry (FICCI) - Real
Estate Committee. Anita is also a member of the Asia Society and the Chair person of t he
ASSOCHAM SEZ Committee

What is the extent of promoter shareholding in the company?

Yuthica Keshub Mahindra-549,422

Keshub Mahindra-442,296
Anand Gopal Mahindra-715004
Anjali Mehra-111104
Anuja P Sharma-34259
Anuradha Mahindra-228545
Deveshwar Jagat Sharma-1200
Dhruv S Sharma-1200
Gautam P Khandelwal-300

What markets are they in domestic and foreign-

Foreign:
Farm
North America
USA and Canada
Middle East & Africa
Algeria, Angola, Botswana, Congo, Egypt, Ethiopia, Gambia, Ghana,
Guinea, Iran, Iraq, Ivory Coast, Kenya, Madagascar, Malawi, Mali, Morocco,
Mozambique, Namibia, Nigeria, Rwanda, Senegal, South Africa, Sudan,
Tanzania, Chad, Tunisia, Uganda and Zambia
APAC
Australia, Bangladesh, Bhutan, East Timor, India, Malaysia, Nepal,
New Zealand, Papua New Guinea, South Korea, Singapore, Sri Lanka,
Thailand and Vietnam
South America
Brazil, Chile, Columbia, Ecuador, Nicaragua, Paraguay and Peru
Automotive
APAC
New Zealand, Papua New Guinea, South Korea, Singapore, Sri Lanka,
Thailand and Vietnam
Middle East & Africa
Algeria, Angola, Botswana, Congo, Egypt, Ethiopia, Gambia, Ghana,
Guinea, Iran, Iraq, Ivory Coast, Kenya, Madagascar, Malawi, Mali, Morocco,
Mozambique, Namibia, Nigeria, Rwanda, Senegal, South Africa, Sudan,
Tanzania, Chad, Tunisia, Uganda and Zambia
Europe
Belgium, Finland, France, Germany, Hungary, Iceland, Ireland, Italy,
The Netherlands, Norway, Romania, Spain, Sweden, Switzerland and the UK
South America
Brazil, Cayman Islands, Costa Rica, Chile, Columbia, Dominican Republic,
Ecuador, Nicaragua, Paraguay and Peru
Australia, Bangladesh, Bhutan, East Timor, India, Malaysia, Nepal,

Home:
Product Development Centres
6. Nashik (Tool & Die Shop)
8. Mumbai (Design Studio)
9. Chakan - Pune (Truck R&D)
12. MRV Chennai (R&D Centre)
Tractors
2. Rudrapur
3. Mohali
4. Jaipur
5. Nagpur
8. Mumbai
10. Zaheerabad
Vehicles
1. Haridwar
6. Nashik
9. Chakan (Pune)
8. Mumbai
10. Zaheerabad
Electric Vehicles
11. Bengaluru
Engine
7. Igatpuri
Trucks
9. Chakan (Pune)

MAHINDRA AT GLANCE

1. 1,16,245 CR REVEUES
2. 20- INDUSTRIES
3. 10 SECTORS
4. 154 SUBSIDIARIES
5. 16- ASSOCIATES
6. 8- JOINT VENTURES
7. 100+ COUNTRIES
8. 200000+ PEOPLE

We are Leaders
We are Indias largest tractor Company as well as Indias largest Utility Vehicle manufacturer.
Several of our businesses enjoy leadership positions in the industries where they are present. We
remain committed to investing in technology, growing our global presence and maintaining our
leadership position.

Farm
Indias largest tractor Company
Auto
Indias #1 Utility Vehicles maker
Financial Services
Largest NBFC in rural and semi-urban India
Information Technology
Among Top 5 IT service providers from India
Pre-owned Cars
Indias largest multi-brand, pre-owned car Company
Hospitality
Indias #1 vacation ownership Company
TechnologyDriven Innovation

We believe Innovation will be one of the main drivers of our efforts at

emerging among the Top 50 Most Admired brands in the world by
2021.

Innovation is deeply embedded in our DNA and is fuelled by growing

investments in technology, encouraging a culture of empowerment for
employees to think differently and develop innovative new ideas, products
and solutions for our customers
5 S Innovation Framework

Space-for innovative ideas to flow, one needs mind space to think about innovative solutions
Self Indulgent Creativity working on problems that one is passionate about and wants to indulge in,
but which may not be directly connected with the daily job one is doing

Simplicity finding simple solutions to complex problems

Sans without in French, something we at Mahindra thrive on, the ability to solve problems
without access to supposedly adequate resources

Sustained Experimentation constantly working on new ideas, and learning quickly from them leads
to new innovations

Our state-of-the-art R&D facility, the Mahindra Research Valley (MRV) in Chennai, validates our
commitment towards technology driven innovation. This modern facility has been the birthplace of
world-class automotive products like xUV500, TUV300, KUV100 and the technology-packed
Arjun NOVO & Mahindra YUVO tractors. MRV helps deliver a competitive edge through synergies
in technology development, indigenous design, shortened product development cycles and enhanced
people capabilities.

We, at Mahindra, aim to provide accessible technology to our customers and our recent launches
of KUV100, TUV300, Blazo trucks and Mahindra YUVO tractors are testaments to that fact.

1. In KUV100, we have provided safety features like ABS and EBD at an entry level price point.
Dual airbags are optional from the base variant and ISOFIx mounts for a child seat on the rear
 seat. The KUV100 also offers first-in-class option of Power/ECO Mode and Micro-Hybrid
Technology in the diesel variant. Other features include Driver Information System, Steering-
mounted audio & phone controls and electrically adjustable ORVMs.
Our new range of Mahindra Blazo trucks feature Fuel Smart technology that significantly
enhance fuel efficiency. Its Multimodetechnology offers three drive modes - Turbo, Heavy and
Light, based on load and road conditions, thus optimising fuel efficiency.

2. The technology-packed Mahindra YUVO delivers more coverage, faster operations and
better quality of work. The YUVO range offers many best-in-class and category first features
like 12F+3R gears, 1500 kg lift capacity, precision hydraulics and high engine power (best-in-
class max torque). Designed for over 30 different farming applications, the YUVO supports
farmers with land preparation to harvesting as well as post-harvesting operations.
3. With the recently launched TRRINGO digital platform, we have entered into the farm equipment
rental services, using new age technology and digitisation. Through TRRINGO, our endeavour
is to make tractors and implements more accessible to the small and marginal farmers.
4. Mahindra became one of the first large corporate groups in the country to initiate a digital
mobility platform with the launch of SmartShift - a technology-enabled, intra-city load exchange
platform. SmartShift acts as an exchange platform for cargo owners and transporters.

Key awards FY16

Mr. Keshub Mahindra, Chairman Emeritus of the Company was honoured with the Lifetime
Achievement Award from ASSOCHAM (The Associated Chambers of Commerce and Industry
of India), in recognition of his stellar contribution to the Indian industry over the past five
decades.
1. Mahindra Group Chairman, Mr. Anand Mahindra featured among Top 30 Global CEOs
in the prestigious Barrons 2016 List. Mr. Mahindra was one of four international
leaders to join the list in 2016.
2. The Company received the AON Hewitt Award for Top 10 GlobalCompanies for Leaders.
The study evaluates and recogniseswhat it takes to execute best-in-class leadership and
talent management around the world.
4 The Company bagged the Technology Innovation of the Year award at IATIA 2015 for
its smartphone based Mahindra Blue Sense App which provides functionalities like E-
Call, Green Drive, Navigation, Connectivity and Telematics solutions at no additional
cost.
5. The Company was awarded the coveted Golden Peacock Award for Excellence in
Corporate Governanc by the Institute of Directors as well as the National Award for
Excellence in Corporate Governance by the Institute of Company Secretaries of India.
6. The Company was awarded the third prize in the category of Top 3 Institutions for
R&D in Renewable Energy by the Ministry of Non-conventional and Renewable Energy
(MNRE), Govt. of India
CSR initiatives
Some of the major CSR initiatives the Company has invested in during 2011-2012 are described below:
A. Nanhi Kali
Bearing in mind the millennium development goals, the Mahindra Group has been supporting the cause
of Girl Child education for many years through investing in Nanhi Kali, a project that supports the
 education of underprivileged girl children. During the last financial year, 74,383 girls across 9 states in
India were provided academic and material support, of which, the Mahindra Group supports the education
of 27,887 Nanhi Kalis. Significant outcomes include curtailing drop out of girls from school to less than
10% and a 20% increase in learning outcomes across all project areas.
B. Mahindra Pride Schools
Your Company continues to support the Government mandate for affirmative action by providing
youth from socially disadvantaged sections of Society with livelihood training through the Mahindra
Pride Schools. 3,830 students from socially disadvantaged sections of Society have been provided
training at the 3 Mahindra Pride Schools in Pune, Chennai and Patna. The students are being trained in
three areas of Hospitality, Craft, Information Technology Enabled Services (ITES - for BPOs and
KPOs) and Customer Relationship Management. The highlight of the placement process has been 100%
placement of students in lucrative jobs.

C. Scholarships and Grants

Your Company established various scholarships which have helped
transform the lives of youth. These scholarships range from rewarding
excellence in academics in 35 schools to providing vocational scholarship to
students from disadvantaged sections of Society, to providing interest free loan
scholarship to students who wish to pursue post graduate studies overseas.
During the performance. The triple bottom line performance for 2010-11 was
published in accordance with the latest guidelines of the internationally accepted
Global Reporting Initiative or the GRI standards. As in case of the previous three
Reports, this Report was also externally assured by Ernst & Young with an A+
rating and GRI checked.

(A) Technology Absorption

(i) The efforts made towards technology absorption:
Your Company is committed towards technology driven innovation and lays strong emphasis
on inculcating an innovation driven culture within the organisation.
During the year under review, your Company continued to work on technology upgradation
and capability development in the critical areas of Powertrain, Gasoline engines, Emission,
Safety, Weight reduction, Alternate fuels, Automotive electronics and Connected car.
Specifically on the tractor front, efforts are being put to develop electronic systems and features
to provide enhanced productivity and comfort to the farmers. These technology focus areas are
important to be competitive in the market today and in the times to come.
Your Company has made sustained investment in developing technology and acquiring
patents. Over the years, your Company has strengthened its IPR portfolio and in Financial
Year 2016, your Company filed a total of 173 patents.
The graph below shows the investment in R&D and product development as a percentage of
revenue for the Financial Year 2007-08 to Financial Year 2015-16:
For the year under review, your Company bagged three prestigious National IP Awards on World
Intellectual Property Day under the categories of Best Commercialisation of Patents, WIPO
(World Intellectual Property Organization) Users Trophy and Top organization for Trademarks.
These awards were conferred by the DIPP Department of Industrial Policy & Promotion,
Ministry of Commerce & Industry, Government of India

(ii) The expenditure incurred on Research and Development:

The Company spent Rs. 1,885.89 crores (including Rs. 1,086.68 crores on Capital Expenditure)
for Research & Development work during the year, which was approximately 4.24% of the total
turnover